EUROPE ATV AND UTV MARKET 2022-2028

Automotive & Transportation | Automotive Systems

EUROPE ATV AND UTV MARKET 2022-2028

Market by Vehicle Type, Displacement, Fuel Type, End-user, and Country | Forecast 2022-2028

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Triton’s report estimates that the ATV and UTV market in Europe is set to advance at a compound annual growth rate of 5.78% during the forecasting years of 2022-2028.


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The countries reviewed in this market comprise:

•        The United Kingdom

•        Spain

•        Germany

•        Italy

•        France

•        Russia

•        Rest of Europe

The agriculture and landscaping activities have majorly supplemented the adoption of ATVs and UTVs in Germany in the past years. Several nature parks have included these vehicles used for horticulture, herding, and timber cutting. Other than this, numerous manufacturers are introducing a new line of these bikes integrated with advanced technologies, which surges their demand in the market. Therefore, all these factors are estimated to offer new growth opportunities to Germany’s ATV and UTV market over the projected period.

In the United Kingdom, the growing demand for sports, farming, and touring activities has influenced multinational automakers to launch a wide range of ATVs. For example, CFMoto introduced two variants of ATVs for farming and cruising applications. Further, the touring ATVs and UTVs have similar applications as cruiser motorcycles, and hence they are used for rocky city touring or adventure sports activities. As a result, the increasing applications of these quad bikes are likely to supplement the ATV and UTV market’s growth across the nation in the next few years.

Kubota Corporation is engaged in producing and distributing machinery and related solutions. Its product line consists of tractors, power tiller, UTV, turf equipment, and vegetable production equipment. The company also provides spiral welded steel pipes, steel mills roll, and cracking tubes. Kubota has extended its business by providing finance leading, building maintenance, exporting and importing repair parts, and constructing machinery. The company serves a wide client base across multiple regions, including Europe. 

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Table of Content

1. EUROPE ATV AND UTV MARKET - SUMMARY    

2. INDUSTRY OUTLOOK 

2.1. KEY INSIGHTS    

2.1.1. GROWING USE OF ATVS ON UNEVEN ROADS       

2.1.2. INCREASE IN ATV EXPERIENCE ZONES      

2.1.3. GROWING PENETRATION OF CVTS IN ATVS

2.2. IMPACT OF COVID-19 ON ATV AND UTV MARKET

2.3. PORTER’S FIVE FORCES ANALYSIS 

2.3.1. THREAT OF NEW ENTRANTS    

2.3.2. THREAT OF SUBSTITUTES       

2.3.3. BARGAINING POWER OF SUPPLIERS

2.3.4. BARGAINING POWER OF BUYERS     

2.3.5. THREAT OF COMPETITIVE RIVALRY  

2.4. KEY BUYING IMPACT ANALYSIS       

2.4.1. GOVERNMENT REGULATIONS 

2.4.2. PRICE

2.4.3. APPLICATION        

2.5. MARKET ATTRACTIVENESS MATRIX

2.6. VENDOR SCORECARD  

2.7. KEY MARKET STRATEGIES    

2.7.1. CONTRACTS & PARTNERSHIPS          

2.7.2. BUSINESS EXPANSIONS & DIVESTITURES  

2.7.3. NEW PRODUCT LAUNCHES      

2.8. MARKET DRIVERS        

2.8.1. GROWING POPULARITY OF ADVENTURE SPORTS

2.8.2. INCREASING ATV AND UTV USE IN MILITARY        

2.8.3. GOVERNMENT RULES SUPPORTING ATVS AND UTVS    

2.9. MARKET CHALLENGES 

2.9.1. DRIVING BAN IN WILDLIFE AREAS      

2.9.2. HIGH MAINTENANCE COST      

2.10. MARKET OPPORTUNITIES    

2.10.1. PRODUCTION OF SAFER ATVS AND UTVS 

3. EUROPE ATV AND UTV MARKET – BY VEHICLE TYPE 

3.1. ATV 

3.2. UTV 

4. EUROPE ATV AND UTV MARKET - BY DISPLACEMENT

4.1. ? 400 (CC) 

4.2. 400-800(CC)        

4.3. ? 800 (CC) 

5. EUROPE ATV AND UTV MARKET - BY FUEL TYPE       

5.1. GASOLINE-POWERED  

5.2. DIESEL-POWERED        

5.3. ELECTRIC-POWERED   

5.4. SOLAR-POWERED                  

6. EUROPE ATV AND UTV MARKET - BY END-USER        

6.1. RECREATIONAL

6.2. SPORTS

6.3. AGRICULTURE & UTILITY

6.4. MILITARY & DEFENSE

6.5. OTHER END-USERS      

7. EUROPE ATV AND UTV MARKET – REGIONAL OUTLOOK               

7.1. EUROPE              

7.1.1.    UNITED KINGDOM

7.1.2.    GERMANY  

7.1.3.    FRANCE      

7.1.4.    SPAIN         

7.1.5.    ITALY

7.1.6.    RUSSIA       

7.1.7.    REST OF EUROPE                    

8. COMPETITIVE LANDSCAPE  

8.1. BRP INC    

8.2. CFMOTO   

8.3. DEERE AND COMPANY 

8.4. HISUN       

8.5. HONDA MOTOR COMPANY     

8.6. KAWASAKI HEAVY INDUSTRIES       

8.7. KUBOTA CORPORATION        

8.8. KWANG YANG MOTOR CO LTD        

8.9. POLARIS INDUSTRIES INC     

8.10. SUZUKI MOTORS CORPORATION  

8.11. TEXTRON INC

8.12. YAMAHA MOTOR CO LTD     

9. METHODOLOGY & SCOPE    

9.1. RESEARCH SCOPE & DELIVERABLES        

9.2. SOURCES OF DATA      

9.3. RESEARCH METHODOLOGY   

List of Tables

TABLE 1: EUROPE ATV AND UTV MARKET, BY REGIONAL OUTLOOK, 2022-2028 (IN $ MILLION)

