In Thailand, alcoholic ready-to-drink (RTDs) are popular among young consumers, especially those who have just started to consume alcoholic drinks and are still not accustomed to the strong bitter taste. Another large group of consumers for RTDs are females, who prefer sweet and fruity alcoholic drinks with lower alcohol content. Alcoholic RTDs recorded slightly stronger growth in Thailand. In terms of volume, the market is expected to show a positive growth rate of 3.26%. And in terms of value, the market is advancing with a CAGR of 4.14%.
Wine-based RTDs remained the only product type available within alcoholic ready-to-drinks in Thailand, as they are easy to drink and have attracted a lot of interest from female consumers. The growing interest in wine due to its health benefits, which supported the sales of wine-based RTDs, especially among beginner drinkers, who favoured these drinks due to their affordable prices and enhanced flavour. While spirit-based RTDs recorded a low presence in Thailand, this presence is likely to strengthen over the forecast period alongside consumers’ willingness to try out new products.
On the other hand, the weak economic conditions in Thailand brought about a new high for household debt, thereby resulting in many consumers being cautious about their expenditure. The price of alcoholic RTDs fell, due to intensive competition that resulted in manufacturers offering promotions to sustain their competitiveness. On the other hand, the increase in raw material and production costs resulted in manufacturers passing on their cost burdens to consumers, thereby limiting the size of the price fall.
Triton Market Research’s report on the Thailand alcoholic ready-to-drink (RTDs) market provides an in-depth insight and segmentation analysis of the market. The detailed analysis of the market includes the market share analysis, brand share analysis, PESTEL analysis and the market attractiveness index. The segmentation analysis of the Thailand alcoholic ready-to-drink (RTDs) market includes the market by RTD type (wine-based RTDs).
Domestic manufacturer Siam Winery, Co. dominated the Thailand alcoholic RTDs market with its long-standing presence that had already resulted in consumers’ strong familiarity with the brand. On the other hand, Bacardi, Diageo Moët Hennessy and Thai Spirit Industry Co., Ltd. were the other most prominent international players, with a combined share of XX% in 2017.
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1. THAILAND ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET - SUMMARY
1.1. MARKET SIZE & FORECAST
1.2. MARKET DRIVING ASPECTS
1.3. MARKET RESTRAINING ASPECTS
1.4. KEY PLAYERS
2. THAILAND ALCOHOLIC READY-TO-DRINKS (RTDS) INDUSTRY OUTLOOK
2.1. MARKET DEFINITION
2.2. PESTEL ANALYSIS
2.3. MARKET ATTRACTIVENESS INDEX
2.4. MARKET SHARE ANALYSIS
2.5. BRAND SHARE ANALYSIS
3. THAILAND ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET - SEGMENTATION (IN TERMS OF VALUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITERS)
3.1. BY RTD TYPE (WINE-BASED RTDS)
4. COMPETITIVE LANDSCAPE
4.1. BACARDI & CO., LTD.
4.2. DIAGEO PLC
4.3. SIAM WINERY CO., LTD.
4.4. THAI SPIRIT INDUSTRY CO., LTD.
5. RESEARCH METHODOLOGY & SCOPE
5.1. RESEARCH SCOPE & DELIVERABLES
5.2. SOURCES OF DATA
5.3. RESEARCH METHODOLOGY
TABLE 1: THAILAND ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2019-2025 (IN $ MILLION)
TABLE 2: THAILAND ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2019-2025 (IN MILLION LITERS)
TABLE 3: THAILAND - COUNTRY SNAPSHOT
TABLE 4: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2016 & 2017 (IN %)
TABLE 5: BRAND SHARE ANALYSIS, 2016 & 2017 (IN %)
TABLE 6: THAILAND ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2019-2025 (IN $ MILLION)
TABLE 7: THAILAND ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2019-2025 (IN MILLION LITERS)
FIGURE 1: THAILAND ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2019-2025 (IN $ MILLION)
FIGURE 2: MARKET ATTRACTIVENESS INDEX
FIGURE 3: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2016 & 2017 (IN %)
FIGURE 4: BRAND SHARE ANALYSIS, 2016 & 2017 (IN %)