Market By Vehicle Type (UTV, ATV) Fuel Type (Gasoline Powered, Diesel Powered, Electric Powered, Solar Powered) Displacement (≤400 (CC), 400-800 (CC), ≥800 (CC)) End-User (Recreational, Agriculture & Utility, Sports, Military & Defense, Other End-Users) and Regional Outlook | Forecast 2025-2032
Triton’s research analysis states that the ATV and UTV market in Middle East and Africa is estimated to gain revenue at a CAGR of 5.78% over the forecast years 2025-2032.
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The ATV and UTV market in the Middle East and Africa is experiencing growth driven by the increasing demand for off-road vehicles in recreational activities and agriculture. The region’s rugged terrains and vast desert areas make UTVs and ATVs popular for both leisure and utility purposes. Additionally, adventure tourism activities are expanding in Middle Eastern countries, contributing to market demand. The rise in agricultural mechanization and the adoption of these vehicles in various industries, such as construction and military applications, is also driving market growth.
The countries researched in this region include:
The United Arab Emirates holds the largest market share, achieving around $53.25 million in 2024.
In the UAE, quad biking has emerged as a popular off-road activity, offering thrilling desert adventures for tourists. In this regard, Emirates Tours and Safari, a leading tour operator, actively promotes desert tourism in Abu Dhabi, driving growth in the ATV and UTV market.
In 2024, Dubai’s tourism sector attracted 5.18 million overnight visitors in the first quarter—a notable 11% increase compared to the same period in 2023—and a record 9.31 million visitors by mid-year.
The sustained growth of Dubai’s tourism industry is boosting demand for recreational vehicles such as ATVs and UTVs.
ATV and UTV Market Forecast for South Africa
South Africa offers numerous quad biking experiences across regions such as the Eastern Cape, Free State, Gauteng, KwaZulu-Natal, Limpopo, Mpumalanga, Northern Cape, and Western Cape. The Eastern Cape, in particular, is renowned for its scenic trails in areas like the Amatola and Stormberg regions, as well as the Sundays River Mouth. These growing quad biking activities are expected to contribute significantly to the expansion of the ATV and UTV market in the country.
The studied market is categorized into vehicle type, fuel type, displacement, and end-user. Fuel types in the ATV and UTV market include gasoline, diesel, electric, and solar-powered options. The shift toward electric-powered vehicles is gaining traction due to increasing consumer demand for sustainable and eco-friendly alternatives. Electric ATVs and UTVs offer advantages such as reduced operating costs, lower noise levels, zero emissions, and advanced battery technology, making them ideal for recreational use in sensitive environments and utility applications.
Contender Analysis in the ATV and UTV Market:
Kawasaki Heavy Industries Ltd (KHI) is a leading Japanese multinational corporation with a diverse portfolio spanning Aerospace Systems, Energy Solutions & Marine Engineering, Precision Machinery & Robots, Rolling Stock, and Motorcycles & Engines. The company produces a wide array of products, including motorcycles, ATVs, utility vehicles, JET SKI watercraft, general-purpose gasoline engines, aircraft, jet engines, ships, railroad cars, industrial robots, and gas turbines. KHI primarily engages in B2B sales through its subsidiaries, while Kawasaki Motors, Ltd. serves as the sole division catering directly to general consumers. Operating globally across Asia-Pacific, the Americas, Europe, Africa, and the Middle East, Kawasaki maintains a strong international presence.
The other important contenders are Deere and Company, BRP Inc, Kawasaki Heavy Industries Ltd, Kubota Corporation, CFMoto, Honda Motor Company Ltd, etc.
