MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET 2019-2027

ICT | Media Software & Services

MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET 2019-2027

Market By Application, Vertical, Deployment, End-user And Geography | Forecast 2019-2027

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As per Triton's report, the Middle East & Africa marketing automation software market is anticipated to witness an upsurge with a CAGR of 9.85% in the forecast years of 2019-2027.

The report on the Middle East & Africa region’s marketing automation software market considers the countries of:

•    The UAE

•    Saudi Arabia

•    Turkey

•    South Africa

•    Rest of the Middle East & Africa

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Marketing automation software is essentially a software platform that enables enterprises to generate leads and perform activities such as e-mail marketing, social media marketing, etc. With the help of this software, organizations can transmit data at the right time to the right person automatically. Marketing automation can be termed as a broad category of commerce and marketing applications that consists of multi-channel campaign management, email marketing & lead management and structured marketing initiatives to drive traffic to the point of sale. This software is also being used for promoting brands, products or special offers for boosting the ultimate buying transactions.

The plunge in oil prices over the last few years has impacted the economy of the MEA region over the period and is one of the primary factors responsible for its economic slowdown. The economic diversification, developing infrastructure, better connectivity, easing government policies and renewed investments in the technology sector are mainly driving the IT sector in the Middle Eastern & African countries. The increase in the number of investments in cyber security by both public and private institutions and the growing demand for SaaS & Big Data analytics are the key drivers of the IT software market for the forecast period. 

