BRAZIL ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026

Consumer Goods & Services | Food & Beverages

BRAZIL ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026

Market by RTD Type | Forecast 2021-2026

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Triton’s report shows that the Brazilian alcoholic ready-to-drinks (RTDs) market is studied based on value and volume. Based on value, the market is estimated to grow at a CAGR of 3.03% during the forecast years of 2021-2026, gaining $XX million by 2026. In terms of volume, the market is likely to grow with a CAGR of 1.52% during the same period.

The market in Brazil is anticipated to benefit from the industry players that are investing in advertising and promotional campaigns to attract consumers. RTDs and high-strength premixes products have an image of being consumed mostly by women; however, this image has been changing over the last few years, especially after the launch of the two Skol brands. Considering that Skol is already a consolidated beer brand among men and women, barriers to its consumption are lower in RTDs/high-strength premixes.

Although alcoholic RTDs/high-strength premixes are popular among young adults, other categories of alcoholic drinks have been gaining public attention. A key product that might have an impact on the sales of RTDs is craft beer. As young adults are increasingly interested in high-end products and their shrinking available income forces them to reduce the frequency, they purchase alcoholic drinks in general. Thus, the consolidation of craft beer might negatively impact the studied market’s growth over the forecast period. Moreover, the price of RTDs is on the rise due to the rising raw material and production costs, which manufacturers pass along to final consumers. 

Triton Market Research’s report on the Brazil alcoholic ready-to-drinks (RTDs) market provides an in-depth insight and segmentation analysis of the market. The detailed analysis of the market includes the market share analysis, brand share analysis, PESTEL analysis, impact of COVID-19, and the market attractiveness index. The market segmentation analysis consists of the market by RTD type (spirit-based RTDs, wine-based RTDs, and malt-based RTDs).

The key firms thriving in the alcoholic ready-to-drinks market are Cooperativa Vinícola Aurora Ltda, Arbor Brasil Indústria De Bebidas Ltda,Anheuser Busch Inbev NV, Diageo Plc, and Cia Muller De Bebidas Ltda.

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Table of Content

1. BRAZIL ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET –SUMMARY

1.1. COUNTRY SNAPSHOT

1.2. MARKET SIZE & FORECAST

1.3. MARKET DRIVING ASPECTS

1.4. MARKET RESTRAINING ASPECTS

1.5. KEY PLAYERS

2. BRAZIL ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET OUTLOOK

2.1. IMPACT OF COVID-19 ON BRAZIL ALCOHOLIC RTDS MARKET

2.2. PESTLE ANALYSIS

2.2.1. POLITICAL

2.2.2. ECONOMICAL

2.2.3. SOCIAL

2.2.4. TECHNOLOGICAL

2.2.5. LEGAL

2.2.6. ENVIRONMENTAL

2.3. MARKET ATTRACTIVENESS INDEX

2.4. MARKET SHARE ANALYSIS OF KEY PLAYERS

2.5. BRAND SHARE ANALYSIS

3. BRAZIL ALCOHOLIC RTD MARKET SEGMENTATION – BY RTD TYPE (IN TERMS OF VALUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITRES)

3.1. SPIRIT-BASED RTDS

3.2. WINE-BASED RTDS

3.3. MALT BASED RTDS

4. COMPETITIVE LANDSCAPE

4.1. ANHEUSER BUSCH INBEV NV

4.2. ARBOR BRASIL INDÚSTRIA DE BEBIDAS LTDA

4.3. DIAGEO PLC

4.4. CIA MULLER DE BEBIDAS LTDA

4.5. COOPERATIVA VINÍCOLA AURORA LTDA

5. RESEARCH METHODOLOGY & SCOPE

5.1. RESEARCH SCOPE & DELIVERABLES

5.2. SOURCES OF DATA

5.3. RESEARCH METHODOLOGY

List of Tables

TABLE 1: BRAZIL ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026 (IN $ MILLION)

TABLE 2: BRAZIL ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026 (IN MILLION LITRES)

TABLE 3: BRAZIL – COUNTRY SNAPSHOT

TABLE 4: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)

TABLE 5: BRAND SHARE ANALYSIS, 2018 & 2019 (IN %)

TABLE 6: BRAZIL ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2021-2026 (IN $ MILLION)

TABLE 7: BRAZIL ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2021-2026 (IN MILLION LITRES)

List of Figures

FIGURE 1: BRAZIL ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026 (IN $ MILLION)

FIGURE 2: MARKET ATTRACTIVENESS INDEX

FIGURE 3: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)

FIGURE 4: BRAND SHARE ANALYSIS, 2018 & 2019 (IN %)

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