GLOBAL BUSINESS INTELLIGENCE MARKET 2021-2028

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GLOBAL BUSINESS INTELLIGENCE MARKET 2021-2028

Market by Enterprise Size, Delivery Mode, Functions, Verticals, and Geography | Forecast 2021-2028

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Business intelligence (BI) helps leverage software and services that transform data into actionable insights, which would further help an organization’s strategic and tactical business decisions. As per Triton Market Research, the global market for business intelligence was valued at $16555.33 million in 2020, and is expected to reach $38487.13 million by 2028, growing at a CAGR of 11.11% during the forecasted period.


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Triton’s report on the business intelligence market provides an in-depth insight into the market. The detailed analysis of the market includes key insights, Porter’s five forces analysis, market attractiveness index, vendor scorecard, key strategies, key impact analysis, and the impact of COVID-19 on the industry.

The market is driven by several factors, such as the requirement for a customer-centric approach by businesses, the effect of globalization on businesses, and the rise in the usage of cloud systems. However, the reliance on real-time information and decision-making has been increasing the use of data dashboards as well as visualizations. With this rise in data dashboards, there is a simultaneous increase in the use of business intelligence software to analyze the KPIs (key performance indicators) in any organization.

Further, the growing trend for big data analytics is anticipated to positively impact this market’s growth and is expected to create quite many affluent opportunities for the studied market. Business intelligence goes hand-in-hand with big data analytics and further helps an organization in making decisions while being more data-driven.

The market has been negatively affected due to the emergence of open-source BI software. While looking at the higher costs involved in the BI software, inclusive of its requirement of investments for working, SMEs (small and medium enterprises) started relying more on open source BI software. A major drawback of this software is that it holds the power to sabotage the data along with the hardware. Factors such as the rising cost of investments and the lack of skilled personnel involved are also restricting the growth of the business intelligence market.



Key geographies covered in the global business intelligence market are:

•           North America: United States and Canada

•           Europe: United Kingdom, France, Germany, Spain, Italy, Russia, and Rest of Europe

•           Asia-Pacific: China, Japan, India, South Korea, ASEAN Countries, Australia & New Zealand, and Rest of Asia-Pacific

•           Latin America: Brazil, Mexico, and Rest of Latin America

•           Middle East and Africa: Saudi Arabia, Turkey, United Arab Emirates, South Africa, and Rest of Middle East & Africa

The segmentation analysis of the business intelligence market includes:

•           Enterprise Size segment includes:

o          Large Enterprise

o          Small and Medium Enterprise

•           Delivery Mode segment includes:

o          On-premise

o          Cloud

•           Functions segment includes:

o          Fraud Detection and Security Management

o          Predictive Asset Maintenance

o          Sales and Marketing Management

o          Supply Chain Optimization

o          Network Management and Optimization

o          Operations Management

o          Workforce Management

o          Other Functions

•           Verticals segment includes:

o          BFSI

o          IT & Telecom

o          Healthcare

o          Retail

o          Government

o          Manufacturing

o          Media & Entertainment

o          Automotive and Logistics

o          Energy and Power

o          Other Verticals

The fragmented nature of the global business intelligence market can be attributed to quite a large number of well-established vendors that are continuously competing with each other. The key players in the business intelligence market include Informatica, Teradata Corporation, Domo Inc, Microsoft Corporation, Tableau Software Inc, SAS Institute Inc, MicroStrategy Incorporated, Targit AS, GoodData Corporation, VMware Inc, Cisco Systems Inc, International Business Machines Corporation, SAP SE, Tibco Software Inc, and Oracle Corporation.

