In Canada, the alcoholic ready-to-drinks (RTDs)/high-strength premixes market is expected to exhibit a value CAGR of 4.19% and a volume CAGR of 3.51% over the forecast period to reach sales of around XX million liters and $XX billion respectively, by 2025.
The growth is mainly being driven by consumer interest in unique products and interesting experiences. As beer and spirits continue to struggle, industry players in these areas will continue to seek growth opportunities in adjacent categories such as RTDs. Further, RTDs are also likely to benefit from digital and social marketing strategies deployed by manufacturers. For example, when launching Jeremiah weed-branded RTDs, Diageo Canada used spots on Spotify, YouTube bumpers and digital banners to reach out to its target audience.
However, strict regulations related to alcohol in the country may hinder the market growth. The legal drinking age in Canada is determined by provincial governments. In Quebec, the legal alcohol purchasing age and drinking age is 18. In all other provinces and territories, it is 19. Many liquor stores across the country have a “Check 25” program, where employees must ask for government-issued ID for proof of age from anyone who looks under the age of 25. The advertising of alcohol is monitored by the Canadian Radio-Television and Telecommunications Commission (CRTC). All alcohol advertisements are reviewed by Advertising Standards Canada (ASC) before they are broadcast to ensure that they follow all provincial and federal laws. In addition, the Association of Canadian Distillers has a Code of Good Practice for Alcohol Beverage Advertising & Promotion. The code mostly follows the CRTC guidelines, provincial legislation and the association’s own beliefs.
Triton Market Research’s report on the Canada alcoholic ready-to-drinks (RTDs) market provides an in-depth insight and segmentation analysis of the market. The detailed analysis of the market includes: the market share analysis, brand share analysis, PESTEL analysis and the market attractiveness index. The segmentation analysis of the Canada alcoholic ready-to-drinks (RTDs) market includes: the market by product type (high-strength premixes & ready-to-drinks (RTDs)) & by RTD type (spirit-based RTDs, wine-based RTDs & malt-based RTDs).
The companies competing in the Canadian alcoholic RTDs market are Bacardi & Co., Ltd., Constellation Brands, Inc., Diageo Plc, E&J Gallo Winery, Inc. and Mark Anthony Brands Ltd. These companies are also investing in improving the existing packaging line. For instance, Diageo invested about $5.33 million in setting up a new canning line at its production facility in Quebec, Canada.
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1. CANADA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET - SUMMARY
1.1. MARKET SIZE & FORECAST
1.2. MARKET DRIVING ASPECTS
1.3. MARKET RESTRAINING ASPECTS
1.4. KEY PLAYERS
2. CANADA ALCOHOLIC READY-TO-DRINKS (RTDS) INDUSTRY OUTLOOK
2.1. MARKET DEFINITION
2.2. PESTEL ANALYSIS
2.3. MARKET ATTRACTIVENESS INDEX
2.4. MARKET SHARE ANALYSIS
2.5. BRAND SHARE ANALYSIS
3. CANADA ALCOHOLIC RTD MARKET - SEGMENTATION (IN TERMS OF VALUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITERS)
3.1. BY PRODUCT TYPE (HIGH-STRENGTH PREMIXES & READY-TO-DRINKS (RTDS))
3.2. BY RTD TYPE (SPIRIT-BASED RTDS, WINE-BASED RTDS & MALT-BASED RTDS)
4. COMPETITIVE LANDSCAPE
4.1. BACARDI & CO., LTD.
4.2. CONSTELLATION BRANDS, INC.
4.3. DIAGEO PLC
4.4. E&J GALLO WINERY, INC.
4.5. MARK ANTHONY GROUP
5. RESEARCH METHODOLOGY & SCOPE
5.1. RESEARCH SCOPE & DELIVERABLES
5.2. SOURCES OF DATA
5.3. RESEARCH METHODOLOGY
TABLE 1: CANADA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2019-2025 (IN $ MILLION)
TABLE 2: CANADA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2019-2025 (IN MILLION LITERS)
TABLE 3: CANADA - COUNTRY SNAPSHOT
TABLE 4: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2016 & 2017 (IN %)
TABLE 5: BRAND SHARE ANALYSIS, 2016 & 2017 (IN %)
TABLE 6: CANADA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY PRODUCT TYPE, 2019-2025 (IN $ MILLION)
TABLE 7: CANADA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY PRODUCT TYPE, 2019-2025 (IN MILLION LITERS)
TABLE 8: CANADA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2019-2025 (IN $ MILLION)
TABLE 9: CANADA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2019-2025 (IN MILLION LITERS)
FIGURE 1: CANADA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2019-2025 (IN $ MILLION)
FIGURE 2: MARKET ATTRACTIVENESS INDEX
FIGURE 3: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2016 & 2017 (IN %)
FIGURE 4: BRAND SHARE ANALYSIS, 2016 & 2017 (IN %)