LATIN AMERICA BEAUTY AND PERSONAL CARE MARKET 2022-2028

Consumer Goods & Services | Personal Care Products

LATIN AMERICA BEAUTY AND PERSONAL CARE MARKET 2022-2028

Market by Type, Sales Channel, and Country Outlook | Forecast 2022-2028

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As per Triton Market Research’s analysis, the beauty and personal care market in Latin America is estimated to advance with a CAGR of 3.36% over the forecasting period from 2022 to 2028.




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The countries scrutinized in this region include:

•         Mexico

•         Brazil

•         Rest of Latin America

Brazil accounted for the largest revenue share in the beauty and personal care market in this region in 2021. The rising population, along with the changing demographics, growing urbanization in smaller cities, more number of women joining the workforce, etc., are expected to positively contribute to the growth of the studied market over the forecast period.

Given the competitive environment in the Mexican market, innovation remains a key strategy for manufacturers to differentiate themselves from their competitors. New product development is one such strategy adopted by players, keeping abreast of the changing trends across categories. Leading players are also focused on mass media advertising and building a strong distribution network.

Given the need to reduce spending on beauty and personal care in the face of falling real wages, consumers have focused on smaller packages than they usually buy. This trend was registered in products such as fragrances and toothpaste, in which consumers stayed loyal to their preferred brand, but purchased smaller sizes to reduce spending.

In order to meet the new needs of consumers, companies launched products in smaller packages, or used more economical types of packaging. For example, in sun care, Laboratorios Andrómaco launched containers of only 50g in rigid plastic in 2019, while the domestic company Formulab offered the Farma Protect brand in individual flexible plastic at an extremely economical price.

Nowadays, most consumers prefer purchasing beauty and personal care products online. The discounts and offers provided by online stores, free product shipping, less time consumed during shopping, and 24*7 access are primarily driving the enhanced sales of these products via e-commerce channels.

Triton’s report assesses the market according to sales channel and type. Here, the sales channel segment comprises pharmacies & drugstores, beauty specialist stores, hypermarkets & supermarkets, e-commerce, and other sales channels.

Some notable players in the beauty and personal care market are Natura & Co, Procter & Gamble Co, Henkel AG & Co KGaA, Colgate-Palmolive Co, Amorepacific Corp, Arabian Oud Co, Johnson & Johnson Inc, and Shiseido Co Ltd.

Natura & Co manufactures and markets personal care products. The company’s product portfolio comprises skincare, makeup, body care, haircare products, fragrances, bath products, oral hygiene products, and sun care products.

Natura markets its products under brands like Natura Ekos, Chronos, Natura Unica, Mamae e Bebe, Natura Diversa, Tododia, and Faces de Natura, among others. The company directly sells its products to customers via its network in Brazil, Peru, Chile, France, Argentina, Colombia, and Mexico. Natura has its headquarters in Itapecerica da Serra, Brazil.

Key deliverables of the report:

      Market CAGR during the forecasting years 2022-2028

      Detailed data highlighting key insights, industry components, and market strategies


      Comprehensive information and estimation of the beauty and personal care market revenue growth in Latin America and its influence on the parent market


      In-depth study of forthcoming trends in consumer behavioral patterns


      A meticulous analysis of the competitive landscape, vendor scorecard, and Porter’s Five Forces Model


      A wide-ranging study of factors that will challenge the Latin America beauty and personal care market’s growth during the upcoming years

Want to get specific insights? Our team of analysts can customize this report based on your preferences. Connect with us here

