NORTH AMERICA KOMBUCHA MARKET 2019-2028

Consumer Goods & Services | Food & Beverages

NORTH AMERICA KOMBUCHA MARKET 2019-2028

Market by Kombucha Type, Distributors, and Country | Forecast 2019-2028

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Triton’s report has determined that the North American kombucha market is estimated to develop at a CAGR of 21.45% in the evaluated years 2019-2028.


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The countries studied in this market are:

•        United States

•        Canada

In the United States, kombucha is one of the fastest-evolving fermented drinks readily available on retail shelves. This growth is due to kombucha’s multiple health benefits, including elevated energy, improved digestion, and developed immune system. Additionally, the growing demand for functional beverages owing to the busy lifestyle of consumers, is primarily motivating the growth of kombucha across the country. The government is also formulating an initiative to eliminate taxes on kombucha, having less alcohol content. This step by the government will expand kombucha production with low alcohol content, further fueling its demand among health-conscious consumers. Simultaneously, it will advance the kombucha market’s expansion in the United States.

In Canada, a rising number of manufacturers concentrate on extending their product offerings across various industries, thereby leveraging the opportunity available in the growing kombucha market. Additionally, several competitors in the kombucha market have stabilized their footprints in the country’s market with distinct distribution strategies. For instance, companies like GT’s Kombucha distributes its product via convenience stores and outlets within the Canadian airport. Further, Tonica Kombucha markets and distributes products throughout the country, targeting over 450 outlets. Hence, the above-stated factors indicate the positive growth of Canada’s kombucha market in the upcoming years.

GT’s Living Foods is a family-owned and operated company, crafting food and beverages with live probiotics. It provides over 30 flavors of organic and raw kombucha to its clients. Each drink that is offered by the company claims to provide energizing nourishment to refresh the mind, body, and soul. Further, the company is also involved in producing probiotic shots, wellness water, and non-dairy coconut yogurt. The company has its headquarter in the United States. 