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Table of Content

1. GLOBAL BUSINESS INTELLIGENCE MARKET – SUMMARY

2. INDUSTRY OUTLOOK

2.1. IMPACT OF COVID-19 ON THE BUSINESS INTELLIGENCE INDUSTRY

2.2. KEY INSIGHTS

2.2.1. ASIA-PACIFIC IS THE FASTEST-GROWING REGIONAL MARKET

2.2.2. ENERGY & POWER HAS BEEN FORECASTED TO BE THE FASTEST-GROWING VERTICAL

2.2.3. PREDICTIVE ASSET MAINTENANCE HAS BEEN FORECASTED TO BE THE FASTEST-GROWING FUNCTION

2.3. PORTER’S FIVE FORCES ANALYSIS

2.3.1. THREAT OF NEW ENTRANTS

2.3.2. THREAT OF SUBSTITUTE

2.3.3. BARGAINING POWER OF BUYERS

2.3.4. BARGAINING POWER OF SUPPLIERS

2.3.5. THREAT OF COMPETITIVE RIVALRY

2.4. MARKET ATTRACTIVENESS INDEX

2.5. VENDOR SCORECARD

2.6. KEY IMPACT ANALYSIS

2.6.1. SCALABILITY

2.6.2. ANALYTIC TOOLS

2.6.3. DATA MANAGEMENT

2.7. KEY MARKET STRATEGIES

2.7.1. ACQUISITIONS

2.7.2. PRODUCT DEVELOPMENTS

2.7.3. CONTRACTS & AGREEMENTS

2.7.4. INVESTMENTS & EXPANSIONS

2.8. MARKET DRIVERS

2.8.1. REQUIREMENT FOR CUSTOMER-CENTRIC APPROACH BY BUSINESSES

2.8.2. EFFECT OF GLOBALIZATION ON BUSINESSES

2.8.3. RELIANCE ON REAL-TIME INFORMATION AND DECISION-MAKING

2.9. MARKET CHALLENGES

2.9.1. HIGH COST OF INVESTMENTS

2.9.2. LACK OF SKILLED PERSONNEL

2.9.3. EMERGENCE OF OPEN-SOURCE BI SOFTWARE

2.10. MARKET OPPORTUNITIES

2.10.1. GROWING TREND FOR BIG DATA ANALYTICS

2.10.2. EMERGENCE OF MOBILE BUSINESS INTELLIGENCE

2.10.3. RISE IN USAGE OF CLOUD SYSTEMS

3. GLOBAL BUSINESS INTELLIGENCE MARKET OUTLOOK – BY ENTERPRISE SIZE

3.1. LARGE ENTERPRISE

3.2. SMALL AND MEDIUM ENTERPRISE

4. GLOBAL BUSINESS INTELLIGENCE MARKET OUTLOOK – BY DELIVERY MODE

4.1. ON-PREMISES

4.2. CLOUD

5. GLOBAL BUSINESS INTELLIGENCE MARKET OUTLOOK – BY FUNCTIONS

5.1. FRAUD DETECTION AND SECURITY MANAGEMENT

5.2. PREDICTIVE ASSET MAINTENANCE

5.3. SALES AND MARKETING MANAGEMENT

5.4. SUPPLY CHAIN OPTIMIZATION

5.5. NETWORK MANAGEMENT AND OPTIMIZATION

5.6. OPERATIONS MANAGEMENT

5.7. WORKFORCE MANAGEMENT

5.8. OTHER FUNCTIONS

6. GLOBAL BUSINESS INTELLIGENCE MARKET OUTLOOK – BY VERTICALS

6.1. BFSI

6.2. IT & TELECOM

6.3. HEALTHCARE

6.4. RETAIL

6.5. GOVERNMENT

6.6. MANUFACTURING

6.7. MEDIA & ENTERTAINMENT

6.8. AUTOMOTIVE AND LOGISTICS

6.9. ENERGY AND POWER

6.10. OTHER VERTICALS

7. GLOBAL BUSINESS INTELLIGENCE MARKET – REGIONAL OUTLOOK

7.1. NORTH AMERICA

