BRAZIL ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2019-2025

Consumer Goods & Services | Food & Beverages

BRAZIL ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2019-2025

Market By Product Type And Rtd Type | Forecast 2019-2025

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Alcoholic RTDs/high-strength premixes in Brazil are expected to grow dynamically. The Brazilian alcoholic ready-to-drinks (RTDs) market was studied on the basis of value as well as volume. In terms of value, the market is expected to show a positive growth rate, with 9.53% of CAGR in the forecast years of 2019-2025. And in terms of volume, the market is advancing with a CAGR of 7.82% during the forecast years.

The market in Brazil is anticipated to benefit from the industry players that are investing in advertising and promotional campaigns to attract consumers. RTDs & high-strength premixes products in general, have an image in the country of being consumed mostly by women; however, this image has been changing over the last few years, especially after the launch of the two Skol brands. Considering that Skol is already a consolidated beer brand among men and women, barriers to its consumption are lower in RTDs/high-strength premixes.

Although alcoholic RTDs/high-strength premixes are very popular among young adults, other categories of alcoholic drinks have been drawing public attention. A key product that might have an impact on the sales of RTDs, is craft beer. As young adults are increasingly interested in high-end products and their shrinking available income forces them to reduce the frequency, they purchase alcoholic drinks in general. Thus, the consolidation of craft beer might act as a threat to market growth over the forecast period. Moreover, the price of RTDs is also on the rise, mainly due to the increasing raw material and production costs, which are being passed along to final consumers by manufacturers.

Triton Market Research’s report on the Brazil alcoholic ready-to-drinks (RTDs) market provides an in-depth insight and segmentation analysis of the market. The detailed analysis of the market includes: the market share analysis, brand share analysis, PESTEL analysis and the market attractiveness index. The segmentation analysis of the Brazil alcoholic ready-to-drinks (RTDs) market includes: the market by product type (high-strength premixes & ready-to-drinks (RTDs)) and by RTD type (spirit-based RTDs, wine-based RTDs & malt-based RTDs).

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Table of Content

1.    BRAZIL ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET - SUMMARY

1.1. MARKET SIZE & FORECAST

1.2. MARKET DRIVING ASPECTS

1.3. MARKET RESTRAINING ASPECTS

1.4. KEY PLAYERS

2.    BRAZIL ALCOHOLIC READY-TO-DRINKS (RTDS) INDUSTRY OUTLOOK

2.1. MARKET DEFINITION

2.2. PESTEL ANALYSIS

2.2.1.   POLITICAL

2.2.2.   ECONOMICAL

2.2.3.   SOCIAL

2.2.4.   TECHNOLOGICAL

2.2.5.   LEGAL

2.2.6.   ENVIRONMENTAL

2.3. MARKET ATTRACTIVENESS INDEX

2.4. MARKET SHARE ANALYSIS

2.5. BRAND SHARE ANALYSIS

3.    BRAZIL ALCOHOLIC RTD MARKET - SEGMENTATION (IN TERMS OF VALUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITERS)

3.1. BY PRODUCT TYPE (HIGH STRENGTH PREMIXES & READY-TO-DRINKS (RTDS))

3.2. BY RTD TYPE (SPIRIT-BASED RTDS, WINE-BASED RTDS & MALT-BASED RTDS)

4.    COMPETITIVE LANDSCAPE

4.1. ANHEUSER-BUSCH INBEV N.V.

4.2. CIA MULLER DE BEBIDAS LTD.

4.3. COOPERATIVA VINÍCOLA AURORA LTD.

4.4. CRS BRANDS

4.5. DIAGEO PLC

5.    RESEARCH METHODOLOGY & SCOPE

5.1. RESEARCH SCOPE & DELIVERABLES

5.2. SOURCES OF DATA

5.3. RESEARCH METHODOLOGY

List of table

TABLE 1: BRAZIL ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2019-2025 (IN $ MILLION)

TABLE 2: BRAZIL ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2019-2025 (IN MILLION LITERS)

TABLE 3: BRAZIL - COUNTRY SNAPSHOT

TABLE 4: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2016 & 2017 (IN %)

TABLE 5: BRAND SHARE ANALYSIS, 2016 & 2017 (IN %)

TABLE 6: BRAZIL ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY PRODUCT TYPE, 2019-2025 (IN $ MILLION)

TABLE 7: BRAZIL ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY PRODUCT TYPE, 2019-2025 (IN MILLION LITERS)

TABLE 8: BRAZIL ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2019-2025 (IN $ MILLION)

TABLE 9: BRAZIL ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2019-2025 (IN MILLION LITERS)

List of Figures

FIGURE 1: BRAZIL ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2019-2025 (IN $ MILLION)

FIGURE 2: MARKET ATTRACTIVENESS INDEX

FIGURE 3: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2016 & 2017 (IN %)

FIGURE 4: BRAND SHARE ANALYSIS, 2016 & 2017 (IN %)

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