MIDDLE EAST AND AFRICA KOMBUCHA MARKET 2019-2028

Consumer Goods & Services | Food & Beverages

MIDDLE EAST AND AFRICA KOMBUCHA MARKET 2019-2028

Market by Kombucha Type, Distributors, and Country | Forecast 2019-2028

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Triton’s research report calculated that the Middle East and Africa’s kombucha market is likely to foster growth as per revenue at a compound annual growth rate of 22.44% through the years 2019-2028.


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The countries considered for analysis in this market are:

•        The United Arab Emirates

•        Turkey

•        South Africa

•        Saudi Arabia

•        Rest of Middle East & Africa

In the region, there is a surge in the number of consumers that are consuming fermented food and beverages, including kombucha. Moreover, the growing trend of veganism has encouraged consumers to incorporate healthy drinks in their diet, enhancing the demand for kombucha. In the United Arab Emirates, kombucha is projected to gain popularity as a healthier alternative to carbonated and energy drinks. This shift towards healthier dietary options is set to become more prominent during the estimated years, as soft drinks with added sugar are subject to excise tax in the country. Hence, the growing demand for health drinks and the fitness-conscious population are fueling the demand for kombucha, simultaneously boosting the studied market’s growth in the Emirates.

In Saudi Arabia, the Food and Drug Authority has taken several initiatives to educate people about the adverse effects of excessive sugar in drinks, or the consumption of sugary beverages. They have also implemented several restrictions on energy drinks, carbonates, and other sweetened drinks with a sin tax. Moreover, initiatives and campaigns are launched to urge consumers to reduced consumptions of sweetened beverages to prevent health conditions, including diabetes, heart disease, obesity, and dental problems, to arise in the future. This highlights the government’s efforts to encourage consumers to shift towards sugar-free and healthier beverages like kombucha. Hence, the government efforts propel the growth of kombucha, further motivating the kombucha market’s progression.

Makana Beverages Inc is known as the parent company of The BU Kombucha. The company’s products are offered via natural product distributors, further available in five distinct flavors. As per company claims, the kombucha produced by it has several features, including gluten-free, contains probiotics, and is organic. It positions its products as a healthier alternative to traditional energy drinks. Moreover, it is marketing its products through various distribution challenges to launch the products in the market.

