Market By Gender (Male, Female) Product Type (Skincare, Body care, Makeup) Distribution Channel (Specialty/Single-brand stores, Supermarkets/ Hypermarkets, E-commerce) and Country Outlook | Forecast 2024-2032
Triton’s analysis estimated that the Middle East and Africa K-Beauty products market is set to garner revenue at 9.05% CAGR over the forecast years 2024-2032.
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In Middle Eastern countries, the population spends around 30% of its beauty budget on makeup, 60% on perfume, and only 10% on skincare products. Additionally, skincare and fragrance are projected to be the strongest categories in the region, which are anticipated to double in size as K-beauty brands expand their product lines. In order to tap this regional market potential, South Korean cosmetics companies also sought Halal certification to appeal to a wider Islamic consumer base by using natural ingredients. Industry sources stated that the UAE, Saudi Arabia, and Kuwait are key importers of Korean cosmetics, which contribute to the demand for K-beauty products.
The countries examined in this region include:
The United Arab Emirates leads with the highest market share, accounting for ~ $35 million in 2023.
Men in the UAE spend more time and money on beauty and grooming products than in neighboring countries, while increasing levels of financial independence among women also lead to higher consumption of beauty and cosmetics products.
By introducing a ‘zero-tolerance policy’, the government is implementing stringent measures against counterfeit products, thereby enhancing the beauty and personal care industry worth $1.3 billion for premium brand exporters.
Many consumers choose brands that embody a luxurious lifestyle, yet there is a universal emphasis on cleanliness and aesthetics, which is a prominent feature of many South Korean cosmetics brands.
K-Beauty Products Market Trends in Saudi Arabia
Saudi Arabia is heavily dependent on its imports for cosmetics and personal care needs, with huge contributions from international brands. Due to a strong presence on digital platforms, many consumers are drawn to K-Beauty’s emphasis on skincare, particularly products focused on anti-aging, hydration, and natural ingredients. Innisfree, COSRX, and Laneige are some popular Korean skincare brands that have a strong presence in the country. Thus, the K-Beauty products market in Saudi Arabia is flourishing, supported by a young and increasingly beauty-aware population.
The market segments for K-Beauty products consist of distribution channel, gender, and product type. This segment includes skincare, makeup, and body care. A popular K-beauty skincare product, face masks, which are available as sheet masks or sleeping masks that can be used 1-3 times a week. These masks are formulated with a variety of ingredients, such as Korean medicinal herbs, hyaluronic acid, and anti-aging extracts.
The notable companies in the K-Beauty products market include Adwin Korea Corporation, COSRX Inc, Peach & Lily, Able C&C Co Ltd, Clio Cosmetics, Amore Pacific Corporation, LG H&H Co Ltd, BNH Cosmetics Co Ltd, Banila Co, and Cala Products.
Adwin Korea Corporation is a cosmetics company offering a diverse range of products spanning skincare, facial sheet masks, cleansing, hand and foot care, hair and body care, as well as hair color products. Its manufacturing facilities are located in South Korea, and its products are distributed worldwide. Adwin’s global partners encompass prominent names such as Walgreens, Rite Aid, Target, Forever 21, SASA, A.S. Watson Group, etc.
Latest in the K-Beauty products market:
Beautyworld Middle East is the region’s largest international trade fair for the beauty industry, which hosted over 1,765 exhibitors and 65,263 visitors from 156 countries last year. Scheduled for October 28-30, 2024, in Dubai, the event will feature three Korean pavilions showcasing 130 South Korean beauty brands.