TABLE 2: MARKET ATTRACTIVENESS MATRIX

TABLE 3: VENDOR SCORECARD

TABLE 4: LIST OF CONTRACTS & PARTNERSHIPS

TABLE 5: LIST OF BUSINESS EXPANSIONS & DIVESTITURES

TABLE 6: LIST OF NEW PRODUCT LAUNCHES

TABLE 7: EUROPE ATV AND UTV MARKET, BY VEHICLE TYPE, 2022-2028 (IN $ MILLION)

TABLE 8: EUROPE ATV AND UTV MARKET, BY DISPLACEMENT, 2022-2028 (IN $ MILLION)

TABLE 9: EUROPE ATV AND UTV MARKET, BY FUEL TYPE, 2022-2028 (IN $ MILLION)

TABLE 10: EUROPE ATV AND UTV MARKET, BY END-USER, 2022-2028 (IN $ MILLION)

TABLE 11: EUROPE ATV AND UTV MARKET, BY COUNTRY OUTLOOK, 2022-2028 (IN $ MILLION)

List of Figures

FIGURE 1: PORTER’S FIVE FORCES ANALYSIS

FIGURE 2: KEY BUYING IMPACT ANALYSIS

FIGURE 3: EUROPE ATV AND UTV MARKET, BY VEHICLE TYPE, 2021 & 2028 (IN %)

FIGURE 4: EUROPE ATV AND UTV MARKET, BY ATV, 2022-2028 (IN $ MILLION)

FIGURE 5: EUROPE ATV AND UTV MARKET, BY UTV, 2022-2028 (IN $ MILLION)

FIGURE 6: EUROPE ATV AND UTV MARKET, BY DISPLACEMENT, 2021 & 2028 (IN %)

FIGURE 7: EUROPE ATV AND UTV MARKET, BY ? 400 (CC), 2022-2028 (IN $ MILLION)

FIGURE 8: EUROPE ATV AND UTV MARKET, BY 400-800(CC), 2022-2028 (IN $ MILLION)

FIGURE 9: EUROPE ATV AND UTV MARKET, BY ? 800 (CC), 2022-2028 (IN $ MILLION)

FIGURE 10: EUROPE ATV AND UTV MARKET, BY FUEL TYPE, 2021 & 2028 (IN %)

FIGURE 11: EUROPE ATV AND UTV MARKET, BY GASOLINE-POWERED, 2022-2028 (IN $ MILLION)

FIGURE 12: EUROPE ATV AND UTV MARKET, BY DIESEL-POWERED, 2022-2028 (IN $ MILLION)

FIGURE 13: EUROPE ATV AND UTV MARKET, BY ELECTRIC-POWERED, 2022-2028 (IN $ MILLION)

FIGURE 14: EUROPE ATV AND UTV MARKET, BY SOLAR-POWERED, 2022-2028 (IN $ MILLION)

FIGURE 15: EUROPE ATV AND UTV MARKET, BY END-USER, 2021 & 2028 (IN %)

FIGURE 16: EUROPE ATV AND UTV MARKET, BY RECREATIONAL, 2022-2028 (IN $ MILLION)

FIGURE 17: EUROPE ATV AND UTV MARKET, BY SPORTS, 2022-2028 (IN $ MILLION)

FIGURE 18: EUROPE ATV AND UTV MARKET, BY AGRICULTURE & UTILITY, 2022-2028 (IN $ MILLION)

FIGURE 19: EUROPE ATV AND UTV MARKET, BY MILITARY & DEFENSE, 2022-2028 (IN $ MILLION)

FIGURE 20: EUROPE ATV AND UTV MARKET, BY OTHER END-USERS, 2022-2028 (IN $ MILLION)

FIGURE 21: UNITED KINGDOM ATV AND UTV MARKET 2022-2028 (IN $ MILLION)

FIGURE 22: GERMANY ATV AND UTV MARKET 2022-2028 (IN $ MILLION)

FIGURE 23: FRANCE ATV AND UTV MARKET 2022-2028 (IN $ MILLION)

FIGURE 24: SPAIN ATV AND UTV MARKET 2022-2028 (IN $ MILLION)

FIGURE 25: ITALY ATV AND UTV MARKET 2022-2028 (IN $ MILLION)

FIGURE 26: RUSSIA ATV AND UTV MARKET 2022-2028 (IN $ MILLION)

FIGURE 27: REST OF EUROPE ATV AND UTV MARKET 2022-2028 (IN $ MILLION)

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