Market by Deployment, End-users, Vertical, Application, and Country Outlook | Forecast 2022-2028
Based on Triton’s report, the
marketing automation software market in the Middle East and Africa is
anticipated to progress with a CAGR of
9.36% during the forecast period 2022-2028.
Report scope can be customized per your requirements. Request For Customization
The
countries explored in the given region include:
•
United Arab Emirates
•
Saudi Arabia
•
Turkey
•
South Africa
•
Rest of Middle East & Africa
Turkey
secures the major market share in the marketing automation software market. Initiatives support the region’s market growth.
The economic diversification, developing infrastructure, better connectivity,
and renewed investments in the technology sector are supporting the IT sector
growth significantly. Besides this, the rise in investments in cyber security
by public and private institutions supplements the IT sector’s development.
Therefore, the robust growth of the IT sector creates a profitable market for
marketing automation software across the Middle East and Africa region.
Over the years, the ICT sector has evolved
significantly in Turkey. The ICT sector expenditure is anticipated to surpass
the global average, with the young population heavily adopting technologies.
Furthermore, ecommerce and e-governance services are anticipated to witness
growth, owing to the surge in households accessing the internet. This growth is
expected to be supported by fiber optics infrastructure. Such infrastructure growth
and growing ecommerce platforms are expected to widen the scope and growth of
the marketing automation software market within Turkey.
In South Africa, capital investment in
telecommunications has grown substantially over the years, indicating sector
dynamism. This has further led to economic development. While mobile telecom
continues to grow, prohibitive costs for broadband services affect the country.
Nevertheless, online banking and mobile software support the telecom industry.
Additionally, the country has pledged to launch initiatives related to coding,
networking, robotics, and AI by 2030. Thus, such factors are likely to fuel the
South African marketing automation software market’s growth.
Marketing automation software in the healthcare
industry is at a nascent stage, although it is expected to witness fast growth
over the forecast period. The surge in digitalization has changed the marketing
process. Here, the growing focus on healthy living and technological
advancements like wearables, smartphones, and tablets have increased the need
to leverage marketing automation to establish better customer relationship
management systems. The market is
assessed based on vertical, application, end-users, and deployment. The
vertical segment includes healthcare, BFSI, telecommunication and information
technology, retail, advertising and design, manufacturing and distribution, and
others.
IBM,
Salesforce.com Inc, SAP SE, Adobe Inc, and Oracle Corporation are topmost
companies thriving in the studied market.
IBM is an integrated IT company that provides
various services, such as consulting, cloud, marketing automation, enterprise
software, security, and financing solutions. The company’s product portfolio
includes AI, analytics, automation, cloud computing, and software development
products, among others. Additionally, it serves numerous clients across
industries, including industrial, communication, financial, and media. IBM has
operations across numerous regions, including the Middle East and Africa.
Key deliverables of the report:
●
Market CAGR during the forecasting years 2022-2028
●
Detailed data highlighting key insights, industry components, and
market strategies
● Comprehensive information and estimation of the marketing
automation software market revenue growth in the Middle East and Africa and its
influence on the parent market
●
In-depth study of forthcoming trends in consumer behavioral
patterns
●
A meticulous analysis of the competitive landscape, vendor
scorecard, and Porter’s Five Forces
● A wide-ranging study of factors that will challenge the Middle
East and Africa marketing automation software market’s growth during the
upcoming years
Want to get specific insights? Our team of
analysts can customize this report based on your preferences. Connect with us here.
Market by Security Testing Typ ..