KEY DELIVERABLES OF THE REPORT:
Market CAGR during the forecasting years 2024-2032
Detailed data highlighting key insights, industry components, and market strategies
Comprehensive information and estimation of the K-Beauty products market revenue growth in Middle East and Africa and its influence on the parent market
In-depth study of forthcoming trends in consumer behavioral patterns
A meticulous analysis of the competitive landscape and Porter’s Five Forces
A wide-ranging study of factors that will challenge the Middle East and Africa K-Beauty products market’s growth during the upcoming years
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VIEW REPORT1. MIDDLE
EAST AND AFRICA K-BEAUTY PRODUCTS MARKET - SUMMARY
2. INDUSTRY
OUTLOOK
2.1. IMPACT
ANALYSIS ON THE K-BEAUTY PRODUCTS MARKET
2.1.1. COVID-19
IMPACT ON THE K-BEAUTY PRODUCTS MARKET
2.2. PORTER’S
FIVE FORCES ANALYSIS
2.2.1. THREAT
OF NEW ENTRANTS
2.2.2. THREAT
OF SUBSTITUTES
2.2.3. BARGAINING
POWER OF BUYERS
2.2.4. BARGAINING
POWER OF SUPPLIERS
2.2.5. THREAT
OF COMPETITIVE RIVALRY
2.3. SUPPLY
CHAIN ANALYSIS
2.3.1. RAW
MATERIALS ASSEMBLY
2.3.2. PRODUCT
MANUFACTURING
2.3.3. QUALITY
ASSURANCE & LABELLING
2.3.4. DISTRIBUTION
2.3.5. END-CONSUMERS
2.4. KEY
BUYING IMPACT ANALYSIS
2.4.1. PRICE
2.4.2. INGREDIENTS
USED
2.4.3. LABELLING
& PACKAGING
2.4.4. SKIN
TYPE
2.5. KEY
MARKET STRATEGIES
2.5.1. COLLABORATIONS
2.5.2. PRODUCT
LAUNCHES
2.5.3. ACQUISITIONS
2.5.4. BUSINESS
EXPANSIONS
2.6. MARKET
DRIVERS
2.6.1. INCREASING
INTEREST IN NATURAL AND ORGANIC PERSONAL CARE PRODUCTS
2.6.2. PRODUCT
INNOVATION AND EXTENSIVE INVESTMENTS IN R&D
2.6.3. EXPANSION
OF THE MALE SKINCARE SEGMENT
2.7. MARKET
CHALLENGES
2.7.1. RISE
OF COUNTERFEIT K-BEAUTY PRODUCTS
2.7.2. COMPETITION
FROM WELL-ESTABLISHED INTERNATIONAL BRANDS
2.8. MARKET
OPPORTUNITIES
2.8.1. INFLUENCE
OF SOCIAL MEDIA AND MILLENNIALS ON K-BEAUTY PRODUCTS
2.8.2. PEEL-ON
SUN PATCHES ARE GAINING POPULARITY
2.8.3. INTEGRATION
OF AI, BIG DATA AND AUGMENTED REALITY (AR) IN THE BEAUTY SECTOR
2.9. ANALYST
PERSPECTIVE
3. MIDDLE
EAST AND AFRICA K-BEAUTY PRODUCTS MARKET – BY GENDER
3.1. MALE
3.2. FEMALE
4. MIDDLE
EAST AND AFRICA K-BEAUTY PRODUCTS MARKET – BY PRODUCT TYPE
4.1. SKINCARE
4.1.1. CLEANSER
4.1.2. TONER
4.1.3. MOISTURIZER
4.1.4. SHEET
MASK & SPOT PATCH
4.1.5. LIP
CARE
4.1.6. EYE
CARE
4.1.7. SUN
PROTECTION
4.2. BODY
CARE
4.2.1. HAND
CARE
4.2.2. FOOT
CARE
4.2.3. HAIR
CARE
4.3. MAKEUP
4.3.1. EYE
MAKEUP
4.3.2. LIP
MAKEUP
4.3.3. FACE
MAKEUP
5. MIDDLE
EAST AND AFRICA K-BEAUTY PRODUCTS MARKET – BY DISTRIBUTION CHANNEL
5.1. SPECIALTY/SINGLE-BRAND
STORES
5.2. SUPERMARKETS/HYPERMARKETS
5.3. E-COMMERCE
6. MIDDLE
EAST AND AFRICA K-BEAUTY PRODUCTS MARKET – BY COUNTRY OUTLOOK
6.1. MIDDLE
EAST AND AFRICA
6.1.1. COUNTRY
ANALYSIS
6.1.1.1. UNITED
