Triton Market Research has concluded that the Vietnam oral care market is projected to grow at a CAGR of 4.19% in the forecasted years during 2019-2025.
Vietnamese consumers were willing to spend more on sophisticated products with special functions such as relief for acute pain, whitening and gum health. Among them, whitening and products for sensitive teeth were newly added value trends in oral care. This was mainly due to higher living standards and greater demand for oral care products. Moreover, due to dynamic marketing activities by leading players, most consumers believe that using these sophisticated products will help to protect and repair their oral issues.
Over the forecast period, although prices of sophisticated products are slightly higher than those of traditional ones, demand is expected to grow strongly in main cities thanks to higher living standards and brighter economic performance. Whitening and sensitivity treatment is predicted to be added value trends in oral care and continue to take retail value share from traditional products.
The Vietnam oral care market report by Triton Market Research provides an in-depth insight and segmentation analysis of the market. The detailed analysis of the market includes the PESTEL analysis, market share analysis and brand share analysis; whereas, the segmentation analysis of the market includes the market by category.
The players dominating the market are Unilever Vietnam International Co. Ltd, Colgate-Palmolive (Vietnam) Co. Ltd, Oral-B (Vietnam) Ltd, Johnson & Johnson Vietnam Co. Ltd, Amway Vietnam Ltd
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1. VIETNAM ORAL CARE MARKET - SUMMARY
2. VIETNAM ORAL CARE INDUSTRY OUTLOOK
2.1. MARKET DEFINITION
2.2. MARKET SHARE ANALYSIS
2.3. BRAND SHARE ANALYSIS
2.4. PESTEL ANALYSIS
3. VIETNAM ORAL CARE MARKET - SEGMENTATION
3.1. BY CATEGORY
4. COMPETITIVE LANDSCAPE
4.1. UNILEVER VIETNAM INTERNATIONAL CO., LTD.
4.2. COLGATE-PALMOLIVE (VIETNAM) CO., LTD.
4.3. ORAL-B (VIETNAM), LTD.
4.4. JOHNSON & JOHNSON VIETNAM CO., LTD.
4.5. AMWAY VIETNAM, LTD.
5. RESEARCH METHODOLOGY & SCOPE
5.1. RESEARCH SCOPE & DELIVERABLES
5.1.1. OBJECTIVES OF STUDY
5.1.2. SCOPE OF STUDY
5.2. SOURCES OF DATA
5.2.1. PRIMARY DATA SOURCES
5.2.2. SECONDARY DATA SOURCES
5.3. RESEARCH METHODOLOGY
5.3.1. EVALUATION OF PROPOSED MARKET
5.3.2. IDENTIFICATION OF DATA SOURCES
5.3.3. ASSESSMENT OF MARKET DETERMINANTS
5.3.4. DATA COLLECTION
5.3.5. DATA VALIDATION & ANALYSIS
TABLE 1: VIETNAM ORAL CARE MARKET, 2019-2025, (IN $ MILLION)
TABLE 2: MARKET SHARE ANALYSIS, 2016 & 2017 (IN %)
TABLE 3: BRAND SHARE ANALYSIS, 2016 & 2017 (IN %)
TABLE 4: VIETNAM - COUNTRY SNAPSHOT
TABLE 5: VIETNAM ORAL CARE MARKET, BY TOOTHBRUSHES, 2019-2025, (IN $ MILLION)
FIGURE 1: VIETNAM ORAL CARE MARKET, 2019-2025, (IN $ MILLION)
FIGURE 2: MARKET SHARE ANALYSIS, 2016 & 2017 (IN %)
FIGURE 3: BRAND SHARE ANALYSIS, 2016 & 2017 (IN %)