KEY DELIVERABLES OF THE REPORT:
Market CAGR during the forecasting years 2025-2032
Detailed data highlighting key insights, industry components, and market strategies
Comprehensive information and estimation of the ATV and UTV market revenue growth in Middle East and Africa and its influence on the parent market
In-depth study of forthcoming trends in consumer behavioral patterns
A meticulous analysis of the competitive landscape and Porter’s Five Forces
A wide-ranging study of factors that will challenge the Middle East and Africa ATV and UTV market’s growth during the upcoming years
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VIEW REPORT1. MIDDLE EAST AND AFRICA ATV AND UTV MARKET –
SUMMARY
2. INDUSTRY OUTLOOK
2.1. PORTER’S FIVE FORCES ANALYSIS
2.1.1. THREAT OF NEW ENTRANTS
2.1.2. THREAT OF SUBSTITUTES
2.1.3. BARGAINING POWER OF BUYERS
2.1.4. BARGAINING POWER OF SUPPLIERS
2.1.5. THREAT OF COMPETITIVE RIVALRY
2.2. SUPPLY CHAIN ANALYSIS
2.2.1. RAW MATERIAL PROCUREMENT
2.2.2. COMPONENT MANUFACTURING
2.2.3. ASSEMBLY AND PRODUCTION
2.2.4. DISTRIBUTION CHANNELS
2.2.5. AFTER-SALES SERVICES
2.3. KEY BUYING IMPACT ANALYSIS
2.3.1. PERFORMANCE AND DURABILITY
2.3.2. SAFETY FEATURES
2.3.3. COST EFFICIENCY AND MAINTENANCE
2.3.4. BRAND REPUTATION AND CUSTOMER SUPPORT
2.4. REGULATORY FRAMEWORK
2.5. KEY MARKET STRATEGIES
2.5.1. COLLABORATIONS
2.5.2. PRODUCT LAUNCHES
2.5.3. ACQUISITIONS
2.5.4. BUSINESS DIVESTITURES & EXPANSIONS
2.6. MARKET DRIVERS
2.6.1. GROWING POPULARITY OF RECREATIONAL ACTIVITIES
AND ADVENTURE TOURISM
2.6.2. INCREASED USE OF ATVS AND UTVS IN AGRICULTURE
AND FORESTRY APPLICATIONS
2.6.3. ADVANCEMENT IN TECHNOLOGY, FEATURING ELECTRIC
MODELS AND IMPROVED SAFETY MEASURES
2.7. MARKET CHALLENGES
2.7.1. HIGH UPFRONT COSTS AND MAINTENANCE FEES
RESTRICT ACCESSIBILITY
2.7.2. STRICT GOVERNMENT POLICIES ON EMISSIONS AND
OFF-ROAD VEHICLE USE
2.7.3. SAFETY RISKS LINKED TO ATVS AND UTVS IN
CHALLENGING TERRAINS
2.8. MARKET OPPORTUNITIES
2.8.1. RISING DEMAND FOR ELECTRIC AND HYBRID ATVS
AND UTVS FUELED BY SUSTAINABILITY INITIATIVES
2.8.2. GROWTH OF RENTAL SERVICES FOR RECREATIONAL
OFF-ROAD VEHICLES IN TOURIST HOTSPOTS
2.8.3. INNOVATION IN AUTONOMOUS AND SEMI-AUTONOMOUS
ATV AND UTV TECHNOLOGIES
2.9. ANALYST PERSPECTIVE
3. MIDDLE EAST AND AFRICA ATV AND UTV MARKET – BY
VEHICLE TYPE
3.1. UTV
3.2. ATV
4. MIDDLE EAST AND AFRICA ATV AND UTV MARKET – BY
FUEL TYPE
4.1. GASOLINE-POWERED
4.2. DIESEL-POWERED
4.3. ELECTRIC-POWERED
4.4. SOLAR-POWERED
5. MIDDLE EAST AND AFRICA ATV AND UTV MARKET – BY
DISPLACEMENT
