Market by Type, Ingredient, Storage, Sales Channel, and Country Outlook | Forecast 2023-2030
According to Triton’s projections, the plant-based food and beverage market in Latin America is expected to grow at a CAGR of 10.54% during the forecasted period from 2023 to 2030.
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The countries evaluated in the studied
region are:
•       Â
Mexico
•       Â
Brazil
•       Â
Rest of Latin America
Latin
America’s growth in the plant-based food and beverage market is driven by the rising
vegetarian and vegan population. Besides this, lactose intolerance among a significant
proportion of the elderly population has elevated the demand for plant-based
products. With its highest concentration of older people, the Caribbean further
fuels the demand for plant-based alternatives in Latin America.
Brazil’s plant-based food and
beverage market is expected to grow the fastest over the forecast period. Despite being a major meat consumer
globally, the country increasingly embraces plant-based alternatives, driven by
concerns over deforestation and greenhouse gas emissions associated with traditional
animal farming practices. Additionally, the recent rise in the vegetarian
population has led to an increased demand for plant-based products. Hence,
these factors propel the studied market on a growth path.
Furthermore,
major players in the meat processing industry and foodtech startups in Brazil
are heavily investing in plant-based products to cater to rising demand. With
the emergence of successful plant-based food startups like Future Farm, Brazil
has the potential to become a leader in the plant-based food and beverage
market. The availability of these alternatives in various retail channels further
fuels the studied market’s growth.
The frozen ready meals category is experiencing significant growth,
driven by the rising demand for convenient food options. With nutrient-rich
varieties and a consumer shift towards a plant-based diet, frozen ready meals
offer hassle-free alternatives for busy individuals seeking a plant-based
living. Furthermore, frozen ready meals are easily stored and long-lasting, which
helps reduce food wastage.
The plant-based food and beverage market
is categorized into four key segments: type, ingredient, storage, and sales
channel. Within
the storage segment, there are further divisions comprising frozen,
refrigerated, and shelf-stable.
Dominant
plant-based food and beverage market players are Impossible Foods Inc, Campbell
Soup Company, The Hain Celestial Group Inc, Nestlé SA, Conagra Brands Inc, and
Danone SA.
Blue Diamond Growers is a California-based
producer of almond-based products, including snacks, milk substitutes, and
flour. It also offers a wide range of nuts, such as hazelnuts, macadamia, and
pistachios, catering to end-users worldwide. In its product portfolio, the
company has introduced innovative products such as Almond Breeze, a
lactose-free milk substitute, Nut Thins crackers, and flavored nut varieties.
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Key deliverables of the report:
·      Market CAGR during the forecasting
years 2023-2030
·      Detailed data highlighting key
