LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET 2019-2027

ICT | Media Software & Services

LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET 2019-2027

Market By Application, Vertical, Deployment, End-user And Geography | Forecast 2019-2027

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According to Triton, the Latin America marketing automation software market is expected to proliferate with a compound annual growth rate of 10.27% in the forecast period of 2019 to 2027.

The countries that have been included in the report on Latin America’s marketing automation software market are:

•           Brazil

•           Mexico

•           Rest of Latin America

Report scope can be customized per your requirements. Request For Customization

Marketing automation software is a type of software that helps to streamline, automate and measures marketing tasks and workflows so that companies can increase their operational efficiency and increase their revenue. Using marketing automation makes repetitive tasks that would have otherwise been performed manually much more efficient.

The government across Latin American countries is bringing about changes in policies to aid investments in the region. Cloud software solutions are anticipated to show significant growth over the forecasted period, and have been in demand across various industries in the region. Brazil, Mexico and Argentina are the main investment destinations for IT software solutions in Latin America. Cloud computing and the internet of things (IoT) are the main drivers of the IT services sector in the Latin American region.

The Government of Brazil’s (GoB) continued efforts to invest in innovation and digital transformation projects are positively impacting the performance of the IT sector. The GoB has developed several plans and strategies to aid Brazil transition into a digital economy. This will help in the acceleration of the cloud services market and the automation market, including AI and machine learning. This will lead to the growth of the market for marketing automation software due to the digitization initiatives by the government.

