NORTH AMERICA PROBIOTICS MARKET 2022-2028

Consumer Goods & Services | Personal Care Products

NORTH AMERICA PROBIOTICS MARKET 2022-2028

Market by Strain, Diet Preference, Sales Channel, End-use, and Country Outlook | Forecast 2022-2028

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Triton Market Research’s report concludes that the probiotics market in North America would advance with a CAGR of 9.14% during the forecasted years from 2022 to 2028.


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The countries scrutinized in this region include:

•         Canada

•         The United States

The market in the United States is expected to grow the fastest in this region. The majority of the population in North America is susceptible to several allergies, including peanut allergies and lactose intolerance, among others. Thus, they are largely turning to probiotics so as to create a favorable gut microbiome. Probiotics consumption has also increased as a result of growing health consciousness.

Owing to its constantly expanding probiotics consumer base, which ranges from infants to senior citizens, the United States is an important market for probiotic products. Further, the growing disposable income of the American population and the rising awareness regarding the importance of a healthy lifestyle are also some factors that support the market’s expansion in the country.

Approximately 44% of people in Canada are lactose-intolerant, according to the data published in the Journal of the Canadian Association of Gastroenterology in 2019. Thus, dairy-free probiotics and probiotic-containing products that are good for gut health witness significant demand from the Canadian population. This rising demand and consumption are also expected to foster the market growth.

Probiotics are used as live microbial feed supplements for animals that aid the host animal’s gut flora equilibrium. They are given to chicken, ruminants, aquaculture, and swine in the form of animal feed to enhance their health and ensure food safety. Probiotics have also emerged as an alternative form of medication due to concerns regarding certain unintended negative side effects caused by antibiotics.

Triton’s report assesses the market based on end-use, strain, diet preference, and sales channel. Here, the end-use segment comprises veterinary feed, probiotic foods, probiotic beverages, nutritional supplements, and cosmetics.

The key players in the probiotics market include Yakult Honsha Co Ltd, Lifeway Foods Inc, Chr Hansen Holding AS, PharmaCare Laboratories Pty Ltd, Kerry Group Plc, BioGaia AB, Jarrow Formulas Inc, and General Mills Inc.

Jarrow Formulas Inc is a company providing high-quality, affordable, and effective formulation of dietary supplements, including prebiotics and probiotics. The company offers products in two main segments – Probiotics and Health & Wellness. Probiotic+ Immune, Jarro-Dophilus® Prenatal, Probiotic Yeast Support™, and Jarro-Dophilus® Baby are some of its key products. Jarrow Formulas was founded in 1977 and is headquartered in California, the United States.

In January 2022, Jarrow Formulas Inc launched its novel and innovative product range, Probiotic+ Gummies, featuring three premium, highly effective probiotic gummy formulas that are scientifically supported to aid digestive, gut, and immune health.

Key deliverables of the report:

      Market CAGR during the forecasting years 2022-2028

      Detailed data highlighting key insights, industry components, and market strategies


      Comprehensive information and estimation of the probiotics market revenue growth in North America and its influence on the parent market


      In-depth study of forthcoming trends in consumer behavioral patterns


      A meticulous analysis of the competitive landscape, vendor scorecard, and Porter’s Five Forces Analysis Model


      A wide-ranging study of factors that will challenge the North America probiotics market’s growth during the upcoming years

Want to get specific insights? Our team of analysts can customize this report based on your preferences. Connect with us here

