ASIA-PACIFIC KOMBUCHA MARKET 2019-2028

Consumer Goods & Services | Food & Beverages

ASIA-PACIFIC KOMBUCHA MARKET 2019-2028

Market by Kombucha Type, Distributors, and Country | Forecast 2019-2028

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The Asia-Pacific kombucha market is expected to grow at 24.43% of CAGR during the evaluated years 2019-2028.


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The countries reviewed in this market include:

•        India

•        China

•        Japan

•        Australia & New Zealand

•        South Korea

•        ASEAN countries

•        Rest of APAC

In the region, the demand for drinks that help consumers get accustomed to essential nutrition is proliferating. Moreover, kombucha is readily available for consumers on retail shelves, which is influencing the progress of the kombucha market in the APAC region. Furthermore, kombucha is known as a native drink in Japan. Here, the consumers prefer it mild brownish, fermented using kelp-based tea. In contrast, for consumers in other countries, it is lightly carbonated, sweet fermented tea. Additionally, the companies in the country are innovating with different types and styles of kombucha beverages. Hence, the kombucha market has gained significant traction owing to the rising innovation by companies in Japan.

Kombucha has gone mainstream in several countries, including India, owing to the rise in the number of fitness-conscious consumers. The consumers are opting for beverages with functional benefits, thereby propelling the market’s revenue in the country. Even the surging financial endorsements from multiple manufacturers are augmenting the growth of the kombucha market’s revenue. For instance, Starbucks launched six different kombucha flavors under its evolution fresh label. Therefore, the above-mentioned factors signify the steady growth of the kombucha market in India in the upcoming years.

The Hain Celestial Group Inc is a food manufacturing company, producing and marketing organic and natural food products. Its product portfolio includes personal care products, infant and toddler food, beverages, tea, granolas, and more. The company is known to sell its products through supermarkets, natural food stores, convenience stores, foodservice channels, and e-commerce retailers. Among the products, it also offers Celestial organics kombucha and Celestial seasonings kombucha energy shots to its vast consumer base. The company has its operations in different regions, including Asia-Pacific. 

