LATIN AMERICA TEQUILA MARKET 2021-2028

Consumer Goods & Services | Food & Beverages

LATIN AMERICA TEQUILA MARKET 2021-2028

Market by Product, Distributors, and Country | Forecast 2021-2028

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Triton’s report suggests that the Latin American tequila market is anticipated to register growth at a CAGR of 4.70% during the projected period 2021-2028.


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The countries analyzed in this market include:

•        Brazil

•        Mexico

•        Rest of Latin America

In the region, mezcal and tequila are among the prominent alcoholic beverages. Moreover, the region is the largest producer of tequila. It is widely consumed across Argentina, Brazil, Mexico, Chile, and Peru, among others. Furthermore, the export of tequila is higher in these countries, enhancing the demand for tequila. Thus, these factors are majorly supporting the growth of the tequila market across the region.

Brazil hosts one of the largest consumer markets for alcoholic beverages globally. As per statistics, it is the third-largest after China and the United States. Furthermore, the total alcohol consumption is relatively high, as per the WHO. This growth majorly supports the demand for tequila across the country. Along with this, there is a rise in the number of bars, many of which are registered with the Ministry of Tourism. Hence, as stated above, these factors are generating several growth opportunities for the tequila market across Brazil.

Furthermore, tequila receives its name from the Mexican city of Tequila. As it is recognized as one of the most representative Mexican beverages, the sales of this drink led to a massive revenue gain for manufacturers in the past few years. Among various brands, El Jimador is the best-selling tequila in Mexico. Additionally, the country’s tequila export sales increased as the consumption surged in the world. Other than this, the growing number of restaurants and bars have enhanced the demand for tequila among Mexican consumers. Thus, such developments are widening the scope and growth of the tequila market across Mexico.

Pernod Ricard SA is a global distiller that is engaged in producing spirits, wines, and others. It offers a wide range of spirits under various strategic brands, including Beefeater, Chivas Regal, Malibu, Ricard, Jameson, and Ballantine’s, among others. Besides, its local brands have also gained traction, such as 100 Pipers, Imperial, Ararat, and more. Pernod markets its products across multiple regions, including Latin America.

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Table of Content

1. LATIN AMERICA TEQUILA MARKET - SUMMARY

2. INDUSTRY OUTLOOK  

2.1. IMPACT OF COVID-19 ON TEQUILA MARKET         

2.2. KEY INSIGHTS      

2.2.1. TEQUILA BRANDS SUPPORTING WOMEN EMPOWERMENT       

2.2.2. TEQUILA’S EVOLUTION AS A DRINK   

2.3. PORTER’S FIVE FORCES ANALYSIS 

2.3.1. THREAT OF NEW ENTRANTS    

2.3.2. THREAT OF SUBSTITUTES         

2.3.3. BARGAINING POWER OF BUYERS      

2.3.4. BARGAINING POWER OF SUPPLIERS

2.3.5. THREAT OF COMPETITIVE RIVALRY  

2.4. MARKET ATTRACTIVENESS INDEX   

2.5. VENDOR SCORECARD 

2.6. KEY MARKET STRATEGIES      

2.6.1. ACQUISITIONS       

2.6.2. PRODUCT LAUNCHES    

2.6.3. CONTRACTS & AGREEMENTS  

2.6.4. INVESTMENTS & EXPANSIONS

2.7. MARKET DRIVERS          

2.7.1. GROWING PREFERENCE FOR PREMIUM TEQUILA

2.7.2. INTRODUCTION OF NEW EXPERIMENTAL FLAVORS        

2.7.3. CHANGING PERCEPTION OF TEQUILA DUE TO HEALTH BENEFITS    

2.8. MARKET CHALLENGES 

2.8.1. OVER-RELIANCE ON MEXICO DUE TO CONCENTRATED PRODUCTION        

2.8.2. RISING RAW MATERIAL COSTS

2.8.3. ANTI-ALCOHOL CAMPAIGNS     

2.9. MARKET OPPORTUNITIES        

2.9.1. RISING NUMBER OF TEQUILA STARTUPS    

2.9.2. INFLUENCE OF CRISTALINO TEQUILA

3. LATIN AMERICA TEQUILA MARKET OUTLOOK - BY PRODUCT         

3.1. VALUE        

3.2. PREMIUM   

3.3. SUPER PREMIUM

3.4. HIGH-END PREMIUM      

4. LATIN AMERICA TEQUILA MARKET OUTLOOK - BY DISTRIBUTORS

4.1. SUPERMARKETS & HYPERMARKETS          

4.2. LIQUOR SPECIALIST STORES 

4.3. ONLINE RETAILING         

4.4. OTHER DISTRIBUTORS 

5. LATIN AMERICA TEQUILA MARKET – REGIONAL OUTLOOK  

5.1. BRAZIL

5.2. MEXICO

5.3. REST OF LATIN AMERICA                    

6. COMPETITIVE LANDSCAPE 

6.1. ANHEUSER BUSCH INBEV                  

6.2. ASAHI GROUP HOLDINGS LTD           

6.3. BACARDI AND CO LTD (PATRÓN TEQUILA)            

6.4. BEAM SUNTORY INC     

6.5. BROWN FORMAN CORPORATION                 

6.6. CONSTELLATION BRANDS                  

6.7. DIAGEO PLC         

6.8. E AND J GALLO WINERY INC             

6.9. JOSE CUERVO

6.10. LA MARTINIQUAISE

6.11. LUXCO INC                     

6.12. PERNOD RICARD SA   

6.13. SAZERAC COMPANY INC       

6.14. TEQUILA CENTINELA              

7. RESEARCH METHODOLOGY & SCOPE     

7.1. RESEARCH SCOPE & DELIVERABLES                     

7.2. SOURCES OF DATA                    

7.3. RESEARCH METHODOLOGY    

List of Tables

TABLE 1: LATIN AMERICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)

TABLE 2: VENDOR SCORECARD

TABLE 3: TEQUILA EXPORT COUNTRIES IN 2020 (LITERS IN MILLIONS)

TABLE 4: LATIN AMERICA TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)

TABLE 5: LATIN AMERICA TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)

TABLE 6: MEXICO'S EXPORTS OF TEQUILA FROM 2016-2020 (IN MILLION LITERS)

TABLE 7: LATIN AMERICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)

List of Figures

FIGURE 1: MARKET ATTRACTIVENESS INDEX

FIGURE 2: LATIN AMERICA TEQUILA MARKET, BY PRODUCT, 2020 & 2028 (IN %)

FIGURE 3: LATIN AMERICA TEQUILA MARKET, BY VALUE, 2021-2028 (IN $ MILLION)

FIGURE 4: LATIN AMERICA TEQUILA MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)

FIGURE 5: LATIN AMERICA TEQUILA MARKET, BY SUPER PREMIUM, 2021-2028 (IN $ MILLION)

FIGURE 6: LATIN AMERICA TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)

FIGURE 7: LATIN AMERICA TEQUILA MARKET, BY DISTRIBUTORS, 2020 & 2028 (IN %)

FIGURE 8: LATIN AMERICA TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)

FIGURE 9: LATIN AMERICA TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)

FIGURE 10: LATIN AMERICA TEQUILA MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)

FIGURE 11: LATIN AMERICA TEQUILA MARKET, BY OTHER DISTRIBUTORS, 2021-2028 (IN $ MILLION)

FIGURE 12: LATIN AMERICA TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)

FIGURE 13: BRAZIL TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 14: MEXICO TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 15: REST OF LATIN AMERICA TEQUILA MARKET 2021-2028 (IN $ MILLION)

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