LATIN AMERICA KOMBUCHA MARKET 2019-2028

Consumer Goods & Services | Food & Beverages

LATIN AMERICA KOMBUCHA MARKET 2019-2028

Market by Kombucha Type, Distributors, and Country | Forecast 2019-2028

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Triton’s report predicts the Latin American kombucha market to register growth at a CAGR of 21.35% during the considered years of 2019-2028.


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The countries scrutinized in this market include:

•        Brazil

•        Mexico

•        Rest of Latin America

Due to the rising diabetic population across the region, the authorities have initiated mandatory regulation for consumers to opt for healthy beverages. This is majorly driving robust demand for kombucha from consumers. Moreover, companies have begun highlighting the drink and its uses, suggesting kombucha consumption to reduce blood pressure and other conditions, thereby increasing consumer preference towards kombucha. Also, several local and international brands are working to create a strong association between their brand and the concept of health, further enhancing consumer trust. This further drives the sales of kombucha, in turn, fueling the kombucha market across Latin America.

In Brazil, numerous health experts claim that kombucha helps increase mental functions, assists in weight loss, and stimulates the immune system, among others. These factors are mainly augmenting the popularity of kombucha among the citizens. Additionally, the consumer shift from unhealthy sugar bombs to healthy dietary options has created several investment opportunities for the manufacturers. Moreover, consumers realize the benefits offered by kombucha, incorporating it into their diet, which adds to the growth of the kombucha market in the country. Therefore, the changing lifestyles, along with rising health-conscious consumers, are generating multiple opportunities for the Brazilian kombucha market.

Wonder Drink Kombucha is available in four distinct flavors with unique blends and black tea as the base note. The kombucha wonder drink originated in Russia, along with Stash tea and Tazo tea. Later on, Steve, the founder of Wonder Drink Kombucha, commenced the product of kombucha in his house. This led to the production of authentic kombucha, with the help of microbrewery experts and a microbiologist. Furthermore, to maintain the organic product, the company utilizes natural sweeteners, such as sugar cane. The company has its products delivered through retail and online stores across various countries, including Latin American nations.