insights, industry components, and market strategies
·      Comprehensive information and
estimation of the plant-based food and beverage market revenue growth in Latin
America and its influence on the parent market
·      In-depth study of forthcoming trends
in consumer behavioral patterns
·      A meticulous analysis of the
competitive landscape, vendor scorecard, and Porter’s Five Forces
·      A wide-ranging study of factors that
will challenge the LA plant-based food and beverage market’s growth during the
upcoming years
Want
to get specific insights? Our team of analysts can customize this report based
on your preferences. Connect with us here.Â
1. LATIN
AMERICA PLANT-BASED FOOD AND BEVERAGE MARKET - SUMMARY
2. INDUSTRY
OUTLOOK
2.1. IMPACT
ANALYSIS ON THE PLANT-BASED FOOD AND BEVERAGE MARKET
2.1.1. COVID-19
IMPACT
2.2. KEY
INSIGHTS
2.2.1. AWARENESS
ABOUT ANIMAL WELFARE AND FOOD SAFETY
2.2.2. FAVORABLE
INITIATIVES BY GOVERNMENTS AND ASSOCIATIONS
2.2.3. DEMAND
FOR PLANT-BASED SEAFOOD
2.3. PORTER’S
FIVE FORCES ANALYSIS
2.3.1. THREAT
OF NEW ENTRANTS
2.3.2. THREAT
OF SUBSTITUTES
2.3.3. BARGAINING
POWER OF BUYERS
2.3.4. BARGAINING
POWER OF SUPPLIERS
2.3.5. THREAT
OF COMPETITIVE RIVALRY
2.4. MARKET
MATURITY ANALYSIS
2.5. INDUSTRY
COMPONENTS
2.5.1. RAW
MATERIAL SUPPLIERS
2.5.2. FOOD
MANUFACTURERS
2.5.3. DISTRIBUTORS
2.5.4. END-USERS
2.6. REGULATORY
FRAMEWORK
2.7. KEY
MARKET STRATEGIES
2.7.1. PRODUCT
LAUNCHES
2.7.2. COLLABORATIONS
2.7.3. BUSINESS
EXPANSIONS & DIVESTITURES
2.7.4. ACQUISITIONS
2.8. MARKET
DRIVERS
2.8.1. SHIFT
TOWARDS VEGANISM
2.8.2. RISING
LACTOSE INTOLERANCE
2.8.3. ADVANTAGES
OF PLANT-BASED DIET
2.9. MARKET
CHALLENGES
2.9.1. HIGH
COST OF PLANT-BASED PRODUCTS
2.9.2. LIMITED
AWARENESS ABOUT PLANT-BASED FOOD PRODUCTS
2.9.3. DIFFERENT
PERCEPTIONS ABOUT PLANT-BASED FOOD AND BEVERAGES
2.10. MARKET
OPPORTUNITIES
2.10.1. SUSTAINABLE
PRODUCTS AND RECYCLABLE PACKAGING
2.10.2. REVOLUTIONARY
MANUFACTURING PROCEDURES
2.10.3. INNOVATION
AND DIVERSITY IN PLANT-BASED FOOD AND BEVERAGES
2.11. ANALYST
PERSPECTIVE
3. LATIN
AMERICA PLANT-BASED FOOD AND BEVERAGE MARKET - BY TYPE
3.1. PLANT-BASED
DAIRY DERIVATIVES
3.1.1. PLANT-BASED
ICE CREAM AND FROZEN DESSERTS
3.1.2. PLANT-BASED
CHEESE
3.1.3. PLANT-BASED
YOGURT
3.1.4. PLANT-BASED
CREAMER
3.1.5. PLANT-BASED
DAIRY SPREADS AND DIPS
3.2. PLANT-BASED
MEAT SUBSTITUTES
3.2.1. TEXTURED
VEGETABLE PROTEIN
3.2.2. TOFU
3.2.3. TEMPEH
3.2.4. MYCOPROTEIN,
SEITAN, AND OTHER MEAT SUBSTITUTES
3.3. PLANT-BASED
NUTRITION/SNACK BARS
3.4. PLANT-BASED
BAKERY PRODUCTS
3.5. PLANT-BASED
BEVERAGES
3.5.1. PLANT-BASED
MILK
3.5.1.1. SOY
MILK
3.5.1.2. ALMOND
MILK
3.5.1.3. OTHER
PLANT-BASED MILK
3.5.2. PACKAGED
SMOOTHIES
3.5.3. COFFEE
3.5.4. TEA
3.5.5. OTHER
PLANT-BASED BEVERAGES
3.6. OTHER
PLANT-BASED TYPE PRODUCTS
4. LATIN
AMERICA PLANT-BASED FOOD AND BEVERAGE MARKET- BY INGREDIENT
4.1. SOY
4.2. WHEAT
4.3. PEA
4.4. COCONUT
4.5. ALMOND
4.6. CASHEW
4.7. OTHER
INGREDIENTS
5. LATIN
AMERICA PLANT-BASED FOOD AND BEVERAGE MARKET- BY STORAGE
5.1. FROZEN
5.2. REFRIGERATED
5.3. SHELF-STABLE
6. LATIN
AMERICA PLANT-BASED FOOD AND BEVERAGE MARKET - BY SALES CHANNEL
6.1. OFFLINE
SALES CHANNEL
6.1.1. SUPERMARKETS/HYPERMARKETS
