INDIA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2019-2025

Consumer Goods & Services | Food & Beverages

INDIA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2019-2025

Market By Rtd Type | Forecast 209-2025

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In terms of volume, the India alcoholic ready-to-drinks (RTDs) market is expected to progress with a CAGR of 12.05% over the forecast period 2019-2025. The growth rate of the market in terms of revenue is anticipated to rise with a CAGR of 9.81%.

There was a surge in interest in alcoholic ready-to-drinks among young urban adults, with these products particularly appealing to those aged 20 to 35-years-old, with this being encouraged by rising disposable income levels and a growing number of bars/pubs in major cities. Further, strong new product development is also boosting the sales of alcoholic RTDs in the country, as 2014 saw the launch of Diageo's Smirnoff Ice and 2015 the entry of the domestic player Radico Khaitan with Magic Moments Electra. These launches saw a surge in sales, with the latter notably benefiting from offering a stronger 8% ABV and cocktail-inspired flavors such as Cosmopolitan. Consumers are thus gaining access to a widening range of options, including products specifically developed for Indian tastes, with Magic Moments Electra being a similar strength to the strong beers popular in the country.

Increasing taxation in India is expected to be the key constraint to the growth of the alcoholic RTDs market in the forecast period. However, this market is likely to be impacted less by tax hikes in comparison to spirits, which state governments view as more dangerous to health and as linked to numerous social problems.

Triton Market Research’s report on the India alcoholic ready-to-drinks (RTDs) market provides an in-depth insight and segmentation analysis of the market. The detailed analysis of the market includes the market share analysis, brand share analysis, PESTEL analysis and the market attractiveness index. The segmentation analysis of the India alcoholic ready-to-drinks (RTDs) market includes the market by RTD type (spirit-based RTDs).

Bacardi-Martini remains the dominant player in the Indian alcoholic RTDs market, with this company accounting for XX% share in 2017. Bacardi benefits from its established presence and wide distribution for its well-known Bacardi Breezer brand. Bacardi-Martini, however, faced growing competition from companies such as Diageo Plc and the domestic player Radico Khaitan.

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Table of Content

1.    INDIA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET - SUMMARY

1.1. MARKET SIZE & FORECAST

1.2. MARKET DRIVING ASPECTS

1.3. MARKET RESTRAINING ASPECTS

1.4. KEY PLAYERS

2.    INDIA ALCOHOLIC READY-TO-DRINKS (RTDS) INDUSTRY OUTLOOK

2.1. MARKET DEFINITION

2.2. PESTEL ANALYSIS

2.2.1.   POLITICAL

2.2.2.   ECONOMICAL

2.2.3.   SOCIAL

2.2.4.   TECHNOLOGICAL

2.2.5.   LEGAL

2.2.6.   ENVIRONMENTAL

2.3. MARKET ATTRACTIVENESS INDEX

2.4. MARKET SHARE ANALYSIS

2.5. BRAND SHARE ANALYSIS

3.    INDIA ALCOHOLIC RTD MARKET - SEGMENTATION (IN TERMS OF VALUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITERS)

3.1. BY RTD TYPE (SPIRIT-BASED RTDS)

4.    COMPETITIVE LANDSCAPE

4.1. BACARDI & CO., LTD.

4.2. DIAGEO PLC

4.3. RADICO KHAITAN LTD.

5.    RESEARCH METHODOLOGY & SCOPE

5.1. RESEARCH SCOPE & DELIVERABLES

5.2. SOURCES OF DATA

5.3. RESEARCH METHODOLOGY

List of table

TABLE 1: INDIA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2019-2025 (IN $ MILLION)

TABLE 2: INDIA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2019-2025 (IN MILLION LITERS)

TABLE 3: INDIA - COUNTRY SNAPSHOT

TABLE 4: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2016 & 2017 (IN %)

TABLE 5: BRAND SHARE ANALYSIS, 2016 & 2017 (IN %)

TABLE 6: INDIA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2019-2025 (IN $ MILLION)

TABLE 7: INDIA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2019-2025 (IN MILLION LITERS)

List of Figures

FIGURE 1: INDIA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2019-2025 (IN $ MILLION)

FIGURE 2: MARKET ATTRACTIVENESS INDEX

FIGURE 3: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2016 & 2017 (IN %)

FIGURE 4: BRAND SHARE ANALYSIS, 2016 & 2017 (IN %)

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