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Table of Content

1. NORTH AMERICA PROBIOTICS MARKET – SUMMARY

2. INDUSTRY OUTLOOK

2.1. IMPACT OF COVID-19 ON THE PROBIOTICS MARKET

2.2. KEY INSIGHTS

2.2.1. RISE IN ACQUISITIONS TO EXPAND PRODUCT PORTFOLIO

2.2.2. INNOVATIVE PROBIOTIC PRODUCT FORMULATIONS IN TREND

2.2.3. PROBIOTIC RECOMMENDATIONS BY HEALTH PRACTITIONERS

2.3. PORTER’S FIVE FORCES ANALYSIS

2.3.1. THREAT OF NEW ENTRANTS

2.3.2. THREAT OF SUBSTITUTE

2.3.3. BARGAINING POWER OF BUYERS

2.3.4. BARGAINING POWER OF SUPPLIERS

2.3.5. THREAT OF COMPETITIVE RIVALRY

2.4. KEY IMPACT ANALYSIS

2.4.1. BRAND NAME

2.4.2. PRODUCT AVAILABILITY

2.4.3. REGULATORY CERTIFICATIONS

2.4.4. INTENDED END-USE

2.5. MARKET ATTRACTIVENESS INDEX

2.6. VENDOR SCORECARD

2.7. INDUSTRY COMPONENTS

2.8. REGULATORY FRAMEWORK

2.9. KEY MARKET STRATEGIES

2.9.1. PRODUCT LAUNCHES

2.9.2. ACQUISITIONS

2.9.3. PARTNERSHIPS

2.10. MARKET DRIVERS

2.10.1. PREVENTIVE HEALTHCARE DEMAND DUE TO RISING CONSUMER AWARENESS

2.10.2. GROWING THREAT OF ANTIBIOTIC RESISTANCE

2.10.3. NOVEL TECHNOLOGIES FOR PRODUCT DELIVERY

2.11. MARKET CHALLENGES

2.11.1. EXPENSIVE LOGISTICS CHAIN

2.11.2. INDISTINCT REGULATORY FRAMEWORK

2.12. MARKET OPPORTUNITIES

2.12.1. GROWING USE OF PROBIOTICS IN THE COSMETIC INDUSTRY

2.12.2. DEMAND FOR PSYCHOBIOTICS

3. NORTH AMERICA PROBIOTICS MARKET OUTLOOK – BY STRAIN

3.1. BACTERIA

3.1.1. BIFIDOBACTERIUM SPP.

3.1.2. LACTOBACILLUS SPP.

3.1.3. OTHER SPP.

3.2. YEAST

4. NORTH AMERICA PROBIOTICS MARKET OUTLOOK – BY DIET PREFERENCE

4.1. PLANT-BASED PRODUCTS

4.2. ANIMAL-BASED PRODUCTS

5. NORTH AMERICA PROBIOTICS MARKET OUTLOOK – BY SALES CHANNEL

5.1. ONLINE SALES CHANNEL

5.2. OFFLINE SALES CHANNEL

5.2.1. CONVENIENCE STORES

5.2.2. PHARMACIES

5.2.3. SUPERMARKETS

5.2.4. OTHER OFFLINE SALES CHANNELS

6. NORTH AMERICA PROBIOTICS MARKET OUTLOOK – BY END-USE

6.1. PROBIOTIC FOODS

6.1.1. BAKERY/BREAKFAST CEREALS

6.1.2. YOGURT

6.1.3. CONFECTIONERY

6.1.4. BABY FORMULAS

6.1.5. OTHER PRODUCTS

6.2. PROBIOTIC BEVERAGES

6.2.1. DAIRY-BASED BEVERAGES

6.2.2. FRUIT-BASED BEVERAGES

6.2.3. OTHER BEVERAGES

6.3. NUTRITIONAL SUPPLEMENTS

6.3.1. POWDERS

6.3.2. CAPSULES

6.3.3. GUMMIES

6.3.4. OTHER NUTRITIONAL SUPPLEMENTS

6.4. VETERINARY FEED

6.5. COSMETICS

7. NORTH AMERICA PROBIOTICS MARKET – COUNTRY OUTLOOK

7.1. UNITED STATES

7.2. CANADA

8. COMPETITIVE LANDSCAPE

8.1. LIFEWAY FOODS INC

8.2. KERRY GROUP PLC

8.3. I-HEALTH INC

8.4. YAKULT HONSHA CO LTD

8.5. JARROW FORMULAS INC

8.6. NESTLÉ INC

8.7. CHURCH & DWIGHT CO

8.8. GENERAL MILLS INC

8.9. BIOGAIA AB

8.10. PROBI AB

8.11. KEVITA INC

8.12. CHR HANSEN HOLDING AS

8.13. DANONE SA

8.14. PHARMACARE LABORATORIES PTY LTD

8.15. THE CLOROX COMPANY

9. RESEARCH METHODOLOGY & SCOPE

9.1. RESEARCH SCOPE & DELIVERABLES

9.2. SOURCES OF DATA

9.3. RESEARCH METHODOLOGY   

List of Tables

TABLE 1: NORTH AMERICA PROBIOTICS MARKET, BY COUNTRY OUTLOOK, 2022-2028 (IN $ MILLION)

