AUSTRALIA ORAL CARE MARKET 2019-2025

Lifesciences | Medical Devices & Consumables

AUSTRALIA ORAL CARE MARKET 2019-2025

Market By Category | Forecast 2019-2025

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Triton Market Research predicts that the market for oral care in Australia would witness a CAGR of 1.19% over the forecast period 2019-2025.

Despite the maturity of the category, with consumers’ oral care routines highly established in Australia, average growth is expected for the country’s oral care market over the review period. Modest growth in 2016 was attributable to premiumization, as manufacturers began launching products with advanced cleaning methods and consumers were willing to pay a premium in order to keep their teeth and gums healthy. Furthermore, the trend of consumers opting for expensive products like electric toothbrushes; and including steps such as tooth whitening to their routines, has supported the overall growth. 

Consumers in Australia are aware of the need for a strong oral care routine, with toothpaste, toothbrushes and dental floss being perceived as necessities and delivering consistent growth year-on-year. Towards the end of the review period, the performance of these products benefited consumers looking for advanced and specialized oral care products, which carry a higher unit price.

Triton Market Research’s report on the Australia oral care market provides an in-depth insight and segmentation analysis of the market. The detailed analysis of the market includes the PESTEL analysis, market share analysis and brand share analysis. The segmentation analysis of the Australia oral care market includes the market by category.

The prominent players in the oral care market are Colgate-Palmolive, Procter & Gamble, Johnson & Johnson, Reckitt Benckiser and GlaxoSmithKline.

Major Players in the Market

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Table of Content

1.    AUSTRALIA ORAL CARE MARKET - SUMMARY

2.    AUSTRALIA ORAL CARE INDUSTRY OUTLOOK

2.1. MARKET DEFINITION

2.2. MARKET SHARE ANALYSIS

2.3. BRAND SHARE ANALYSIS

2.4. PESTEL ANALYSIS

3.    AUSTRALIA ORAL CARE MARKET - SEGMENTATION

3.1. BY CATEGORY

4.    COMPETITIVE LANDSCAPE

4.1. COLGATE-PALMOLIVE

4.2. PROCTER & GAMBLE

4.3. JOHNSON & JOHNSON

4.4. RECKITT BENCKISER

4.5. GLAXOSMITHKLINE

5.    RESEARCH METHODOLOGY & SCOPE

5.1. RESEARCH SCOPE & DELIVERABLES

5.1.1. OBJECTIVES OF STUDY

5.1.2. SCOPE OF STUDY

5.2. SOURCES OF DATA

5.2.1. PRIMARY DATA SOURCES

5.2.2. SECONDARY DATA SOURCES

5.3. RESEARCH METHODOLOGY

5.3.1. EVALUATION OF PROPOSED MARKET

5.3.2. IDENTIFICATION OF DATA SOURCES

5.3.3. ASSESSMENT OF MARKET DETERMINANTS

5.3.4. DATA COLLECTION

5.3.5. DATA VALIDATION & ANALYSIS

List of table

TABLE 1: AUSTRALIA ORAL CARE MARKET, 2019-2025, (IN $ MILLION)

TABLE 2: MARKET SHARE ANALYSIS, 2016 & 2017 (IN %)

TABLE 3: BRAND SHARE ANALYSIS, 2016 & 2017 (IN %)

TABLE 4: AUSTRALIA - COUNTRY SNAPSHOT

TABLE 5: AUSTRALIA ORAL CARE MARKET, BY CATEGORY, 2019-2025, (IN $ MILLION)

TABLE 6: AUSTRALIA ORAL CARE MARKET, BY TOOTHBRUSHES, 2019-2025, (IN $ MILLION)

TABLE 7: AUSTRALIA ORAL CARE MARKET, BY POWER TOOTHBRUSHES, 2019-2025, (IN $ MILLION)

TABLE 8: AUSTRALIA ORAL CARE MARKET, BY BATTERY TOOTHBRUSHES, 2019-2025, (IN $ MILLION)

TABLE 9: AUSTRALIA ORAL CARE MARKET, BY ELECTRIC TOOTHBRUSHES, 2019-2025, (IN $ MILLION)

List of Figures

FIGURE 1: AUSTRALIA ORAL CARE MARKET, 2019-2025, (IN $ MILLION)        

FIGURE 2: MARKET SHARE ANALYSIS, 2016 & 2017 (IN %)                     

FIGURE 3: BRAND SHARE ANALYSIS, 2016 & 2017 (IN %)             

Major Players in the Market

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