ARAB EMIRATES
6.1.1.1.1. UNITED
ARAB EMIRATES K-BEAUTY PRODUCTS MARKET FORECAST & PROSPECTS
6.1.1.2. TURKEY
6.1.1.2.1. TURKEY
K-BEAUTY PRODUCTS MARKET FORECAST & PROSPECTS
6.1.1.3. SAUDI
ARABIA
6.1.1.3.1. SAUDI
ARABIA K-BEAUTY PRODUCTS MARKET FORECAST & PROSPECTS
6.1.1.4. SOUTH
AFRICA
6.1.1.4.1. SOUTH
AFRICA K-BEAUTY PRODUCTS MARKET FORECAST & PROSPECTS
6.1.1.5. REST
OF MIDDLE EAST & AFRICA
6.1.1.5.1. REST
OF MIDDLE EAST & AFRICA K-BEAUTY PRODUCTS MARKET FORECAST & PROSPECTS
7. COMPETITIVE
LANDSCAPE
7.1. ABLE
C&C CO LTD
7.1.1. OVERVIEW
7.1.2. PRODUCT
PORTFOLIO
7.1.3. KEY
STRENGTHS
7.1.4. KEY
CHALLENGES
7.2. ADWIN
KOREA CORPORATION
7.2.1. OVERVIEW
7.2.2. PRODUCT
PORTFOLIO
7.2.3. KEY
STRENGTHS
7.2.4. KEY
CHALLENGES
7.3. AMORE
PACIFIC CORPORATION
7.3.1. OVERVIEW
7.3.2. PRODUCT
PORTFOLIO
7.3.3. KEY
STRENGTHS
7.3.4. KEY
CHALLENGES
7.4. BANILA
CO
7.4.1. OVERVIEW
7.4.2. PRODUCT
PORTFOLIO
7.4.3. KEY
STRENGTHS
7.4.4. KEY
CHALLENGES
7.5. BNH
COSMETICS CO LTD
7.5.1. OVERVIEW
7.5.2. PRODUCT
PORTFOLIO
7.5.3. KEY
STRENGTHS
7.5.4. KEY
CHALLENGES
7.6. CALA
PRODUCTS
7.6.1. OVERVIEW
7.6.2. PRODUCT
PORTFOLIO
7.6.3. KEY
STRENGTHS
7.6.4. KEY
CHALLENGES
7.7. CLIO
COSMETICS
7.7.1. OVERVIEW
7.7.2. PRODUCT
PORTFOLIO
7.7.3. KEY
STRENGTHS
7.7.4. KEY
CHALLENGES
7.8. COSRX
INC
7.8.1. OVERVIEW
7.8.2. PRODUCT
PORTFOLIO
7.8.3. KEY
STRENGTHS
7.8.4. KEY
CHALLENGES
7.9. LG
H&H CO LTD
7.9.1. OVERVIEW
7.9.2. PRODUCT
PORTFOLIO
7.9.3. KEY
STRENGTHS
7.9.4. KEY
CHALLENGES
7.10. PEACH
& LILY
7.10.1. OVERVIEW
7.10.2. PRODUCT
PORTFOLIO
7.10.3. KEY STRENGTHS
7.10.4. KEY
CHALLENGES
8. RESEARCH
METHODOLOGY & SCOPE
8.1. RESEARCH
SCOPE & DELIVERABLES
8.2. SOURCES
OF DATA
8.3. RESEARCH
METHODOLOGY
TABLE 1: MIDDLE EAST
AND AFRICA K-BEAUTY PRODUCTS MARKET, BY COUNTRY OUTLOOK, 2024-2032 (IN $
MILLION)
TABLE 2: LIST OF
COLLABORATIONS
TABLE 3: LIST OF
PRODUCT LAUNCHES
TABLE 4: LIST OF
ACQUISITIONS
TABLE 5: LIST OF
BUSINESS EXPANSIONS
TABLE 6: MIDDLE EAST
AND AFRICA K-BEAUTY PRODUCTS MARKET, BY GENDER, 2024-2032 (IN $ MILLION)
TABLE 7: MIDDLE EAST
AND AFRICA K-BEAUTY PRODUCTS MARKET, BY PRODUCT TYPE, 2024-2032 (IN $ MILLION)
TABLE 8: MIDDLE EAST
AND AFRICA K-BEAUTY PRODUCTS MARKET, BY DISTRIBUTION CHANNEL, 2024-2032 (IN $
MILLION)
TABLE 9: MIDDLE EAST
AND AFRICA K-BEAUTY PRODUCTS MARKET, BY COUNTRY OUTLOOK, 2024-2032 (IN $
MILLION)
FIGURE 1: SUPPLY CHAIN
ANALYSIS
FIGURE 2: KEY BUYING
IMPACT ANALYSIS
FIGURE 3: MIDDLE EAST
AND AFRICA K-BEAUTY PRODUCTS MARKET, BY GENDER, 2023 & 2032 (IN %)
FIGURE 4: MIDDLE EAST
AND AFRICA K-BEAUTY PRODUCTS MARKET, BY MALE, 2024-2032 (IN $ MILLION)
FIGURE 5: MIDDLE EAST
AND AFRICA K-BEAUTY PRODUCTS MARKET, BY FEMALE, 2024-2032 (IN $ MILLION)
FIGURE 6: MIDDLE EAST
AND AFRICA K-BEAUTY PRODUCTS MARKET, BY PRODUCT TYPE, 2023 & 2032 (IN %)
FIGURE 7: MIDDLE EAST