7.1.1. MARKET BY ENTERPRISE SIZE

7.1.2. MARKET BY DELIVERY MODE

7.1.3. MARKET BY FUNCTIONS

7.1.4. MARKET BY VERTICALS

7.1.5. COUNTRY ANALYSIS

7.1.5.1. UNITED STATES

7.1.5.2. CANADA

7.2. EUROPE

7.2.1. MARKET BY ENTERPRISE SIZE

7.2.2. MARKET BY DELIVERY MODE

7.2.3. MARKET BY FUNCTIONS

7.2.4. MARKET BY VERTICALS

7.2.5. COUNTRY ANALYSIS

7.2.5.1. UNITED KINGDOM

7.2.5.2. GERMANY

7.2.5.3. FRANCE

7.2.5.4. SPAIN

7.2.5.5. ITALY

7.2.5.6. RUSSIA

7.2.5.7. REST OF EUROPE

7.3. ASIA-PACIFIC

7.3.1. MARKET BY ENTERPRISE SIZE

7.3.2. MARKET BY DELIVERY MODE

7.3.3. MARKET BY FUNCTIONS

7.3.4. MARKET BY VERTICALS

7.3.5. COUNTRY ANALYSIS

7.3.5.1. CHINA

7.3.5.2. JAPAN

7.3.5.3. INDIA

7.3.5.4. SOUTH KOREA

7.3.5.5. ASEAN COUNTRIES

7.3.5.6. AUSTRALIA & NEW ZEALAND

7.3.5.7. REST OF ASIA-PACIFIC

7.4. LATIN AMERICA

7.4.1. MARKET BY ENTERPRISE SIZE

7.4.2. MARKET BY DELIVERY MODE

7.4.3. MARKET BY FUNCTIONS

7.4.4. MARKET BY VERTICALS

7.4.5. COUNTRY ANALYSIS

7.4.5.1. BRAZIL

7.4.5.2. MEXICO

7.4.5.3. REST OF LATIN AMERICA

7.5. MIDDLE EAST AND AFRICA

7.5.1. MARKET BY ENTERPRISE SIZE

7.5.2. MARKET BY DELIVERY MODE

7.5.3. MARKET BY FUNCTIONS

7.5.4. MARKET BY VERTICALS

7.5.5. COUNTRY ANALYSIS

7.5.5.1. UNITED ARAB EMIRATES

7.5.5.2. SAUDI ARABIA

7.5.5.3. TURKEY

7.5.5.4. SOUTH AFRICA

7.5.5.5. REST OF MIDDLE EAST & AFRICA

8. COMPETITIVE LANDSCAPE

8.1. CISCO SYSTEMS INC

8.2. DOMO INC

8.3. GOODDATA CORPORATION

8.4. INFORMATICA

8.5. INTERNATIONAL BUSINESS MACHINES CORPORATION

8.6. MICROSOFT CORPORATION

8.7. MICROSTRATEGY INCORPORATED

8.8. ORACLE CORPORATION

8.9. SAP SE

8.10. SAS INSTITUTE INC

8.11. TABLEAU SOFTWARE INC

8.12. TARGIT AS

8.13. TERADATA CORPORATION

8.14. TIBCO SOFTWARE INC

8.15. VMWARE INC

9. RESEARCH METHODOLOGY & SCOPE

9.1. RESEARCH SCOPE & DELIVERABLES

9.2. SOURCES OF DATA

9.3. RESEARCH METHODOLOGY

List of Tables

TABLE 1: GLOBAL BUSINESS INTELLIGENCE MARKET, BY GEOGRAPHY, 2021-2028 (IN $ MILLION)      

TABLE 2: VENDOR SCORECARD        

TABLE 3: BUSINESS INTELLIGENCE EXAMPLES   

TABLE 4: GLOBAL BUSINESS INTELLIGENCE MARKET, BY ENTERPRISE SIZE, 2021-2028 (IN $ MILLION)   

TABLE 5: GLOBAL BUSINESS INTELLIGENCE MARKET, BY DELIVERY MODE, 2021-2028 (IN $ MILLION)      

TABLE 6: GLOBAL BUSINESS INTELLIGENCE MARKET, BY FUNCTIONS, 2021-2028 (IN $ MILLION)      