VIEW REPORT1. MIDDLE
EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET - SUMMARY
2. INDUSTRY
OUTLOOK
2.1. IMPACT
OF COVID-19 ON THE MARKETING AUTOMATION SOFTWARE MARKET
2.2. EVOLUTION
& TRANSITION OF MARKETING AUTOMATION SOFTWARE
2.3. KEY
INSIGHTS
2.3.1. HIGHER
ADOPTION OF DIGITAL TRANSFORMATION PRACTICES - ONGOING MOVE TOWARD AN
INTEGRATED CRM SPACE
2.3.2. GROWING
USE OF LOCATION-BASED MARKETING
2.3.3. GROWTH
IN CLOUD-BASED TECHNOLOGY ADOPTION
2.4. PORTER’S
FIVE FORCES ANALYSIS
2.4.1. THREAT
OF NEW ENTRANTS
2.4.2. THREAT
OF SUBSTITUTE S
2.4.3. BARGAINING
POWER OF BUYERS
2.4.4. BARGAINING
POWER OF SUPPLIERS
2.4.5. THREAT
OF COMPETITIVE RIVALRY
2.5. MARKET
ATTRACTIVENESS INDEX
2.6. VENDOR
SCORECARD
2.7. INDUSTRY
COMPONENTS
2.8. KEY
MARKET STRATEGIES
2.8.1. ACQUISITIONS
2.8.2. PRODUCT
DEVELOPMENTS
2.8.3. AGREEMENTS
2.8.4. BUSINESS
EXPANSIONS
2.9. MARKET
DRIVERS
2.9.1. RAPID
EXPANSION OF DIGITAL MARKETING
2.9.2. INCREASING
DEMAND FOR LEAD NURTURING
2.9.3. SURGE
IN IMPORTANCE OF CUSTOMER EXPERIENCE
2.10. MARKET
CHALLENGES
2.10.1. INTEROPERABILITY
ISSUES
2.10.2. DATA-RELATED
CONCERNS
2.11. MARKET
OPPORTUNITIES
2.11.1. NEED
TO INTEGRATE MARKETING EFFORTS
2.11.2. ORGANIZATIONS
AIMING FOR HIGHER ROI
3. MIDDLE
EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY DEPLOYMENT
3.1. ON-PREMISE
3.2. CLOUD
4. MIDDLE
EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY END-USERS
4.1. SMES
4.2. LARGE
ENTERPRISES
5. MIDDLE
EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY VERTICAL
5.1. TELECOMMUNICATION
AND INFORMATION TECHNOLOGY
5.2. ADVERTISING
AND DESIGN
5.3. BFSI
5.4. HEALTHCARE
5.5. MANUFACTURING
AND DISTRIBUTION
5.6. RETAIL
5.7. OTHERS
6. MIDDLE
EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY APPLICATION
6.1. LEAD
SCORING AND LEAD NURTURING
6.2. CAMPAIGN
MANAGEMENT
6.3. INBOUND
MARKETING
6.4. REPORTING
AND ANALYTICS
6.5. EMAIL
MARKETING
6.6. SOCIAL
MEDIA MARKETING
6.7. MOBILE
APPLICATION
6.8. OTHER
APPLICATIONS
7. MIDDLE
EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET – COUNTRY OUTLOOK
7.1. UNITED
ARAB EMIRATES
7.2. SAUDI
ARABIA
7.3. TURKEY
7.4. SOUTH
AFRICA
7.5. REST
OF MIDDLE EAST & AFRICA
8. COMPETITIVE
LANDSCAPE
8.1. IBM
8.2. ORACLE
CORPORATION
8.3. SALESFORCE.COM
INC
8.4. SAP
SE
8.5. ADOBE
INC
8.6. ACT
ON SOFTWARE INC
8.7. COGNIZANT
TECHNOLOGY INC
8.8. ETRIGUE
CORP
8.9. GREENROPE
8.10. SAS
INSTITUTE INC
8.11. BENCHMARKONE
8.12. HUBSPOT
INC
8.13. INSIDESALES
INC
9. RESEARCH
METHODOLOGY & SCOPE
9.1. RESEARCH
SCOPE & DELIVERABLES
9.2. SOURCES
OF DATA
9.3. RESEARCH
METHODOLOGY
TABLE 1: MIDDLE EAST AND
AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2022-2028 (IN $
MILLION)
TABLE 2: VENDOR SCORECARD
TABLE 3: LIST OF
ACQUISITIONS
TABLE 4: LIST OF
PRODUCT DEVELOPMENTS
TABLE 5: LIST OF
AGREEMENTS
TABLE 6: LIST OF
BUSINESS EXPANSIONS
TABLE 7: MIDDLE EAST AND
AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, 2022-2028 (IN $
MILLION)
TABLE 8: MIDDLE EAST AND
AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY END-USERS, 2022-2028 (IN $
MILLION)
TABLE 9: MIDDLE EAST AND
AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICAL, 2022-2028 (IN $
MILLION)
TABLE 10: MIDDLE EAST AND
AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2022-2028 (IN $
MILLION)
TABLE 11: MIDDLE EAST AND
AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2022-2028 (IN $
