The baby care products industry includes products such as baby skin care, baby food, baby hair care, toys, toiletries, cosmetics, etc.
The baby care products industry includes products such as baby skin care, baby food, baby hair care, toys, toiletries, cosmetics, etc. Consumers search for quality products for their babies and factors such as changing lifestyle, increased disposable income and enhanced standard of living in developing countries are the prime drives in the baby care products market. The average life expectancy of a parent has increased which in turn has affected the demand for baby care products as a more matured parent is monetarily steadier to look after newborns.
Baby care industry is also driven by the positive effect the rising number of women had in the workforce. Also, the wellbeing of consumers and desire to buy items at premium costs has prompted the development of premium products for babies and infants. The key distribution channels for baby care products comprise of both- online and offline channels. The purchase decision of childcare items relies upon varying viewpoints, such as sustainability, cost effectiveness, medical advantages and convenient usage.