MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET 2022-2028

ICT | Media Software & Services

MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET 2022-2028

Market by Deployment, End-users, Vertical, Application, and Country Outlook | Forecast 2022-2028

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Based on Triton’s report, the marketing automation software market in the Middle East and Africa is anticipated to progress with a CAGR of 9.36% during the forecast period 2022-2028.


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The countries explored in the given region include:

•         United Arab Emirates

•         Saudi Arabia

•         Turkey

•         South Africa

•         Rest of Middle East & Africa

Turkey secures the major market share in the marketing automation software market. Initiatives support the region’s market growth. The economic diversification, developing infrastructure, better connectivity, and renewed investments in the technology sector are supporting the IT sector growth significantly. Besides this, the rise in investments in cyber security by public and private institutions supplements the IT sector’s development. Therefore, the robust growth of the IT sector creates a profitable market for marketing automation software across the Middle East and Africa region.

Over the years, the ICT sector has evolved significantly in Turkey. The ICT sector expenditure is anticipated to surpass the global average, with the young population heavily adopting technologies. Furthermore, ecommerce and e-governance services are anticipated to witness growth, owing to the surge in households accessing the internet. This growth is expected to be supported by fiber optics infrastructure. Such infrastructure growth and growing ecommerce platforms are expected to widen the scope and growth of the marketing automation software market within Turkey.

In South Africa, capital investment in telecommunications has grown substantially over the years, indicating sector dynamism. This has further led to economic development. While mobile telecom continues to grow, prohibitive costs for broadband services affect the country. Nevertheless, online banking and mobile software support the telecom industry. Additionally, the country has pledged to launch initiatives related to coding, networking, robotics, and AI by 2030. Thus, such factors are likely to fuel the South African marketing automation software market’s growth.

Marketing automation software in the healthcare industry is at a nascent stage, although it is expected to witness fast growth over the forecast period. The surge in digitalization has changed the marketing process. Here, the growing focus on healthy living and technological advancements like wearables, smartphones, and tablets have increased the need to leverage marketing automation to establish better customer relationship management systems. The market is assessed based on vertical, application, end-users, and deployment. The vertical segment includes healthcare, BFSI, telecommunication and information technology, retail, advertising and design, manufacturing and distribution, and others.

IBM, Salesforce.com Inc, SAP SE, Adobe Inc, and Oracle Corporation are topmost companies thriving in the studied market.

IBM is an integrated IT company that provides various services, such as consulting, cloud, marketing automation, enterprise software, security, and financing solutions. The company’s product portfolio includes AI, analytics, automation, cloud computing, and software development products, among others. Additionally, it serves numerous clients across industries, including industrial, communication, financial, and media. IBM has operations across numerous regions, including the Middle East and Africa.

 

Key deliverables of the report:

      Market CAGR during the forecasting years 2022-2028

      Detailed data highlighting key insights, industry components, and market strategies

    Comprehensive information and estimation of the marketing automation software market revenue growth in the Middle East and Africa and its influence on the parent market

      In-depth study of forthcoming trends in consumer behavioral patterns

      A meticulous analysis of the competitive landscape, vendor scorecard, and Porter’s Five Forces

   A wide-ranging study of factors that will challenge the Middle East and Africa marketing automation software market’s growth during the upcoming years

Want to get specific insights? Our team of analysts can customize this report based on your preferences. Connect with us here

