ARGENTINA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2019-2025

Consumer Goods & Services | Food & Beverages

ARGENTINA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2019-2025

Market By Rtd Type | Forecast 2019-2025

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In terms of revenue, Argentina alcoholic ready-to-drink (RTDs) market is expected to reach $XX million by 2025, with an anticipated CAGR of 10.62% over the forecast period. Moreover, in terms of volume, the Argentina ready-to-drinks (RTDs) market was valued XX million litres in 2018 and is expected to advance with a CAGR of 9.98% over the forecast period 2019-2025.

Alcoholic RTDs are performing very well in the country. The performance can be attributed to massive advertising and promotional activities from Cepas Argentinas and Cervecería y Maltería Quilmes, which sought to encourage consumption among consumers aged 18-25. The Argentinian market has also witnessed a high number of new product launches and those were targeted primarily at women and millennials. For instance, Cepas Argentinas implemented an aggressive new product strategy, which started with the launch of D.r Lemon brand extensions such as Dr. Tonic and Dr. Daiquiri, available in 650ml glass bottles and 354ml aluminium cans.

However, market growth is expected to be curtailed by strict regulations related to alcohol in the country. The foundations for the long-term direction of alcoholic drinks were laid in March 1997 when Argentina’s Congress passed the National Anti-Alcoholism Law (Ley Nacional de Lucha Contra el Alcoholismo). In addition, the Anti-Alcoholism Law specifically prohibits the portrayal of drinking by minors; in advertising. Economic challenges and import restrictions are also expected to affect the alcoholic ready-to-drinks market in the country.

Triton Market Research’s report on the Argentina ready-to-drinks (RTDs) market provides an in-depth insight and segmentation analysis of the market. The detailed analysis of the market includes the market share analysis, brand share analysis, PESTEL analysis and the market attractiveness index. The segmentation analysis of the Argentina alcoholic ready-to-drink (RTDs) market includes the market by RTD type (spirit-based RTD, wine-based RTD).


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Table of Content

1.    ARGENTINA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET - SUMMARY

1.1. MARKET SIZE & FORECAST

1.2. MARKET DRIVING ASPECTS

1.3. MARKET RESTRAINING ASPECTS

1.4. KEY PLAYERS

2.    ARGENTINA ALCOHOLIC READY-TO-DRINKS (RTDS) INDUSTRY OUTLOOK

2.1. MARKET DEFINITION

2.2. PESTEL ANALYSIS

2.2.1.   POLITICAL

2.2.2.   ECONOMICAL

2.2.3.   SOCIAL

2.2.4.   TECHNOLOGICAL

2.2.5.   LEGAL

2.2.6.   ENVIRONMENTAL

2.3. MARKET ATTRACTIVENESS INDEX

2.4. MARKET SHARE ANALYSIS

2.5. BRAND SHARE ANALYSIS

3.    ARGENTINA ALCOHOLIC RTD MARKET - SEGMENTATION (IN TERMS OF VALUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITERS)

3.1. BY RTD TYPE (SPIRIT-BASED RTDS, WINE-BASED RTDS)

4.    COMPETITIVE LANDSCAPE

4.1. ANHEUSER-BUSCH INBEV N.V.

4.2. BODEGAS VALENTIN BIANCHI S.A.

4.3. CASA DELLEPIANE S.A.

4.4. CEPAS ARGENTINAS S.A.

4.5. GRUPO PEÑAFLOR S.A.

5.    RESEARCH METHODOLOGY & SCOPE

5.1. RESEARCH SCOPE & DELIVERABLES

5.2. SOURCES OF DATA

5.3. RESEARCH METHODOLOGY

List of Tables

TABLE 1: ARGENTINA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2019-2025 (IN $ MILLION)

TABLE 2: ARGENTINA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2019-2025 (IN MILLION LITERS)

TABLE 3: ARGENTINA - COUNTRY SNAPSHOT

TABLE 4: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2016 & 2017 (IN %)

TABLE 5: BRAND SHARE ANALYSIS, 2016 & 2017 (IN %)

TABLE 6: ARGENTINA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2019-2025 (IN $ MILLION)

TABLE 7: ARGENTINA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2019-2025 (IN MILLION LITERS)

List of Figures

FIGURE 1: ARGENTINA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2019-2025 (IN $ MILLION)

FIGURE 2: MARKET ATTRACTIVENESS INDEX

FIGURE 3: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2016 & 2017 (IN %)

FIGURE 4: BRAND SHARE ANALYSIS, 2016 & 2017 (IN %)

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