Sales of alcoholic ready-to-drinks (RTDs) & high-strength premixes in Italy continued to increase, thanks to the positive growth in demand for aperitifs. In terms of value, the market is expected to show a positive growth rate of 2.20%. And in terms of volume, the market is advancing with a CAGR of 1.94%. The main driver of growth in the consumption of aperitifs in recent years has been product innovation.
Italian consumers tend to prefer drinks that can be mixed or which are sold already mixed, and are thus ready to drink. These products are performing well as they respond to the needs of modern and well-developed consumers who seek to recreate the on-trade experience of having a long aperitif with friends within their homes. The performance of the market was also positively influenced by the launch of innovative new products, including Mionetto S.p.A.’s Il Collection, which includes products such as Il Spritz and Il Hugo.
Government moves to discourage excessive alcoholic drinks consumption may constrain sales growth of alcoholic ready-to-drinks in the forecast period. The Italian authorities will continue to broadcast high-profile public education campaigns focused on the potential dangers of excessive alcohol consumption. Meanwhile, consumers are likely to become increasingly receptive to such campaigns, due to a strong health & wellness trend and an aging population. Another important challenge faced by the Italian alcoholic RTDs market is the regulations imposed on the advertising of alcoholic products. However, the slight recovery anticipated in the Italian economy is expected to have a positive impact on the performance of spirits in the coming years.
Triton Market Research’s report on the Italy alcoholic ready-to-drink (RTDs) market provides an in-depth insight and segmentation analysis of the market. The detailed analysis of the market includes the market share analysis, brand share analysis, PESTEL analysis and the market attractiveness index. The segmentation analysis of the Italy alcoholic ready-to-drink (RTDs) market includes the market by product type (high-strength premixes & ready-to-drinks (RTDs)) and by RTD type (spirit-based RTDs & wine-based RTDs).
Several domestic companies such as Davide Campari-Milano S.p.A., Giacobazzi Grandi Vini and ILLVA Saronno S.p.A., are among the main players in the Italian alcoholic RTDs market, although the major international players namely, Bacardi & Co., Ltd. and Stock Spirits Group, remain important in the market as well. For all of these companies, is already established in the Italian alcoholic drinks market gives them more opportunity to develop new consumer bases for their RTDs brands.
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1. ITALY ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET - SUMMARY
1.1. MARKET SIZE & FORECAST
1.2. MARKET DRIVING ASPECTS
1.3. MARKET RESTRAINING ASPECTS
1.4. KEY PLAYERS
2. ITALY ALCOHOLIC READY-TO-DRINKS (RTDS) INDUSTRY OUTLOOK
2.1. MARKET DEFINITION
2.2. PESTEL ANALYSIS
2.3. MARKET ATTRACTIVENESS INDEX
2.4. MARKET SHARE ANALYSIS
2.5. BRAND SHARE ANALYSIS
3. ITALY ALCOHOLIC RTD MARKET - SEGMENTATION (IN TERMS OF VALUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITERS)
3.1. BY PRODUCT TYPE (HIGH-STRENGTH PREMIXES & READY-TO-DRINKS (RTDS))
3.2. BY RTD TYPE (SPIRIT-BASED RTDS & WINE-BASED RTDS)
4. COMPETITIVE LANDSCAPE
4.1. BACARDI & CO., LTD.
4.2. CAMPARI MILANO S.P.A., DAVIDE
4.3. GIACOBAZZI GRANDI VINI
4.4. ILLVA SARONNO S.P.A.
4.5. STOCK SPIRITS GROUP
5. RESEARCH METHODOLOGY & SCOPE
5.1. RESEARCH SCOPE & DELIVERABLES
5.2. SOURCES OF DATA
5.3. RESEARCH METHODOLOGY
TABLE 1: ITALY ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2019-2025 (IN $ MILLION)
TABLE 2: ITALY ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2019-2025 (IN MILLION LITERS)
TABLE 3: ITALY - COUNTRY SNAPSHOT
TABLE 4: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2016 & 2017 (IN %)
TABLE 5: BRAND SHARE ANALYSIS, 2016 & 2017 (IN %)
TABLE 6: ITALY ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY PRODUCT TYPE, 2019-2025 (IN $ MILLION)
TABLE 7: ITALY ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY PRODUCT TYPE, 2019-2025 (IN MILLION LITERS)
TABLE 8: ITALY ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2019-2025 (IN $ MILLION)
TABLE 9: ITALY ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2019-2025 (IN MILLION LITERS)
FIGURE 1: ITALY ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2019-2025 (IN $ MILLION)
FIGURE 2: MARKET ATTRACTIVENESS INDEX
FIGURE 3: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2016 & 2017 (IN %)
FIGURE 4: BRAND SHARE ANALYSIS, 2016 & 2017 (IN %)