BRAZIL HAIR CARE MARKET 2019-2025

Consumer Goods & Services | Personal Care Products

BRAZIL HAIR CARE MARKET 2019-2025

Market By Components And Distribution Channel | Forecast 2019-2025

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The Brazil hair care market is expected to show an upward trend in terms of revenue and grow rapidly with a CAGR of 3.18% during the forecast years of 2019-2025.

In Brazil, the evolving consumer behaviour has also led to the rise of a specific target group, the modern metrosexual male, generally identified as urban heterosexual men who pay great attention to their appearance and spend substantially on grooming, beauty treatments and clothes. Haircare products are some of the most popular in this consumer segment. Moreover, the rising disposable income and living standards in the developing ones are vital to the growth of the market, enabling Brazilians to spend more on beauty products which are driving the Brazil hair care market.

The health risks posed by the overuse of products like hair dyes, gels, serums and hair styling agents are major concerns for consumers. The rising incidence of asthma, severe allergic reactions, non-Hodgkin’s lymphoma, breast cancer, multiple myeloma and other conditions have been linked to the growing use of these products, thereby threatening the Brazil haircare market. Moreover, concerns about the chemical content of these products may affect the growth potential of the market over the coming years.

Triton Market Research’s report on Brazil haircare provides an in-depth insight and segmentation analysis of the market. The detailed analysis of the market includes PESTEL analysis, market share outlook, market trends, value chain analysis and the market attractiveness index. The segmentation analysis of Brazil haircare market includes the market by component and distribution channel.

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Table of Content

1.    BRAZIL HAIR CARE MARKET - SUMMARY

2.    BRAZIL HAIRCARE INDUSTRY OUTLOOK

2.1. MARKET DEFINITION

2.2. PESTEL ANALYSIS

2.2.1.   POLITICAL

2.2.2.   ECONOMICAL

2.2.3.   SOCIAL

2.2.4.   TECHNOLOGICAL

2.2.5.   LEGAL

2.2.6.   ENVIRONMENTAL

2.3. MARKET SHARE OUTLOOK

2.4. MARKET TRENDS

2.5. VALUE CHAIN ANALYSIS

2.6. MARKET ATTRACTIVENESS INDEX

3.    BRAZIL HAIR CARE MARKET - SEGMENTATION

3.1. BY COMPONENTS (2-IN-1 PRODUCTS, COLORANTS, CONDITIONERS, HAIR LOSS TREATMENTS, PERMS & RELAXANTS, SALON HAIR CARE, SHAMPOOS, STYLING AGENTS AND OTHER COMPONENTS)

3.2. BY DISTRIBUTION CHANNEL (HYPERMARKETS/RETAIL CHAINS, E-COMMERCE, SPECIALTY STORES, PHARMACIES, SALONS AND OTHER DISTRIBUTION CHANNELS)

4.    COMPETITIVE LANDSCAPE

4.1. UNILEVER BRASIL LTDA.

4.2. PROCTER & GAMBLE DO BRASIL S.A.

4.3. NIELY DO BRASIL INDUSTRIAL LTDA.

4.4. COLGATE-PALMOLIVE

4.5. NATURA COSMÉTICOS S.A.

5.    RESEARCH METHODOLOGY & SCOPE

5.1. RESEARCH SCOPE & DELIVERABLES

5.1.1.   OBJECTIVES OF STUDY

5.1.2.   SCOPE OF STUDY

5.2. SOURCES OF DATA

5.2.1.   PRIMARY DATA SOURCES

5.2.2.   SECONDARY DATA SOURCES

5.3. RESEARCH METHODOLOGY

5.3.1.   EVALUATION OF PROPOSED MARKET

5.3.2.   IDENTIFICATION OF DATA SOURCES

5.3.3.   ASSESSMENT OF MARKET DETERMINANTS

5.3.4.   DATA COLLECTION

5.3.5.   DATA VALIDATION & ANALYSIS

List of table

TABLE 1        BRAZIL HAIR CARE MARKET 2019-2025 ($ MILLION)

TABLE 2        BRAZIL - COUNTRY SNAPSHOT

TABLE 3        MARKET SHARE OUTLOOK OF KEY PLAYERS 2017 & 2018 (%)

TABLE 4        BRAZIL HAIR CARE MARKET BY COMPONENTS 2019-2025 ($ MILLION)

TABLE 5        BRAZIL HAIR CARE MARKET BY DISTRIBUTION CHANNEL 2019-2025 ($ MILLION)

List of Figures

FIGURE 1      BRAZIL HAIR CARE MARKET 2019-2025 ($ MILLION)

FIGURE 2      MARKET SHARE OUTLOOK OF KEY PLAYERS 2017 & 2018 (%)

FIGURE 3      VALUE CHAIN ANALYSIS OF HAIR CARE MARKET

FIGURE 4      MARKET ATTRACTIVENESS INDEX

FIGURE 5      BRAZIL HAIR CARE MARKET BY COMPONENTS 2019-2025 ($ MILLION)

FIGURE 6      BRAZIL HAIR CARE MARKET BY DISTRIBUTION CHANNEL 2019-2025 ($ MILLION)

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