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Table of Content

1. LATIN AMERICA BEAUTY AND PERSONAL CARE MARKET – SUMMARY

2. INDUSTRY OUTLOOK

2.1. KEY INSIGHTS

2.1.1. CLEAN BEAUTY – A SKINCARE REVOLUTION

2.1.2. HALAL COSMETICS – ONE OF THE KEY TRENDS

2.2. IMPACT OF COVID-19 ON THE BEAUTY AND PERSONAL CARE MARKET

2.3. PORTER’S FIVE FORCES ANALYSIS

2.4. MARKET ATTRACTIVENESS MATRIX

2.5. INDUSTRY COMPONENTS

2.6. VENDOR SCORECARD

2.7. KEY BUYING IMPACT ANALYSIS

2.7.1. BRAND VALUE

2.7.2. PRODUCT REVIEWS

2.7.3. COST

2.7.4. FORMULATION

2.8. KEY MARKET STRATEGIES

2.8.1. ACQUISITIONS

2.8.2. INVESTMENTS & EXPANSIONS

2.8.3. PRODUCT DEVELOPMENTS

2.8.4. CONTRACTS & AGREEMENTS

2.9. MARKET DRIVERS

2.9.1. DEMAND FOR NATURAL/ORGANIC BEAUTY AND PERSONAL CARE PRODUCTS

2.9.2. IMMENSE DEMAND FOR DAMAGE-CONTROL HAIRCARE PRODUCTS

2.9.3. ORAL HEALTH – ONE OF THE MAJOR PUBLIC HEALTH PROBLEMS

2.10. MARKET CHALLENGES

2.10.1. SIGNIFICANT THREAT OF COUNTERFEIT PRODUCTS

2.10.2. HARMFUL EFFECTS OF CERTAIN COMPOUNDS IN BEAUTY AND PERSONAL CARE PRODUCTS

2.11. MARKET OPPORTUNITIES

2.11.1. INFLUENCE OF E-COMMERCE CHANNELS ON SALES

2.11.2. DEMAND FOR ANTI-AGING PRODUCTS

3. LATIN AMERICA BEAUTY AND PERSONAL CARE MARKET OUTLOOK – BY TYPE

3.1. BABY AND CHILD-SPECIFIC PRODUCTS

3.2. BATH AND SHOWER PRODUCTS

3.3. COLOR COSMETICS

3.4. FRAGRANCES

3.5. HAIR CARE

3.6. MEN’S GROOMING

3.7. ORAL CARE

3.8. SKINCARE

3.9. SUN CARE

3.10. OTHER TYPES

4. LATIN AMERICA BEAUTY AND PERSONAL CARE MARKET OUTLOOK – BY SALES CHANNEL

4.1. HYPERMARKETS & SUPERMARKETS

4.2. BEAUTY SPECIALIST STORES

4.3. PHARMACIES & DRUGSTORES

4.4. E-COMMERCE

4.5. OTHER SALES CHANNELS

5. LATIN AMERICA BEAUTY AND PERSONAL CARE MARKET – COUNTRY OUTLOOK

5.1. BRAZIL

5.1.1. MARKET SIZE & FORECAST

5.1.2. OUTLOOK FOR BRAZIL MARKET

5.1.3. ANALYSIS OF TOP 5 COMPANIES

5.1.4. ANALYSIS OF TOP 5 BRANDS

5.2. MEXICO

5.2.1. MARKET SIZE & FORECAST

5.2.2. OUTLOOK FOR MEXICO MARKET

5.2.3. ANALYSIS OF TOP 5 COMPANIES

5.2.4. ANALYSIS OF TOP 5 BRANDS

5.3. REST OF LATIN AMERICA

6. COMPETITIVE LANDSCAPE

6.1. AMOREPACIFIC CORP

6.2. ARABIAN OUD CO

6.3. BEIERSDORF AG

6.4. COLGATE-PALMOLIVE CO

6.5. COTY INC

6.6. ESTÉE LAUDER COS

6.7. HENKEL AG & CO KGAA

6.8. JOHNSON & JOHNSON INC

6.9. KAO CORP

6.10. L’ORÉAL GROUPE

6.11. LVMH MOËT HENNESSY LOUIS VUITTON SA

6.12. NATURA & CO

6.13. PROCTER & GAMBLE CO

6.14. PUIG SL

6.15. SHISEIDO CO LTD

6.16. UNILEVER GROUP

7. METHODOLOGY & SCOPE

7.1. RESEARCH SCOPE

7.2. SOURCES OF DATA

7.3. RESEARCH METHODOLOGY

List of Tables

TABLE 1: LATIN AMERICA BEAUTY AND PERSONAL CARE MARKET, COUNTRY OUTLOOK, 2022-2028 (IN $ MILLION)    

TABLE 2: MARKET ATTRACTIVENESS MATRIX      

TABLE 3: VENDOR SCORECARD       

TABLE 4: KEY MARKET STRATEGIES

TABLE 5: LATIN AMERICA BEAUTY AND PERSONAL CARE MARKET, BY TYPE, 2022-2028 (IN $ MILLION)         

TABLE 6: LATIN AMERICA BEAUTY AND PERSONAL CARE MARKET, BY SALES CHANNEL, 2022-2028 (IN $ MILLION)

