GLOBAL DIETARY SUPPLEMENT MARKET 2019-2028

Consumer Goods & Services | Food & Beverages

GLOBAL DIETARY SUPPLEMENT MARKET 2019-2028

Market By Ingredients, Product, Application, End-user And Geography | Forecast 2019-2028

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Triton Market Research predicts that the global market for dietary supplements would witness a CAGR of 8.91% over the forecast period 2019-2028. The market was assessed to be worth $134.21 billion in the year 2018 and is predicted to generate a revenue of approximately $306.12 million by the year 2028.

The dietary supplement market has witnessed a steady growth owing to a surge in demand for multivitamin tablets and enhanced demand for supplements in the health & wellness industry. Dietary supplements are defined as products that are useful in supplementing the diet in the form of tablets, capsules, powder or in liquid form. The supplements help in providing nutrients like vitamins, minerals, amino acids and fiber.



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Triton Market Research’s report on the dietary supplements market provides an in-depth insight of the market. The detailed analysis of the market includes key market insights, Porter’s five force analysis, key impact analysis and market attractiveness index.

Factors such as rising health awareness among all age groups on a global level are expected to play a crucial role in driving the overall market. Companies like GSK, ExxonMobil, AT&T and BASF have increased their spending on fitness centers in their commercial spaces. Thus, the health & wellness segment is expected to witness an increase in its application, which plays a crucial role in promoting dietary supplements over the forecast period.

Furthermore, the increase in preference for healthy active living in the populace is also one of the key factors driving the market. The population is more focused on preventing illness or a disease rather than focusing on the absence of illness. Thus, an increase in awareness about dietary supplements in managing health for an active living is positively reinforcing the market growth.

The inconsistency in the global approach of regulation and limited scope of regional frameworks have restrained the growth of the market studied. The regulatory oversight for dietary supplements needs to be comprehensive, covering the substance itself – its inherent composition, the claims that are made and the intended use of the products.



Key geographies covered in the global dietary supplement market are:

           North America: United States and Canada

           Europe: United Kingdom, France, Germany, Spain, Italy, Russia and Rest of Europe

           Asia-Pacific: China, Japan, India, Australia, South Korea, ASEAN Countries and Rest of Asia-Pacific

           Latin America: Brazil, Mexico and Rest of Latin America

           The Middle East and Africa: Saudi Arabia, Turkey, United Arab Emirates, South Africa and Rest of Middle East & Africa

The segmentation analysis of the dietary supplement market includes:

•     Market by Ingredients:

o     Botanicals

o     Vitamins

o     Minerals

o     Amino acids

o     Enzymes

o     Others

     Market by Product:

o     Tablets

o     Capsules

o     Powder

o     Liquids

o     Soft Gels

o     Gel Caps

      Market by Application:

o     Sports nutrition

o      Medicinal supplements

o      Additional supplements

      Market by End-user:

o      Infant

o     Children

o     Adults

o     Pregnant women

o     Old-aged

The key companies profiled in the report include Glanbia plc, Bayer AG, Blackmores Group, Reckitt Benckiser Group plc, General Nutrition Centers Inc, Pfizer Inc, Amway, Abbott, Otsuka Holdings Co Ltd, Merck KGaA, Suntory Holdings Limited, Sanofi, Herbalife International Inc, GlaxoSmithKline plc and Nature’s Bounty.

