MIDDLE EAST AND AFRICA TEQUILA MARKET 2021-2028

Consumer Goods & Services | Food & Beverages

MIDDLE EAST AND AFRICA TEQUILA MARKET 2021-2028

Market by Product, Distributors, and Country | Forecast 2021-2028

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Triton’s research report projects that the tequila market in the Middle East and Africa is likely to register growth at a compound annual growth rate of 3.95% through the estimated years of 2021-2028.


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The countries considered for analysis in this market are:

•        The United Arab Emirates

•        Turkey

•        South Africa

•        Saudi Arabia

•        Rest of Middle East & Africa

In the region, tequila consumption has surged significantly over the past few years. This has led several local companies to increase tequila production, especially in Africa. This robust growth in demand for tequila can be attributed to the changing alcohol consumption patterns. Other than this, new product launches by local companies are driving the growth of the tequila market across the region.

In the United Arab Emirates, several people consume approximately twice the amount of alcohol compared to the global average, as per WHO. This is owing to several factors, including the availability of alcoholic beverages through e-commerce platforms. For instance, Al Hamra Cellar is a widely used e-commerce platform that markets a wide range of tequila products. Furthermore, amidst the pandemic, Maritime and Mercantile, a subsidiary of Emirates airline, partnered to develop a website offering home delivery of alcohol. Such initiatives have boosted the demand for tequila, thereby fueling the development of the tequila market.

Although there are stringent prohibitions on the sale and consumption of alcohol, the demand for spirits is growing steadily within Saudi Arabia. Patron tequila products are offered by Selfridges Retail Limited, an e-commerce store. This trend is likely to support the growth of the tequila market in the country.

Beam Suntory Inc is a leading premium spirits company offering a wide range of tequilas, vodkas, gin, and others. It owns various brands, such as Jim Beam, Knob, Creek, Hornitos, and Pinnacle, among others. The company is a subsidiary of Suntory Holdings Limited. Beam Suntory operates via extensive manufacturing plants and sales offices across multiple regions, including the Middle East and Africa. 

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Table of Content

1. MIDDLE EAST AND AFRICA TEQUILA MARKET - SUMMARY  

2. INDUSTRY OUTLOOK  

2.1. IMPACT OF COVID-19 ON TEQUILA MARKET         

2.2. KEY INSIGHTS      

2.2.1. TEQUILA BRANDS SUPPORTING WOMEN EMPOWERMENT       

2.2.2. TEQUILA’S EVOLUTION AS A DRINK   

2.3. PORTER’S FIVE FORCES ANALYSIS 

2.3.1. THREAT OF NEW ENTRANTS    

2.3.2. THREAT OF SUBSTITUTES         

2.3.3. BARGAINING POWER OF BUYERS      

2.3.4. BARGAINING POWER OF SUPPLIERS

2.3.5. THREAT OF COMPETITIVE RIVALRY  

2.4. MARKET ATTRACTIVENESS INDEX   

2.5. VENDOR SCORECARD 

2.6. KEY MARKET STRATEGIES      

2.6.1. ACQUISITIONS       

2.6.2. PRODUCT LAUNCHES    

2.6.3. CONTRACTS & AGREEMENTS  

2.6.4. INVESTMENTS & EXPANSIONS

2.7. MARKET DRIVERS          

2.7.1. GROWING PREFERENCE FOR PREMIUM TEQUILA

2.7.2. INTRODUCTION OF NEW EXPERIMENTAL FLAVORS        

2.7.3. CHANGING PERCEPTION OF TEQUILA DUE TO HEALTH BENEFITS    

2.8. MARKET CHALLENGES 

2.8.1. RISING RAW MATERIAL COSTS

2.8.2. ANTI-ALCOHOL CAMPAIGNS     

2.9. MARKET OPPORTUNITIES        

2.9.1. RISING NUMBER OF TEQUILA STARTUPS    

2.9.2. INFLUENCE OF CRISTALINO TEQUILA

3. MIDDLE EAST AND AFRICA TEQUILA MARKET OUTLOOK - BY PRODUCT

3.1. VALUE        

3.2. PREMIUM   

3.3. SUPER PREMIUM

3.4. HIGH-END PREMIUM      

4. MIDDLE EAST AND AFRICA TEQUILA MARKET OUTLOOK - BY DISTRIBUTORS  

4.1. SUPERMARKETS & HYPERMARKETS          

4.2. LIQUOR SPECIALIST STORES 

4.3. ONLINE RETAILING         

4.4. OTHER DISTRIBUTORS 

5. MIDDLE EAST AND AFRICA TEQUILA MARKET – REGIONAL OUTLOOK     

5.1. UNITED ARAB EMIRATES

5.2. SAUDI ARABIA

5.3. TURKEY

5.4. SOUTH AFRICA

5.5. REST OF MIDDLE EAST & AFRICA     

6. COMPETITIVE LANDSCAPE 

6.1. ANHEUSER BUSCH INBEV                  

6.2. ASAHI GROUP HOLDINGS LTD           

6.3. BACARDI AND CO LTD  

6.4. BEAM SUNTORY INC     

6.5. BROWN FORMAN CORPORATION                 

6.6. CONSTELLATION BRANDS                  

6.7. DIAGEO PLC         

6.8. E AND J GALLO WINERY INC             

6.9. JOSE CUERVO

6.10. LA MARTINIQUAISE

6.11. LUXCO INC                     

6.12. PERNOD RICARD SA   

6.13. SAZERAC COMPANY INC       

6.14. TEQUILA CENTINELA              

7. RESEARCH METHODOLOGY & SCOPE     

7.1. RESEARCH SCOPE & DELIVERABLES                     

7.2. SOURCES OF DATA                    

7.3. RESEARCH METHODOLOGY    

List of Tables

TABLE 1: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)

TABLE 2: VENDOR SCORECARD

TABLE 3: TEQUILA EXPORT COUNTRIES IN 2020 (LITERS IN MILLIONS)

TABLE 4: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)

TABLE 5: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)

TABLE 6: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)

List of Figures

FIGURE 1: MARKET ATTRACTIVENESS INDEX

FIGURE 2: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY PRODUCT, 2020 & 2028 (IN %)

FIGURE 3: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY VALUE, 2021-2028 (IN $ MILLION)

FIGURE 4: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)

FIGURE 5: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY SUPER PREMIUM, 2021-2028 (IN $ MILLION)

FIGURE 6: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)

FIGURE 7: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY DISTRIBUTORS, 2020 & 2028 (IN %)

FIGURE 8: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)

FIGURE 9: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)

FIGURE 10: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)

FIGURE 11: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY OTHER DISTRIBUTORS, 2021-2028 (IN $ MILLION)

FIGURE 12: MIDDLE EAST AND AFRICA TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)

FIGURE 13: UNITED ARAB EMIRATES TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 14: SAUDI ARABIA TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 15: TURKEY TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 16: SOUTH AFRICA TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 17: REST OF MIDDLE EAST & AFRICA TEQUILA MARKET 2021-2028 (IN $ MILLION)

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