TABLE 7: LATIN AMERICA BEAUTY AND PERSONAL CARE MARKET, COUNTRY OUTLOOK, 2022-2028 (IN $ MILLION)    

TABLE 8: TOP 5 COMPANIES IN BRAZIL, 2019-2021 (IN %)

TABLE 9: TOP 5 BRANDS IN BRAZIL, 2019-2021 (IN %)

TABLE 10: TOP 5 COMPANIES IN MEXICO, 2019-2021 (IN %)

TABLE 11: TOP 5 BRANDS IN MEXICO, 2019-2021 (IN %)  

List of Figures

FIGURE 1: PORTER’S FIVE FORCES ANALYSIS

FIGURE 2: KEY BUYING IMPACT ANALYSIS

FIGURE 3: INDUSTRY COMPONENTS          

FIGURE 4: LATIN AMERICA BEAUTY AND PERSONAL CARE MARKET, BY TYPE, 2021 & 2028 (IN %)

FIGURE 5: LATIN AMERICA BEAUTY AND PERSONAL CARE MARKET, BY BABY AND CHILD-SPECIFIC PRODUCTS, 2022-2028 (IN $ MILLION)

FIGURE 6: LATIN AMERICA BEAUTY AND PERSONAL CARE MARKET, BY BATH AND SHOWER PRODUCTS, 2022-2028 (IN $ MILLION)

FIGURE 7: LATIN AMERICA BEAUTY AND PERSONAL CARE MARKET, BY COLOR COSMETICS, 2022-2028 (IN $ MILLION)

FIGURE 8: LATIN AMERICA BEAUTY AND PERSONAL CARE MARKET, BY FRAGRANCES, 2022-2028 (IN $ MILLION)

FIGURE 9: LATIN AMERICA BEAUTY AND PERSONAL CARE MARKET, BY HAIR CARE, 2022-2028 (IN $ MILLION)

FIGURE 10: LATIN AMERICA BEAUTY AND PERSONAL CARE MARKET, BY MEN’S GROOMING, 2022-2028 (IN $ MILLION)

FIGURE 11: LATIN AMERICA BEAUTY AND PERSONAL CARE MARKET, BY ORAL CARE, 2022-2028 (IN $ MILLION)

FIGURE 12: LATIN AMERICA BEAUTY AND PERSONAL CARE MARKET, BY SKINCARE, 2022-2028 (IN $ MILLION)

FIGURE 13: LATIN AMERICA BEAUTY AND PERSONAL CARE MARKET, BY SUN CARE, 2022-2028 (IN $ MILLION)

FIGURE 14: LATIN AMERICA BEAUTY AND PERSONAL CARE MARKET, BY OTHER TYPES, 2022-2028 (IN $ MILLION)

FIGURE 15: LATIN AMERICA BEAUTY AND PERSONAL CARE MARKET, BY SALES CHANNEL, 2021 & 2028 (IN %)

FIGURE 16: LATIN AMERICA BEAUTY AND PERSONAL CARE MARKET, BY HYPERMARKETS & SUPERMARKETS, 2022-2028 (IN $ MILLION)

FIGURE 17: LATIN AMERICA BEAUTY AND PERSONAL CARE MARKET, BY BEAUTY SPECIALIST STORES, 2022-2028 (IN $ MILLION)

FIGURE 18: LATIN AMERICA BEAUTY AND PERSONAL CARE MARKET, BY PHARMACIES & DRUGSTORES, 2022-2028 (IN $ MILLION)

FIGURE 19: LATIN AMERICA BEAUTY AND PERSONAL CARE MARKET, BY E-COMMERCE, 2022-2028 (IN $ MILLION)

FIGURE 20: LATIN AMERICA BEAUTY AND PERSONAL CARE MARKET, BY OTHER SALES CHANNELS, 2022-2028 (IN $ MILLION)

FIGURE 21: LATIN AMERICA BEAUTY AND PERSONAL CARE MARKET, COUNTRY OUTLOOK, 2021 & 2028 (IN %)    

FIGURE 22: BRAZIL BEAUTY AND PERSONAL CARE MARKET 2022-2028 (IN $ MILLION)      

FIGURE 23: MEXICO BEAUTY AND PERSONAL CARE MARKET 2022-2028 (IN $ MILLION)      

FIGURE 24: REST OF LATIN AMERICA BEAUTY AND PERSONAL CARE MARKET 2022-2028 (IN $ MILLION)

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