Market by Product Type | Forecast 2021-2026
The alcoholic spirits market in Thailand is expected to burgeon
with CAGRs of 1.71% (revenue) and 0.65% (volume) during the forecast years from
2021 to 2026. It is expected to garner $XX million and XX million liters by
2026.
The
national government spent over THB 300 billion to boost spirit consumption and
domestic tourism through its “Chim Shop Chai” (Eat, Shop, Spend) program. Most
consumers from the lower-income group benefited from this scheme to enhance
spending, and it ensured greater purchasing power. As a result, the sales of
the economic, local spirit sura khao increased accordingly in 2019.
Domestic
players are expanding their distribution networks and focusing on innovation,
ensuring they maintain dominance in the spirits category in volume terms. The
category has become increasingly competitive, with new brands entering the
market and new products being introduced.
Meanwhile,
in 2020, lockdown restrictions affected the country’s tourism sector, a vital
contributor to the economic growth. This significantly limited the sales of
spirits, particularly on-trade. In addition, with the ongoing restrictions
concerning the advertising of alcoholic drinks, brands are not permitted to
carry out any advertising campaigns to attract local consumers. Therefore, the
only strategy they can implement is pricing strategies via offline channels.
Triton Market Research’s report on
the Thailand alcoholic spirits market provides an in-depth insight and
segmentation analysis of the market. The detailed analysis of the market
includes: the market share analysis, brand share analysis, PESTEL analysis,
value chain analysis, the impact of COVID-19 on the industry, and the market
attractiveness index. The segmentation analysis of the Thailand alcoholic
spirits market includes the market by product type (brandy & cognac,
liqueurs, rum, whiskies, white spirits, and other spirits).
Various noteworthy players in the market include Bacardi & Co Ltd, Diageo Plc, Pernod Ricard
Groupe, Regency Thai Co Ltd, Remy Cointreau Group, and Thai Beverage PCL.
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VIEW REPORT1. THAILAND
ALCOHOLIC SPIRITS MARKET – SUMMARY
1.1. COUNTRY
SNAPSHOT
1.2. MARKET
SIZE & FORECAST
1.3. MARKET
DRIVING ASPECTS
1.4. MARKET
RESTRAINING ASPECTS
1.5. KEY
PLAYERS
2. THAILAND
ALCOHOLIC SPIRITS INDUSTRY OUTLOOK
2.1. IMPACT
OF COVID-19 ON THE THAILAND ALCOHOLIC SPIRITS INDUSTRY
2.2. PESTLE
ANALYSIS
2.2.1. POLITICAL
2.2.2. ECONOMICAL
2.2.3. SOCIAL
2.2.4. TECHNOLOGICAL
2.2.5. LEGAL
2.2.6. ENVIRONMENTAL
2.3. MARKET
SHARE ANALYSIS
2.4. BRAND
SHARE ANALYSIS
2.5. MARKET