6.1.2. CONVENIENCE
STORES
6.1.3. SPECIALTY
STORES
6.1.4. OTHER
OFFLINE SALES CHANNELS
6.2. ONLINE
SALES CHANNEL
7. LATIN
AMERICA PLANT-BASED FOOD AND BEVERAGE MARKET – BY COUNTRY OUTLOOK
7.1. LATIN
AMERICA
7.1.1. MARKET
BY TYPE
7.1.1.1. MARKET
BY DAIRY DERIVATIVES
7.1.1.2. MARKET
BY MEAT SUBSTITUTES
7.1.1.3. MARKET
BY PLANT-BASED BEVERAGES
7.1.1.3.1. MARKET
BY PLANT-BASED MILK
7.1.2. MARKET
BY INGREDIENT
7.1.3. MARKET
BY STORAGE
7.1.4. MARKET
BY SALES CHANNEL
7.1.4.1. MARKET
BY OFFLINE SALES CHANNEL
7.1.5. COUNTRY
ANALYSIS
7.1.5.1. BRAZIL
7.1.5.1.1. BRAZIL
PLANT-BASED FOOD AND BEVERAGE MARKET FORECAST & PROSPECTS
7.1.5.2. MEXICO
7.1.5.2.1. MEXICO
PLANT-BASED FOOD AND BEVERAGE MARKET FORECAST & PROSPECTS
7.1.5.3. REST
OF LATIN AMERICA
7.1.5.3.1. REST
OF LATIN AMERICA PLANT-BASED FOOD AND BEVERAGE MARKET FORECAST & PROSPECTS
8. COMPETITIVE
LANDSCAPE
8.1. GENERAL
MILLS INC
8.1.1. OVERVIEW
8.1.2. PRODUCT
PORTFOLIO
8.1.3. KEY
STRENGTHS
8.1.4. KEY
CHALLENGES
8.2. DANONE
SA
8.2.1. OVERVIEW
8.2.2. PRODUCT
PORTFOLIO
8.2.3. KEY
STRENGTHS
8.2.4. KEY
CHALLENGES
8.3. CONAGRA
BRANDS INC
8.3.1. OVERVIEW
8.3.2. PRODUCT
PORTFOLIO
8.3.3. KEY
STRENGTHS
8.3.4. KEY
CHALLENGES
8.4. THE
HAIN CELESTIAL GROUP INC
8.4.1. OVERVIEW
8.4.2. PRODUCT
PORTFOLIO
8.4.3. KEY
STRENGTHS
8.4.4. KEY
CHALLENGES
8.5. BLUE
DIAMOND GROWERS
8.5.1. OVERVIEW
8.5.2. PRODUCT
PORTFOLIO
8.5.3. KEY
STRENGTHS
8.5.4. KEY
CHALLENGES
8.6. THE
ARCHER-DANIELS-MIDLAND COMPANY (ADM)
8.6.1. OVERVIEW
8.6.2. PRODUCT
PORTFOLIO
8.6.3. KEY
STRENGTHS
8.6.4. KEY
CHALLENGES
8.7. NESTLÉ
SA
8.7.1. OVERVIEW
8.7.2. PRODUCT
PORTFOLIO
8.7.3. KEY
STRENGTHS
8.7.4. KEY
CHALLENGES
8.8. IMPOSSIBLE
FOODS INC
8.8.1. OVERVIEW
8.8.2. PRODUCT
PORTFOLIO
8.9. AMY’S
KITCHEN INC
8.9.1. OVERVIEW
8.9.2. PRODUCT
PORTFOLIO
8.10. BEYOND
MEAT INC
8.10.1. OVERVIEW
8.10.2. PRODUCT
PORTFOLIO
8.11. CAMPBELL
SOUP COMPANY
8.11.1. OVERVIEW
8.11.2. PRODUCT
PORTFOLIO
8.12. DAIYA
FOODS INC
8.12.1. OVERVIEW
8.12.2. PRODUCT
PORTFOLIO
8.13. LIVING
HARVEST FOODS INC
8.13.1. OVERVIEW
8.13.2. PRODUCT
PORTFOLIO
8.14. MEATLESS
FARM
8.14.1. OVERVIEW
8.14.2. PRODUCT
PORTFOLIO
8.15. KEVITA
INC
8.15.1. OVERVIEW
8.15.2. PRODUCT
PORTFOLIO
9. RESEARCH
METHODOLOGY & SCOPE
9.1. RESEARCH
SCOPE & DELIVERABLES
9.2. SOURCES
OF DATA
9.3. RESEARCH
METHODOLOGY
TABLE 1: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY COUNTRY OUTLOOK, 2023-2030 (IN $
MILLION)
TABLE 2: COUNTRY-WISE
REGULATORY FRAMEWORK FOR PLANT-BASED FOOD AND BEVERAGE
TABLE 3: LIST OF PRODUCT
LAUNCHES
TABLE 4: LIST OF
COLLABORATIONS
TABLE 5: LIST OF BUSINESS
EXPANSIONS & DIVESTITURES
TABLE 6: LIST OF ACQUISITIONS
TABLE 7: VEGANISM AROUND LATIN
AMERICA
TABLE 8: POPULATION PERCENTAGE
OF LACTOSE-INTOLERANT PEOPLE ACROSS LATIN AMERICA
TABLE 9: ANNUAL CONSUMPTION OF
COW MILK IN LATIN AMERICA, BY COUNTRY OUTLOOK
TABLE 10: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY TYPE, 2023-2030 (IN $ MILLION)
TABLE 11: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY PLANT-BASED DAIRY DERIVATIVES,
2023-2030 (IN $ MILLION)
TABLE 12: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY PLANT-BASED MEAT SUBSTITUTES,
2023-2030 (IN $ MILLION)
TABLE 13: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY PLANT-BASED BEVERAGES, 2023-2030 (IN $
