UNITED STATES ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026

Consumer Goods & Services | Food & Beverages

UNITED STATES ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026

Market by RTD Type | Forecast 2021-2026

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Triton Market Research’s report states that the alcoholic ready-to-drinks (RTDs) market in the United States is expected to surge at a CAGR of 8.28% and 9.46% in value and volume, respectively, over the forecast period from 2021-2026. The market is estimated to gain revenue worth $XX million by 2026.

Sales of alcoholic RTDs in the United States have been declining over the past few years. The growth declined mainly due to the stringent laws and regulations. Nevertheless, the market is gaining momentum in the country. The primary reason for the market’s revival is the convenience factor associated with the alcoholic ready-to-drinks (RTDs) and the increasing health consciousness among the consumers. Increasing cases of obesity among consumers are forcing them to opt for low-calorie products, which is working in favor of alcoholic RTDs.

Underage drinking legislation remains a major threat to the sales of alcoholic ready-to-drinks and high-strength premixes in the United States. RTDs are often sweetened, making them more palatable for instant consumption. That palatability becomes a negative quality when it tends to attract younger consumers who are new to drinking. Federal watchdog groups and parents are sensitive regarding youth and alcohol consumption in the US. Any RTD linked with underage alcohol abuse will attract negative attention and prompt the government to step in. There is also an increasing trend towards the amount of voluntary disclosure by alcoholic beverage producers about calories and ingredients. If nutritional labeling becomes mandatory, this could significantly impact future product trends, along with additional costs to producers.

Triton Market Research’s report on the United States alcoholic ready-to-drinks (RTDs) market provides an in-depth insight and segmentation analysis of the market. The detailed analysis of the market includes the market share analysis, brand share analysis, PESTEL analysis, impact of COVID-19, and the market attractiveness index. The segmentation analysis of the United States alcoholic ready-to-drinks (RTDs) market includes the market by product type (high-strength premixes & ready-to-drinks (RTDs)) and RTD type (spirit-based RTDs, malt-based RTDs, wine-based RTDs, other RTDs). 

Anheuser Busch InBev NV remained the largest manufacturer of alcoholic ready-to-drinks in the US, driven by the near-overnight success of Bud Light Rita. The other companies thriving in the market are Mark Anthony Brands Ltd, Diageo Plc, Phusion Projects Llc, The Boston Beer and Co, and Pernod Ricard Groupe. 

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Table of Content

1. UNITED STATES ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET – SUMMARY

1.1. COUNTRY SNAPSHOT

1.2. MARKET SIZE & FORECAST

1.3. MARKET DRIVING ASPECTS

1.4. MARKET RESTRAINING ASPECTS

1.5. KEY PLAYERS

2. UNITED STATES ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET OUTLOOK

2.1. IMPACT OF COVID-19 ON UNITED STATES ALCOHOLIC RTDS MARKET

2.2. PESTLE ANALYSIS

2.2.1.   POLITICAL

2.2.2.   ECONOMICAL

2.2.3.   SOCIAL

2.2.4.   TECHNOLOGICAL

2.2.5.   LEGAL

2.2.6.   ENVIRONMENTAL

2.3. MARKET ATTRACTIVENESS INDEX

2.4. MARKET SHARE ANALYSIS OF KEY PLAYERS

2.5. BRAND SHARE ANALYSIS

3. UNITED STATES ALCOHOLIC RTDS MARKET SEGMENTATION - BY RTD TYPE (IN TERMS OF VALUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITRES)

3.1. SPIRIT-BASED RTDS

3.2. WINE-BASED RTDS

3.3. MALT-BASED RTDS

3.4. OTHER RTDs

4. COMPETITIVE LANDSCAPE

4.1. MARK ANTHONY BRANDS LTD

4.2. THE BOSTON BEER CO INC

4.3. ANHEUSER BUSCH INBEV NV

4.4. DIAGEO PLC

4.5. PERNOD RICARD GROUPE

4.6. PHUSION PROJECTS LLC

5. RESEARCH METHODOLOGY & SCOPE

5.1. RESEARCH SCOPE & DELIVERABLES

5.2. SOURCES OF DATA

5.3. RESEARCH METHODOLOGY

List of Tables

TABLE 1: UNITED STATES ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2021-2026 (IN $ MILLION)

TABLE 2: UNITED STATES ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2021-2026 (IN MILLION LITRES)

TABLE 3: UNITED STATES – COUNTRY SNAPSHOT

TABLE 4: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)

TABLE 5: BRAND SHARE ANALYSIS, 2018 & 2019 (IN %)

TABLE 6: UNITED STATES ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2021-2026 (IN $ MILLION)

TABLE 7: UNITED STATES ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2021-2026 (IN MILLION LITRES)

List of Figures

FIGURE 1: UNITED STATES ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2021-2026 (IN $ MILLION)

FIGURE 2: MARKET ATTRACTIVENESS INDEX

FIGURE 3: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)

FIGURE 4: BRAND SHARE ANALYSIS, 2018 & 2019 (IN %)

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