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Table of Content

1.     LATIN AMERICA KOMBUCHA MARKET - SUMMARY

2.     INDUSTRY OUTLOOK

2.1. MARKET DEFINITION

2.2. TIMELINE OF KOMBUCHA

2.3. KEY INSIGHTS

2.3.1. EXEMPTION FROM ALCOHOL TAX AND REGULATORY CODE

2.3.2. PACKAGING INNOVATIONS

2.3.3. HIGH DEMAND FOR FORTIFIED FOOD AND BEVERAGE PRODUCTS

2.4. IMPACT OF COVID-19 ON KOMBUCHA MARKET

2.5. PORTER’S FIVE FORCES ANALYSIS

2.5.1. THREAT OF NEW ENTRANTS

2.5.2. THREAT OF SUBSTITUTE

2.5.3. BARGAINING POWER OF BUYERS

2.5.4. BARGAINING POWER OF SUPPLIERS

2.5.5. THREAT OF COMPETITIVE RIVALRY

2.6. KEY IMPACT ANALYSIS

2.6.1. PRICE

2.6.2. KOMBUCHA FLAVORS

2.6.3. LABELLING

2.7. MARKET ATTRACTIVENESS INDEX

2.8. INDUSTRY COMPONENTS

2.8.1. RESEARCH & DEVELOPMENT

2.8.2. MANUFACTURERS

2.8.3. DISTRIBUTORS

2.8.4. RETAILERS & END-USERS

2.9. MARKET DRIVERS

2.9.1. TREND OF HEALTH DRINKS AND HEALTHY HYDRATION

2.9.2. DEMAND FOR FLAVORED KOMBUCHA DRINKS

2.10.    MARKET RESTRAINTS

2.10.1. AVAILABILITY OF VARIOUS ALTERNATIVES FOR CONSUMERS

2.11.     MARKET OPPORTUNITIES

2.11.1. HEALTH CONCERNS RESULT IN INCREASED CONSUMPTION OF FUNCTIONAL BEVERAGES

2.11.2. INCREASING R&D AND INNOVATIONS TO EXPAND PRODUCT PORTFOLIO

2.12.   MARKET CHALLENGES

2.12.1. REGULATORY ISSUES ASSOCIATED WITH MARKETING OF KOMBUCHA

3.     LATIN AMERICA KOMBUCHA MARKET OUTLOOK - BY KOMBUCHA TYPE

3.1. ORIGINAL/REGULAR KOMBUCHA

3.2. FLAVORED KOMBUCHA

3.2.1. CITRUS

3.2.2. APPLE, COCONUT, AND MANGO

3.2.3. HERBS AND SPICES

3.2.4. FLOWER

3.2.5. BERRIES

3.2.6. OTHER FLAVORS

4.     LATIN AMERICA KOMBUCHA MARKET OUTLOOK - BY DISTRIBUTORS

4.1. SUPERMARKETS & HYPERMARKETS

4.2. HEALTH STORES

4.3. E-COMMERCE

4.4. OTHER DISTRIBUTORS

5.     LATIN AMERICA KOMBUCHA MARKET - REGIONAL OUTLOOK

5.1. BRAZIL

5.2. MEXICO

5.3. REST OF LATIN AMERICA

6.     COMPETITIVE LANDSCAPE

6.1. GTs LIVING FOODS

6.2. PEPSICO INC (KEVITA KOMBUCHA)

6.3. HEALTH-ADE KOMBUCHA

6.4. REVIVE KOMBUCHA

6.5. THE HAIN CELESTIAL GROUP INC

6.6. BREW DR KOMBUCHA

6.7. HUMM KOMBUCHA LLC

6.8. WONDER DRINK KOMBUCHA

6.9. MAKANA BEVERAGES INC (THEBU KOMBUCHA)

6.10.  NESSALLA KOMBUCHA

6.11.   LIVE SODA LLC

6.12.GO KOMBUCHA

6.13.  KOSMIC KOMBUCHA

6.14. NEW AGE BEVERAGES CORPORATION (BUCHA KOMBUCHA)

6.15. SUJA LIFE LLC

7.     RESEARCH METHODOLOGY & SCOPE

7.1. RESEARCH SCOPE & DELIVERABLES

7.2. SOURCES OF DATA

7.3. RESEARCH METHODOLOGY

List of table

TABLE 1: LATIN AMERICA KOMBUCHA MARKET, BY COUNTRY, 2019-2028 (IN $ MILLION)        

TABLE 2: LATIN AMERICA KOMBUCHA MARKET, BY KOMBUCHA TYPE, 2019-2028 (IN $ MILLION)

TABLE 3: LATIN AMERICA KOMBUCHA MARKET, BY FLAVORED KOMBUCHA, 2019-2028 (IN $ MILLION)        

TABLE 4: LATIN AMERICA KOMBUCHA MARKET, BY DISTRIBUTORS, 2019-2028 (IN $ MILLION)

TABLE 5: LATIN AMERICA KOMBUCHA MARKET, BY COUNTRY, 2019-2028 (IN $ MILLION)         


List of Figures

FIGURE 1: TIMELINE OF KOMBUCHA 

FIGURE 2: KEY BUYING IMPACT ANALYSIS 

FIGURE 3: MARKET ATTRACTIVENESS INDEX      

FIGURE 4: INDUSTRY COMPONENTS

FIGURE 5: LATIN AMERICA KOMBUCHA MARKET, BY ORIGINAL/REGULAR KOMBUCHA, 2019-2028 (IN $ MILLION)    

FIGURE 6: LATIN AMERICA KOMBUCHA MARKET, BY FLAVORED KOMBUCHA, 2019-2028 (IN $ MILLION)        

FIGURE 7: LATIN AMERICA KOMBUCHA MARKET, BY CITRUS, 2019-2028 (IN $ MILLION)      

FIGURE 8: LATIN AMERICA KOMBUCHA MARKET, BY APPLE, COCONUT, AND MANGO, 2019-2028 (IN $ MILLION)       

FIGURE 9: LATIN AMERICA KOMBUCHA MARKET, BY HERBS AND SPICES, 2019-2028 (IN $ MILLION)     

FIGURE 10: LATIN AMERICA KOMBUCHA MARKET, BY FLOWER, 2019-2028 (IN $ MILLION)        

FIGURE 11: LATIN AMERICA KOMBUCHA MARKET, BY BERRIES, 2019-2028 (IN $ MILLION)        

FIGURE 12: LATIN AMERICA KOMBUCHA MARKET, BY OTHER FLAVORS, 2019-2028 (IN $ MILLION)  

FIGURE 13: LATIN AMERICA KOMBUCHA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2019-2028 (IN $ MILLION)       

FIGURE 14: LATIN AMERICA KOMBUCHA MARKET, BY HEALTH STORES, 2019-2028 (IN $ MILLION)    

FIGURE 15: LATIN AMERICA KOMBUCHA MARKET, BY E-COMMERCE, 2019-2028 (IN $ MILLION)

FIGURE 16: LATIN AMERICA KOMBUCHA MARKET, BY OTHER DISTRIBUTORS, 2019-2028 (IN $ MILLION)   

FIGURE 17: LATIN AMERICA KOMBUCHA MARKET, REGIONAL OUTLOOK, 2019 AND 2028 (IN %)       

FIGURE 18: BRAZIL KOMBUCHA MARKET 2019-2028 (IN $ MILLION)   

FIGURE 19: MEXICO KOMBUCHA MARKET 2019-2028 (IN $ MILLION) 

FIGURE 20: REST OF LATIN AMERICA KOMBUCHA MARKET 2019-2028 (IN $ MILLION)       

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