MIDDLE EAST AND AFRICA HAND SANITIZER MARKET 2019-2028

Consumer Goods & Services | Personal Care Products

MIDDLE EAST AND AFRICA HAND SANITIZER MARKET 2019-2028

Market By Product, End-user, Distribution Channel, And Geography | Forecast 2019-2028

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As per Triton's research report, the Middle East and African hand sanitizer market is anticipated to surge with a CAGR of 10.55% in the forecasting years of 2019-2028.

The countries scrutinized in this market include:

           The UAE

           Saudi Arabia

           Turkey

           South Africa

           Rest of MEA



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The Middle East and Africa’s retail industry has been flourishing owing to the growing disposable income of the public. Therefore, they can afford to spend more on hygiene products such as hand sanitizers. Moreover, owing to the ongoing Coronavirus outbreak, there has been a spurt in the sales of hand sanitizers in the region. A Dubai-based company named Marssai, which manufactures hand sanitizers and hand washes, has reported an increase in sales owing to the ongoing COVID-19 outbreak. The e-commerce sector is set to mark sales worth $68 billion owing to the pandemic, which indicates there is an increased demand for hand sanitizers in the MEA region.

In Saudi Arabia, the demand for hand sanitizers is likely to continue, owing to the rising awareness regarding hand hygiene and the growth in the per capita income. According to an article, companies offering sanitizer products are struggling to keep pace with the growing demand for these products. Moreover, the KSA’s detergent industry has seen a major upswing as a result of the growing public consciousness about maintaining personal hygiene. This is expected to bolster the demand for hand sanitizers in both, the residential as well as commercial sectors. The increased demand will fuel the growth of Saudi Arabia’s hand sanitizer market.

Unilever is  a leading consumer goods company, and offers several products in the personal care segment. Its various hand sanitizer products include Hand Sanitizer Mild Care, Hand Sanitizer, Hand Sanitizer Nature, Hand Sanitizer Active Fresh, and Total 10 Immunity Boosting Anti-Bacterial Hand Sanitizer. The company has been active in the emerging markets through its subsidiaries in the Middle East and Africa region.