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Table of Content

1. MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET - SUMMARY

2. INDUSTRY OUTLOOK 

2.1. IMPACT OF COVID-19 ON THE MARKETING AUTOMATION SOFTWARE MARKET     

2.2. EVOLUTION & TRANSITION OF MARKETING AUTOMATION SOFTWARE

2.3. KEY INSIGHTS    

2.3.1. HIGHER ADOPTION OF DIGITAL TRANSFORMATION PRACTICES - ONGOING MOVE TOWARD AN INTEGRATED CRM SPACE   

2.3.2. GROWING USE OF LOCATION-BASED MARKETING         

2.3.3. GROWTH IN CLOUD-BASED TECHNOLOGY ADOPTION   

2.4. PORTER’S FIVE FORCES ANALYSIS 

2.4.1. THREAT OF NEW ENTRANTS    

2.4.2. THREAT OF SUBSTITUTE S

2.4.3. BARGAINING POWER OF BUYERS     

2.4.4. BARGAINING POWER OF SUPPLIERS

2.4.5. THREAT OF COMPETITIVE RIVALRY  

2.5. MARKET ATTRACTIVENESS INDEX  

2.6. VENDOR SCORECARD  

2.7. INDUSTRY COMPONENTS      

2.8. KEY MARKET STRATEGIES    

2.8.1. ACQUISITIONS      

2.8.2. PRODUCT DEVELOPMENTS     

2.8.3. AGREEMENTS       

2.8.4. BUSINESS EXPANSIONS 

2.9. MARKET DRIVERS        

2.9.1. RAPID EXPANSION OF DIGITAL MARKETING         

2.9.2. INCREASING DEMAND FOR LEAD NURTURING     

2.9.3. SURGE IN IMPORTANCE OF CUSTOMER EXPERIENCE

2.10. MARKET CHALLENGES

2.10.1. INTEROPERABILITY ISSUES

2.10.2. DATA-RELATED CONCERNS   

2.11. MARKET OPPORTUNITIES

2.11.1. NEED TO INTEGRATE MARKETING EFFORTS

2.11.2. ORGANIZATIONS AIMING FOR HIGHER ROI         

3. MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY DEPLOYMENT  

3.1. ON-PREMISE       

3.2. CLOUD      

4. MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY END-USERS     

4.1. SMES        

4.2. LARGE ENTERPRISES  

5. MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY VERTICAL         

5.1. TELECOMMUNICATION AND INFORMATION TECHNOLOGY    

5.2. ADVERTISING AND DESIGN   

5.3. BFSI

5.4. HEALTHCARE      

5.5. MANUFACTURING AND DISTRIBUTION      

5.6. RETAIL      

5.7. OTHERS    

6. MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY APPLICATION   

6.1. LEAD SCORING AND LEAD NURTURING    

6.2. CAMPAIGN MANAGEMENT     

6.3. INBOUND MARKETING  

6.4. REPORTING AND ANALYTICS 

6.5. EMAIL MARKETING       

6.6. SOCIAL MEDIA MARKETING   

6.7. MOBILE APPLICATION  

6.8. OTHER APPLICATIONS 

7. MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET – COUNTRY OUTLOOK             

7.1. UNITED ARAB EMIRATES       

7.2. SAUDI ARABIA    

7.3. TURKEY    

7.4. SOUTH AFRICA   

7.5. REST OF MIDDLE EAST & AFRICA    

8. COMPETITIVE LANDSCAPE  

8.1. IBM            

8.2. ORACLE CORPORATION                  

8.3. SALESFORCE.COM INC          

8.4. SAP SE                

8.5. ADOBE INC

8.6. ACT ON SOFTWARE INC                   

8.7. COGNIZANT TECHNOLOGY INC                 

8.8. ETRIGUE CORP            

8.9. GREENROPE                 

8.10. SAS INSTITUTE INC

8.11. BENCHMARKONE        

8.12. HUBSPOT INC

8.13. INSIDESALES INC       

9. RESEARCH METHODOLOGY & SCOPE    

9.1. RESEARCH SCOPE & DELIVERABLES                  

9.2. SOURCES OF DATA                

9.3. RESEARCH METHODOLOGY             

List of Tables

TABLE 1: MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2022-2028 (IN $ MILLION)

TABLE 2: VENDOR SCORECARD

TABLE 3: LIST OF ACQUISITIONS

TABLE 4: LIST OF PRODUCT DEVELOPMENTS

TABLE 5: LIST OF AGREEMENTS

TABLE 6: LIST OF BUSINESS EXPANSIONS

TABLE 7: MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, 2022-2028 (IN $ MILLION)

TABLE 8: MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY END-USERS, 2022-2028 (IN $ MILLION)

TABLE 9: MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICAL, 2022-2028 (IN $ MILLION)

TABLE 10: MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2022-2028 (IN $ MILLION)

TABLE 11: MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2022-2028 (IN $ MILLION)

List of Figures

FIGURE 1: MARKET ATTRACTIVENESS INDEX

FIGURE 2: INDUSTRY COMPONENTS

FIGURE 3: MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET, DEPLOYMENT OUTLOOK, 2021 & 2028 (IN %)

FIGURE 4: MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY ON-PREMISE, 2022-2028 (IN $ MILLION)

FIGURE 5: MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD, 2022-2028 (IN $ MILLION)

FIGURE 6: MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET, END-USERS OUTLOOK, 2021 & 2028 (IN %)

FIGURE 7: MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY SMES, 2022-2028 (IN $ MILLION)

FIGURE 8: MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY LARGE ENTERPRISES, 2022-2028 (IN $ MILLION)

FIGURE 9: MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET, VERTICAL OUTLOOK, 2021 & 2028 (IN %)

FIGURE 10: MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY TELECOMMUNICATION, 2022-2028 (IN $ MILLION)

FIGURE 11: MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY ADVERTISING AND DESIGN, 2022-2028 (IN $ MILLION)

FIGURE 12: MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY BFSI, 2022-2028 (IN $ MILLION)

FIGURE 13: MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY HEALTHCARE, 2022-2028 (IN $ MILLION)

FIGURE 14: MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY MANUFACTURING AND DISTRIBUTION, 2022-2028 (IN $ MILLION)

FIGURE 15: MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL, 2022-2028 (IN $ MILLION)

FIGURE 16: MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY OTHERS, 2022-2028 (IN $ MILLION)

FIGURE 17: MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET, APPLICATION OUTLOOK, 2021 & 2028 (IN %)

FIGURE 18: MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD SCORING AND LEAD NURTURING, 2022-2028 (IN $ MILLION)

FIGURE 19: MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT, 2022-2028 (IN $ MILLION)

FIGURE 20: MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING, 2022-2028 (IN $ MILLION)

FIGURE 21: MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING AND ANALYTICS, 2022-2028 (IN $ MILLION)

FIGURE 22: MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY EMAIL MARKETING, 2022-2028 (IN $ MILLION)

FIGURE 23: MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING, 2022-2028 (IN $ MILLION)

FIGURE 24: MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION, 2022-2028 (IN $ MILLION)

FIGURE 25: MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS, 2022-2028 (IN $ MILLION)

FIGURE 26: MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2021 & 2028 (IN %)

FIGURE 27: UNITED ARAB EMIRATES MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 28: SAUDI ARABIA MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 29: TURKEY MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 30: SOUTH AFRICA MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 31: REST OF MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

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