ITALY ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026

Consumer Goods & Services | Food & Beverages

ITALY ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026

Market by RTD Type | Forecast 2021-2026

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According to Triton’s report, in terms of value, the alcoholic ready-to-drinks (RTDs) market in Italy is expected to show a positive growth rate of 3.62%, attaining revenue worth $XX million by 2026. And in terms of volume, the market is progressing with a CAGR of 2.70% during the forecasted period 2021-2026.

Italian consumers tend to prefer drinks that can be mixed or which are premixed and are thus ready to drink. These products are performing well as they respond to the needs of modern and well-developed consumers who seek to recreate the on-trade experience of having a long aperitif with friends within their homes. Earlier, the performance of the market was also positively influenced by the launch of innovative new products, including Mionetto SpA’s Il Collection, which includes Il Spritz and Il Hugo.

Government moves to discourage excessive alcoholic drinks consumption may constrain sales growth of alcoholic ready-to-drinks in the forecast period. The Italian authorities will continue to broadcast high-profile public education campaigns focused on the potential dangers of excessive alcohol consumption. Meanwhile, consumers are expected to become increasingly receptive to such campaigns due to a strong health trend and an aging population. Another challenge faced by the Italian alcoholic RTDs market is the regulations imposed on the advertising of alcoholic products. However, the slight recovery anticipated in the Italian economy is expected to positively impact the performance of spirits in the next few years.

Triton Market Research’s report on the Italian alcoholic ready-to-drinks (RTDs) market provides an in-depth insight and segmentation analysis of the market. The detailed analysis of the market includes the market share analysis, brand share analysis, PESTEL analysis, impact of COVID-19, and the market attractiveness index. The segmentation analysis of the Italy alcoholic ready-to-drinks (RTDs) market includes the market by RTD type (spirit-based RTDs and wine-based RTDs). 

Several domestic companies such as Davide Campari Milano SpA, Giacobazzi Grandi Vini, ILLVA Saronno SpA, Bacardi and Co Ltd, and Stock Spirits Group are distinguished players in the Italian alcoholic RTDs market. 

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Table of Content

1. ITALY ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET –SUMMARY

1.1. COUNTRY SNAPSHOT

1.2. MARKET SIZE & FORECAST

1.3. MARKET DRIVING ASPECTS

1.4. MARKET RESTRAINING ASPECTS

1.5. KEY PLAYERS

2. ITALY ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET OUTLOOK

2.1. IMPACT OF COVID-19 ON ITALY ALCOHOLIC RTDS MARKET

2.2. PESTLE ANALYSIS

2.2.1. POLITICAL

2.2.2. ECONOMICAL

2.2.3. SOCIAL

2.2.4. TECHNOLOGICAL

2.2.5. LEGAL

2.2.6. ENVIRONMENTAL

2.3. MARKET ATTRACTIVENESS INDEX

2.4. MARKET SHARE ANALYSIS OF KEY PLAYERS

2.5. BRAND SHARE ANALYSIS

3. ITALY ALCOHOLIC RTD MARKET SEGMENTATION - BY RTD TYPE (IN TERMS OF VALUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITRES)

3.1. SPIRIT-BASED RTDS

3.2. WINE-BASED RTDS

4. COMPETITIVE LANDSCAPE

4.1. STOCK SPIRITS GROUP

4.2. BACARDI AND CO LTD

4.3. GIACOBAZZI GRANDI VINI

4.4. ILLVA SARONNO SPA

4.5. DAVIDE CAMPARI MILANO SPA

5. RESEARCH METHODOLOGY & SCOPE

5.1. RESEARCH SCOPE & DELIVERABLES

5.2. SOURCES OF DATA

5.3. RESEARCH METHODOLOGY

List of Tables

TABLE 1: ITALY ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026 (IN $ MILLION)

TABLE 2: ITALY ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026 (IN MILLION LITRES)

TABLE 3: ITALY – COUNTRY SNAPSHOT

TABLE 4: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)

TABLE 5: BRAND SHARE ANALYSIS, 2018 & 2019 (IN %)

TABLE 6: ITALY ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2021-2026 (IN $ MILLION)

TABLE 7: ITALY ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2021-2026 (IN MILLION LITRES)

List of Figures

FIGURE 1: ITALY ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2021-2026 (IN $ MILLION)

FIGURE 2: MARKET ATTRACTIVENESS INDEX

FIGURE 3: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)

FIGURE 4: BRAND SHARE ANALYSIS, 2018 & 2019 (IN %)

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