Market by RTD Type | Forecast 2021-2026
According
to Triton’s report, in terms of value, the alcoholic ready-to-drinks (RTDs) market in Italy is
expected to show a positive growth rate of 3.62%, attaining revenue worth $XX
million by 2026. And in terms of volume, the market is progressing with a CAGR
of 2.70% during the forecasted period 2021-2026.
Italian
consumers tend to prefer drinks that can be mixed or which are premixed and are
thus ready to drink. These products are performing well as they respond to the
needs of modern and well-developed consumers who seek to recreate the on-trade
experience of having a long aperitif with friends within their homes. Earlier,
the performance of the market was also positively influenced by the launch of
innovative new products, including Mionetto SpA’s Il Collection, which includes
Il Spritz and Il Hugo.
Government
moves to discourage excessive alcoholic drinks consumption may constrain sales
growth of alcoholic ready-to-drinks in the forecast period. The Italian
authorities will continue to broadcast high-profile public education campaigns
focused on the potential dangers of excessive alcohol consumption. Meanwhile,
consumers are expected to become increasingly receptive to such campaigns due
to a strong health trend and an aging population. Another challenge faced by
the Italian alcoholic RTDs market is the regulations imposed on the advertising
of alcoholic products. However, the slight recovery anticipated in the Italian
economy is expected to positively impact the performance of spirits in the next
few years.
Triton
Market Research’s report on the Italian alcoholic ready-to-drinks (RTDs) market
provides an in-depth insight and segmentation analysis of the market. The
detailed analysis of the market includes the market share analysis, brand share
analysis, PESTEL analysis, impact of COVID-19, and the market attractiveness
index. The segmentation analysis of the Italy alcoholic ready-to-drinks (RTDs)
market includes the market by RTD type (spirit-based RTDs and wine-based
RTDs).
Several
domestic companies such as Davide Campari Milano SpA, Giacobazzi Grandi Vini,
ILLVA Saronno SpA, Bacardi and Co Ltd, and Stock Spirits Group are
distinguished players in the Italian alcoholic RTDs market.
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VIEW REPORT1. ITALY
ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET –SUMMARY
1.1. COUNTRY
SNAPSHOT
1.2. MARKET
SIZE & FORECAST
1.3. MARKET
DRIVING ASPECTS
1.4. MARKET
RESTRAINING ASPECTS
1.5. KEY
PLAYERS
2. ITALY
ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET OUTLOOK
2.1. IMPACT
OF COVID-19 ON ITALY ALCOHOLIC RTDS MARKET
2.2. PESTLE
ANALYSIS
2.2.1. POLITICAL
2.2.2. ECONOMICAL
2.2.3. SOCIAL
2.2.4. TECHNOLOGICAL
2.2.5. LEGAL
2.2.6. ENVIRONMENTAL
2.3. MARKET
ATTRACTIVENESS INDEX
2.4. MARKET
SHARE ANALYSIS OF KEY PLAYERS
2.5. BRAND
SHARE ANALYSIS
3. ITALY
ALCOHOLIC RTD MARKET SEGMENTATION - BY RTD TYPE (IN TERMS OF VALUE: $ MILLION
& IN TERMS OF VOLUME: MILLION LITRES)
3.1. SPIRIT-BASED
RTDS
3.2. WINE-BASED
RTDS
4. COMPETITIVE
LANDSCAPE
4.1. STOCK
SPIRITS GROUP
4.2. BACARDI
AND CO LTD
4.3. GIACOBAZZI
GRANDI VINI
4.4. ILLVA
SARONNO SPA
4.5. DAVIDE
CAMPARI MILANO SPA
5. RESEARCH
METHODOLOGY & SCOPE
5.1. RESEARCH
SCOPE & DELIVERABLES
5.2. SOURCES
OF DATA
5.3. RESEARCH
METHODOLOGY
TABLE 1: ITALY ALCOHOLIC
READY-TO-DRINKS (RTDS) MARKET 2021-2026 (IN $ MILLION)
TABLE 2: ITALY ALCOHOLIC
READY-TO-DRINKS (RTDS) MARKET 2021-2026 (IN MILLION LITRES)
TABLE 3: ITALY – COUNTRY
SNAPSHOT
TABLE 4: MARKET SHARE ANALYSIS
OF KEY PLAYERS, 2018 & 2019 (IN %)
TABLE 5: BRAND SHARE ANALYSIS,
2018 & 2019 (IN %)
TABLE 6: ITALY ALCOHOLIC
READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2021-2026 (IN $ MILLION)
TABLE 7: ITALY ALCOHOLIC
READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2021-2026 (IN MILLION LITRES)
FIGURE 1: ITALY ALCOHOLIC
READY-TO-DRINKS (RTDS) MARKET, 2021-2026 (IN $ MILLION)
FIGURE 2: MARKET
ATTRACTIVENESS INDEX
FIGURE 3: MARKET SHARE
ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)
FIGURE 4: BRAND SHARE
ANALYSIS, 2018 & 2019 (IN %)