5.1. ≤400 (CC)
5.2. 400-800 (CC)
5.3. ≥800 (CC)
6. MIDDLE EAST AND AFRICA ATV AND UTV MARKET – BY
END-USER
6.1. RECREATIONAL
6.2. AGRICULTURE & UTILITY
6.3. SPORTS
6.4. MILITARY & DEFENSE
6.5. OTHER END-USERS
7. MIDDLE EAST AND AFRICA ATV AND UTV MARKET –
BY COUNTRY OUTLOOK
7.1. MIDDLE EAST AND AFRICA
7.1.1. MARKET BY VEHICLE TYPE
7.1.2. MARKET BY FUEL TYPE
7.1.3. MARKET BY DISPLACEMENT
7.1.4. MARKET BY END-USER
7.1.5. COUNTRY ANALYSIS
7.1.5.1. BRAZIL
7.1.5.1.1. BRAZIL ATV AND UTV MARKET
FORECAST & PROSPECTS
7.1.5.2. MEXICO
7.1.5.2.1. MEXICO ATV AND UTV MARKET
FORECAST & PROSPECTS
7.1.5.3. REST OF MIDDLE EAST AND
AFRICA
7.1.5.3.1. REST OF MIDDLE EAST AND
AFRICA ATV AND UTV MARKET FORECAST & PROSPECTS
8. COMPETITIVE LANDSCAPE
8.1. BRP INC
8.1.1. OVERVIEW
8.1.2. PORTFOLIO
8.1.3. KEY STRENGTHS
8.1.4. KEY CHALLENGES
8.2. CFMOTO
8.2.1. OVERVIEW
8.2.2. PORTFOLIO
8.2.3. KEY STRENGTHS
8.2.4. KEY CHALLENGES
8.3. DEERE AND COMPANY
8.3.1. OVERVIEW
8.3.2. PORTFOLIO
8.3.3. KEY STRENGTHS
8.3.4. KEY CHALLENGES
8.4. HISUN
8.4.1. OVERVIEW
8.4.2. PORTFOLIO
8.4.3. KEY STRENGTHS
8.4.4. KEY CHALLENGES
8.5. HONDA MOTOR COMPANY LTD
8.5.1. OVERVIEW
8.5.2. PORTFOLIO
8.5.3. KEY STRENGTHS
8.5.4. KEY CHALLENGES
8.6. KAWASAKI HEAVY INDUSTRIES LTD
8.6.1. OVERVIEW
8.6.2. PORTFOLIO
8.6.3. KEY STRENGTHS
8.6.4. KEY CHALLENGES
8.7. KUBOTA CORPORATION
8.7.1. OVERVIEW
8.7.2. PORTFOLIO
8.7.3. KEY STRENGTHS
8.7.4. KEY CHALLENGES
8.8. KYMCO
8.8.1. OVERVIEW
8.8.2. PORTFOLIO
8.8.3. KEY STRENGTHS
8.8.4. KEY CHALLENGES
8.9. POLARIS INC
8.9.1. OVERVIEW
8.9.2. PORTFOLIO
8.9.3. KEY STRENGTHS
8.9.4. KEY CHALLENGES
8.10. SUZUKI MOTOR CORPORATION
8.10.1. OVERVIEW
8.10.2. PORTFOLIO
8.10.3. KEY STRENGTHS
8.10.4. KEY CHALLENGES
8.11. TEXTRON INC
8.11.1. OVERVIEW
8.11.2. PORTFOLIO
8.11.3. KEY STRENGTHS
8.11.4. KEY CHALLENGES
8.12. YAMAHA MOTOR CO LTD
8.12.1. OVERVIEW
8.12.2. PORTFOLIO
8.12.3. KEY STRENGTHS
8.12.4. KEY CHALLENGES
9. RESEARCH METHODOLOGY & SCOPE
9.1. RESEARCH SCOPE & DELIVERABLES
9.2. SOURCES OF DATA
9.3. RESEARCH METHODOLOGY
TABLE 1: MIDDLE EAST AND AFRICA ATV AND UTV MARKET, BY COUNTRY
OUTLOOK, HISTORICAL YEARS, 2020-2024 (IN $ MILLION)
TABLE 2: MIDDLE EAST AND AFRICA ATV AND UTV MARKET, BY COUNTRY
OUTLOOK, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 3: REGULATORY FRAMEWORK
TABLE 4: LIST OF COLLABORATIONS
TABLE 5: LIST OF PRODUCT LAUNCHES
TABLE 6: LIST OF ACQUISITIONS
TABLE 7: LIST OF BUSINESS DIVESTITURES & EXPANSIONS
TABLE 8: MIDDLE EAST AND AFRICA ATV AND UTV MARKET, BY VEHICLE
TYPE, 2025-2032 (IN $ MILLION)