TABLE 2: LIST OF NOTABLE ACQUISITIONS IN THE PROBIOTICS MARKET

TABLE 3: VENDOR SCORECARD

TABLE 4: REGULATORY FRAMEWORK

TABLE 5: LIST OF PRODUCT LAUNCHES

TABLE 6: LIST OF ACQUISITIONS

TABLE 7: LIST OF PARTNERSHIPS

TABLE 8: NORTH AMERICA PROBIOTICS MARKET, BY STRAIN, 2022-2028 (IN $ MILLION)

TABLE 9: NORTH AMERICA PROBIOTICS MARKET, BY BACTERIA, 2022-2028 (IN $ MILLION)

TABLE 10: NORTH AMERICA PROBIOTICS MARKET, BY DIET PREFERENCE, 2022-2028 (IN $ MILLION)

TABLE 11: NORTH AMERICA PROBIOTICS MARKET, BY SALES CHANNEL, 2022-2028 (IN $ MILLION)

TABLE 12: NORTH AMERICA PROBIOTICS MARKET, BY OFFLINE SALES CHANNEL, 2022-2028 (IN $ MILLION)

TABLE 13: NORTH AMERICA PROBIOTICS MARKET, BY END-USE, 2022-2028 (IN $ MILLION)

TABLE 14: NORTH AMERICA PROBIOTICS MARKET, BY PROBIOTIC FOODS, 2022-2028 (IN $ MILLION)

TABLE 15: NORTH AMERICA PROBIOTICS MARKET, BY PROBIOTIC BEVERAGES, 2022-2028 (IN $ MILLION)

TABLE 16: NORTH AMERICA PROBIOTICS MARKET, BY NUTRITIONAL SUPPLEMENTS, 2022-2028 (IN $ MILLION)

TABLE 17: NORTH AMERICA PROBIOTICS MARKET, BY COUNTRY OUTLOOK, 2022-2028 (IN $ MILLION)

List of Figures

FIGURE 1: PROPOSED HEALTH BENEFITS OF PROBIOTICS

FIGURE 2: KEY BUYING IMPACT ANALYSIS

FIGURE 3: MARKET ATTRACTIVENESS INDEX

FIGURE 4: INDUSTRY COMPONENTS

FIGURE 5: NORTH AMERICA PROBIOTICS MARKET, BY STRAIN, 2021 & 2028 (IN %)

FIGURE 6: NORTH AMERICA PROBIOTICS MARKET, BY BACTERIA, 2022-2028 (IN $ MILLION)

FIGURE 7: NORTH AMERICA PROBIOTICS MARKET, BY BACTERIA, 2021 & 2028 (IN %)

FIGURE 8: NORTH AMERICA PROBIOTICS MARKET, BY BIFIDOBACTERIUM SPP., 2022-2028 (IN $ MILLION)

FIGURE 9: NORTH AMERICA PROBIOTICS MARKET, BY LACTOBACILLUS SPP., 2022-2028 (IN $ MILLION)

FIGURE 10: NORTH AMERICA PROBIOTICS MARKET, BY OTHER SPP., 2022-2028 (IN $ MILLION)

FIGURE 11: NORTH AMERICA PROBIOTICS MARKET, BY YEAST, 2022-2028 (IN $ MILLION)

FIGURE 12: NORTH AMERICA PROBIOTICS MARKET, BY DIET PREFERENCE, 2021 & 2028 (IN %)

FIGURE 13: NORTH AMERICA PROBIOTICS MARKET, BY PLANT-BASED PRODUCTS, 2022-2028 (IN $ MILLION)

FIGURE 14: NORTH AMERICA PROBIOTICS MARKET, BY ANIMAL-BASED PRODUCTS, 2022-2028 (IN $ MILLION)

FIGURE 15: NORTH AMERICA PROBIOTICS MARKET, BY SALES CHANNEL, 2021 & 2028 (IN %)

FIGURE 16: NORTH AMERICA PROBIOTICS MARKET, BY ONLINE SALES CHANNEL, 2022-2028 (IN $ MILLION)

FIGURE 17: NORTH AMERICA PROBIOTICS MARKET, BY OFFLINE SALES CHANNEL, 2022-2028 (IN $ MILLION)

FIGURE 18: NORTH AMERICA PROBIOTICS MARKET, BY OFFLINE SALES CHANNEL, 2021 & 2028 (IN %)