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Table of Content

1.    GLOBAL DIETARY SUPPLEMENT MARKET - SUMMARY

2.    INDUSTRY OUTLOOK

2.1. MARKET DEFINITION

2.2. KEY INSIGHTS

2.2.1.   ASIA-PACIFIC LEADS THE OVERALL MARKET

2.2.2.   SURGING DEMAND FOR MULTIVITAMIN TABLETS

2.2.3.   INCREASE IN AGING POPULATION WORLDWIDE

2.3. PORTER’S FIVE FORCE ANALYSIS

2.3.1.   THREAT OF NEW ENTRANTS

2.3.2.   THREAT OF SUBSTITUTE

2.3.3.   BARGAINING POWER OF SUPPLIERS

2.3.4.   BARGAINING POWER OF BUYERS

2.3.5.   THREAT OF COMPETITIVE RIVALRY

2.4. KEY IMPACT ANALYSIS

2.5. IMPACT OF COVID ON DIETARY SUPPLEMENTS

2.6. MARKET ATTRACTIVENESS INDEX

2.7. VENDOR SCORECARD

2.8. MARKET DRIVERS

2.8.1.   RAISED DEMAND FOR SUPPLEMENTS IN HEALTH AND WELLNESS INDUSTRY

2.8.2.   PROMISING OUTLOOK TOWARDS SPORTS NUTRITION

2.8.3.   BURGEONING INTEREST IN MEDICAL NUTRITION

2.8.4.   RISE IN PREVALENCE OF ACTIVE LIVING

2.9. MARKET RESTRAINTS

2.9.1.   ACCESSIBILITY OF COUNTERFEIT PRODUCTS

2.9.2.   REGULATORY CONCERNS AFFECTS THE MARKET GROWTH

2.10. MARKET OPPORTUNITIES

2.10.1.  BUDDING DEMAND FOR NUTRACEUTICAL PRODUCTS IN E-COMMERCE DOMAIN

2.10.2.  GROWING ATTENTION TOWARDS PLANT-BASED SUPPLEMENTS

2.11. MARKET CHALLENGES

2.11.1.  ESCALATING DEMAND FOR FUNCTIONAL FOODS

2.11.2. DAMAGING PUBLICITY AFFECTING THE OVERALL MARKET

3.    GLOBAL DIETARY SUPPLEMENT MARKET OUTLOOK - BY INGREDIENTS

3.1. BOTANICALS

3.2. VITAMINS

3.3. MINERALS

3.4. AMINO ACIDS

3.5. ENZYMES

3.6. OTHERS

4.    GLOBAL DIETARY SUPPLEMENT MARKET OUTLOOK - BY PRODUCT

4.1. TABLETS

4.2. CAPSULES

4.3. POWDER

4.4. LIQUIDS

4.5. SOFT GELS

4.6. GEL CAPS

5.    GLOBAL DIETARY SUPPLEMENT MARKET OUTLOOK - BY APPLICATION

5.1. ADDITIONAL SUPPLEMENTS

5.2. MEDICINAL SUPPLEMENTS

5.3. SPORTS NUTRITION

6.    GLOBAL DIETARY SUPPLEMENT MARKET OUTLOOK - BY END-USER

6.1. INFANT

6.2. CHILDREN

6.3. ADULTS

6.4. PREGNANT WOMEN

6.5. OLD-AGED

7.    GLOBAL DIETARY SUPPLEMENT MARKET – REGIONAL OUTLOOK

7.1. NORTH AMERICA

7.1.1.   MARKET BY INGREDIENTS

7.1.2.   MARKET BY PRODUCT

7.1.3.   MARKET BY APPLICATION

7.1.4.   MARKET BY END-USER

7.1.5.   COUNTRY ANALYSIS

7.1.5.1. UNITED STATES

7.1.5.2. CANADA

7.2. EUROPE

7.2.1.   MARKET BY INGREDIENTS

7.2.2.   MARKET BY PRODUCT

7.2.3.   MARKET BY APPLICATION

7.2.4.   MARKET BY END-USER

7.2.5.   COUNTRY ANALYSIS

7.2.5.1. UNITED KINGDOM

7.2.5.2. GERMANY

7.2.5.3. FRANCE

7.2.5.4. SPAIN

7.2.5.5. ITALY

7.2.5.6. RUSSIA

7.2.5.7. REST OF EUROPE

7.3. ASIA-PACIFIC

7.3.1.   MARKET BY INGREDIENTS

7.3.2.   MARKET BY PRODUCT

7.3.3.   MARKET BY APPLICATION

7.3.4.   MARKET BY END-USER

7.3.5.   COUNTRY ANALYSIS

7.3.5.1. CHINA

7.3.5.2. JAPAN

7.3.5.3. INDIA

7.3.5.4. SOUTH KOREA

7.3.5.5. ASEAN COUNTRIES

7.3.5.6. AUSTRALIA & NEW ZEALAND

