CANADA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026

Consumer Goods & Services | Food & Beverages

CANADA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026

Market by RTD Type | Forecast 2021-2026

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In Canada, the alcoholic ready-to-drinks (RTDs) market is expected to exhibit a value CAGR of 10.65% and a volume CAGR of 10.32% over the forecast period 2021-2026 to reach sales of around XX million liters and $XX billion respectively, by 2026. 

The growth is mainly being driven by consumer interest in unique products and interesting experiences. As beer and spirits continue to struggle, industry players in these areas will continue to seek growth opportunities in adjacent categories such as RTDs. Further, RTDs are also likely to benefit from digital and social marketing strategies deployed by manufacturers. For example, when launching Jeremiah weed-branded RTDs, Diageo Canada used spots on Spotify, YouTube bumpers, and digital banners to reach its target audience.

However, strict regulations related to alcohol in the country may hinder the market’s growth. Provincial governments determine the legal drinking age in Canada. In Quebec, the legal alcohol purchasing age and the drinking age is 18. In all other provinces and territories, it is 19. Many liquor stores across the country have a ‘Check 25’ program, where employees must ask for a government-issued ID for proof of age from anyone who looks under the age of 25. The advertising of alcohol is monitored by the Canadian Radio-Television and Telecommunications Commission (CRTC). All alcohol advertisements are reviewed by Advertising Standards Canada (ASC) before they are broadcast to ensure that they follow all provincial and federal laws. In addition, the Association of Canadian Distillers has a Code of Good Practice for Alcohol Beverage Advertising & Promotion. The code mostly follows the CRTC guidelines, provincial legislation and the association’s own beliefs.

Triton Market Research’s report on the Canada alcoholic ready-to-drinks (RTDs) market provides an in-depth insight and segmentation analysis of the market. The detailed analysis of the market includes the market share analysis, brand share analysis, PESTEL analysis, impact of COVID-19, and the market attractiveness index. The segmentation analysis of the Canada alcoholic ready-to-drinks (RTDs) market includes the market by RTD type (spirit-based RTDs, wine-based RTDs, malt-based RTDs). 

The companies competing in the Canadian alcoholic RTDs market are Bacardi and Co Ltd, Anheuser Busch InBev NV, Diageo Plc, EJ Gallo Winery Inc, Black Fly Beverage Co Inc, and Keurig Dr Pepper Inc. 

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Table of Content

1. CANADA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET – SUMMARY

1.1. COUNTRY SNAPSHOT

1.2. MARKET SIZE & FORECAST

1.3. MARKET DRIVING ASPECTS

1.4. MARKET RESTRAINING ASPECTS

1.5. KEY PLAYERS

2. CANADA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET OUTLOOK

2.1. IMPACT OF COVID-19 ON CANADA ALCOHOLIC RTDS MARKET

2.2. PESTLE ANALYSIS

2.2.1. POLITICAL

2.2.2. ECONOMICAL

2.2.3. SOCIAL

2.2.4. TECHNOLOGICAL

2.2.5. LEGAL

2.2.6. ENVIRONMENTAL

2.3. MARKET ATTRACTIVENESS INDEX

2.4. MARKET SHARE ANALYSIS OF KEY PLAYERS

2.5. BRAND SHARE ANALYSIS

3. CANADA ALCOHOLIC RTD MARKET - SEGMENTATION BY RTD TYPE (IN TERMS OF VALUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITRES)

3.1. MALT-BASED RTDS

3.2. SPIRIT-BASED RTDS

3.3. WINE-BASED RTDS

4. COMPETITIVE LANDSCAPE

4.1. ANHEUSER BUSCH INBEV NV

4.2. EJ GALLO WINERY INC

4.3. BACARDI AND CO LTD

4.4. DIAGEO PLC

4.5. BLACK FLY BEVERAGE CO INC

4.6. KEURIG DR PEPPER INC

5. RESEARCH METHODOLOGY & SCOPE

5.1. RESEARCH SCOPE & DELIVERABLES

5.2. SOURCES OF DATA

5.3. RESEARCH METHODOLOGY

List of Tables

TABLE 1: CANADA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026 (IN $ MILLION)

TABLE 2: CANADA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026 (IN MILLION LITRES)

TABLE 3: CANADA – COUNTRY SNAPSHOT

TABLE 4: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)

TABLE 5: BRAND SHARE ANALYSIS, 2018 & 2019 (IN %)

TABLE 6: CANADA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2021-2026 (IN $ MILLION)

TABLE 7: CANADA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2021-2026 (IN MILLION LITRES)

List of Figures

FIGURE 1: CANADA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026 (IN $ MILLION)

FIGURE 2: MARKET ATTRACTIVENESS INDEX

FIGURE 3: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)

FIGURE 4: BRAND SHARE ANALYSIS, 2018 & 2019 (IN %)

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