The oral care market in Saudi Arabia has been projected to depict growth in terms of revenue and expand with a CAGR of 5.63% during the forecast years 2019-2025, according to a report by Triton Market Research.
In line with the growing health & hygiene awareness in Saudi Arabia over the review period, oral hygiene has witnessed a growing focus amongst consumers. Many consumers are now more aware of the benefits of oral care products, thanks to the initiatives by organizations such as the Saudi Dental Society. There were many awareness drives were carried out so that people could be educated about the importance of dental health, along with increased media coverage. Consumers benefited from the vigorous marketing activities by top brands such as Colgate, wherein they educated consumers about oral care regimes, which also boosted brand awareness. There is also a growing focus on oral healthcare for children, to educate them about oral healthcare habits.
Due to the unstable economic situation in Saudi Arabia, the purchasing power of many consumers was negatively affected; hence, they were forced to buy fewer products or opt for cheaper alternatives. Accordingly, oral care witnessed a slowdown in growth in 2016. However, healthy growth rates are expected to return during the forecast period as the economy improves, as per the government’s plans.
Triton Market Research’s report on the Saudi Arabia oral care market provides an in-depth insight and segmentation analysis of the market. The detailed analysis of the market includes: PESTEL analysis, market share analysis and brand share analysis. The segmentation analysis of the Saudi Arabia oral care market includes: the market based on category.
The preeminent players in the market are Binzagr Lever Ltd. (Unilever Arabia), Modern Products Co., Colgate-Palmolive Arabia Ltd., Stafford-Miller Ltd. and Glaxo SmithKline Beecham Far East B.V.
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1. SAUDI ARABIA ORAL CARE MARKET - SUMMARY
2. SAUDI ARABIA ORAL CARE INDUSTRY OUTLOOK
2.1. MARKET DEFINITION
2.2. MARKET SHARE ANALYSIS
2.3. BRAND SHARE ANALYSIS
2.4. PESTEL ANALYSIS
3. SAUDI ARABIA ORAL CARE MARKET - SEGMENTATION
3.1. BY CATEGORY
4. COMPETITIVE LANDSCAPE
4.1. BINZAGR LEVER, LTD. (UNILEVER ARABIA)
4.2. MODERN PRODUCTS, CO.
4.3. COLGATE-PALMOLIVE ARABIA, LTD.
4.4. STAFFORD-MILLER, LTD.
4.5. GLAXOSMITHKLINE BEECHAM FAR EAST B.V.
5. RESEARCH METHODOLOGY & SCOPE
5.1. RESEARCH SCOPE & DELIVERABLES
5.1.1. OBJECTIVES OF STUDY
5.1.2. SCOPE OF STUDY
5.2. SOURCES OF DATA
5.2.1. PRIMARY DATA SOURCES
5.2.2. SECONDARY DATA SOURCES
5.3. RESEARCH METHODOLOGY
5.3.1. EVALUATION OF PROPOSED MARKET
5.3.2. IDENTIFICATION OF DATA SOURCES
5.3.3. ASSESSMENT OF MARKET DETERMINANTS
5.3.4. DATA COLLECTION
5.3.5. DATA VALIDATION & ANALYSIS
TABLE 1: SAUDI ARABIA ORAL CARE MARKET, 2019-2025, (IN $ MILLION)
TABLE 2: MARKET SHARE ANALYSIS, 2016 & 2017 (IN %)
TABLE 3: BRAND SHARE ANALYSIS, 2016 & 2017 (IN %)
TABLE 4: SAUDI ARABIA - COUNTRY SNAPSHOT
TABLE 5: SAUDI ARABIA ORAL CARE MARKET, BY CATEGORY, 2019-2025, (IN $ MILLION)
TABLE 6: SAUDI ARABIA ORAL CARE MARKET, BY TOOTHBRUSHES, 2019-2025, (IN $ MILLION)
FIGURE 1: SAUDI ARABIA ORAL CARE MARKET, 2019-2025, (IN $ MILLION)
FIGURE 2: MARKET SHARE ANALYSIS, 2016 & 2017 (IN %)
FIGURE 3: BRAND SHARE ANALYSIS, 2016 & 2017 (IN %)