ATTRACTIVENESS INDEX
2.6. VALUE
CHAIN ANALYSIS
3. THAILAND
ALCOHOLIC SPIRITS MARKET – SEGMENTATION BY PRODUCT TYPE (IN TERMS OF VALUE: $
MILLION & IN TERMS OF VOLUME: MILLION LITERS)
3.1. BRANDY
AND COGNAC
3.1.1. BRANDY
3.1.2. COGNAC
3.2. LIQUEURS
3.2.1. BITTERS
3.2.2. CREAM-BASED
LIQUEURS
3.2.3. OTHER
LIQUEURS
3.3. TEQUILA
(AND MEZCAL)
3.4. RUM
3.4.1. DARK
RUM
3.4.2. WHITE
RUM
3.5. WHISKIES
3.5.1. BOURBON/OTHER
US WHISKY
3.5.2. JAPANESE
WHISKY
3.5.3. BLENDED
SCOTCH WHISKY
3.5.4. SINGLE
MALT SCOTCH WHISKY
3.6. WHITE
SPIRITS
3.6.1. GIN
3.6.2. VODKA
3.7. OTHER
SPIRITS
3.7.1. CHINESE
HERBAL SPIRITS
3.7.2. MIXED
SPIRITS
3.7.3. SHOCHU/SOJU
3.7.4. SURA
KHAO
4. COMPETITIVE
LANDSCAPE
4.1. BACARDI
& CO LTD
4.2. DIAGEO
PLC
4.3. PERNOD
RICARD GROUPE
4.4. REGENCY
THAI CO LTD
4.5. REMY
COINTREAU GROUP
4.6. THAI
BEVERAGE PCL
5. RESEARCH
METHODOLOGY & SCOPE
5.1. RESEARCH
SCOPE & DELIVERABLES
5.2. SOURCES
OF DATA
5.3. RESEARCH
METHODOLOGY
TABLE 1: THAILAND ALCOHOLIC
SPIRITS MARKET 2021-2026 (IN $ MILLION)
TABLE 2: THAILAND – COUNTRY
SNAPSHOT
TABLE 3: MARKET SHARE ANALYSIS
OF KEY PLAYERS, 2018 & 2019 (IN %)
TABLE 4: BRAND SHARE ANALYSIS,
2018 & 2019 (IN %)
TABLE 5: THAILAND ALCOHOLIC
SPIRITS MARKET, BY PRODUCT TYPE, 2021-2026 (IN MILLION LITERS)
TABLE 6: THAILAND ALCOHOLIC
SPIRITS MARKET, BY PRODUCT TYPE, 2021-2026 (IN $ MILLION)
TABLE 7: THAILAND ALCOHOLIC
SPIRITS MARKET, BY BRANDY AND COGNAC, 2021-2026 (IN MILLION LITERS)
TABLE 8: THAILAND ALCOHOLIC
SPIRITS MARKET, BY BRANDY AND COGNAC, 2021-2026 (IN $ MILLION)
TABLE 9: THAILAND ALCOHOLIC
SPIRITS MARKET, BY LIQUEURS, 2021-2026 (IN MILLION LITERS)
TABLE 10: THAILAND ALCOHOLIC
SPIRITS MARKET, BY LIQUEURS, 2021-2026 (IN $ MILLION)
TABLE 11: THAILAND ALCOHOLIC
SPIRITS MARKET, BY RUM, 2021-2026 (IN MILLION LITERS)
TABLE 12: THAILAND ALCOHOLIC
SPIRITS MARKET, BY RUM, 2021-2026 (IN $ MILLION)
TABLE 13: THAILAND ALCOHOLIC
SPIRITS MARKET, BY WHISKIES, 2021-2026 (IN MILLION LITERS)
TABLE 14: THAILAND ALCOHOLIC
SPIRITS MARKET, BY WHISKIES, 2021-2026 (IN $ MILLION)
TABLE 15: THAILAND ALCOHOLIC
SPIRITS MARKET, BY WHITE SPIRITS, 2021-2026 (IN MILLION LITERS)
TABLE 16: THAILAND ALCOHOLIC
SPIRITS MARKET, BY WHITE SPIRITS, 2021-2026 (IN $ MILLION)
TABLE 17: THAILAND ALCOHOLIC
SPIRITS MARKET, BY OTHER SPIRITS, 2021-2026 (IN MILLION LITERS)
TABLE 18: THAILAND ALCOHOLIC
SPIRITS MARKET, BY OTHER SPIRITS, 2021-2026 (IN $ MILLION)
FIGURE 1: THAILAND ALCOHOLIC
SPIRITS MARKET 2021-2026 (IN $ MILLION)
FIGURE 2: MARKET SHARE
ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)
FIGURE 3: BRAND SHARE
ANALYSIS, 2018 & 2019 (IN %)
FIGURE 4: MARKET
ATTRACTIVENESS INDEX
FIGURE 5: VALUE CHAIN ANALYSIS