7.3.5.7. REST OF ASIA-PACIFIC

7.4. LATIN AMERICA

7.4.1.   MARKET BY INGREDIENTS

7.4.2.   MARKET BY PRODUCT

7.4.3.   MARKET BY APPLICATION

7.4.4.   MARKET BY END-USER

7.4.5.   COUNTRY ANALYSIS

7.4.5.1. BRAZIL

7.4.5.2. MEXICO

7.4.5.3. REST OF LATIN AMERICA

7.5. MIDDLE EAST AND AFRICA

7.5.1.   MARKET BY INGREDIENTS

7.5.2.   MARKET BY PRODUCT

7.5.3.   MARKET BY APPLICATION

7.5.4.   MARKET BY END-USER

7.5.5.   COUNTRY ANALYSIS

7.5.5.1. UNITED ARAB EMIRATES

7.5.5.2. TURKEY

7.5.5.3. SAUDI ARABIA

7.5.5.4. SOUTH AFRICA

7.5.5.5. REST OF MIDDLE EAST & AFRICA

8.    COMPETITIVE LANDSCAPE

8.1. ABBOTT

8.2. BAYER AG

8.3. GLANBIA PLC

8.4. GLAXOSMITHKLINE PLC

8.5. HERBALIFE INTERNATIONAL INC

8.6. MERCK KGAA

8.7. OTSUKA HOLDINGS CO LTD

8.8. PFIZER INC

8.9. RECKITT BENCKISER GROUP PLC

8.10. SANOFI

8.11. SUNTORY HOLDINGS LIMITED

8.12. NATURE’S BOUNTY

8.13. AMWAY

8.14. GENERAL NUTRITION CENTERS INC

8.15. BLACKMORES GROUP

9.    METHODOLOGY & SCOPE

9.1. RESEARCH SCOPE

9.2. SOURCES OF DATA

9.3. RESEARCH METHODOLOGY

List of table

TABLE 1: GLOBAL DIETARY SUPPLEMENT MARKET, BY GEOGRAPHY, 2019-2028 (IN $ MILLION)

TABLE 2: MARKET ATTRACTIVENESS INDEX

TABLE 3: VENDOR SCORECARD

TABLE 4: GLOBAL DIETARY SUPPLEMENT MARKET, BY INGREDIENTS, 2019-2028 (IN $ MILLION)

TABLE 5: GLOBAL DIETARY SUPPLEMENT MARKET, BY PRODUCT, 2019-2028 (IN $ MILLION)

TABLE 6: GLOBAL DIETARY SUPPLEMENT MARKET, BY APPLICATION, 2019-2028 (IN $ MILLION)

TABLE 7: GLOBAL DIETARY SUPPLEMENT MARKET, BY END-USER, 2019-2028 (IN $ MILLION)

TABLE 8: GLOBAL DIETARY SUPPLEMENT MARKET, BY GEOGRAPHY, 2019-2028 (IN $ MILLION)

TABLE 9: NORTH AMERICA DIETARY SUPPLEMENT MARKET, BY COUNTRY, 2019-2028 (IN $ MILLION)

TABLE 10: NORTH AMERICA DIETARY SUPPLEMENT MARKET, BY INGREDIENTS, 2019-2028 (IN $ MILLION)

TABLE 11: NORTH AMERICA DIETARY SUPPLEMENT MARKET, BY PRODUCT, 2019-2028 (IN $ MILLION)

TABLE 12: NORTH AMERICA DIETARY SUPPLEMENT MARKET, BY APPLICATION, 2019-2028 (IN $ MILLION)

TABLE 13: NORTH AMERICA DIETARY SUPPLEMENT MARKET, BY END-USER, 2019-2028 (IN $ MILLION)

TABLE 14: EUROPE DIETARY SUPPLEMENT MARKET, BY COUNTRY, 2019-2028 (IN $ MILLION)

TABLE 15: EUROPE DIETARY SUPPLEMENT MARKET, BY INGREDIENTS, 2019-2028 (IN $ MILLION)

TABLE 16: EUROPE DIETARY SUPPLEMENT MARKET, BY PRODUCT, 2019-2028 (IN $ MILLION)

TABLE 17: EUROPE DIETARY SUPPLEMENT MARKET, BY APPLICATION, 2019-2028 (IN $ MILLION)

TABLE 18: EUROPE DIETARY SUPPLEMENT MARKET, BY END-USER, 2019-2028 (IN $ MILLION)

TABLE 19: ASIA-PACIFIC DIETARY SUPPLEMENT MARKET, BY COUNTRY, 2019-2028 (IN $ MILLION)

TABLE 20: ASIA-PACIFIC DIETARY SUPPLEMENT MARKET, BY INGREDIENTS, 2019-2028 (IN $ MILLION)

TABLE 21: ASIA-PACIFIC DIETARY SUPPLEMENT MARKET, BY PRODUCT, 2019-2028 (IN $ MILLION)