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Table of Content

1.    MARKETING AUTOMATION SOFTWARE MARKET - SUMMARY                    

2.    INDUSTRY OUTLOOK                                                

2.1. MARKET DEFINITION                                                      

2.2. KEY INSIGHTS                                                      

2.2.1.   LEAD NURTURING & LEAD SCORING IS THE FASTEST GROWING APPLICATION IN MARKETING AUTOMATION SOFTWARE MARKET

2.2.2.   CLOUD IS THE DOMINANT DEPLOYMENT MODEL IN MARKETING AUTOMATION SOFTWARE MARKET                                                          

2.3. PORTER’S FIVE FORCE ANALYSIS                                                   

2.3.1.   THREAT OF NEW ENTRANTS                                                   

2.3.2.   THREAT OF SUBSTITUTE                                                           

2.3.3.   BARGAINING POWER OF SUPPLIERS                                               

2.3.4.   BARGAINING POWER OF BUYERS                                                     

2.3.5.   THREAT OF COMPETITIVE RIVALRY                                                  

2.4. MARKET ATTRACTIVENESS INDEX                                                   

2.5. VENDOR SCORECARD                                                 

2.6. MARKET DRIVERS                                                          

2.6.1.   RISE IN THE DEMAND FOR DIGITAL MARKETING                          

2.6.2.   GROWTH IN THE DEMAND TO INTEGRATE MARKETING EFFORTS 

2.6.3.   INCREASING IMPORTANCE TO CUSTOMER EXPERIENCE        

2.6.4.   NEED FOR HIGHER ROI                                                  

2.7. MARKET RESTRAINTS                                                   

2.7.1.   CONCERNS RELATED TO DATA                                                          

2.7.2.   INTEROPERABILITY ISSUES                                                     

2.8. MARKET OPPORTUNITIES                                                        

2.8.1.   RISING ADOPTION OF CLOUD-BASED TECHNOLOGY                 

2.8.2.   INCREASE IN THE USE OF LOCATION-BASED MARKETING       

2.9. MARKET CHALLENGES                                                 

2.9.1.   AMALGAMATION WITH EXISTING MARKETING SYSTEM             

2.9.2.   SHORTAGE OF KNOWLEDGE AND SKILLED EMPLOYEES          

3.    MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY APPLICATION                 

3.1. CAMPAIGN MANAGEMENT                                                       

3.2. E-MAIL MARKETING                                                        

3.3. MOBILE APPLICATION                                                   

3.4. INBOUND MARKETING                                                   

3.5. LEAD NURTURING & LEAD SCORING                                               

3.6. REPORTING AND ANALYTICS                                                 

3.7. SOCIAL MEDIA MARKETING                                                     

3.8. OTHER APPLICATION                                                    

4.    MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY VERTICAL

4.1. ACADEMIC & EDUCATION                                                        

4.2. ADVERTISING AND DESIGN                                                     

4.3. BFSI                                                 

4.4. HEALTHCARE                                                      

4.5. MANUFACTURING AND DISTRIBUTION                                                        

4.6. MEDIA AND ENTERTAINMENT                                                 

4.7. RETAIL                                                        

4.8. OTHER VERTICALS                                                        

5.    MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY DEPLOYMENT               

5.1. ON-PREMISES                                                      

5.2. CLOUD                                                        

6.    MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY END-USER                      

6.1. SMALL & MEDIUM BUSINESSES (SMBs)                                                      

6.2. LARGE ENTERPRISES                                                  

7.    MARKETING AUTOMATION SOFTWARE MARKET - MIDDLE EAST & AFRICA

 7.1.5.1.      UNITED ARAB EMIRATES                                                           

 7.1.5.2.      TURKEY                                                       

 7.1.5.3.      SAUDI ARABIA                                                       

 7.1.5.4.      SOUTH AFRICA                                                     

 7.1.5.5.      REST OF MIDDLE EAST & AFRICA                                          

8.    COMPETITIVE LANDSCAPE                                                

8.1.1.   INTERNATIONAL BUSINESS MACHINES CORPORATION            

8.1.2.   ORACLE CORPORATION                                                

8.1.3.   SALESFORCE                                                        

8.1.4.   SAP SE                                                         

8.1.5.   ADOBE SYSTEMS                                                 

8.1.6.   SAS INSTITUTE                                                      

8.1.7.   ACT-ON SOFTWARE                                                        

8.1.8.   COGNIZANT TECHNOLOGY SOLUTIONS                                          

8.1.9.   ETRIGUE CORPORATION                                                          

8.1.10.                GREENROPE                                                         

8.1.11.                HATCHBUCK                                                          

8.1.12.                HUBSPOT, INC.                                                      

8.1.13.                INSIDESALES.COM, INC. (HOLDING COMPANY OF INBOUNDIO)         

8.1.14.                INFUSIONSOFT (KEAP)                                                   

9.    METHODOLOGY & SCOPE                                                  

9.1. RESEARCH SCOPE                                                        

9.2. SOURCES OF DATA     

9.3. RESEARCH METHODOLOGY     

List of Tables

TABLE 1: MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)  

TABLE 2: MARKET ATTRACTIVENESS INDEX          

TABLE 3: VENDOR SCORECARD        

TABLE 4: MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2019-2027, (IN $ MILLION)      

TABLE 5: MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICAL, 2019-2027, (IN $ MILLION) 

TABLE 6: MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, 2019-2027, (IN $ MILLION)     

TABLE 7: MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY END-USER, 2019-2027, (IN $ MILLION)            

TABLE 8: MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

List of Figures

FIGURE 1. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)          

FIGURE 2. PORTER’S FIVE FORCE ANALYSIS OF MARKETING AUTOMATION SOFTWARE MARKET

FIGURE 3. KEY IMPACT ANALYSIS

FIGURE 4. KEY PLAYER POSITIONING IN 2018 (%)

FIGURE 5. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY CAMPAIGN MANAGEMENT 2019-2027 ($ MILLION)

FIGURE 6. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY E-MAIL MARKETING 2019-2027 ($ MILLION)

FIGURE 7. WORLDWIDE EMAIL ACCOUNT FROM 2015-2019 ($ MILLION)

FIGURE 8. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY MOBILE APPLICATION 2019-2027 ($ MILLION)

FIGURE 9. MIDDLE EAST & AFRICA SMARTPHONE AND TABLET USERS FROM 2014-2020 ($ BILLION)

FIGURE 10. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY INBOUND MARKETING 2019-2027 ($ MILLION)

FIGURE 11. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY LEAD NURTURING & LEAD SCORING 2019-2027 ($ MILLION)

FIGURE 12. MIDDLE EAST & AFRICA DIGITAL BUYERS FROM 2014-2019 ($ BILLION)

FIGURE 13. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY REPORTING AND ANALYTICS 2019-2027 ($ MILLION)

FIGURE 14. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY SOCIAL MEDIA MARKETING 2019-2027 ($ MILLION)

FIGURE 15. MIDDLE EAST & AFRICA SOCIAL MEDIA USERS FROM 2015-2020 ($ BILLION)

FIGURE 16. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY OTHER APPLICATIONS 2019-2027 ($ MILLION)

FIGURE 17. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY ACADEMIC & EDUCATION MARKET 2019-2027 ($ MILLION)

FIGURE 18. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY ADVERTISING MARKET 2019-2027 ($ MILLION)

FIGURE 19. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY BANKING FINANCIAL SERVICES AND INSURANCE 2019-2027 ($ MILLION)

FIGURE 20. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY HEALTHCARE MARKET 2019-2027 ($ MILLION)

FIGURE 21. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY MANUFACTURING AND DISTRIBUTION 2019-2027 ($ MILLION)

FIGURE 22. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY MEDIA AND ENTERTAINMENT MARKET 2019-2027 ($ MILLION)

FIGURE 23. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY RETAIL 2019-2027 ($ MILLION)

FIGURE 24. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY OTHER MARKET 2019-2027 ($ MILLION)

FIGURE 25. MIDDLE EAST & AFRICA USAGE OF PUBLIC AND PRIVATE CLOUD IN ENTERPRISES

FIGURE 26. MIDDLE EAST & AFRICA PAAS MARKET FORECAST IN MILLION (2011-2016)

FIGURE 27. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY CLOUD DEPLOYMENT 2019-2027 ($MILLION)

FIGURE 28. MIDDLE EAST & AFRICA SAAS SOFTWARE SUBSCRIPTION REVENUE PERCENTAGE CHANGES FROM PRIOR YEARS (2012-2016)

FIGURE 29. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY ON-PREMISES 2019-2027 ($MILLION)

FIGURE 30. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY SMALL & MEDIUM BUSINESSES (SMBs) 2019-2027 ($MILLION)

FIGURE 31. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY LARGE ENTERPRISES 2019-2027 ($MILLION)

FIGURE 32. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)    

FIGURE 33. UNITED ARAB EMIRATES MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)

FIGURE 34. SAUDI ARABIA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)      

FIGURE 35. TURKEY MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)      

FIGURE 36. SOUTH AFRICA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)   

FIGURE 37. REST OF MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)

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