AND AFRICA K-BEAUTY PRODUCTS MARKET, BY SKINCARE, 2024-2032 (IN $ MILLION)
FIGURE 8: MIDDLE EAST
AND AFRICA K-BEAUTY PRODUCTS MARKET, BY SKINCARE, 2023 & 2032 (IN %)
FIGURE 9: MIDDLE EAST
AND AFRICA K-BEAUTY PRODUCTS MARKET, BY CLEANSER, 2024-2032 (IN $ MILLION)
FIGURE 10: MIDDLE EAST
AND AFRICA K-BEAUTY PRODUCTS MARKET, BY TONER, 2024-2032 (IN $ MILLION)
FIGURE 11: MIDDLE EAST
AND AFRICA K-BEAUTY PRODUCTS MARKET, BY MOISTURIZER, 2024-2032 (IN $ MILLION)
FIGURE 12: MIDDLE EAST
AND AFRICA K-BEAUTY PRODUCTS MARKET, BY SHEET MASK & SPOT PATCH, 2024-2032
(IN $ MILLION)
FIGURE 13: MIDDLE EAST
AND AFRICA K-BEAUTY PRODUCTS MARKET, BY LIP CARE, 2024-2032 (IN $ MILLION)
FIGURE 14: MIDDLE EAST
AND AFRICA K-BEAUTY PRODUCTS MARKET, BY EYE CARE, 2024-2032 (IN $ MILLION)
FIGURE 15: MIDDLE EAST
AND AFRICA K-BEAUTY PRODUCTS MARKET, BY SUN PROTECTION, 2024-2032 (IN $
MILLION)
FIGURE 16: MIDDLE EAST
AND AFRICA K-BEAUTY PRODUCTS MARKET, BY BODY CARE, 2024-2032 (IN $ MILLION)
FIGURE 17: MIDDLE EAST
AND AFRICA K-BEAUTY PRODUCTS MARKET, BY BODY CARE, 2023 & 2032 (IN %)
FIGURE 18: MIDDLE EAST
AND AFRICA K-BEAUTY PRODUCTS MARKET, BY HAND CARE, 2024-2032 (IN $ MILLION)
FIGURE 19: MIDDLE EAST
AND AFRICA K-BEAUTY PRODUCTS MARKET, BY FOOT CARE, 2024-2032 (IN $ MILLION)
FIGURE 20: MIDDLE EAST
AND AFRICA K-BEAUTY PRODUCTS MARKET, BY HAIR CARE, 2024-2032 (IN $ MILLION)
FIGURE 21: MIDDLE EAST
AND AFRICA K-BEAUTY PRODUCTS MARKET, BY MAKEUP, 2024-2032 (IN $ MILLION)
FIGURE 22: MIDDLE EAST
AND AFRICA K-BEAUTY PRODUCTS MARKET, BY MAKEUP, 2023 & 2032 (IN %)
FIGURE 23: MIDDLE EAST
AND AFRICA K-BEAUTY PRODUCTS MARKET, BY EYE MAKEUP, 2024-2032 (IN $ MILLION)
FIGURE 24: MIDDLE EAST
AND AFRICA K-BEAUTY PRODUCTS MARKET, BY LIP MAKEUP 2024-2032 (IN $ MILLION)
FIGURE 25: MIDDLE EAST
AND AFRICA K-BEAUTY PRODUCTS MARKET, BY FACE MAKEUP, 2024-2032 (IN $ MILLION)
FIGURE 26: MIDDLE EAST
AND AFRICA K-BEAUTY PRODUCTS MARKET, BY DISTRIBUTION CHANNEL, 2023 & 2032
(IN %)
FIGURE 27: MIDDLE EAST
AND AFRICA K-BEAUTY PRODUCTS MARKET, BY SPECIALTY/SINGLE-BRAND STORES,
2024-2032 (IN $ MILLION)
FIGURE 28: MIDDLE EAST
AND AFRICA K-BEAUTY PRODUCTS MARKET, BY SUPERMARKETS/HYPERMARKETS, 2024-2032
(IN $ MILLION)
FIGURE 29: MIDDLE EAST
AND AFRICA K-BEAUTY PRODUCTS MARKET, BY E-COMMERCE, 2024-2032 (IN $ MILLION)
FIGURE 30: MIDDLE EAST
AND AFRICA K-BEAUTY PRODUCTS MARKET, BY COUNTRY OUTLOOK, 2023 & 2032 (IN %)
FIGURE 31: UNITED ARAB
EMIRATES K-BEAUTY PRODUCTS MARKET 2024-2032 (IN $ MILLION)
FIGURE 32: TURKEY
K-BEAUTY PRODUCTS MARKET 2024-2032 (IN $ MILLION)
FIGURE 33: SAUDI ARABIA
K-BEAUTY PRODUCTS MARKET 2024-2032 (IN $ MILLION)
FIGURE 34: SOUTH AFRICA
K-BEAUTY PRODUCTS MARKET 2024-2032 (IN $ MILLION)
FIGURE 35: REST OF
MIDDLE EAST & AFRICA K-BEAUTY PRODUCTS MARKET 2024-2032 (IN $ MILLION)