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Table of Content

1.    MIDDLE EAST AND AFRICA HAND SANITIZER MARKET - SUMMARY

2.    INDUSTRY OUTLOOK

2.1. MARKET DEFINITION

2.2. PORTER’S FIVE FORCES MODEL

2.2.1.   THREAT OF NEW ENTRANTS

2.2.2.   THREAT OF SUBSTITUTE PRODUCTS

2.2.3.   BARGAINING POWER OF BUYERS

2.2.4.   BARGAINING POWER OF SUPPLIERS

2.2.5.   COMPETITIVE RIVALRY

2.3. VALUE CHAIN ANALYSIS

2.4. MARKET ATTRACTIVENESS INDEX

2.5. MARKET TRENDS

2.6. KEY INSIGHTS

2.7. MARKET DRIVERS

2.7.1.   ADOPTION OF NEW FORMULATIONS OF HAND SANITIZERS

2.7.2.   GROWING HEALTH AWARENESS TOWARD HAND HYGIENE

2.8. MARKET RESTRAINTS

2.8.1.   HIDDEN TOXICANTS IN HAND SANITIZERS

2.8.2.   SIDE-EFFECTS RELATED TO HAND SANITIZERS

2.9. MARKET OPPORTUNITIES

2.9.1.   INCREASING HEALTHCARE-ASSOCIATED INFECTIONS

2.9.2.   RISING DISPOSABLE INCOME

2.10. MARKET CHALLENGES

2.10.1. VOLATILE RAW MATERIAL PRICES

3.    HAND SANITIZER MARKET OUTLOOK - BY PRODUCT

3.1. GEL-BASED

3.2. LIQUID

3.3. FOAM-BASED

3.4. SPRAY

3.5. HAND WIPES

4.    HAND SANITIZER MARKET OUTLOOK - BY END-USER

4.1. HEALTHCARE

4.2. HOSPITALITY

4.3. RESIDENTIAL

4.4. CORPORATE

4.5. GOVERNMENT & MILITARY

4.6. EDUCATION

4.7. RETAIL

5.    HAND SANITIZER MARKET OUTLOOK - BY DISTRIBUTION CHANNEL

5.1. SUPERMARKET AND HYPERMARKET

5.2. DEPARTMENT STORES AND DISCOUNTERS

5.3. DRUG STORES

5.4. ONLINE

5.5. OTHER DISTRIBUTION CHANNEL

6.    HAND SANITIZER MARKET – MIDDLE EAST AND AFRICA

6.1. COUNTRY ANALYSIS

6.1.1.   SAUDI ARABIA

6.1.2.   TURKEY

6.1.3.   UNITED ARAB EMIRATES

6.1.4.   SOUTH AFRICA

6.1.5.   REST OF MIDDLE EAST & AFRICA

7.    COMPANY PROFILES

7.1. THE CALDREA COMPANY

7.2. THE CLOROX COMPANY

7.3. CLEENOL GROUP LTD

7.4. THE HONEST COMPANY INC

7.5. JAO BRAND

7.6. VI-JON

7.7. ELYPTOL AUSTRALIA INC

7.8. EO PRODUCTS

7.9. UNILEVER

7.10. HELLO BELLO (WALMART)

7.11. PROCTER & GAMBLE

7.12. 3M

7.13. CLEANWELL

7.14. RECKITT BENCKISER GROUP PLC

7.15. GOJO INDUSTRIES INC

8.    RESEARCH METHODOLOGY & SCOPE

8.1. RESEARCH SCOPE & DELIVERABLES

8.1.1.   OBJECTIVES OF STUDY

8.1.2.   SCOPE OF STUDY

8.2. SOURCES OF DATA

8.2.1.   PRIMARY DATA SOURCES

8.2.2.   SECONDARY DATA SOURCES

8.3. RESEARCH METHODOLOGY

8.3.1.   EVALUATION OF PROPOSED MARKET

8.3.2.   IDENTIFICATION OF DATA SOURCES

8.3.3.   ASSESSMENT OF MARKET DETERMINANTS

8.3.4.   DATA COLLECTION

8.3.5.   DATA VALIDATION & ANALYSIS

List of table

TABLE 1        MIDDLE EAST AND AFRICA HAND SANITIZER MARKET, BY COUNTRY, 2019-2028 (IN $ MILLION)

TABLE 2        MIDDLE EAST AND AFRICA HAND SANITIZER MARKET, BY PRODUCT, 2019-2028 (IN $ MILLION)

TABLE 3        MIDDLE EAST AND AFRICA HAND SANITIZER MARKET, BY END-USER, 2019-2028 (IN $ MILLION)

TABLE 4        MIDDLE EAST AND AFRICA HAND SANITIZER MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (IN $ MILLION)

TABLE 5        MIDDLE EAST AND AFRICA HAND SANITIZER MARKET, BY COUNTRY, 2019-2028 (IN $ MILLION)

List of Figures

FIGURE 1      MIDDLE EAST AND AFRICA HAND SANITIZER MARKET 2019-2028(IN $ MILLION)

FIGURE 2      VALUE CHAIN ANALYSIS

FIGURE 3      MIDDLE EAST AND AFRICA HAND SANITIZER MARKET, BY GEL-BASED, 2019-2028 (IN $ MILLION)

FIGURE 4      MIDDLE EAST AND AFRICA HAND SANITIZER MARKET, BY LIQUID, 2019-2028 (IN $ MILLION)

FIGURE 5      MIDDLE EAST AND AFRICA HAND SANITIZER MARKET, BY FOAM-BASED, 2019-2028 (IN $ MILLION)

FIGURE 6      MIDDLE EAST AND AFRICA HAND SANITIZER MARKET, BY SPRAY, 2019-2028 (IN $ MILLION)

FIGURE 7      MIDDLE EAST AND AFRICA HAND SANITIZER MARKET, BY HAND WIPES, 2019-2028 (IN $ MILLION)

FIGURE 8      MIDDLE EAST AND AFRICA HAND SANITIZER MARKET, BY HEALTHCARE, 2019-2028 (IN $ MILLION)

FIGURE 9      MIDDLE EAST AND AFRICA HAND SANITIZER MARKET, BY HOSPITALITY, 2019-2028 (IN $ MILLION)

FIGURE 10   MIDDLE EAST AND AFRICA HAND SANITIZER MARKET, BY RESIDENTIAL, 2019-2028 (IN $ MILLION)

FIGURE 11   MIDDLE EAST AND AFRICA HAND SANITIZER MARKET, BY CORPORATE, 2019-2028 (IN $ MILLION)

FIGURE 12   MIDDLE EAST AND AFRICA HAND SANITIZER MARKET, BY GOVERNMENT & MILITARY, 2019-2028 (IN $ MILLION)

FIGURE 13   MIDDLE EAST AND AFRICA HAND SANITIZER MARKET, BY EDUCATION, 2019-2028 (IN $ MILLION)

FIGURE 14   MIDDLE EAST AND AFRICA HAND SANITIZER MARKET, BY RETAIL, 2019-2028 (IN $ MILLION)

FIGURE 15   MIDDLE EAST AND AFRICA HAND SANITIZER MARKET, BY SUPERMARKET AND HYPERMARKET, 2019-2028 (IN $ MILLION)

FIGURE 16   MIDDLE EAST AND AFRICA HAND SANITIZER MARKET, BY DEPARTMENT STORES AND DISCOUNTERS, 2019-2028 (IN $ MILLION)

FIGURE 17   MIDDLE EAST AND AFRICA HAND SANITIZER MARKET, BY DRUG STORES, 2019-2028 (IN $ MILLION)

FIGURE 18   MIDDLE EAST AND AFRICA HAND SANITIZER MARKET, BY ONLINE, 2019-2028 (IN $ MILLION)

FIGURE 19   MIDDLE EAST AND AFRICA HAND SANITIZER MARKET, BY OTHER DISTRIBUTION CHANNEL, 2019-2028 (IN $ MILLION)

FIGURE 20   SAUDI ARABIA HAND SANITIZER MARKET 2019-2028 (IN $ MILLION)

FIGURE 21   TURKEY HAND SANITIZER MARKET 2019-2028 (IN $ MILLION)

FIGURE 22   UNITED ARAB EMIRATES HAND SANITIZER MARKET 2019-2028 (IN $ MILLION)

FIGURE 23   SOUTH AFRICA HAND SANITIZER MARKET 2019-2028 (IN $ MILLION)

FIGURE 24   REST OF MIDDLE EAST & AFRICA HAND SANITIZER MARKET 2019-2028 (IN $ MILLION)

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