ARGENTINA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026

Consumer Goods & Services | Food & Beverages

ARGENTINA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026

Market by RTD Type | Forecast 2021-2026

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In terms of revenue, Argentina alcoholic ready-to-drinks (RTDs) market is anticipated to reach $XX million by 2026, with an anticipated CAGR of 9.76% over the forecast period 2021-2026. Moreover, in terms of volume, the market is expected to advance with a CAGR of 6.76% over the forecast period.

Alcoholic RTDs are gaining significant traction in the country. This growth can be attributed to massive advertising and promotional activities from Cepas Argentinas and Cervecería y Maltería Quilmes, which sought to encourage consumption among consumers aged 18-25. The market has also witnessed a high number of new product launches, targeted primarily at women and millennials. For instance, Cepas Argentinas implemented an aggressive product strategy, which started with the launch of Dr. Lemon brand extensions such as Dr. Tonic and Dr. Daiquiri, available in 650ml glass bottles and 354ml aluminum cans.

However, the market growth is expected to be curtailed by strict regulations related to alcohol in the country. The foundations for the long-term direction of alcoholic drinks were laid in March 1997 when Argentina’s Congress passed the National Anti-Alcoholism Law. Additionally, the law specifically prohibits the portrayal of drinking by minors in advertising. Besides this, the economic challenges and import restrictions are expected to affect the alcoholic ready-to-drinks market across the country.

Triton Market Research’s report on the Argentina ready-to-drinks (RTDs) market provides an in-depth insight and segmentation analysis of the market. The detailed analysis of the market includes the market share analysis, brand share analysis, PESTEL analysis, Impact of COVID-19, and the market attractiveness index. The segmentation analysis of the market comprises the RTD type (spirit-based RTD, wine-based RTD).

The key companies thriving in the Argentina alcoholic ready-to-drinks market are Anheuser Busch Inbev NV, Bodegas Valentin Bianchi SA, World Spirits SA, Diageo Plc, Casa Dellepiane SA, Grupo Peñaflor SA, and Cepas Argentinas SA.

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Table of Content

1. ARGENTINA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET – SUMMARY

1.1. COUNTRY SNAPSHOT

1.2. MARKET SIZE & FORECAST

1.3. MARKET DRIVING ASPECTS

1.4. MARKET RESTRAINING ASPECTS

1.5. KEY PLAYERS

2. ARGENTINA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET OUTLOOK

2.1. IMPACT OF COVID-19 ON ARGENTINA ALCOHOLIC RTDS MARKET

2.2. PESTLE ANALYSIS

2.2.1. POLITICAL

2.2.2. ECONOMICAL

2.2.3. SOCIAL

2.2.4. TECHNOLOGICAL

2.2.5. LEGAL

2.2.6. ENVIRONMENTAL

2.3. MARKET ATTRACTIVENESS INDEX

2.4. MARKET SHARE ANALYSIS OF KEY PLAYERS

2.5. BRAND SHARE ANALYSIS

3. ARGENTINA ALCOHOLIC RTD MARKET SEGMENTATION BY RTD TYPE (IN TERMS OF VALUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITRES)

3.1. SPIRIT-BASED RTDS

3.2. WINE-BASED RTDS

4. COMPETITIVE LANDSCAPE

4.1. WORLD SPIRITS SA

4.2. CASA DELLEPIANE SA

4.3. ANHEUSER BUSCH INBEV NV

4.4. DIAGEO PLC

4.5. CEPAS ARGENTINAS SA

4.6. GRUPO PEÑAFLOR SA

4.7. BODEGAS VALENTIN BIANCHI SA

5. RESEARCH METHODOLOGY & SCOPE

5.1. RESEARCH SCOPE & DELIVERABLES

5.2. SOURCES OF DATA

5.3. RESEARCH METHODOLOGY

List of Tables

TABLE 1: ARGENTINA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026 (IN $ MILLION)

TABLE 2: ARGENTINA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026 (IN MILLION LITRES)

TABLE 3: ARGENTINA – COUNTRY SNAPSHOT

TABLE 4: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)

TABLE 5: BRAND SHARE ANALYSIS, 2018 & 2019 (IN %)

TABLE 6: ARGENTINA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2021-2026 (IN $ MILLION)

TABLE 7: ARGENTINA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2021-2026 (IN MILLION LITRES)

List of Figures

FIGURE 1: ARGENTINA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026 (IN $ MILLION)

FIGURE 2: MARKET ATTRACTIVENESS INDEX

FIGURE 3: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)

FIGURE 4: BRAND SHARE ANALYSIS, 2018 & 2019 (IN %)

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