TABLE 22: ASIA-PACIFIC DIETARY SUPPLEMENT MARKET, BY APPLICATION, 2019-2028 (IN $ MILLION)

TABLE 23: ASIA-PACIFIC DIETARY SUPPLEMENT MARKET, BY END-USER, 2019-2028 (IN $ MILLION)

TABLE 24: LATIN AMERICA DIETARY SUPPLEMENT MARKET, BY COUNTRY, 2019-2028 (IN $ MILLION)

TABLE 25: LATIN AMERICA DIETARY SUPPLEMENT MARKET, BY INGREDIENTS, 2019-2028 (IN $ MILLION)

TABLE 26: LATIN AMERICA DIETARY SUPPLEMENT MARKET, BY PRODUCT, 2019-2028 (IN $ MILLION)

TABLE 27: LATIN AMERICA DIETARY SUPPLEMENT MARKET, BY APPLICATION, 2019-2028 (IN $ MILLION)

TABLE 28: LATIN AMERICA DIETARY SUPPLEMENT MARKET, BY END-USER, 2019-2028 (IN $ MILLION)

TABLE 29: MIDDLE EAST AND AFRICA DIETARY SUPPLEMENT MARKET,  BY COUNTRY, 2019-2028 (IN $ MILLION)

TABLE 30: MIDDLE EAST AND AFRICA DIETARY SUPPLEMENT MARKET, BY INGREDIENTS, 2019-2028 (IN $ MILLION)

TABLE 31: MIDDLE EAST AND AFRICA DIETARY SUPPLEMENT MARKET, BY PRODUCT, 2019-2028 (IN $ MILLION)

TABLE 32: MIDDLE EAST AND AFRICA DIETARY SUPPLEMENT MARKET, BY APPLICATION, 2019-2028 (IN $ MILLION)

TABLE 33: MIDDLE EAST AND AFRICA DIETARY SUPPLEMENT MARKET, BY END-USER, 2019-2028 (IN $ MILLION)

List of Figures

FIGURE 1: GLOBAL DIETARY SUPPLEMENT MARKET, BY INGREDIENTS, 2018 & 2028 (IN %)

FIGURE 2: PORTER’S FIVE FORCE ANALYSIS

FIGURE 3: KEY BUYING IMPACT ANALYSIS

FIGURE 4: GLOBAL DIETARY SUPPLEMENT MARKET, BY BOTANICALS, 2019-2028 (IN $ MILLION)

FIGURE 5: GLOBAL DIETARY SUPPLEMENT MARKET, BY VITAMINS, 2019-2028 (IN $ MILLION)

FIGURE 6: GLOBAL DIETARY SUPPLEMENT MARKET, BY MINERALS, 2019-2028 (IN $ MILLION)

FIGURE 7: GLOBAL DIETARY SUPPLEMENT MARKET, BY AMINO ACIDS, 2019-2028 (IN $ MILLION)

FIGURE 8: GLOBAL DIETARY SUPPLEMENT MARKET, BY ENZYMES, 2019-2028 (IN $ MILLION)

FIGURE 9: GLOBAL DIETARY SUPPLEMENT MARKET, BY OTHER INGREDIENTS, 2019-2028 (IN $ MILLION)

FIGURE 10: GLOBAL DIETARY SUPPLEMENT MARKET, BY TABLETS, 2019-2028 (IN $ MILLION)

FIGURE 11: GLOBAL DIETARY SUPPLEMENT MARKET, BY CAPSULES, 2019-2028 (IN $ MILLION)

FIGURE 12: GLOBAL DIETARY SUPPLEMENT MARKET, BY POWDER, 2019-2028 (IN $ MILLION)

FIGURE 13: GLOBAL DIETARY SUPPLEMENT MARKET, BY LIQUIDS, 2019-2028 (IN $ MILLION)

FIGURE 14: GLOBAL DIETARY SUPPLEMENT MARKET, BY SOFT GELS, 2019-2028 (IN $ MILLION)

FIGURE 15: GLOBAL DIETARY SUPPLEMENT MARKET, BY GEL CAPS, 2019-2028 (IN $ MILLION)

FIGURE 16: GLOBAL DIETARY SUPPLEMENT MARKET, BY ADDITIONAL SUPPLEMENTS, 2019-2028 (IN $ MILLION)

FIGURE 17: GLOBAL DIETARY SUPPLEMENT MARKET, BY MEDICINAL SUPPLEMENTS, 2019-2028 (IN $ MILLION)

