Triton's report has determined the Indian oral care market to proliferate at a CAGR of 2.12% during the forecasting years of 2019-2025. Consumers are showing a willingness to spend on oral hygiene, which presents opportunities to oral care players for introducing premium products that address concerns relating to complete oral care, whitening, sensitivity and gum health, among others.
Consumers in India are on the lookout for products that provide complete oral care and have natural ingredients. This rising interest in personal hygiene and oral care products among urban consumers resulted in the introduction of new products such as mouthwashes/dental rinses and dental floss. This trend is expected to continue over the coming years, as the penetration and usage of these products are expected to pick up in smaller second and third-tier cities. There was a rising demand for natural, herbal and Ayurvedic products within oral care over the review period. This trend was primarily driven by Dabur India and Patanjali Ayurveda through their naturally positioned oral care products. The natural, herbal and Ayurvedic trends are expected to continue to be strong within oral care in India over the forecast period, and the leading oral care players are expected to launch more natural variants of their brands and also attempt premiumization through natural ingredients.
Triton’s report on the India oral care market provides an in-depth insight and segmentation analysis of the market. The detailed analysis of the market includes the PESTEL analysis, market share analysis and brand share analysis. The segmentation analysis of the market includes the market by category.
The major organizations that have established their presence in the market are Colgate-Palmolive, Hindustan Unilever Ltd., Dabur India Ltd., Gillette India Ltd. and Patanjali Ayurved Ltd.
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1. INDIA ORAL CARE MARKET - SUMMARY
2. INDIA ORAL CARE INDUSTRY OUTLOOK
2.1. MARKET DEFINITION
2.2. MARKET SHARE ANALYSIS
2.3. BRAND SHARE ANALYSIS
2.4. PESTEL ANALYSIS
3. INDIA ORAL CARE MARKET - SEGMENTATION
3.1. BY CATEGORY
4. COMPETITIVE LANDSCAPE
4.2. HINDUSTAN UNILEVER, LTD.
4.3. DABUR INDIA, LTD.
4.4. GILLETTE INDIA, LTD.
4.5. PATANJALI AYURVED, LTD.
5. RESEARCH METHODOLOGY & SCOPE
5.1. RESEARCH SCOPE & DELIVERABLES
5.1.1. OBJECTIVES OF STUDY
5.1.2. SCOPE OF STUDY
5.2. SOURCES OF DATA
5.2.1. PRIMARY DATA SOURCES
5.2.2. SECONDARY DATA SOURCES
5.3. RESEARCH METHODOLOGY
5.3.1. EVALUATION OF PROPOSED MARKET
5.3.2. IDENTIFICATION OF DATA SOURCES
5.3.3. ASSESSMENT OF MARKET DETERMINANTS
5.3.4. DATA COLLECTION
5.3.5. DATA VALIDATION & ANALYSIS
TABLE 1: INDIA ORAL CARE MARKET, 2019-2025, (IN $ MILLION)
TABLE 2: MARKET SHARE ANALYSIS, 2016 & 2017 (IN %)
TABLE 3: BRAND SHARE ANALYSIS, 2016 & 2017 (IN %)
TABLE 4: INDIA - COUNTRY SNAPSHOT
TABLE 5: INDIA ORAL CARE MARKET, BY CATEGORY, 2019-2025, (IN $ MILLION)
TABLE 6: INDIA ORAL CARE MARKET, BY TOOTHBRUSHES, 2019-2025, (IN $ MILLION)
FIGURE 1: INDIA ORAL CARE MARKET, 2019-2025, (IN $ MILLION)
FIGURE 2: MARKET SHARE ANALYSIS, 2016 & 2017 (IN %)
FIGURE 3: BRAND SHARE ANALYSIS, 2016 & 2017 (IN %)