SOUTH KOREA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2019-2025

Consumer Goods & Services | Food & Beverages

SOUTH KOREA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2019-2025

Market By Rtd Type | Forecast 2019-2025

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The sales of alcoholic RTDs fell slightly due to growing competition from other liqueurs and sparkling wine. The South Korea alcoholic ready-to-drink (RTDs) market has a projected value CAGR of 1.37% over the forecast period. And RTDs volume sales are anticipated to grow with a CAGR of 1.58% to reach XX million litres by 2025.

In South Korea, alcoholic ready-to-drink usually are consumed by young consumers in their early 20s, such as undergraduates. As a result, companies tend to focus on dynamic events and festivals as a marketing strategy to target these consumers. For example, BK Co. held a Halloween Day event, with the company mainly communicating with consumers through Facebook. Such strategies are expected to aid the market to grow in South Korea. Further, wine-based RTDs have recorded healthy growth, due to the launch of new products by domestic players, which in turn is helping the market to grow.

Fruit Soju, diverse beer brands and the strong performance of sparkling wine will continue to threaten alcoholic RTDs over the forecast period. Such products offer similar alcohol percentages and their bottle size is also similar, with mini sparkling wine brands leading growth. These products mainly target consumers in their 20s and conduct promotional events or marketing activities which these young consumers attend, and the competition in the area is set to increase over the coming years. However, wine-based RTDs will benefit from the popularity of sparkling wine over the forecast period. Based on consumer interest in grape wine, players will look to introduce new wine-based RTDs over the coming years.

Triton Market Research’s report on the South Korea alcoholic ready-to-drink (RTDs) market provides an in-depth insight and segmentation analysis of the market. The detailed analysis of the market includes the market share analysis, brand share analysis, PESTEL analysis and the market attractiveness index. The segmentation analysis of the South Korea alcoholic ready-to-drink (RTDs) market includes the market by RTD type (spirit-based RTDs, wine-based RTDs & other RTDs).

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Table of Content

1.    SOUTH KOREA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET - SUMMARY

1.1. MARKET SIZE & FORECAST

1.2. MARKET DRIVING ASPECTS

1.3. MARKET RESTRAINING ASPECTS

1.4. KEY PLAYERS

2.    SOUTH KOREA ALCOHOLIC READY-TO-DRINKS (RTDS) INDUSTRY OUTLOOK

2.1. MARKET DEFINITION

2.2. PESTEL ANALYSIS

2.2.1.   POLITICAL

2.2.2.   ECONOMICAL

2.2.3.   SOCIAL

2.2.4.   TECHNOLOGICAL

2.2.5.   LEGAL

2.2.6.   ENVIRONMENTAL

2.3. MARKET ATTRACTIVENESS INDEX

2.4. MARKET SHARE ANALYSIS

2.5. BRAND SHARE ANALYSIS

3.    SOUTH KOREA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET - SEGMENTATION (IN TERMS OF VALUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITERS)

3.1. BY RTD TYPE (SPIRIT-BASED RTDS, WINE-BASED RTDS, MALT BASED RTDS & OTHER RTDS)

4.    COMPETITIVE LANDSCAPE

4.1. ASAHI GROUP HOLDINGS LTD.

4.2. BOHAE BREWERY CO., LTD.

4.3. DIAGEO PLC

4.4. MOLSON COORS BREWING, CO.

5.    RESEARCH METHODOLOGY & SCOPE

5.1. RESEARCH SCOPE & DELIVERABLES

5.2. SOURCES OF DATA

5.3. RESEARCH METHODOLOGY

List of table

TABLE 1: SOUTH KOREA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2019-2025 (IN $ MILLION)

TABLE 2: SOUTH KOREA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2019-2025 (IN MILLION LITERS)

TABLE 3: SOUTH KOREA - COUNTRY SNAPSHOT

TABLE 4: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2016 & 2017 (IN %)

TABLE 5: BRAND SHARE ANALYSIS, 2016 & 2017 (IN %)

TABLE 6: SOUTH KOREA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2019-2025 (IN $ MILLION)

TABLE 7: SOUTH KOREA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2019-2025 (IN MILLION LITERS)

List of Figures

FIGURE 1: SOUTH KOREA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2019-2025 (IN $ MILLION)

FIGURE 2: MARKET ATTRACTIVENESS INDEX

FIGURE 3: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2016 & 2017 (IN %)

FIGURE 4: BRAND SHARE ANALYSIS, 2016 & 2017 (IN %)

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