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Table of Content

1.     ASIA-PACIFIC KOMBUCHA MARKET - SUMMARY

2.     INDUSTRY OUTLOOK

2.1. MARKET DEFINITION

2.2. TIMELINE OF KOMBUCHA

2.3. KEY INSIGHTS

2.3.1. EXEMPTION FROM ALCOHOL TAX AND REGULATORY CODE

2.3.2. PACKAGING INNOVATIONS

2.3.3. HIGH DEMAND FOR FORTIFIED FOOD AND BEVERAGE PRODUCTS

2.4. IMPACT OF COVID-19 ON KOMBUCHA MARKET

2.5. PORTER’S FIVE FORCES ANALYSIS

2.5.1. THREAT OF NEW ENTRANTS

2.5.2. THREAT OF SUBSTITUTE

2.5.3. BARGAINING POWER OF BUYERS

2.5.4. BARGAINING POWER OF SUPPLIERS

2.5.5. THREAT OF COMPETITIVE RIVALRY

2.6. KEY IMPACT ANALYSIS

2.6.1. PRICE

2.6.2. KOMBUCHA FLAVORS

2.6.3. LABELLING

2.7. MARKET ATTRACTIVENESS INDEX

2.8. INDUSTRY COMPONENTS

2.8.1. RESEARCH & DEVELOPMENT

2.8.2. MANUFACTURERS

2.8.3. DISTRIBUTORS

2.8.4. RETAILERS & END-USERS

2.9. MARKET DRIVERS

2.9.1. TREND OF HEALTH DRINKS AND HEALTHY HYDRATION

2.9.2. DEMAND FOR FLAVORED KOMBUCHA DRINKS

2.10. MARKET RESTRAINTS

2.10.1. AVAILABILITY OF VARIOUS ALTERNATIVES FOR CONSUMERS

2.11. MARKET OPPORTUNITIES

2.11.1. HEALTH CONCERNS RESULT IN INCREASED CONSUMPTION OF FUNCTIONAL BEVERAGES

2.11.2. INCREASING R&D AND INNOVATIONS TO EXPAND PRODUCT PORTFOLIO

2.12.  MARKET CHALLENGES

2.12.1. REGULATORY ISSUES ASSOCIATED WITH MARKETING OF KOMBUCHA

3.     ASIA-PACIFIC KOMBUCHA MARKET OUTLOOK - BY KOMBUCHA TYPE

3.1. ORIGINAL/REGULAR KOMBUCHA

3.2. FLAVORED KOMBUCHA

3.2.1. CITRUS

3.2.2. APPLE, COCONUT, AND MANGO

3.2.3. HERBS AND SPICES

3.2.4. FLOWER

3.2.5. BERRIES

3.2.6. OTHER FLAVORS

4.     ASIA-PACIFIC KOMBUCHA MARKET OUTLOOK - BY DISTRIBUTORS

4.1. SUPERMARKETS & HYPERMARKETS

4.2. HEALTH STORES

4.3. E-COMMERCE

4.4. OTHER DISTRIBUTORS

5.     ASIA-PACIFIC KOMBUCHA MARKET - REGIONAL OUTLOOK

5.1. CHINA

5.2. JAPAN

5.3. INDIA

5.4. SOUTH KOREA

5.5. ASEAN COUNTRIES

5.6. AUSTRALIA & NEW ZEALAND

5.7. REST OF ASIA-PACIFIC

6.     COMPETITIVE LANDSCAPE

6.1. GTs LIVING FOODS

6.2. PEPSICO INC (KEVITA KOMBUCHA)

6.3. HEALTH-ADE KOMBUCHA

6.4. REVIVE KOMBUCHA

6.5. THE HAIN CELESTIAL GROUP INC

6.6. BREW DR KOMBUCHA

6.7. HUMM KOMBUCHA LLC

6.8. WONDER DRINK KOMBUCHA

6.9. MAKANA BEVERAGES INC (THEBU KOMBUCHA)

6.10.NESSALLA KOMBUCHA

6.11. LIVE SODA LLC

6.12. GO KOMBUCHA

6.13.KOSMIC KOMBUCHA

6.14.NEW AGE BEVERAGES CORPORATION (BUCHA KOMBUCHA)

6.15. SUJA LIFE LLC

7.     RESEARCH METHODOLOGY & SCOPE

7.1. RESEARCH SCOPE & DELIVERABLES

7.2. SOURCES OF DATA

7.3. RESEARCH METHODOLOGY

List of table

TABLE 1: ASIA-PACIFIC KOMBUCHA MARKET, BY COUNTRY, 2019-2028 (IN $ MILLION)      

TABLE 2: ASIA-PACIFIC KOMBUCHA MARKET, BY KOMBUCHA TYPE, 2019-2028 (IN $ MILLION)

TABLE 3: ASIA-PACIFIC KOMBUCHA MARKET, BY FLAVORED KOMBUCHA, 2019-2028 (IN $ MILLION)        

TABLE 4: ASIA-PACIFIC KOMBUCHA MARKET, BY DISTRIBUTORS, 2019-2028 (IN $ MILLION)        

TABLE 5: ASIA-PACIFIC KOMBUCHA MARKET, BY COUNTRY, 2019-2028 (IN $ MILLION)      

List of Figures

FIGURE 1: TIMELINE OF KOMBUCHA 

FIGURE 2: KEY BUYING IMPACT ANALYSIS 

FIGURE 3: MARKET ATTRACTIVENESS INDEX      

FIGURE 4: INDUSTRY COMPONENTS

FIGURE 5: ASIA-PACIFIC KOMBUCHA MARKET, BY ORIGINAL/REGULAR KOMBUCHA, 2019-2028 (IN $ MILLION)        

FIGURE 6: ASIA-PACIFIC KOMBUCHA MARKET, BY FLAVORED KOMBUCHA, 2019-2028 (IN $ MILLION)        

FIGURE 7: ASIA-PACIFIC KOMBUCHA MARKET, BY CITRUS, 2019-2028 (IN $ MILLION)      

FIGURE 8: ASIA-PACIFIC KOMBUCHA MARKET, BY APPLE, COCONUT, AND MANGO, 2019-2028 (IN $ MILLION)       

FIGURE 9: ASIA-PACIFIC KOMBUCHA MARKET, BY HERBS AND SPICES, 2019-2028 (IN $ MILLION)

FIGURE 10: ASIA-PACIFIC KOMBUCHA MARKET, BY FLOWER, 2019-2028 (IN $ MILLION)      

FIGURE 11: ASIA-PACIFIC KOMBUCHA MARKET, BY BERRIES, 2019-2028 (IN $ MILLION)        

FIGURE 12: ASIA-PACIFIC KOMBUCHA MARKET, BY OTHER FLAVORS, 2019-2028 (IN $ MILLION)

FIGURE 13: ASIA-PACIFIC KOMBUCHA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2019-2028 (IN $ MILLION)

FIGURE 14: ASIA-PACIFIC KOMBUCHA MARKET, BY HEALTH STORES, 2019-2028 (IN $ MILLION)

FIGURE 15: ASIA-PACIFIC KOMBUCHA MARKET, BY E-COMMERCE, 2019-2028 (IN $ MILLION)

FIGURE 16: ASIA-PACIFIC KOMBUCHA MARKET, BY OTHER DISTRIBUTORS, 2019-2028 (IN $ MILLION)   

FIGURE 17: ASIA-PACIFIC KOMBUCHA MARKET, REGIONAL OUTLOOK, 2019 AND 2028 (IN %)     

FIGURE 18: CHINA KOMBUCHA MARKET 2019-2028 (IN $ MILLION)    

FIGURE 19: JAPAN KOMBUCHA MARKET 2019-2028 (IN $ MILLION)    

FIGURE 20: INDIA KOMBUCHA MARKET 2019-2028 (IN $ MILLION)     

FIGURE 21: SOUTH KOREA KOMBUCHA MARKET 2019-2028 (IN $ MILLION)    

FIGURE 22: ASEAN COUNTRIES KOMBUCHA MARKET 2019-2028 (IN $ MILLION)    

FIGURE 23: AUSTRALIA & NEW ZEALAND KOMBUCHA MARKET 2019-2028 (IN $ MILLION)        

FUGURE 24: REST OF ASIA-PACIFIC KOMBUCHA MARKET 2019-2028 (IN $ MILLION)   

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