Market by Kombucha Type, Distributors, and Country | Forecast 2019-2028
Triton’s research report calculated that the Middle East and Africa’s kombucha market is likely to foster growth as per revenue at a compound annual growth rate of 22.44% through the years 2019-2028.
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The countries
considered for analysis in this market are:
• The United Arab Emirates
• Turkey
• South Africa
• Saudi Arabia
• Rest of Middle East & Africa
In the region, there is
a surge in the number of consumers that are consuming fermented food and
beverages, including kombucha. Moreover, the growing trend of veganism has
encouraged consumers to incorporate healthy drinks in their diet, enhancing the
demand for kombucha. In the United Arab Emirates, kombucha is projected to gain
popularity as a healthier alternative to carbonated and energy drinks. This shift
towards healthier dietary options is set to become more prominent during the
estimated years, as soft drinks with added sugar are subject to excise tax in
the country. Hence, the growing demand for health drinks and the
fitness-conscious population are fueling the demand for kombucha,
simultaneously boosting the studied market’s growth in the Emirates.
In Saudi Arabia, the
Food and Drug Authority has taken several initiatives to educate people about
the adverse effects of excessive sugar in drinks, or the consumption of sugary
beverages. They have also implemented several restrictions on energy drinks,
carbonates, and other sweetened drinks with a sin tax. Moreover, initiatives
and campaigns are launched to urge consumers to reduced consumptions of sweetened
beverages to prevent health conditions, including diabetes, heart disease,
obesity, and dental problems, to arise in the future. This highlights the
government’s efforts to encourage consumers to shift towards sugar-free and
healthier beverages like kombucha. Hence, the government efforts propel the
growth of kombucha, further motivating the kombucha market’s progression.
Makana Beverages Inc is
known as the parent company of The BU Kombucha. The company’s products are
offered via natural product distributors, further available in five distinct
flavors. As per company claims, the kombucha produced by it has several
features, including gluten-free, contains probiotics, and is organic. It
positions its products as a healthier alternative to traditional energy drinks.
Moreover, it is marketing its products through various distribution challenges
to launch the products in the market.
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VIEW REPORT1. MIDDLE
EAST AND AFRICA KOMBUCHA MARKET - SUMMARY
2. INDUSTRY
OUTLOOK
2.1. MARKET
DEFINITION
2.2. TIMELINE
OF KOMBUCHA
2.3. KEY
INSIGHTS
2.3.1. EXEMPTION
FROM ALCOHOL TAX AND REGULATORY CODE
2.3.2. PACKAGING
INNOVATIONS
2.3.3. HIGH
DEMAND FOR FORTIFIED FOOD AND BEVERAGE PRODUCTS
2.4. IMPACT
OF COVID-19 ON KOMBUCHA MARKET
2.5. PORTER’S
FIVE FORCES ANALYSIS
2.5.1. THREAT
OF NEW ENTRANTS
2.5.2. THREAT
OF SUBSTITUTE
2.5.3. BARGAINING
POWER OF BUYERS
2.5.4. BARGAINING
POWER OF SUPPLIERS
2.5.5. THREAT
OF COMPETITIVE RIVALRY
2.6. KEY
IMPACT ANALYSIS
2.6.1. PRICE
2.6.2. KOMBUCHA
FLAVORS
2.6.3. LABELLING
2.7. MARKET
ATTRACTIVENESS INDEX
2.8. INDUSTRY
COMPONENTS
2.8.1. RESEARCH
& DEVELOPMENT
2.8.2. MANUFACTURERS
2.8.3. DISTRIBUTORS
2.8.4. RETAILERS
& END-USERS
2.9. MARKET
DRIVERS
2.9.1. TREND
OF HEALTH DRINKS AND HEALTHY HYDRATION
2.9.2. DEMAND
FOR FLAVORED KOMBUCHA DRINKS
2.10.MARKET RESTRAINTS
2.10.1. AVAILABILITY
OF VARIOUS ALTERNATIVES FOR CONSUMERS
