NORTH AMERICA TEQUILA MARKET 2021-2028

Consumer Goods & Services | Food & Beverages

NORTH AMERICA TEQUILA MARKET 2021-2028

Market by Product, Distributors, and Country | Forecast 2021-2028

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Triton’s report denotes that the tequila market in North America is estimated to develop at a compound annual growth rate of 4.76% through the forecasted period 2021-2028.


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The countries studied in this market are:

•        United States

•        Canada

Over the years, tequila has gained immense popularity across the region as the first distilled drink. Moreover, tequila is among the fastest-growing spirits and is likely to gain traction in the upcoming years. As per estimates, a majority of tequila is consumed in North America. Furthermore, several celebrities have launched tequila brands in the US and Canada. Above all, the deregulation of alcohol laws has increased the consumption rate of tequila. Additionally, distillers are focused on producing agave in the US, which has enhanced the demand for tequila. Thus, all these factors are heavily contributing to the studied market’s growth.

In the US, Sauza and Jose Cuervo are the leading tequila brands opted by consumers. Here, bars and nightclubs are playing a major role in driving the demand for alcoholic beverages. Furthermore, in 2019, nationwide retail sales of tequila increased tremendously. Presently, consumers are opting for e-commerce platforms like Drizly, which has contributed heavily to the sales of tequila and other beverages. Other than this, Dwayne Johnson launched Teremana Tequila Blanco, an ultra-premium tequila, adding to the growth of the tequila market in the United States.

Sazerac Company Inc is engaged in producing and supplying alcoholic beverages. Its wide product line includes tequila, whiskey, rum, gin, and schnapps, among others. Additionally, the company’s brands include bourbon, Canadian, shooters, rye, and others. It operates through its subsidiaries, such as Buffalo Trace Distillery, Glenmore Distillery, Mr. Boston, and Medley. Sazerac is headquartered in Louisiana, the US. 

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Table of Content

1. NORTH AMERICA TEQUILA INDUSTRY - SUMMARY     

2. INDUSTRY OUTLOOK  

2.1. IMPACT OF COVID-19 ON TEQUILA MARKET         

2.2. KEY INSIGHTS      

2.2.1. TEQUILA BRANDS SUPPORTING WOMEN EMPOWERMENT       

2.2.2. TEQUILA’S EVOLUTION AS A DRINK   

2.3. PORTER’S FIVE FORCES ANALYSIS 

2.3.1. THREAT OF NEW ENTRANTS    

2.3.2. THREAT OF SUBSTITUTES         

2.3.3. BARGAINING POWER OF BUYERS      

2.3.4. BARGAINING POWER OF SUPPLIERS

2.3.5. THREAT OF COMPETITIVE RIVALRY  

2.4. MARKET ATTRACTIVENESS INDEX   

2.5. VENDOR SCORECARD 

2.6. KEY MARKET STRATEGIES      

2.6.1. ACQUISITIONS       

2.6.2. PRODUCT LAUNCHES    

2.6.3. CONTRACTS & AGREEMENTS  

2.6.4. INVESTMENTS & EXPANSIONS

2.7. MARKET DRIVERS          

2.7.1. GROWING PREFERENCE FOR PREMIUM TEQUILA

2.7.2. INTRODUCTION OF NEW EXPERIMENTAL FLAVORS        

2.7.3. CHANGING PERCEPTION OF TEQUILA DUE TO HEALTH BENEFITS    

2.8. MARKET CHALLENGES 

2.8.1. OVER-RELIANCE ON THE US DUE TO CONCENTRATED PRODUCTION         

2.8.2. RISING RAW MATERIAL COSTS

2.8.3. ANTI-ALCOHOL CAMPAIGNS     

2.9. MARKET OPPORTUNITIES        

2.9.1. RISING NUMBER OF TEQUILA STARTUPS    

2.9.2. INFLUENCE OF CRISTALINO TEQUILA

3. NORTH AMERICA TEQUILA MARKET OUTLOOK - BY PRODUCT      

3.1. VALUE        

3.2. PREMIUM   

3.3. SUPER PREMIUM

3.4. HIGH-END PREMIUM      

4. NORTH AMERICA TEQUILA MARKET OUTLOOK - BY DISTRIBUTORS         

4.1. SUPERMARKETS & HYPERMARKETS          

4.2. LIQUOR SPECIALIST STORES 

4.3. ONLINE RETAILING         

4.4. OTHER DISTRIBUTORS 

5. NORTH AMERICA TEQUILA MARKET – REGIONAL OUTLOOK

5.1. UNITED STATES

5.2. CANADA                 

6. COMPETITIVE LANDSCAPE 

6.1. ANHEUSER BUSCH INBEV                  

6.2. ASAHI GROUP HOLDINGS LTD           

6.3. BACARDI AND CO LTD              

6.4. BEAM SUNTORY INC     

6.5. BROWN FORMAN CORPORATION                 

6.6. CONSTELLATION BRANDS                  

6.7. DIAGEO PLC         

6.8. E AND J GALLO WINERY INC             

6.9. JOSE CUERVO    

6.10. LA MARTINIQUAISE

6.11. LUXCO INC                     

6.12. PERNOD RICARD SA   

6.13. SAZERAC COMPANY INC       

6.14. TEQUILA CENTINELA              

7. RESEARCH METHODOLOGY & SCOPE     

7.1. RESEARCH SCOPE & DELIVERABLES                     

7.2. SOURCES OF DATA                    

7.3. RESEARCH METHODOLOGY    

List of Tables

TABLE 1: NORTH AMERICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)

TABLE 2: VENDOR SCORECARD

TABLE 3: TEQUILA EXPORT COUNTRIES IN 2020 (LITERS IN MILLIONS)

TABLE 4: NORTH AMERICA TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)

TABLE 5: NORTH AMERICA TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)

TABLE 6: NORTH AMERICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)

List of Figures

FIGURE 1: MARKET ATTRACTIVENESS INDEX

FIGURE 2: NORTH AMERICA TEQUILA MARKET, BY PRODUCT, 2020 & 2028 (IN %)

FIGURE 3: NORTH AMERICA TEQUILA MARKET, BY VALUE, 2021-2028 (IN $ MILLION)

FIGURE 4: NORTH AMERICA TEQUILA MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)

FIGURE 5: NORTH AMERICA TEQUILA MARKET, BY SUPER PREMIUM, 2021-2028 (IN $ MILLION)

FIGURE 6: NORTH AMERICA TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)

FIGURE 7: NORTH AMERICA TEQUILA MARKET, BY DISTRIBUTORS, 2020 & 2028 (IN %)

FIGURE 8: NORTH AMERICA TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)

FIGURE 9: NORTH AMERICA TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)

FIGURE 10: NORTH AMERICA TEQUILA MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)

FIGURE 11: NORTH AMERICA TEQUILA MARKET, BY OTHER DISTRIBUTORS, 2021-2028 (IN $ MILLION)

FIGURE 12: NORTH AMERICA TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)

FIGURE 13: UNITED STATES TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 14: CANADA TEQUILA MARKET 2021-2028 (IN $ MILLION)

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