TABLE 7: GLOBAL BUSINESS INTELLIGENCE MARKET, BY VERTICALS, 2021-2028 (IN $ MILLION)      

TABLE 8: GLOBAL BUSINESS INTELLIGENCE MARKET, BY GEOGRAPHY, 2021-2028 (IN $ MILLION)      

TABLE 9: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)        

TABLE 10: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY ENTERPRISE SIZE, 2021-2028 (IN $ MILLION)

TABLE 11: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY DELIVERY MODE, 2021-2028 (IN $ MILLION)

TABLE 12: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY FUNCTIONS, 2021-2028 (IN $ MILLION)        

TABLE 13: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY VERTICALS, 2021-2028 (IN $ MILLION)        

TABLE 14: EUROPE BUSINESS INTELLIGENCE MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)      

TABLE 15: EUROPE BUSINESS INTELLIGENCE MARKET, BY ENTERPRISE SIZE, 2021-2028 (IN $ MILLION)        

TABLE 16: EUROPE BUSINESS INTELLIGENCE MARKET, BY DELIVERY MODE, 2021-2028 (IN $ MILLION)   

TABLE 17: EUROPE BUSINESS INTELLIGENCE MARKET, BY FUNCTIONS, 2021-2028 (IN $ MILLION)      

TABLE 18: EUROPE BUSINESS INTELLIGENCE MARKET, BY VERTICALS, 2021-2028 (IN $ MILLION)      

TABLE 19: ASIA-PACIFIC BUSINESS INTELLIGENCE MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)      

TABLE 20: ASIA-PACIFIC BUSINESS INTELLIGENCE MARKET, BY ENTERPRISE SIZE, 2021-2028 (IN $ MILLION)          

TABLE 21: ASIA-PACIFIC BUSINESS INTELLIGENCE MARKET, BY DELIVERY MODE, 2021-2028 (IN $ MILLION)          

TABLE 22: ASIA-PACIFIC BUSINESS INTELLIGENCE MARKET, BY FUNCTIONS, 2021-2028 (IN $ MILLION)   

TABLE 23: ASIA-PACIFIC BUSINESS INTELLIGENCE MARKET, BY VERTICALS, 2021-2028 (IN $ MILLION)   

TABLE 24: LATIN AMERICA BUSINESS INTELLIGENCE MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)   

TABLE 25: LATIN AMERICA BUSINESS INTELLIGENCE MARKET, BY ENTERPRISE SIZE, 2021-2028 (IN $ MILLION)

TABLE 26: LATIN AMERICA BUSINESS INTELLIGENCE MARKET, BY DELIVERY MODE, 2021-2028 (IN $ MILLION)          

TABLE 27: LATIN AMERICA BUSINESS INTELLIGENCE MARKET, BY FUNCTIONS, 2021-2028 (IN $ MILLION)        

TABLE 28: LATIN AMERICA BUSINESS INTELLIGENCE MARKET, BY VERTICALS, 2021-2028 (IN $ MILLION)        

TABLE 29: MIDDLE EAST AND AFRICA BUSINESS INTELLIGENCE MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)

TABLE 30: MIDDLE EAST AND AFRICA BUSINESS INTELLIGENCE MARKET, BY ENTERPRISE SIZE, 2021-2028 (IN $ MILLION) 

TABLE 31: MIDDLE EAST AND AFRICA BUSINESS INTELLIGENCE MARKET, BY DELIVERY MODE, 2021-2028 (IN $ MILLION)          

TABLE 32: MIDDLE EAST AND AFRICA BUSINESS INTELLIGENCE MARKET, BY FUNCTIONS, 2021-2028 (IN $ MILLION)

TABLE 33: MIDDLE EAST AND AFRICA BUSINESS INTELLIGENCE MARKET, BY VERTICALS, 2021-2028 (IN $ MILLION)

