UNITED STATES ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2019-2025

Consumer Goods & Services | Food & Beverages

UNITED STATES ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2019-2025

Market By Product Type And Rtd Type | Forecast 2019-2025

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Sales of alcoholic RTDs & high-strength premixes in the United States have been continually declining over the past few years. In terms of value, the market is expected to show a negative growth rate of -1.61%. And in terms of volume, the market will depict a CAGR of -1.32%. The market was thriving at the beginning of the 20th century, but the growth declined gradually over the years, mainly due to the stringent laws & regulations. However, the demand for alcohol-based RTDs is increasing in the US market. The primary reason for the revival of the market is the convenience factor associated with the alcoholic ready-to-drink (RTDs) and the increasing health consciousness among the consumers. Increasing cases of obesity among the consumers is forcing them to opt for low-calorie products, and this is working in favour of alcoholic RTDs.

Underage drinking legislation remains a major threat to the sales of alcoholic ready-to-drink & high-strength premixes in the United States. RTDs are often sweetened, making them more palatable for instant consumption. That palatability becomes a negative quality when it tends to attract younger consumers who are new to drinking. Federal watchdog groups and parents are sensitive regarding youth and alcohol consumption in the US. Any RTD linked with underage alcohol abuse will attract negative attention and could prompt the government to step in, much like the increased scrutiny related to RTDs with added caffeine. There is also an increasing trend towards the amount of voluntary disclosure made by alcoholic beverage producers about items such as calories and ingredients. If nutritional labelling becomes mandatory, this could have a significant impact on future product trends, not to mention the additional cost to producers.

Triton Market Research’s report on the United States alcoholic ready-to-drink (RTDs) market provides an in-depth insight and segmentation analysis of the market. The detailed analysis of the market includes the market share analysis, brand share analysis, PESTEL analysis and the market attractiveness index. The segmentation analysis of the United States alcoholic ready-to-drink (RTDs) market includes the market by product type (high-strength premixes & ready-to-drinks (RTDs)) and RTD type (spirit-based RTDs, malt-based RTDs & wine-based RTDs).

Anheuser-Busch InBev remained the largest manufacturer of alcoholic ready-to-drinks in the US, driven by the near-overnight success of Bud Light Rita. The second and third-largest companies are Diageo North America and Mike’s Hard Beverage, respectively. The fastest-growing company is Boston Beer, Co., which continues to experience strong growth from its Twisted Tea brand. Apart from these, companies like Mark Anthony Brands Ltd. and Pernod Ricard Groupe are also present in the United States alcoholic RTDs market.

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Table of Content

1.    UNITED STATES ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET - SUMMARY

1.1. MARKET SIZE & FORECAST

1.2. MARKET DRIVING ASPECTS

1.3. MARKET RESTRAINING ASPECTS

1.4. KEY PLAYERS

2.    UNITED STATES ALCOHOLIC READY-TO-DRINKS (RTDS) INDUSTRY OUTLOOK

2.1. MARKET DEFINITION

2.2. PESTEL ANALYSIS

2.2.1.   POLITICAL

2.2.2.   ECONOMICAL

2.2.3.   SOCIAL

2.2.4.   TECHNOLOGICAL

2.2.5.   LEGAL

2.2.6.   ENVIRONMENTAL

2.3. MARKET ATTRACTIVENESS INDEX

2.4. MARKET SHARE ANALYSIS

2.5. BRAND SHARE ANALYSIS

3.    UNITED STATES ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET - SEGMENTATION (IN TERMS OF VALUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITERS)

3.1. BY PRODUCT TYPE (HIGH-STRENGTH PREMIXES & READY-TO-DRINKS (RTDS))

3.2. BY RTD TYPE (SPIRIT-BASED RTDS, WINE-BASED RTDS & MALT-BASED RTDS)

4.    COMPETITIVE LANDSCAPE

4.1. ANHEUSER-BUSCH INBEV N.V.

4.2. BOSTON BEER CO., INC.

4.3. DIAGEO PLC

4.4. MARK ANTHONY BRANDS LTD.

4.5. PERNOD RICARD GROUPE

5.    RESEARCH METHODOLOGY & SCOPE

5.1. RESEARCH SCOPE & DELIVERABLES

5.2. SOURCES OF DATA

5.3. RESEARCH METHODOLOGY

List of table

TABLE 1: UNITED STATES ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2019-2025 (IN $ MILLION)

TABLE 2: UNITED STATES ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2019-2025 (IN MILLION LITERS)

TABLE 3: UNITED STATES - COUNTRY SNAPSHOT

TABLE 4: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2016 & 2017 (IN %)

TABLE 5: BRAND SHARE ANALYSIS, 2016 & 2017 (IN %)

TABLE 6: UNITED STATES ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY PRODUCT TYPE, 2019-2025, (IN $ MILLION)

TABLE 7: UNITED STATES ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY PRODUCT TYPE, 2019-2025, (IN MILLION LITERS)

TABLE 8: UNITED STATES ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2019-2025 (IN $ MILLION)

TABLE 9: UNITED STATES ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2019-2025 (IN MILLION LITERS)

List of Figures

FIGURE 1: UNITED STATES ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2019-2025 (IN $ MILLION)

FIGURE 2: MARKET ATTRACTIVENESS INDEX

FIGURE 3: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2016 & 2017 (IN %)

FIGURE 4: BRAND SHARE ANALYSIS, 2016 & 2017 (IN %)

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