TABLE 9: MIDDLE EAST AND AFRICA ATV AND UTV MARKET, BY FUEL
TYPE, 2025-2032 (IN $ MILLION)
TABLE 10: MIDDLE EAST AND AFRICA ATV AND UTV MARKET, BY
DISPLACEMENT, 2025-2032 (IN $ MILLION)
TABLE 11: MIDDLE EAST AND AFRICA ATV AND UTV MARKET, BY END-USER,
2025-2032 (IN $ MILLION)
FIGURE 1: PORTER’S FIVE
FORCES ANALYSIS
FIGURE 2: MARKET
MATURITY ANALYSIS
FIGURE 3: SUPPLY CHAIN
ANALYSIS
FIGURE 4: KEY BUYING
IMPACT ANALYSIS
FIGURE 5: MIDDLE EAST
AND AFRICA ATV AND UTV MARKET, BY VEHICLE TYPE, 2024 & 2032 (IN %)
FIGURE 6: MIDDLE EAST
AND AFRICA ATV AND UTV MARKET, BY UTV, 2025-2032 (IN $ MILLION)
FIGURE 7: MIDDLE EAST
AND AFRICA ATV AND UTV MARKET, BY ATV, 2025-2032 (IN $ MILLION)
FIGURE 8: MIDDLE EAST
AND AFRICA ATV AND UTV MARKET, BY FUEL TYPE, 2024 & 2032 (IN %)
FIGURE 9: MIDDLE EAST
AND AFRICA ATV AND UTV MARKET, BY GASOLINE-POWERED, 2025-2032 (IN $ MILLION)
FIGURE 10: MIDDLE EAST
AND AFRICA ATV AND UTV MARKET, BY DIESEL-POWERED, 2025-2032 (IN $ MILLION)
FIGURE 11: MIDDLE EAST
AND AFRICA ATV AND UTV MARKET, BY ELECTRIC-POWERED, 2025-2032 (IN $ MILLION)
FIGURE 12: MIDDLE EAST
AND AFRICA ATV AND UTV MARKET, BY SOLAR-POWERED, 2025-2032 (IN $ MILLION)
FIGURE 13: MIDDLE EAST
AND AFRICA ATV AND UTV MARKET, BY DISPLACEMENT, 2024 & 2032 (IN %)
FIGURE 14: MIDDLE EAST
AND AFRICA ATV AND UTV MARKET, BY ≤400 (CC), 2025-2032 (IN $ MILLION)
FIGURE 15: MIDDLE EAST
AND AFRICA ATV AND UTV MARKET, BY 400-800 (CC), 2025-2032 (IN $ MILLION)
FIGURE 16: MIDDLE EAST
AND AFRICA ATV AND UTV MARKET, BY ≥800 (CC), 2025-2032 (IN $ MILLION)
FIGURE 17: MIDDLE EAST
AND AFRICA ATV AND UTV MARKET, BY END-USER, 2024 & 2032 (IN %)
FIGURE 18: MIDDLE EAST
AND AFRICA ATV AND UTV MARKET, BY RECREATIONAL, 2025-2032 (IN $ MILLION)
FIGURE 19: MIDDLE EAST
AND AFRICA ATV AND UTV MARKET, BY AGRICULTURE & UTILITY, 2025-2032 (IN $
MILLION)
FIGURE 20: MIDDLE EAST
AND AFRICA ATV AND UTV MARKET, BY SPORTS, 2025-2032 (IN $ MILLION)
FIGURE 21: MIDDLE EAST
AND AFRICA ATV AND UTV MARKET, BY MILITARY & DEFENSE, 2025-2032 (IN $
MILLION)
FIGURE 22: MIDDLE EAST
AND AFRICA ATV AND UTV MARKET, BY OTHER END-USERS, 2025-2032 (IN $ MILLION)
FIGURE 23: MIDDLE EAST
AND AFRICA ATV AND UTV MARKET, BY COUNTRY OUTLOOK, 2024 & 2032 (IN %)
FIGURE 24: UNITED ARAB
EMIRATES ATV AND UTV MARKET 2025-2032 (IN $ MILLION)
FIGURE 25: SAUDI ARABIA
ATV AND UTV MARKET 2025-2032 (IN $ MILLION)
FIGURE 26: TURKEY ATV
AND UTV MARKET 2025-2032 (IN $ MILLION)
FIGURE 27: SOUTH AFRICA
ATV AND UTV MARKET 2025-2032 (IN $ MILLION)
FIGURE 28: REST OF
MIDDLE EAST & AFRICA ATV AND UTV MARKET 2025-2032 (IN $ MILLION)