LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET 2022-2028

ICT | Media Software & Services

LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET 2022-2028

Market by Deployment, End-users, Vertical, Application, and Country Outlook | Forecast 2022-2028

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According to Triton Market Research’s report, the marketing automation software market in Latin America is likely to advance at a CAGR of 9.47% over the forecasted period 2022-2028.


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The countries evaluated in the region are:

•         Brazil

•         Mexico

•         Rest of Latin America

In Latin America, Brazil captures the largest share in the marketing automation software market. The studied market in the region is majorly driven by factors such as government support for innovation and digital transformation. Besides this, the rising investments in technologies like the cloud have expanded the market’s growth in recent years. There is also a rising focus on education that has increased the adoption of marketing automation software. Additionally, cloud solutions are expected to witness significant growth, which will drive the marketing automation software market over the forecast period.

In Brazil, the information and communications technology sector has developed significantly over the past few years. Moreover, the government has formulated various strategies, including the National Plan on Digital Transformation, to support the growth of the ICT sector. The government’s commitment towards innovation has led to the tax incentive for businesses engaged in the deployment of advanced technologies. Besides, the country is witnessing significant development in information security, artificial intelligence, and big data analytics. Therefore, as stated above, these factors are anticipated to propel the marketing automation software market on a growth path over the projected period.

A rising number of organizations are adopting cloud computing in Mexico. Numerous telecom operators are competing to provide attractive prices to users. Along with this, ecommerce platforms have gained significant traction in the country. This rise in digitalization trends is anticipated to widen the scope and growth of the marketing automation software market.

On-premise software installation refers to the operation of computers on organizations’ premises using software instead of on the cloud or server. Enterprise software is a group of programs having common applications, tools for modeling a company’s work, and the development of new tools. It mainly assists in solving problems, resulting in cost-saving, improved visibility, and accelerated growth. The market is studied based on deployment, vertical, application, and end-users. The deployment segment is divided into on-premise and cloud.

The leading companies in the reviewed market consist of Salesforce.com Inc, Adobe Inc, Act On Software Inc, GreenRope, Cognizant Technology Inc, Etrigue Corp, and SAP SE.

Salesforce is engaged in providing sales, service, commerce, and marketing cloud offerings. It offers consulting, deployment, training, integration, and educational services. The company caters to financial services, healthcare, retail, consumer goods, media, automotive, hospitality, and government sectors, among others. Additionally, it operates via its platform and other tools, enabling third parties to develop and run new applications on its platform. Salesforce has operations across multiple regions, including Latin America.

 

Key deliverables of the report:

      Market CAGR during the forecasting years 2022-2028

      Detailed data highlighting key insights, industry components, and market strategies

   Comprehensive information and estimation of the marketing automation software market revenue growth in Latin America and its influence on the parent market

      In-depth study of forthcoming trends in consumer behavioral patterns

      A meticulous analysis of the competitive landscape, vendor scorecard, and Porter’s Five Forces

   A wide-ranging study of factors that will challenge the LA marketing automation software market’s growth during the upcoming years

Want to get specific insights? Our team of analysts can customize this report based on your preferences. Connect with us here