MILLION)
TABLE 14: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY PLANT-BASED MILK, 2023-2030 (IN $
MILLION)
TABLE 15: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY INGREDIENT, 2023-2030 (IN $ MILLION)
TABLE 16: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY STORAGE, 2023-2030 (IN $ MILLION)
TABLE 17: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY SALES CHANNEL, 2023-2030 (IN $
MILLION)
TABLE 18: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY OFFLINE SALES CHANNEL, 2023-2030 (IN $
MILLION)
TABLE 19: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY COUNTRY OUTLOOK, 2023-2030 (IN $
MILLION)
FIGURE 1: MARKET MATURITY
ANALYSIS
FIGURE 2: INDUSTRY COMPONENTS
FIGURE 3: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY TYPE, 2022 & 2030 (IN %)
FIGURE 4: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY PLANT-BASED DAIRY DERIVATIVES,
2023-2030 (IN $ MILLION)
FIGURE 5: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY PLANT-BASED DAIRY DERIVATIVES, 2022
& 2030 (IN %)
FIGURE 6: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY PLANT-BASED ICE CREAM AND FROZEN
DESSERTS, 2023-2030 (IN $ MILLION)
FIGURE 7: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY PLANT-BASED CHEESE, 2023-2030 (IN $
MILLION)
FIGURE 8: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY PLANT-BASED YOGURT, 2023-2030 (IN $
MILLION)
FIGURE 9: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY PLANT-BASED CREAMER, 2023-2030 (IN $
MILLION)
FIGURE 10: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY PLANT-BASED DAIRY SPREADS AND DIPS,
2023-2030 (IN $ MILLION)
FIGURE 11: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY PLANT-BASED MEAT SUBSTITUTES, 2023-2030
(IN $ MILLION)
FIGURE 12: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY PLANT-BASED MEAT SUBSTITUTES, 2022
& 2030 (IN %)
FIGURE 13: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY TEXTURED VEGETABLE PROTEIN, 2023-2030
(IN $ MILLION)
FIGURE 14: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY TOFU, 2023-2030 (IN $ MILLION)
FIGURE 15: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY TEMPEH, 2023-2030 (IN $ MILLION)
FIGURE 16: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY MYCOPROTEIN, SEITAN, AND OTHER MEAT
SUBSTITUTES, 2023-2030 (IN $ MILLION)
FIGURE 17: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY PLANT-BASED NUTRITION/SNACK BARS,
2023-2030 (IN $ MILLION)
FIGURE 18: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY PLANT-BASED BAKERY PRODUCTS, 2023-2030
(IN $ MILLION)
FIGURE 19: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY PLANT-BASED BEVERAGES, 2023-2030 (IN $
MILLION)
FIGURE 20: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY PLANT-BASED BEVERAGES, 2022 & 2030
(IN %)
FIGURE 21: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY PLANT-BASED MILK, 2023-2030 (IN $
MILLION)
FIGURE 22: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY PLANT-BASED MILK, 2022 & 2030 (IN
%)
FIGURE 23: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY SOY MILK, 2023-2030 (IN $ MILLION)
FIGURE 24: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY ALMOND MILK, 2023-2030 (IN $ MILLION)