MILLION)
FIGURE 1: MARKET
ATTRACTIVENESS INDEX
FIGURE 2: INDUSTRY
COMPONENTS
FIGURE 3: MIDDLE EAST AND
AFRICA MARKETING AUTOMATION SOFTWARE MARKET, DEPLOYMENT OUTLOOK, 2021 &
2028 (IN %)
FIGURE 4: MIDDLE EAST AND
AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY ON-PREMISE, 2022-2028 (IN $
MILLION)
FIGURE 5: MIDDLE EAST AND
AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD, 2022-2028 (IN $ MILLION)
FIGURE 6: MIDDLE EAST AND
AFRICA MARKETING AUTOMATION SOFTWARE MARKET, END-USERS OUTLOOK, 2021 & 2028
(IN %)
FIGURE 7: MIDDLE EAST AND
AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY SMES, 2022-2028 (IN $ MILLION)
FIGURE 8: MIDDLE EAST AND
AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY LARGE ENTERPRISES, 2022-2028
(IN $ MILLION)
FIGURE 9: MIDDLE EAST AND
AFRICA MARKETING AUTOMATION SOFTWARE MARKET, VERTICAL OUTLOOK, 2021 & 2028
(IN %)
FIGURE 10: MIDDLE EAST AND
AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY TELECOMMUNICATION, 2022-2028
(IN $ MILLION)
FIGURE 11: MIDDLE EAST AND
AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY ADVERTISING AND DESIGN,
2022-2028 (IN $ MILLION)
FIGURE 12: MIDDLE EAST AND
AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY BFSI, 2022-2028 (IN $ MILLION)
FIGURE 13: MIDDLE EAST AND
AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY HEALTHCARE, 2022-2028 (IN $
MILLION)
FIGURE 14: MIDDLE EAST AND
AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY MANUFACTURING AND DISTRIBUTION,
2022-2028 (IN $ MILLION)
FIGURE 15: MIDDLE EAST AND
AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL, 2022-2028 (IN $
MILLION)
FIGURE 16: MIDDLE EAST AND
AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY OTHERS, 2022-2028 (IN $
MILLION)
FIGURE 17: MIDDLE EAST AND
AFRICA MARKETING AUTOMATION SOFTWARE MARKET, APPLICATION OUTLOOK, 2021 &
2028 (IN %)
FIGURE 18: MIDDLE EAST AND
AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD SCORING AND LEAD
NURTURING, 2022-2028 (IN $ MILLION)
FIGURE 19: MIDDLE EAST AND
AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT, 2022-2028
(IN $ MILLION)
FIGURE 20: MIDDLE EAST AND
AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING, 2022-2028
(IN $ MILLION)
FIGURE 21: MIDDLE EAST AND
AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING AND ANALYTICS,
2022-2028 (IN $ MILLION)
FIGURE 22: MIDDLE EAST AND
AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY EMAIL MARKETING, 2022-2028 (IN
$ MILLION)
FIGURE 23: MIDDLE EAST AND
AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING,
2022-2028 (IN $ MILLION)
FIGURE 24: MIDDLE EAST AND
AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION, 2022-2028
(IN $ MILLION)
FIGURE 25: MIDDLE EAST AND
AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS, 2022-2028
(IN $ MILLION)
FIGURE 26: MIDDLE EAST AND
AFRICA MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2021 & 2028
(IN %)
FIGURE 27: UNITED ARAB
EMIRATES MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)
FIGURE 28: SAUDI ARABIA
MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)
FIGURE 29: TURKEY MARKETING
AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)
FIGURE 30: SOUTH AFRICA
MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)
FIGURE 31: REST OF
MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $
MILLION)