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Table of Content

1.    MARKETING AUTOMATION SOFTWARE MARKET - SUMMARY                    

2.    INDUSTRY OUTLOOK                                                

2.1. MARKET DEFINITION                                                      

2.2. KEY INSIGHTS                                                      

2.2.1.   LEAD NURTURING AND LEAD SCORING IS THE FASTEST GROWING APPLICATION IN MARKETING AUTOMATION SOFTWARE MARKET                                                 

2.2.2.   CLOUD IS THE DOMINANT DEPLOYMENT MODEL IN MARKETING AUTOMATION SOFTWARE MARKET                                                          

2.3. PORTER’S FIVE FORCE ANALYSIS                                                   

2.3.1.   THREAT OF NEW ENTRANTS                                                   

2.3.2.   THREAT OF SUBSTITUTE                                                           

2.3.3.   BARGAINING POWER OF SUPPLIERS                                               

2.3.4.   BARGAINING POWER OF BUYERS                                                     

2.3.5.   THREAT OF COMPETITIVE RIVALRY                                                  

2.4. MARKET ATTRACTIVENESS INDEX                                                   

2.5. VENDOR SCORECARD                                                 

2.6. MARKET DRIVERS                                                          

2.6.1.   RISE IN THE DEMAND FOR DIGITAL MARKETING              

2.6.2.   GROWTH IN THE DEMAND TO INTEGRATE MARKETING EFFORTS

2.6.3.   INCREASING IMPORTANCE TO CUSTOMER EXPERIENCE        

2.6.4.   NEED FOR HIGHER ROI                                                  

2.7. MARKET RESTRAINTS                                                   

2.7.1.   CONCERNS RELATED TO DATA                                                          

2.7.2.   INTEROPERABILITY ISSUES                                                     

2.8. MARKET OPPORTUNITIES                                                        

2.8.1.   RISING ADOPTION OF CLOUD-BASED TECHNOLOGY                                         

2.8.2.   INCREASE IN THE USE OF LOCATION-BASED MARKETING       

2.9. MARKET CHALLENGES                                                 

2.9.1.   AMALGAMATION WITH EXISTING MARKETING SYSTEM             

2.9.2.   SHORTAGE OF KNOWLEDGE AND SKILLED EMPLOYEES          

3.    MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY APPLICATION                 

3.1. CAMPAIGN MANAGEMENT                                                       

3.2. E-MAIL MARKETING                                                        

3.3. MOBILE APPLICATION                                                   

3.4. INBOUND MARKETING                                                   

3.5. LEAD NURTURING & LEAD SCORING                                               

3.6. REPORTING AND ANALYTICS                                                 

3.7. SOCIAL MEDIA MARKETING                                                     

3.8. OTHER APPLICATION                                                    

4.    MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY VERTICAL

4.1. ACADEMIC & EDUCATION                                                        

4.2. ADVERTISING AND DESIGN                                                     

4.3. BFSI                                                 

4.4. HEALTHCARE                                                      

4.5. MANUFACTURING AND DISTRIBUTION                                                        

4.6. MEDIA AND ENTERTAINMENT                                                 

4.7. RETAIL                                                        

4.8. OTHER VERTICALS                                                        

5.    MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY DEPLOYMENT               

5.1. ON-PREMISES                                                      

5.2. CLOUD                                                        

6.    MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY END-USER                      

6.1. SMALL & MEDIUM BUSINESSES (SMBs)                                                      

6.2. LARGE ENTERPRISES                                                  

7.    MARKETING AUTOMATION SOFTWARE MARKET - LATIN AMERICA         

7.1.   BRAZIL         

7.2.   MEXICO                                           

7.3.   REST OF LATIN AMERICA                                                                      

8.    COMPETITIVE LANDSCAPE                                                

8.1.1.   INTERNATIONAL BUSINESS MACHINES CORPORATION

8.1.2.   ORACLE CORPORATION                                                

8.1.3.   SALESFORCE                                                        

8.1.4.   SAP SE                                                         

8.1.5.   ADOBE SYSTEMS                                                 

8.1.6.   SAS INSTITUTE                                                      

8.1.7.   ACT-ON SOFTWARE                                                        

8.1.8.   COGNIZANT TECHNOLOGY SOLUTIONS                                          

8.1.9.   ETRIGUE CORPORATION                                                          

8.1.10.                GREENROPE                                                         

8.1.11.                HATCHBUCK                                                          

8.1.12.                HUBSPOT, INC.                                                      

8.1.13.                INSIDESALES.COM, INC. (HOLDING COMPANY OF INBOUNDIO)                          

8.1.14.                INFUSIONSOFT (KEAP)                                                   

9.    METHODOLOGY & SCOPE                                                  

9.1. RESEARCH SCOPE                                                        

9.2. SOURCES OF DATA                                                        

9.3. RESEARCH METHODOLOGY

List of Tables

TABLE 1: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

TABLE 2: MARKET ATTRACTIVENESS INDEX          

TABLE 3: VENDOR SCORECARD        

TABLE 4: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2019-2027, (IN $ MILLION)      

TABLE 5: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICAL, 2019-2027, (IN $ MILLION)           

TABLE 6: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, 2019-2027, (IN $ MILLION)     

TABLE 7: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY END-USER, 2019-2027, (IN $ MILLION)                       

TABLE 8: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

List of Figures

FIGURE 1. LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)      

FIGURE 2. PORTER’S FIVE FORCE ANALYSIS OF MARKETING AUTOMATION SOFTWARE MARKET

FIGURE 3. KEY IMPACT ANALYSIS

FIGURE 4. KEY PLAYER POSITIONING IN 2018 (%)

FIGURE 5. LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY CAMPAIGN MANAGEMENT 2019-2027 ($ MILLION)

FIGURE 6. LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY E-MAIL MARKETING 2019-2027 ($ MILLION)

FIGURE 7. WORLDWIDE EMAIL ACCOUNT FROM 2015-2019 ($ MILLION)

FIGURE 8. LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY MOBILE APPLICATION 2019-2027 ($ MILLION)

FIGURE 9. LATIN AMERICA SMARTPHONE AND TABLET USERS FROM 2014-2020 (BILLION)

FIGURE 10. LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY INBOUND MARKETING 2019-2027 ($ MILLION)

FIGURE 11. LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY LEAD NURTURING & LEAD SCORING 2019-2027 ($ MILLION)

FIGURE 12. LATIN AMERICA DIGITAL BUYERS FROM 2014-2019(BILLION)

FIGURE 13. LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY REPORTING AND ANALYTICS 2019-2027 ($ MILLION)

FIGURE 14. LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY SOCIAL MEDIA MARKETING 2019-2027 ($ MILLION)

FIGURE 15. LATIN AMERICA SOCIAL MEDIA USERS FROM 2015-2020 ($ BILLION)

FIGURE 16. LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY OTHER APPLICATIONS 2019-2027 ($ MILLION)

FIGURE 17. LATIN AMERICA MARKETING AUTOMATION SOFTWARE BY ACADEMIC & EDUCATION MARKET 2019-2027 ($ MILLION)

FIGURE 18. LATIN AMERICA MARKETING AUTOMATION SOFTWARE BY ADVERTISING MARKET 2019-2027 ($ MILLION)

FIGURE 19. LATIN AMERICA MARKETING AUTOMATION SOFTWARE BY BANKING FINANCIAL SERVICES AND INSURANCE 2019-2027 ($ MILLION)

FIGURE 20. LATIN AMERICA MARKETING AUTOMATION SOFTWARE BY HEALTHCARE MARKET 2019-2027 ($ MILLION)

FIGURE 21. LATIN AMERICA MARKETING AUTOMATION SOFTWARE BY MANUFACTURING AND DISTRIBUTION 2019-2027 ($ MILLION)

FIGURE 22. LATIN AMERICA MARKETING AUTOMATION SOFTWARE BY MEDIA AND ENTERTAINMENT MARKET 2019-2027 ($ MILLION)

FIGURE 23. LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY RETAIL 2019-2027 ($ MILLION)

FIGURE 24. LATIN AMERICA MARKETING AUTOMATION SOFTWARE BY OTHER MARKET 2019-2027 ($ MILLION)

FIGURE 25. LATIN AMERICA USAGE OF PUBLIC AND PRIVATE CLOUD IN ENTERPRISES

FIGURE 26. LATIN AMERICA PAAS MARKET FORECAST IN MILLION (2011-2016)

FIGURE 27. LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY CLOUD DEPLOYMENT 2019-2027 ($MILLION)

FIGURE 28. LATIN AMERICA SAAS SOFTWARE SUBSCRIPTION REVENUE PERCENTAGE CHANGES FROM PRIOR YEARS (2012-2016)

FIGURE 29. LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY ON-PREMISES 2019-2027 ($MILLION)

FIGURE 30. LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY SMALL & MEDIUM BUSINESSES (SMBs) 2019-2027 ($MILLION)

FIGURE 31. LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY LARGE ENTERPRISES 2019-2027 ($MILLION)

FIGURE 32. LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)  

FIGURE 33. BRAZIL MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)      

FIGURE 34. MEXICO MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)      

FIGURE 35. REST OF LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)

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