THAILAND ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026

Consumer Goods & Services | Food & Beverages

THAILAND ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026

Market by RTD Type | Forecast 2021-2026

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According to Triton’s report, in terms of volume, the market is expected to show a positive growth rate of 1.52%. And based on value, the market is expected to advance with a CAGR of 4.75% over the forecasting years 2021-2026.

In Thailand, alcoholic ready-to-drinks (RTDs) are popular among young consumers, especially those who have just started to consume alcoholic drinks and are not accustomed to the strong bitter taste. Another large group of consumers for RTDs are females, who prefer sweet and fruity alcoholic drinks with lower alcohol content.

Over the years, wine-based RTDs remained the only product type available within alcoholic ready-to-drinks in Thailand, as they are easy to drink and have attracted a lot of interest from female consumers. The growing interest in wine due to its health benefits supported the sales of wine-based RTDs, especially among beginner drinkers, who favored these drinks due to their affordability and enhanced flavor. While spirit-based RTDs are likely to strengthen over the forecast period alongside consumers’ willingness to try out new products. 

On the other hand, the weak economic conditions in Thailand brought a new high for household debt, thereby resulting in consumers being cautious about their expenditure. On the other hand, the increase in raw material and production costs resulted in manufacturers passing on their cost burdens to consumers, thereby limiting the size of the price fall. 

Triton Market Research’s report on the Thailand alcoholic ready-to-drinks (RTDs) market provides an in-depth insight and segmentation analysis of the market. The detailed analysis of the market includes the market share analysis, brand share analysis, PESTEL analysis, impact of COVID-19, and the market attractiveness index. The segmentation analysis of the Thailand alcoholic ready-to-drinks (RTDs) market includes the market by RTD type (wine-based RTDs). 

Domestic manufacturer Siam Winery Co Ltd has dominated the Thailand alcoholic RTDs market with its long-standing presence, resulting in consumers’ strong familiarity with the brand. On the other hand, Bacardi Co Ltd, Diageo Plc, and Thai Spirit Industry Co Ltd are the other most prominent players in the alcoholic ready-to-drinks market. 

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Table of Content

1. THAILAND ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET – SUMMARY

1.1. COUNTRY SNAPSHOT

1.2. MARKET SIZE & FORECAST

1.3. MARKET DRIVING ASPECTS

1.4. MARKET RESTRAINING ASPECTS

1.5. KEY PLAYERS

2. THAILAND ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET OUTLOOK

2.1. IMPACT OF COVID-19 ON THAILAND ALCOHOLIC RTDS MARKET

2.2. PESTLE ANALYSIS

2.2.1. POLITICAL

2.2.2. ECONOMICAL

2.2.3. SOCIAL

2.2.4. TECHNOLOGICAL

2.2.5. LEGAL

2.2.6. ENVIRONMENTAL

2.3. MARKET ATTRACTIVENESS INDEX

2.4. MARKET SHARE ANALYSIS OF KEY PLAYERS

2.5. BRAND SHARE ANALYSIS

3. THAILAND ALCOHOLIC RTDS MARKET SEGMENTATION - BY RTD TYPE (IN TERMS OF VALUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITRES)

3.1. WINE-BASED RTDS

4. COMPETITIVE LANDSCAPE

4.1. BACARDI AND CO LTD

4.2. DIAGEO PLC

4.3. SIAM WINERY CO LTD

4.4. THAI SPIRIT INDUSTRY CO LTD

5. RESEARCH METHODOLOGY & SCOPE

5.1. RESEARCH SCOPE & DELIVERABLES

5.2. SOURCES OF DATA

5.3. RESEARCH METHODOLOGY

List of Tables

TABLE 1: THAILAND ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2021-2026 (IN $ MILLION)

TABLE 2: THAILAND ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2021-2026 (IN MILLION LITRES)

TABLE 3: THAILAND – COUNTRY SNAPSHOT

TABLE 4: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)

TABLE 5: BRAND SHARE ANALYSIS, 2018 & 2019 (IN %)

TABLE 6: THAILAND ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2021-2026 (IN $ MILLION)

TABLE 7: THAILAND ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2021-2026 (IN MILLION LITRES)

List of Figures

FIGURE 1: THAILAND ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2021-2026 (IN $ MILLION)

FIGURE 2: MARKET ATTRACTIVENESS INDEX

FIGURE 3: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)

FIGURE 4: BRAND SHARE ANALYSIS, 2018 & 2019 (IN %)

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