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Table of Content

1.     MIDDLE EAST AND AFRICA KOMBUCHA MARKET - SUMMARY

2.     INDUSTRY OUTLOOK

2.1. MARKET DEFINITION

2.2. TIMELINE OF KOMBUCHA

2.3. KEY INSIGHTS

2.3.1. EXEMPTION FROM ALCOHOL TAX AND REGULATORY CODE

2.3.2. PACKAGING INNOVATIONS

2.3.3. HIGH DEMAND FOR FORTIFIED FOOD AND BEVERAGE PRODUCTS

2.4. IMPACT OF COVID-19 ON KOMBUCHA MARKET

2.5. PORTER’S FIVE FORCES ANALYSIS

2.5.1. THREAT OF NEW ENTRANTS

2.5.2. THREAT OF SUBSTITUTE

2.5.3. BARGAINING POWER OF BUYERS

2.5.4. BARGAINING POWER OF SUPPLIERS

2.5.5. THREAT OF COMPETITIVE RIVALRY

2.6. KEY IMPACT ANALYSIS

2.6.1. PRICE

2.6.2. KOMBUCHA FLAVORS

2.6.3. LABELLING

2.7. MARKET ATTRACTIVENESS INDEX

2.8. INDUSTRY COMPONENTS

2.8.1. RESEARCH & DEVELOPMENT

2.8.2. MANUFACTURERS

2.8.3. DISTRIBUTORS

2.8.4. RETAILERS & END-USERS

2.9. MARKET DRIVERS

2.9.1. TREND OF HEALTH DRINKS AND HEALTHY HYDRATION

2.9.2. DEMAND FOR FLAVORED KOMBUCHA DRINKS

2.10.MARKET RESTRAINTS

2.10.1. AVAILABILITY OF VARIOUS ALTERNATIVES FOR CONSUMERS

2.11. MARKET OPPORTUNITIES

2.11.1. HEALTH CONCERNS RESULT IN INCREASED CONSUMPTION OF FUNCTIONAL BEVERAGES

2.11.2. INCREASING R&D AND INNOVATIONS TO EXPAND PRODUCT PORTFOLIO

2.12.  MARKET CHALLENGES

2.12.1. REGULATORY ISSUES ASSOCIATED WITH MARKETING OF KOMBUCHA

3.     MIDDLE EAST AND AFRICA KOMBUCHA MARKET OUTLOOK - BY KOMBUCHA TYPE

3.1. ORIGINAL/REGULAR KOMBUCHA

3.2. FLAVORED KOMBUCHA

3.2.1. CITRUS

3.2.2. APPLE, COCONUT, AND MANGO

3.2.3. HERBS AND SPICES

3.2.4. FLOWER

3.2.5. BERRIES

3.2.6. OTHER FLAVORS

4.     MIDDLE EAST AND AFRICA KOMBUCHA MARKET OUTLOOK - BY DISTRIBUTORS

4.1. SUPERMARKETS & HYPERMARKETS

4.2. HEALTH STORES

4.3. E-COMMERCE

4.4. OTHER DISTRIBUTORS

5.     MIDDLE EAST AND AFRICA KOMBUCHA MARKET - REGIONAL OUTLOOK

5.1. UNITED ARAB EMIRATES

5.2. SAUDI ARABIA

5.3. TURKEY

5.4. SOUTH AFRICA

5.5. REST OF MIDDLE EAST & AFRICA

6.     COMPETITIVE LANDSCAPE

6.1. GTs LIVING FOODS

6.2. PEPSICO INC (KEVITA KOMBUCHA)

6.3. HEALTH-ADE KOMBUCHA

6.4. REVIVE KOMBUCHA

6.5. THE HAIN CELESTIAL GROUP INC

6.6. BREW DR KOMBUCHA

6.7. HUMM KOMBUCHA LLC

6.8. WONDER DRINK KOMBUCHA

6.9. MAKANA BEVERAGES INC (THEBU KOMBUCHA)

6.10.NESSALLA KOMBUCHA

6.11.LIVE SODA LLC

6.12.  O KOMBUCHA

6.13. KOSMIC KOMBUCHA

6.14.NEW AGE BEVERAGES CORPORATION (BUCHA KOMBUCHA)

6.15.SUJA LIFE LLC

7.     RESEARCH METHODOLOGY & SCOPE

7.1. RESEARCH SCOPE & DELIVERABLES

7.2. SOURCES OF DATA

7.3. RESEARCH METHODOLOGY

List of table

TABLE 1: MIDDLE EAST AND AFRICA KOMBUCHA MARKET, BY COUNTRY, 2019-2028 (IN $ MILLION) 

TABLE 2: MIDDLE EAST AND AFRICA KOMBUCHA MARKET, BY KOMBUCHA TYPE, 2019-2028 (IN $ MILLION)         

TABLE 3: MIDDLE EAST AND AFRICA KOMBUCHA MARKET, BY FLAVORED KOMBUCHA, 2019-2028 (IN $ MILLION)

TABLE 4: MIDDLE EAST AND AFRICA KOMBUCHA MARKET, BY DISTRIBUTORS, 2019-2028 (IN $ MILLION)   

TABLE 5: MIDDLE EAST AND AFRICA KOMBUCHA MARKET, BY COUNTRY, 2019-2028 (IN $ MILLION)

List of Figures

FIGURE 1: TIMELINE OF KOMBUCHA 

FIGURE 2: KEY BUYING IMPACT ANALYSIS 

FIGURE 3: MARKET ATTRACTIVENESS INDEX      

FIGURE 4: INDUSTRY COMPONENTS

FIGURE 5: MIDDLE EAST AND AFRICA KOMBUCHA MARKET, BY ORIGINAL/REGULAR KOMBUCHA, 2019-2028 (IN $ MILLION)

FIGURE 6: MIDDLE EAST AND AFRICA KOMBUCHA MARKET, BY FLAVORED KOMBUCHA, 2019-2028 (IN $ MILLION)

FIGURE 7: MIDDLE EAST AND AFRICA KOMBUCHA MARKET, BY CITRUS, 2019-2028 (IN $ MILLION)     

FIGURE 8: MIDDLE EAST AND AFRICA KOMBUCHA MARKET, BY APPLE, COCONUT, AND MANGO, 2019-2028 (IN $ MILLION)

FIGURE 9: MIDDLE EAST AND AFRICA KOMBUCHA MARKET, BY HERBS AND SPICES, 2019-2028 (IN $ MILLION)       

FIGURE 10: MIDDLE EAST AND AFRICA KOMBUCHA MARKET, BY FLOWER, 2019-2028 (IN $ MILLION)   

FIGURE 11: MIDDLE EAST AND AFRICA KOMBUCHA MARKET, BY BERRIES, 2019-2028 (IN $ MILLION)   

FIGURE 12: MIDDLE EAST AND AFRICA KOMBUCHA MARKET, BY OTHER FLAVORS, 2019-2028 (IN $ MILLION)

FIGURE 13: MIDDLE EAST AND AFRICA KOMBUCHA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2019-2028 (IN $ MILLION)        

FIGURE 14: MIDDLE EAST AND AFRICA KOMBUCHA MARKET, BY HEALTH STORES, 2019-2028 (IN $ MILLION)

FIGURE 15: MIDDLE EAST AND AFRICA KOMBUCHA MARKET, BY E-COMMERCE, 2019-2028 (IN $ MILLION)        

FIGURE 16: MIDDLE EAST AND AFRICA KOMBUCHA MARKET, BY OTHER DISTRIBUTORS, 2019-2028 (IN $ MILLION)

FIGURE 17: MIDDLE EAST AND AFRICA KOMBUCHA MARKET, REGIONAL OUTLOOK, 2019 AND 2028 (IN %)        

FIGURE 18: UNITED ARAB EMIRATES KOMBUCHA MARKET 2019-2028 (IN $ MILLION)      

FIGURE 19: SAUDI ARABIA KOMBUCHA MARKET 2019-2028 (IN $ MILLION)    

FIGURE 20: TURKEY KOMBUCHA MARKET 2019-2028 (IN $ MILLION) 

FIGURE 21: SOUTH AFRICA KOMBUCHA MARKET 2019-2028 (IN $ MILLION)    

FIGURE 22: REST OF MIDDLE EAST & AFRICA KOMBUCHA MARKET 2019-2028 (IN $ MILLION)

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