FIGURE 25: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY OTHER PLANT-BASED MILK, 2023-2030 (IN
$ MILLION)
FIGURE 26: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY PACKAGED SMOOTHIES, 2023-2030 (IN $
MILLION)
FIGURE 27: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY COFFEE, 2023-2030 (IN $ MILLION)
FIGURE 28: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY TEA, 2023-2030 (IN $ MILLION)
FIGURE 29: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY OTHER PLANT-BASED BEVERAGES, 2023-2030
(IN $ MILLION)
FIGURE 30: LATIN AMERICA PLANT-BASED
FOOD AND BEVERAGE MARKET, BY OTHER PLANT-BASED TYPE PRODUCTS, 2023-2030 (IN $
MILLION)
FIGURE 31: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY INGREDIENT, 2022 & 2030 (IN %)
FIGURE 32: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY SOY, 2023-2030 (IN $ MILLION)
FIGURE 33: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY WHEAT, 2023-2030 (IN $ MILLION)
FIGURE 34: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY PEA, 2023-2030 (IN $ MILLION)
FIGURE 35: LATIN AMERICA PLANT-BASED
FOOD AND BEVERAGE MARKET, BY COCONUT, 2023-2030 (IN $ MILLION)
FIGURE 36: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY ALMOND, 2023-2030 (IN $ MILLION)
FIGURE 37: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY CASHEW, 2023-2030 (IN $ MILLION)
FIGURE 38: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY OTHER INGREDIENTS, 2023-2030 (IN $
MILLION)
FIGURE 39: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY STORAGE, 2022 & 2030 (IN %)
FIGURE 40: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY FROZEN, 2023-2030 (IN $ MILLION)
FIGURE 41: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY REFRIGERATED, 2023-2030 (IN $ MILLION)
FIGURE 42: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY SHELF-STABLE, 2023-2030 (IN $ MILLION)
FIGURE 43: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY SALES CHANNEL, 2022 & 2030 (IN %)
FIGURE 44: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY OFFLINE SALES CHANNEL, 2023-2030 (IN $
MILLION)
FIGURE 45: LATIN AMERICA PLANT-BASED
FOOD AND BEVERAGE MARKET, BY OFFLINE SALES CHANNEL, 2022 & 2030 (IN %)
FIGURE 46: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY SUPERMARKETS/HYPERMARKETS, 2023-2030
(IN $ MILLION)
FIGURE 47: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY CONVENIENCE STORES, 2023-2030 (IN $
MILLION)
FIGURE 48: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY SPECIALTY STORES, 2023-2030 (IN $
MILLION)
FIGURE 49: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY OTHER OFFLINE SALES CHANNELS,
2023-2030 (IN $ MILLION)
FIGURE 50: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY ONLINE SALES CHANNEL, 2023-2030 (IN $
MILLION)
FIGURE 51: LATIN AMERICA
PLANT-BASED FOOD AND BEVERAGE MARKET, BY COUNTRY OUTLOOK, 2022 & 2030 (IN
%)
FIGURE 52: UNITED STATES
PLANT-BASED FOOD AND BEVERAGE MARKET 2023-2030 (IN $ MILLION)
FIGURE 53: BRAZIL PLANT-BASED
FOOD AND BEVERAGE MARKET 2023-2030 (IN $ MILLION)
FIGURE 54: MEXICO PLANT-BASED
FOOD AND BEVERAGE MARKET 2023-2030 (IN $ MILLION)
FIGURE 55: REST OF LATIN
AMERICA PLANT-BASED FOOD AND BEVERAGE MARKET 2023-2030 (IN $ MILLION)