Market by RTD Type | Forecast 2021-2026
In
Canada, the alcoholic ready-to-drinks (RTDs) market is expected to exhibit a
value CAGR of 10.65% and a volume CAGR of 10.32% over the forecast period
2021-2026 to reach sales of around XX million liters and $XX billion
respectively, by 2026.
The
growth is mainly being driven by consumer interest in unique products and
interesting experiences. As beer and spirits continue to struggle, industry
players in these areas will continue to seek growth opportunities in adjacent
categories such as RTDs. Further, RTDs are also likely to benefit from digital
and social marketing strategies deployed by manufacturers. For example, when
launching Jeremiah weed-branded RTDs, Diageo Canada used spots on Spotify,
YouTube bumpers, and digital banners to reach its target audience.
However,
strict regulations related to alcohol in the country may hinder the market’s
growth. Provincial governments determine the legal drinking age in Canada. In
Quebec, the legal alcohol purchasing age and the drinking age is 18. In all
other provinces and territories, it is 19. Many liquor stores across the
country have a ‘Check 25’ program, where employees must ask for a
government-issued ID for proof of age from anyone who looks under the age of
25. The advertising of alcohol is monitored by the Canadian Radio-Television
and Telecommunications Commission (CRTC). All alcohol advertisements are
reviewed by Advertising Standards Canada (ASC) before they are broadcast to
ensure that they follow all provincial and federal laws. In addition, the
Association of Canadian Distillers has a Code of Good Practice for Alcohol
Beverage Advertising & Promotion. The code mostly follows the CRTC
guidelines, provincial legislation and the association’s own beliefs.
Triton
Market Research’s report on the Canada alcoholic ready-to-drinks (RTDs) market
provides an in-depth insight and segmentation analysis of the market. The
detailed analysis of the market includes the market share analysis, brand share
analysis, PESTEL analysis, impact of COVID-19, and the market attractiveness
index. The segmentation analysis of the Canada alcoholic ready-to-drinks (RTDs)
market includes the market by RTD type (spirit-based RTDs, wine-based RTDs,
malt-based RTDs).
The
companies competing in the Canadian alcoholic RTDs market are Bacardi and Co
Ltd, Anheuser Busch InBev NV, Diageo Plc, EJ Gallo Winery Inc, Black Fly
Beverage Co Inc, and Keurig Dr Pepper Inc.
1. CANADA
ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET – SUMMARY
1.1. COUNTRY
SNAPSHOT
1.2. MARKET
SIZE & FORECAST
1.3. MARKET
DRIVING ASPECTS
1.4. MARKET
RESTRAINING ASPECTS
1.5. KEY
PLAYERS
2. CANADA
ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET OUTLOOK
2.1. IMPACT
OF COVID-19 ON CANADA ALCOHOLIC RTDS MARKET
2.2. PESTLE
ANALYSIS
2.2.1. POLITICAL
2.2.2. ECONOMICAL
2.2.3. SOCIAL
2.2.4. TECHNOLOGICAL
2.2.5. LEGAL
2.2.6. ENVIRONMENTAL
2.3. MARKET
ATTRACTIVENESS INDEX
2.4. MARKET
SHARE ANALYSIS OF KEY PLAYERS
2.5. BRAND
SHARE ANALYSIS
3. CANADA
ALCOHOLIC RTD MARKET - SEGMENTATION BY RTD TYPE (IN TERMS OF VALUE: $ MILLION
& IN TERMS OF VOLUME: MILLION LITRES)
3.1. MALT-BASED
RTDS
3.2. SPIRIT-BASED
RTDS
3.3. WINE-BASED
RTDS
4. COMPETITIVE
LANDSCAPE
4.1. ANHEUSER
BUSCH INBEV NV
4.2. EJ GALLO
WINERY INC
4.3. BACARDI
AND CO LTD
4.4. DIAGEO
PLC
4.5. BLACK
FLY BEVERAGE CO INC
4.6. KEURIG
DR PEPPER INC
5. RESEARCH
METHODOLOGY & SCOPE
5.1. RESEARCH
SCOPE & DELIVERABLES
5.2. SOURCES
OF DATA
5.3. RESEARCH
METHODOLOGY
TABLE 1: CANADA ALCOHOLIC
READY-TO-DRINKS (RTDS) MARKET 2021-2026 (IN $ MILLION)
TABLE 2: CANADA ALCOHOLIC
READY-TO-DRINKS (RTDS) MARKET 2021-2026 (IN MILLION LITRES)
TABLE 3: CANADA – COUNTRY
SNAPSHOT
TABLE 4: MARKET SHARE ANALYSIS
OF KEY PLAYERS, 2018 & 2019 (IN %)
TABLE 5: BRAND SHARE ANALYSIS,
2018 & 2019 (IN %)
TABLE 6: CANADA ALCOHOLIC
READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2021-2026 (IN $ MILLION)
TABLE 7: CANADA ALCOHOLIC
READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2021-2026 (IN MILLION LITRES)
FIGURE 1: CANADA ALCOHOLIC
READY-TO-DRINKS (RTDS) MARKET 2021-2026 (IN $ MILLION)
FIGURE 2: MARKET
ATTRACTIVENESS INDEX
FIGURE 3: MARKET SHARE
ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)
FIGURE 4: BRAND SHARE
ANALYSIS, 2018 & 2019 (IN %)