List of Figures

FIGURE 1: MARKET ATTRACTIVENESS INDEX       

FIGURE 2: KEY IMPACT ANALYSIS     

FIGURE 3: GLOBAL BUSINESS INTELLIGENCE MARKET, BY ENTERPRISE SIZE, 2020 & 2028 (IN %)

FIGURE 4: GLOBAL BUSINESS INTELLIGENCE MARKET, BY LARGE ENTERPRISE, 2021-2028 (IN $ MILLION)        

FIGURE 5: GLOBAL BUSINESS INTELLIGENCE MARKET, BY SMALL AND MEDIUM ENTERPRISE, 2021-2028 (IN $ MILLION)        

FIGURE 6: GLOBAL BUSINESS INTELLIGENCE MARKET, BY DELIVERY MODE, 2020 & 2028 (IN %)

FIGURE 7: GLOBAL BUSINESS INTELLIGENCE MARKET, BY ON-PREMISES, 2021-2028 (IN $ MILLION)      

FIGURE 8: GLOBAL BUSINESS INTELLIGENCE MARKET, BY CLOUD, 2021-2028 (IN $ MILLION)      

FIGURE 9: GLOBAL BUSINESS INTELLIGENCE MARKET, BY FUNCTIONS, 2020 & 2028 (IN %)           

FIGURE 10: GLOBAL BUSINESS INTELLIGENCE MARKET, BY FRAUD DETECTION AND SECURITY MANAGEMENT, 2021-2028 (IN $ MILLION)        

FIGURE 11: GLOBAL BUSINESS INTELLIGENCE MARKET, BY PREDICTIVE ASSET MAINTENANCE, 2021-2028 (IN $ MILLION)     

FIGURE 12: GLOBAL BUSINESS INTELLIGENCE MARKET, BY SALES AND MARKETING MANAGEMENT, 2021-2028 (IN $ MILLION)     

FIGURE 13: GLOBAL BUSINESS INTELLIGENCE MARKET, BY SUPPLY CHAIN OPTIMIZATION, 2021-2028 (IN $ MILLION)

FIGURE 14: GLOBAL BUSINESS INTELLIGENCE MARKET, BY NETWORK MANAGEMENT AND OPTIMIZATION, 2021-2028 (IN $ MILLION)     

FIGURE 15: GLOBAL BUSINESS INTELLIGENCE MARKET, BY OPERATIONS MANAGEMENT, 2021-2028 (IN $ MILLION)

FIGURE 16: GLOBAL BUSINESS INTELLIGENCE MARKET, BY WORKFORCE MANAGEMENT, 2021-2028 (IN $ MILLION)

FIGURE 17: GLOBAL BUSINESS INTELLIGENCE MARKET, BY OTHER FUNCTIONS, 2021-2028 (IN $ MILLION)        

FIGURE 18: GLOBAL BUSINESS INTELLIGENCE MARKET, BY VERTICALS, 2020 & 2028 (IN %)           

FIGURE 19: GLOBAL BUSINESS INTELLIGENCE MARKET, BY BFSI, 2021-2028 (IN $ MILLION)           

FIGURE 20: GLOBAL BUSINESS INTELLIGENCE MARKET, BY IT & TELECOM, 2021-2028 (IN $ MILLION)      

FIGURE 21: GLOBAL BUSINESS INTELLIGENCE MARKET, BY HEALTHCARE, 2021-2028 (IN $ MILLION)      

FIGURE 22: GLOBAL BUSINESS INTELLIGENCE MARKET, BY RETAIL, 2021-2028 (IN $ MILLION)      

FIGURE 23: GLOBAL BUSINESS INTELLIGENCE MARKET, BY GOVERNMENT, 2021-2028 (IN $ MILLION)      

FIGURE 24: GLOBAL BUSINESS INTELLIGENCE MARKET, BY MANUFACTURING, 2021-2028 (IN $ MILLION)        

FIGURE 25: GLOBAL BUSINESS INTELLIGENCE MARKET, BY MEDIA & ENTERTAINMENT, 2021-2028 (IN $ MILLION)