FIGURE 18: GLOBAL DIETARY SUPPLEMENT MARKET, BY SPORTS NUTRITION, 2019-2028 (IN $ MILLION)

FIGURE 19: GLOBAL DIETARY SUPPLEMENT MARKET, BY INFANT, 2019-2028 (IN $ MILLION)

FIGURE 20: GLOBAL DIETARY SUPPLEMENT MARKET, BY CHILDREN, 2019-2028 (IN $ MILLION)

FIGURE 21: GLOBAL DIETARY SUPPLEMENT MARKET, BY ADULTS, 2019-2028 (IN $ MILLION)

FIGURE 22: GLOBAL DIETARY SUPPLEMENT MARKET, BY PREGNANT WOMEN, 2019-2028 (IN $ MILLION)

FIGURE 23: GLOBAL DIETARY SUPPLEMENT MARKET, BY OLD-AGED, 2019-2028 (IN $ MILLION)

FIGURE 24: GLOBAL DIETARY SUPPLEMENT MARKET, REGIONAL OUTLOOK, 2018 & 2028 (IN %)

FIGURE 25: UNITED STATES DIETARY SUPPLEMENT MARKET, 2019-2028 (IN $ MILLION)

FIGURE 26: CANADA DIETARY SUPPLEMENT MARKET, 2019-2028 (IN $ MILLION)

FIGURE 27: UNITED KINGDOM DIETARY SUPPLEMENT MARKET, 2019-2028 (IN $ MILLION)

FIGURE 28: GERMANY DIETARY SUPPLEMENT MARKET, 2019-2028 (IN $ MILLION)

FIGURE 29: FRANCE DIETARY SUPPLEMENT MARKET, 2019-2028 (IN $ MILLION)

FIGURE 30: SPAIN DIETARY SUPPLEMENT MARKET, 2019-2028 (IN $ MILLION)

FIGURE 31: ITALY DIETARY SUPPLEMENT MARKET, 2019-2028 (IN $ MILLION)

FIGURE 32: RUSSIA DIETARY SUPPLEMENT MARKET, 2019-2028 (IN $ MILLION)

FIGURE 33: REST OF EUROPE DIETARY SUPPLEMENT MARKET, 2019-2028 (IN $ MILLION)

FIGURE 34: CHINA DIETARY SUPPLEMENT MARKET, 2019-2028 (IN $ MILLION)

FIGURE 35: JAPAN DIETARY SUPPLEMENT MARKET, 2019-2028 (IN $ MILLION)

FIGURE 36: INDIA DIETARY SUPPLEMENT MARKET, 2019-2028 (IN $ MILLION)

FIGURE 37: SOUTH KOREA DIETARY SUPPLEMENT MARKET, 2019-2028 (IN $ MILLION)

FIGURE 38: ASEAN COUNTRIES DIETARY SUPPLEMENT MARKET, 2019-2028 (IN $ MILLION)

FIGURE 39: AUSTRALIA & NEW ZEALAND DIETARY SUPPLEMENT MARKET, 2019-2028 (IN $ MILLION)

FIGURE 40: REST OF ASIA-PACIFIC DIETARY SUPPLEMENT MARKET, 2019-2028 (IN $ MILLION)

FIGURE 41: BRAZIL DIETARY SUPPLEMENT MARKET, 2019-2028 (IN $ MILLION)

FIGURE 42: MEXICO DIETARY SUPPLEMENT MARKET, 2019-2028 (IN $ MILLION)

FIGURE 43: REST OF LATIN AMERICA DIETARY SUPPLEMENT MARKET, 2019-2028 (IN $ MILLION)

FIGURE 44: UNITED ARAB EMIRATES DIETARY SUPPLEMENT MARKET, 2019-2028 (IN $ MILLION)

FIGURE 45: TURKEY DIETARY SUPPLEMENT MARKET, 2019-2028 (IN $ MILLION)

FIGURE 46: SAUDI ARABIA DIETARY SUPPLEMENT MARKET, 2019-2028 (IN $ MILLION)

FIGURE 47: SOUTH AFRICA DIETARY SUPPLEMENT MARKET, 2019-2028 (IN $ MILLION)

FIGURE 48: REST OF MIDDLE EAST & AFRICA DIETARY SUPPLEMENT MARKET, 2019-2028 (IN $ MILLION)

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