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Table of Content

1.     NORTH AMERICA KOMBUCHA MARKET - SUMMARY

2.     INDUSTRY OUTLOOK

2.1. MARKET DEFINITION

2.2. TIMELINE OF KOMBUCHA

2.3. KEY INSIGHTS

2.3.1. EXEMPTION FROM ALCOHOL TAX AND REGULATORY CODE

2.3.2. PACKAGING INNOVATIONS

2.3.3. HIGH DEMAND FOR FORTIFIED FOOD AND BEVERAGE PRODUCTS

2.4. IMPACT OF COVID-19 ON KOMBUCHA MARKET

2.5. PORTER’S FIVE FORCES ANALYSIS

2.5.1. THREAT OF NEW ENTRANTS

2.5.2. THREAT OF SUBSTITUTE

2.5.3. BARGAINING POWER OF BUYERS

2.5.4. BARGAINING POWER OF SUPPLIERS

2.5.5. THREAT OF COMPETITIVE RIVALRY

2.6. KEY IMPACT ANALYSIS

2.6.1. PRICE

2.6.2. KOMBUCHA FLAVORS

2.6.3. LABELLING

2.7. MARKET ATTRACTIVENESS INDEX

2.8. INDUSTRY COMPONENTS

2.8.1. RESEARCH & DEVELOPMENT

2.8.2. MANUFACTURERS

2.8.3. DISTRIBUTORS

2.8.4. RETAILERS & END-USERS

2.9. MARKET DRIVERS

2.9.1. TREND OF HEALTH DRINKS AND HEALTHY HYDRATION

2.9.2. DEMAND FOR FLAVORED KOMBUCHA DRINKS

2.10.   MARKET RESTRAINTS

2.10.1. AVAILABILITY OF VARIOUS ALTERNATIVES FOR CONSUMERS

2.11.  MARKET OPPORTUNITIES

2.11.1. HEALTH CONCERNS RESULT IN INCREASED CONSUMPTION OF FUNCTIONAL BEVERAGES

2.11.2. INCREASING R&D AND INNOVATIONS TO EXPAND PRODUCT PORTFOLIO

2.12. MARKET CHALLENGES

2.12.1. REGULATORY ISSUES ASSOCIATED WITH MARKETING OF KOMBUCHA

3.     NORTH AMERICA KOMBUCHA MARKET OUTLOOK - BY KOMBUCHA TYPE

3.1. ORIGINAL/REGULAR KOMBUCHA

3.2. FLAVORED KOMBUCHA

3.2.1. CITRUS

3.2.2. APPLE, COCONUT, AND MANGO

3.2.3. HERBS AND SPICES

3.2.4. FLOWER

3.2.5. BERRIES

3.2.6. OTHER FLAVORS

4.     NORTH AMERICA KOMBUCHA MARKET OUTLOOK - BY DISTRIBUTORS

4.1. SUPERMARKETS & HYPERMARKETS

4.2. HEALTH STORES

4.3. E-COMMERCE

4.4. OTHER DISTRIBUTORS

5.     NORTH AMERICA KOMBUCHA MARKET - REGIONAL OUTLOOK

5.1. UNITED STATES

5.2. CANADA

6.     COMPETITIVE LANDSCAPE

6.1. GTs LIVING FOODS

6.2. PEPSICO INC (KEVITA KOMBUCHA)

6.3. HEALTH-ADE KOMBUCHA

6.4. REVIVE KOMBUCHA

6.5. THE HAIN CELESTIAL GROUP INC

6.6. BREW DR KOMBUCHA

6.7. HUMM KOMBUCHA LLC

6.8. WONDER DRINK KOMBUCHA

6.9. MAKANA BEVERAGES INC (THEBU KOMBUCHA)

6.10. NESSALLA KOMBUCHA

6.11.  LIVE SODA LLC

6.12. GO KOMBUCHA

6.13. KOSMIC KOMBUCHA

6.14.NEW AGE BEVERAGES CORPORATION (BUCHA KOMBUCHA)

6.15.   SUJA LIFE LLC

7.     RESEARCH METHODOLOGY & SCOPE

7.1. RESEARCH SCOPE & DELIVERABLES

7.2. SOURCES OF DATA

7.3. RESEARCH METHODOLOGY

List of table

TABLE 1: NORTH AMERICA KOMBUCHA MARKET, BY COUNTRY, 2019-2028 (IN $ MILLION)        

TABLE 2: NORTH AMERICA KOMBUCHA MARKET, BY KOMBUCHA TYPE, 2019-2028 (IN $ MILLION)

TABLE 3: NORTH AMERICA KOMBUCHA MARKET, BY FLAVORED KOMBUCHA, 2019-2028 (IN $ MILLION)        

TABLE 4: NORTH AMERICA KOMBUCHA MARKET, BY DISTRIBUTORS, 2019-2028 (IN $ MILLION)

TABLE 5: NORTH AMERICA KOMBUCHA MARKET, BY COUNTRY, 2019-2028 (IN $ MILLION)         

List of Figures

FIGURE 1: TIMELINE OF KOMBUCHA 

FIGURE 2: KEY BUYING IMPACT ANALYSIS 

FIGURE 3: MARKET ATTRACTIVENESS INDEX      

FIGURE 4: INDUSTRY COMPONENTS

FIGURE 5: NORTH AMERICA KOMBUCHA MARKET, BY ORIGINAL/REGULAR KOMBUCHA, 2019-2028 (IN $ MILLION)    

FIGURE 6: NORTH AMERICA KOMBUCHA MARKET, BY FLAVORED KOMBUCHA, 2019-2028 (IN $ MILLION)        

FIGURE 7: NORTH AMERICA KOMBUCHA MARKET, BY CITRUS, 2019-2028 (IN $ MILLION)        

FIGURE 8: NORTH AMERICA KOMBUCHA MARKET, BY APPLE, COCONUT, AND MANGO, 2019-2028 (IN $ MILLION)        

FIGURE 9: NORTH AMERICA KOMBUCHA MARKET, BY HERBS AND SPICES, 2019-2028 (IN $ MILLION)     

FIGURE 10: NORTH AMERICA KOMBUCHA MARKET, BY FLOWER, 2019-2028 (IN $ MILLION)        

FIGURE 11: NORTH AMERICA KOMBUCHA MARKET, BY BERRIES, 2019-2028 (IN $ MILLION)        

FIGURE 12: NORTH AMERICA KOMBUCHA MARKET, BY OTHER FLAVORS, 2019-2028 (IN $ MILLION)  

FIGURE 13: NORTH AMERICA KOMBUCHA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2019-2028 (IN $ MILLION)        

FIGURE 14: NORTH AMERICA KOMBUCHA MARKET, BY HEALTH STORES, 2019-2028 (IN $ MILLION)    

FIGURE 15: NORTH AMERICA KOMBUCHA MARKET, BY E-COMMERCE, 2019-2028 (IN $ MILLION)

FIGURE 16: NORTH AMERICA KOMBUCHA MARKET, BY OTHER DISTRIBUTORS, 2019-2028 (IN $ MILLION)   

FIGURE 17: NORTH AMERICA KOMBUCHA MARKET, REGIONAL OUTLOOK, 2019 AND 2028 (IN %)       

FIGURE 18: UNITED STATES KOMBUCHA MARKET 2019-2028 (IN $ MILLION)    

FIGURE 19: CANADA KOMBUCHA MARKET 2019-2028 (IN $ MILLION) 

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