FIGURE 26: GLOBAL BUSINESS INTELLIGENCE MARKET, BY AUTOMOTIVE AND LOGISTICS, 2021-2028 (IN $ MILLION)

FIGURE 27: GLOBAL BUSINESS INTELLIGENCE MARKET, BY ENERGY AND POWER, 2021-2028 (IN $ MILLION)          

FIGURE 28: GLOBAL BUSINESS INTELLIGENCE MARKET, BY OTHER VERTICALS, 2021-2028 (IN $ MILLION)        

FIGURE 29: GLOBAL BUSINESS INTELLIGENCE MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)

FIGURE 30: UNITED STATES BUSINESS INTELLIGENCE MARKET 2021-2028 (IN $ MILLION)           

FIGURE 31: CANADA BUSINESS INTELLIGENCE MARKET 2021-2028 (IN $ MILLION)          

FIGURE 32: UNITED KINGDOM BUSINESS INTELLIGENCE MARKET 2021-2028 (IN $ MILLION)           

FIGURE 33: GERMANY BUSINESS INTELLIGENCE MARKET 2021-2028 (IN $ MILLION)       

FIGURE 34: FRANCE BUSINESS INTELLIGENCE MARKET 2021-2028 (IN $ MILLION)          

FIGURE 35: SPAIN BUSINESS INTELLIGENCE MARKET 2021-2028 (IN $ MILLION)   

FIGURE 36: ITALY BUSINESS INTELLIGENCE MARKET 2021-2028 (IN $ MILLION)    

FIGURE 37: RUSSIA BUSINESS INTELLIGENCE MARKET 2021-2028 (IN $ MILLION)

FIGURE 38: REST OF EUROPE BUSINESS INTELLIGENCE MARKET 2021-2028 (IN $ MILLION)           

FIGURE 39: CHINA BUSINESS INTELLIGENCE MARKET 2021-2028 (IN $ MILLION)  

FIGURE 40: JAPAN BUSINESS INTELLIGENCE MARKET 2021-2028 (IN $ MILLION)  

FIGURE 41: INDIA BUSINESS INTELLIGENCE MARKET 2021-2028 (IN $ MILLION)    

FIGURE 42: SOUTH KOREA BUSINESS INTELLIGENCE MARKET 2021-2028 (IN $ MILLION)           

FIGURE 43: ASEAN COUNTRIES BUSINESS INTELLIGENCE MARKET 2021-2028 (IN $ MILLION)      

FIGURE 44: AUSTRALIA & NEW ZEALAND BUSINESS INTELLIGENCE MARKET 2021-2028 (IN $ MILLION)   

FIGURE 45: REST OF ASIA-PACIFIC BUSINESS INTELLIGENCE MARKET 2021-2028 (IN $ MILLION)      

FIGURE 46: BRAZIL BUSINESS INTELLIGENCE MARKET 2021-2028 (IN $ MILLION) 

FIGURE 47: MEXICO BUSINESS INTELLIGENCE MARKET 2021-2028 (IN $ MILLION)           

FIGURE 48: REST OF LATIN AMERICA BUSINESS INTELLIGENCE MARKET 2021-2028 (IN $ MILLION)      

FIGURE 49: UNITED ARAB EMIRATES BUSINESS INTELLIGENCE MARKET 2021-2028 (IN $ MILLION)      

FIGURE 50: SAUDI ARABIA BUSINESS INTELLIGENCE MARKET 2021-2028 (IN $ MILLION)           

FIGURE 51: TURKEY BUSINESS INTELLIGENCE MARKET 2021-2028 (IN $ MILLION)           

FIGURE 52: SOUTH AFRICA BUSINESS INTELLIGENCE MARKET 2021-2028 (IN $ MILLION)           

FIGURE 53: REST OF MIDDLE EAST & AFRICA BUSINESS INTELLIGENCE MARKET 2021-2028 (IN $ MILLION)           

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