FIGURE 19: NORTH AMERICA PROBIOTICS MARKET, BY CONVENIENCE STORES, 2022-2028 (IN $ MILLION)

FIGURE 20: NORTH AMERICA PROBIOTICS MARKET, BY PHARMACIES, 2022-2028 (IN $ MILLION)

FIGURE 21: NORTH AMERICA PROBIOTICS MARKET, BY SUPERMARKETS, 2022-2028 (IN $ MILLION)

FIGURE 22: NORTH AMERICA PROBIOTICS MARKET, BY OTHER OFFLINE SALES CHANNEL, 2022-2028 (IN $ MILLION)

FIGURE 23: NORTH AMERICA PROBIOTICS MARKET, BY END-USE, 2021 & 2028 (IN %)

FIGURE 24: NORTH AMERICA PROBIOTICS MARKET, BY PROBIOTIC FOODS, 2022-2028 (IN $ MILLION)

FIGURE 25: NORTH AMERICA PROBIOTICS MARKET, BY PROBIOTIC FOODS, 2021 & 2028 (IN %)

FIGURE 26: NORTH AMERICA PROBIOTICS MARKET, BY BAKERY/BREAKFAST CEREALS, 2022-2028 (IN $ MILLION)

FIGURE 27: NORTH AMERICA PROBIOTICS MARKET, BY YOGURT, 2022-2028 (IN $ MILLION)

FIGURE 28: NORTH AMERICA PROBIOTICS MARKET, BY CONFECTIONERY, 2022-2028 (IN $ MILLION)

FIGURE 29: NORTH AMERICA PROBIOTICS MARKET, BY BABY FORMULAS, 2022-2028 (IN $ MILLION)

FIGURE 30: NORTH AMERICA PROBIOTICS MARKET, BY OTHER PRODUCTS, 2022-2028 (IN $ MILLION)

FIGURE 31: NORTH AMERICA PROBIOTICS MARKET, BY PROBIOTIC BEVERAGES, 2022-2028 (IN $ MILLION)

FIGURE 32: NORTH AMERICA PROBIOTICS MARKET, BY PROBIOTIC BEVERAGES, 2021 & 2028 (IN %)

FIGURE 33: NORTH AMERICA PROBIOTICS MARKET, BY DAIRY-BASED BEVERAGES, 2022-2028 (IN $ MILLION)

FIGURE 34: NORTH AMERICA PROBIOTICS MARKET, BY FRUIT-BASED BEVERAGES, 2022-2028 (IN $ MILLION)

FIGURE 35:  NORTH AMERICA PROBIOTICS MARKET, BY OTHER BEVERAGES, 2022-2028 (IN $ MILLION)

FIGURE 36: NORTH AMERICA PROBIOTICS MARKET, BY NUTRITIONAL SUPPLEMENTS, 2022-2028 (IN $ MILLION)

FIGURE 37: NORTH AMERICA PROBIOTICS MARKET, BY NUTRITIONAL SUPPLEMENTS, 2021 & 2028 (IN %)

FIGURE 38: NORTH AMERICA PROBIOTICS MARKET, BY POWDERS, 2022-2028 (IN $ MILLION)

FIGURE 39: NORTH AMERICA PROBIOTICS MARKET, BY CAPSULES, 2022-2028 (IN $ MILLION)

FIGURE 40:  NORTH AMERICA PROBIOTICS MARKET, BY GUMMIES, 2022-2028 (IN $ MILLION)

FIGURE 41: NORTH AMERICA PROBIOTICS MARKET, BY OTHER NUTRITIONAL SUPPLEMENTS, 2022-2028 (IN $ MILLION)

FIGURE 42: NORTH AMERICA PROBIOTICS MARKET, BY VETERINARY FEED, 2022-2028 (IN $ MILLION)

FIGURE 43: NORTH AMERICA PROBIOTICS MARKET, BY COSMETICS, 2022-2028 (IN $ MILLION)

FIGURE 44: NORTH AMERICA PROBIOTICS MARKET, COUNTRY OUTLOOK, 2021 & 2028 (IN %)

FIGURE 45: UNITED STATES PROBIOTICS MARKET 2022-2028 (IN $ MILLION)

FIGURE 46: CANADA PROBIOTICS MARKET 2022-2028 (IN $ MILLION)

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