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Table of Content

1. LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET - SUMMARY       

2. INDUSTRY OUTLOOK 

2.1. IMPACT OF COVID-19 ON THE MARKETING AUTOMATION SOFTWARE MARKET     

2.2. EVOLUTION & TRANSITION OF MARKETING AUTOMATION SOFTWARE

2.3. KEY INSIGHTS    

2.3.1. HIGHER ADOPTION OF DIGITAL TRANSFORMATION PRACTICES - ONGOING MOVE TOWARD AN INTEGRATED CRM SPACE   

2.3.2. GROWING USE OF LOCATION-BASED MARKETING         

2.3.3. GROWTH IN CLOUD-BASED TECHNOLOGY ADOPTION   

2.4. PORTER’S FIVE FORCES ANALYSIS 

2.4.1. THREAT OF NEW ENTRANTS    

2.4.2. THREAT OF SUBSTITUTE S

2.4.3. BARGAINING POWER OF BUYERS     

2.4.4. BARGAINING POWER OF SUPPLIERS

2.4.5. THREAT OF COMPETITIVE RIVALRY  

2.5. MARKET ATTRACTIVENESS INDEX  

2.6. VENDOR SCORECARD  

2.7. INDUSTRY COMPONENTS      

2.8. KEY MARKET STRATEGIES    

2.8.1. ACQUISITIONS      

2.8.2. PRODUCT DEVELOPMENTS     

2.8.3. AGREEMENTS       

2.8.4. BUSINESS EXPANSIONS 

2.9. MARKET DRIVERS        

2.9.1. RAPID EXPANSION OF DIGITAL MARKETING         

2.9.2. INCREASING DEMAND FOR LEAD NURTURING     

2.9.3. SURGE IN IMPORTANCE OF CUSTOMER EXPERIENCE

2.10. MARKET CHALLENGES

2.10.1. INTEROPERABILITY ISSUES

2.10.2. DATA-RELATED CONCERNS   

2.11. MARKET OPPORTUNITIES

2.11.1. NEED TO INTEGRATE MARKETING EFFORTS

2.11.2. ORGANIZATIONS AIMING FOR HIGHER ROI         

3. LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY DEPLOYMENT       

3.1. ON-PREMISE       

3.2. CLOUD      

4. LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY END-USERS

4.1. SMES        

4.2. LARGE ENTERPRISES  

5. LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY VERTICAL   

5.1. TELECOMMUNICATION AND INFORMATION TECHNOLOGY    

5.2. ADVERTISING AND DESIGN   

5.3. BFSI

5.4. HEALTHCARE      

5.5. MANUFACTURING AND DISTRIBUTION      

5.6. RETAIL      

5.7. OTHERS    

6. LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY APPLICATION        

6.1. LEAD SCORING AND LEAD NURTURING    

6.2. CAMPAIGN MANAGEMENT     

6.3. INBOUND MARKETING  

6.4. REPORTING AND ANALYTICS 

6.5. EMAIL MARKETING       

6.6. SOCIAL MEDIA MARKETING   

6.7. MOBILE APPLICATION  

6.8. OTHER APPLICATIONS 

7. LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET – COUNTRY OUTLOOK          

7.1. BRAZIL      

7.2. MEXICO    

7.3. REST OF LATIN AMERICA                 

8. COMPETITIVE LANDSCAPE  

8.1. IBM            

8.2. ORACLE CORPORATION                  

8.3. SALESFORCE.COM INC          

8.4. SAP SE                

8.5. ADOBE INC         

8.6. ACT ON SOFTWARE INC                   

8.7. COGNIZANT TECHNOLOGY INC                 

8.8. ETRIGUE CORP            

8.9. GREENROPE                 

8.10. SAS INSTITUTE INC

8.11. BENCHMARKONE        

8.12. HUBSPOT INC   

8.13. INSIDE SALES INC      

9. RESEARCH METHODOLOGY & SCOPE    

9.1. RESEARCH SCOPE & DELIVERABLES                  

9.2. SOURCES OF DATA                

9.3. RESEARCH METHODOLOGY             

List of Tables

TABLE 1: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2022-2028 (IN $ MILLION)

TABLE 2: VENDOR SCORECARD

TABLE 3: LIST OF ACQUISITIONS

TABLE 4: LIST OF PRODUCT DEVELOPMENTS

TABLE 5: LIST OF AGREEMENTS

TABLE 6: LIST OF BUSINESS EXPANSIONS

TABLE 7: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, 2022-2028 (IN $ MILLION)

TABLE 8: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY END-USERS, 2022-2028 (IN $ MILLION)

TABLE 9: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICAL, 2022-2028 (IN $ MILLION)

TABLE 10: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2022-2028 (IN $ MILLION)

TABLE 11: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2022-2028 (IN $ MILLION)

List of Figures

FIGURE 1: MARKET ATTRACTIVENESS INDEX

FIGURE 2: INDUSTRY COMPONENTS

FIGURE 3: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, DEPLOYMENT OUTLOOK, 2021 & 2028 (IN %)

FIGURE 4: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY ON-PREMISE, 2022-2028 (IN $ MILLION)

FIGURE 5: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD, 2022-2028 (IN $ MILLION)

FIGURE 6: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, END-USERS OUTLOOK, 2021 & 2028 (IN %)

FIGURE 7: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY SMES, 2022-2028 (IN $ MILLION)

FIGURE 8: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY LARGE ENTERPRISES, 2022-2028 (IN $ MILLION)

FIGURE 9: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, VERTICAL OUTLOOK, 2021 & 2028 (IN %)

FIGURE 10: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY TELECOMMUNICATION, 2022-2028 (IN $ MILLION)

FIGURE 11: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY ADVERTISING AND DESIGN, 2022-2028 (IN $ MILLION)

FIGURE 12: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY BFSI, 2022-2028 (IN $ MILLION)

FIGURE 13: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY HEALTHCARE, 2022-2028 (IN $ MILLION)

FIGURE 14: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY MANUFACTURING AND DISTRIBUTION, 2022-2028 (IN $ MILLION)

FIGURE 15: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL, 2022-2028 (IN $ MILLION)

FIGURE 16: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY OTHERS, 2022-2028 (IN $ MILLION)

FIGURE 17: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, APPLICATION OUTLOOK, 2021 & 2028 (IN %)

FIGURE 18: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD SCORING AND LEAD NURTURING, 2022-2028 (IN $ MILLION)

FIGURE 19: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT, 2022-2028 (IN $ MILLION)

FIGURE 20: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING, 2022-2028 (IN $ MILLION)

FIGURE 21: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING AND ANALYTICS, 2022-2028 (IN $ MILLION)

FIGURE 22: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY EMAIL MARKETING, 2022-2028 (IN $ MILLION)

FIGURE 23: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING, 2022-2028 (IN $ MILLION)

FIGURE 24: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION, 2022-2028 (IN $ MILLION)

FIGURE 25: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATION, 2022-2028 (IN $ MILLION)

FIGURE 26: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2021 & 2028 (IN %)

FIGURE 27: BRAZIL MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 28: MEXICO MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 29: REST OF LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

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