ASIA-PACIFIC TEQUILA MARKET 2021-2028

Consumer Goods & Services | Food & Beverages

ASIA-PACIFIC TEQUILA MARKET 2021-2028

Market by Product, Distributors, and Country | Forecast 2021-2028

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Triton’s research report predicts that the Asia-Pacific tequila market is set to display growth at a compound annual growth rate of 4.98% during the forecasted years 2021-2028.


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The countries assessed in this market include:

•        India

•        China

•        Japan

•        Australia & New Zealand

•        South Korea

•        ASEAN countries

•        Rest of Asia-Pacific

In China, tequila is gaining immense popularity, especially Mexican tequila. As a result, several Mexican distillers are expanding in the country. Other than this, the trade volumes between these two nations have soared, owing to the uplift of the ban on the import of premium tequila by the government. Furthermore, the rise in social lifestyles has increased the consumption of alcoholic drinks. Besides, the inclination of consumers to know about international spirits and reinvented bar culture significantly contributes to the growth of the tequila market within China.

Furthermore, Japan has emerged as the second export country for Mexican tequilas. Moreover, Cuervo Tequila is widely consumed among the country’s consumers. On the other hand, a traditional local spirit drink, soju, is struggling to gain the attention of young adults. These consumers are primarily inclined towards new flavors and spirits from western nations. This has increased the demand for tequila across the country. Thus, as mentioned above, these factors are augmenting the growth of the tequila market across Japan.

Asahi Group Holding is involved in the manufacturing and marketing of alcoholic beverages and food products. Its product portfolio includes whiskey, spirits, wine, RTD coffee, and others. Additionally, the company provides confectioneries, pharmaceuticals, baby products, and other food products for its wide consumer base. These products are marketed under multiple brands, including Asahi Style Free, Mitsuya, and Asahi Super Dry. Besides, Asahi offers transportation and distribution services across various countries, with headquarters in Tokyo, Japan. 

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Table of Content

1. ASIA-PACIFIC TEQUILA MARKET - SUMMARY    

2. INDUSTRY OUTLOOK  

2.1. IMPACT OF COVID-19 ON TEQUILA MARKET         

2.2. KEY INSIGHTS      

2.2.1. TEQUILA BRANDS SUPPORTING WOMEN EMPOWERMENT       

2.2.2. TEQUILA’S EVOLUTION AS A DRINK   

2.3. PORTER’S FIVE FORCES ANALYSIS 

2.3.1. THREAT OF NEW ENTRANTS    

2.3.2. THREAT OF SUBSTITUTES         

2.3.3. BARGAINING POWER OF BUYERS      

2.3.4. BARGAINING POWER OF SUPPLIERS

2.3.5. THREAT OF COMPETITIVE RIVALRY  

2.4. MARKET ATTRACTIVENESS INDEX   

2.5. VENDOR SCORECARD 

2.6. KEY MARKET STRATEGIES      

2.6.1. ACQUISITIONS       

2.6.2. PRODUCT LAUNCHES    

2.6.3. CONTRACTS & AGREEMENTS  

2.6.4. INVESTMENTS & EXPANSIONS

2.7. MARKET DRIVERS          

2.7.1. GROWING PREFERENCE FOR PREMIUM TEQUILA

2.7.2. INTRODUCTION OF NEW EXPERIMENTAL FLAVORS        

2.7.3. CHANGING PERCEPTION OF TEQUILA DUE TO HEALTH BENEFITS    

2.8. MARKET CHALLENGES             

2.8.1. RISING RAW MATERIAL COSTS

2.8.2. ANTI-ALCOHOL CAMPAIGNS     

2.9. MARKET OPPORTUNITIES        

2.9.1. RISING NUMBER OF TEQUILA STARTUPS    

2.9.2. INFLUENCE OF CRISTALINO TEQUILA

3. ASIA-PACIFIC TEQUILA MARKET OUTLOOK - BY PRODUCT  

3.1. VALUE        

3.2. PREMIUM   

3.3. SUPER PREMIUM

3.4. HIGH-END PREMIUM      

4. ASIA-PACIFIC TEQUILA MARKET OUTLOOK - BY DISTRIBUTORS    

4.1. SUPERMARKETS & HYPERMARKETS          

4.2. LIQUOR SPECIALIST STORES 

4.3. ONLINE RETAILING         

4.4. OTHER DISTRIBUTORS 

5. ASIA-PACIFIC TEQUILA MARKET – REGIONAL OUTLOOK                   

5.1. CHINA

5.2. JAPAN

5.3. INDIA

5.4. SOUTH KOREA

5.5. ASEAN COUNTRIES

5.6. AUSTRALIA & NEW ZEALAND

5.7. REST OF ASIA-PACIFIC             

6. COMPETITIVE LANDSCAPE 

6.1. ANHEUSER BUSCH INBEV                  

6.2. ASAHI GROUP HOLDINGS LTD           

6.3. BACARDI AND CO LTD  

6.4. BEAM SUNTORY INC     

6.5. BROWN FORMAN CORPORATION                 

6.6. CONSTELLATION BRANDS                  

6.7. DIAGEO PLC         

6.8. E AND J GALLO WINERY INC             

6.9. JOSE CUERVO

6.10. LA MARTINIQUAISE

6.11. LUXCO INC                     

6.12. PERNOD RICARD SA   

6.13. SAZERAC COMPANY INC       

6.14. TEQUILA CENTINELA              

7. RESEARCH METHODOLOGY & SCOPE     

7.1. RESEARCH SCOPE & DELIVERABLES                     

7.2. SOURCES OF DATA                    

7.3. RESEARCH METHODOLOGY    

List of Tables

TABLE 1: ASIA-PACIFIC TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)

TABLE 2: VENDOR SCORECARD

TABLE 3: TEQUILA EXPORT COUNTRIES IN 2020 (LITERS IN MILLIONS)

TABLE 4: ASIA-PACIFIC TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)

TABLE 5: ASIA-PACIFIC TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)

TABLE 6: ASIA-PACIFIC TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)

List of Figures

FIGURE 1: MARKET ATTRACTIVENESS INDEX

FIGURE 2: ASIA-PACIFIC TEQUILA MARKET, BY PRODUCT, 2020 & 2028 (IN %)

FIGURE 3: ASIA-PACIFIC TEQUILA MARKET, BY VALUE, 2021-2028 (IN $ MILLION)

FIGURE 4: ASIA-PACIFIC TEQUILA MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)

FIGURE 5: ASIA-PACIFIC TEQUILA MARKET, BY SUPER PREMIUM, 2021-2028 (IN $ MILLION)

FIGURE 6: ASIA-PACIFIC TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)

FIGURE 7: ASIA-PACIFIC TEQUILA MARKET, BY DISTRIBUTORS, 2020 & 2028 (IN %)

FIGURE 8: ASIA-PACIFIC TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)

FIGURE 9: ASIA-PACIFIC TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)

FIGURE 10: ASIA-PACIFIC TEQUILA MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)

FIGURE 11: ASIA-PACIFIC TEQUILA MARKET, BY OTHER DISTRIBUTORS, 2021-2028 (IN $ MILLION)

FIGURE 12: ASIA-PACIFIC TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)

FIGURE 13: CHINA TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 14: JAPAN TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 15: INDIA TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 16: SOUTH KOREA TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 17: ASEAN COUNTRIES TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 18: AUSTRALIA & NEW ZEALAND TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 19: REST OF ASIA-PACIFIC TEQUILA MARKET 2021-2028 (IN $ MILLION)

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