2.11. MARKET OPPORTUNITIES
2.11.1. HEALTH
CONCERNS RESULT IN INCREASED CONSUMPTION OF FUNCTIONAL BEVERAGES
2.11.2. INCREASING
R&D AND INNOVATIONS TO EXPAND PRODUCT PORTFOLIO
2.12. MARKET CHALLENGES
2.12.1. REGULATORY
ISSUES ASSOCIATED WITH MARKETING OF KOMBUCHA
3. MIDDLE
EAST AND AFRICA KOMBUCHA MARKET OUTLOOK - BY KOMBUCHA TYPE
3.1. ORIGINAL/REGULAR
KOMBUCHA
3.2. FLAVORED
KOMBUCHA
3.2.1. CITRUS
3.2.2. APPLE,
COCONUT, AND MANGO
3.2.3. HERBS
AND SPICES
3.2.4. FLOWER
3.2.5. BERRIES
3.2.6. OTHER
FLAVORS
4. MIDDLE
EAST AND AFRICA KOMBUCHA MARKET OUTLOOK - BY DISTRIBUTORS
4.1. SUPERMARKETS
& HYPERMARKETS
4.2. HEALTH
STORES
4.3. E-COMMERCE
4.4. OTHER
DISTRIBUTORS
5. MIDDLE
EAST AND AFRICA KOMBUCHA MARKET - REGIONAL OUTLOOK
5.1. UNITED
ARAB EMIRATES
5.2. SAUDI
ARABIA
5.3. TURKEY
5.4. SOUTH
AFRICA
5.5. REST
OF MIDDLE EAST & AFRICA
6. COMPETITIVE
LANDSCAPE
6.1. GTs
LIVING FOODS
6.2. PEPSICO
INC (KEVITA KOMBUCHA)
6.3. HEALTH-ADE
KOMBUCHA
6.4. REVIVE
KOMBUCHA
6.5. THE
HAIN CELESTIAL GROUP INC
6.6. BREW
DR KOMBUCHA
6.7. HUMM
KOMBUCHA LLC
6.8. WONDER
DRINK KOMBUCHA
6.9. MAKANA
BEVERAGES INC (THEBU KOMBUCHA)
6.10.NESSALLA KOMBUCHA
6.11.LIVE SODA LLC
6.12. O KOMBUCHA
6.13. KOSMIC KOMBUCHA
6.14.NEW AGE BEVERAGES CORPORATION
(BUCHA KOMBUCHA)
6.15.SUJA LIFE LLC
7. RESEARCH
METHODOLOGY & SCOPE
7.1. RESEARCH
SCOPE & DELIVERABLES
7.2. SOURCES
OF DATA
7.3. RESEARCH METHODOLOGY
TABLE 1: MIDDLE EAST
AND AFRICA KOMBUCHA MARKET, BY COUNTRY, 2019-2028 (IN $ MILLION)
TABLE 2: MIDDLE EAST
AND AFRICA KOMBUCHA MARKET, BY KOMBUCHA TYPE, 2019-2028 (IN $ MILLION)
TABLE 3: MIDDLE EAST
AND AFRICA KOMBUCHA MARKET, BY FLAVORED KOMBUCHA, 2019-2028 (IN $ MILLION)
TABLE 4: MIDDLE EAST
AND AFRICA KOMBUCHA MARKET, BY DISTRIBUTORS, 2019-2028 (IN $ MILLION)
TABLE 5: MIDDLE EAST
AND AFRICA KOMBUCHA MARKET, BY COUNTRY, 2019-2028 (IN $ MILLION)
FIGURE 1: TIMELINE OF
KOMBUCHA
FIGURE 2: KEY BUYING
IMPACT ANALYSIS
FIGURE 3: MARKET
ATTRACTIVENESS INDEX
FIGURE 4: INDUSTRY
COMPONENTS
FIGURE 5: MIDDLE EAST
AND AFRICA KOMBUCHA MARKET, BY ORIGINAL/REGULAR KOMBUCHA, 2019-2028 (IN $
MILLION)
FIGURE 6: MIDDLE EAST
AND AFRICA KOMBUCHA MARKET, BY FLAVORED KOMBUCHA, 2019-2028 (IN $ MILLION)
FIGURE 7: MIDDLE EAST
AND AFRICA KOMBUCHA MARKET, BY CITRUS, 2019-2028 (IN $ MILLION)
FIGURE 8: MIDDLE EAST
AND AFRICA KOMBUCHA MARKET, BY APPLE, COCONUT, AND MANGO, 2019-2028 (IN $
MILLION)
FIGURE 9: MIDDLE EAST
AND AFRICA KOMBUCHA MARKET, BY HERBS AND SPICES, 2019-2028 (IN $ MILLION)
FIGURE 10: MIDDLE EAST
AND AFRICA KOMBUCHA MARKET, BY FLOWER, 2019-2028 (IN $ MILLION)
FIGURE 11: MIDDLE EAST
AND AFRICA KOMBUCHA MARKET, BY BERRIES, 2019-2028 (IN $ MILLION)
FIGURE 12: MIDDLE EAST
AND AFRICA KOMBUCHA MARKET, BY OTHER FLAVORS, 2019-2028 (IN $ MILLION)
FIGURE 13: MIDDLE EAST
AND AFRICA KOMBUCHA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2019-2028 (IN $
MILLION)
FIGURE 14: MIDDLE EAST
AND AFRICA KOMBUCHA MARKET, BY HEALTH STORES, 2019-2028 (IN $ MILLION)
FIGURE 15: MIDDLE EAST
AND AFRICA KOMBUCHA MARKET, BY E-COMMERCE, 2019-2028 (IN $ MILLION)
FIGURE 16: MIDDLE EAST
AND AFRICA KOMBUCHA MARKET, BY OTHER DISTRIBUTORS, 2019-2028 (IN $ MILLION)
FIGURE 17: MIDDLE EAST
AND AFRICA KOMBUCHA MARKET, REGIONAL OUTLOOK, 2019 AND 2028 (IN %)
FIGURE 18: UNITED ARAB
EMIRATES KOMBUCHA MARKET 2019-2028 (IN $ MILLION)
FIGURE 19: SAUDI ARABIA
KOMBUCHA MARKET 2019-2028 (IN $ MILLION)
FIGURE 20: TURKEY
KOMBUCHA MARKET 2019-2028 (IN $ MILLION)
FIGURE 21: SOUTH AFRICA
KOMBUCHA MARKET 2019-2028 (IN $ MILLION)
FIGURE 22: REST OF
MIDDLE EAST & AFRICA KOMBUCHA MARKET 2019-2028 (IN $ MILLION)