Market by Deployment, End-users, Vertical, Application, and Country Outlook | Forecast 2022-2028
As per Triton’s
report, the marketing automation software market in the Asia-Pacific is anticipated
to grow with a CAGR of 10.60%
over the forecasting years 2022-2028.
Report scope can be customized per your requirements. Request For Customization
The
countries analyzed in this region include:
•
South Korea
•
India
•
China
•
Japan
•
Australia & New Zealand
•
ASEAN Countries
•
Rest of Asia-Pacific
The market in the
Asia-Pacific is estimated to evolve at the fastest rate, globally, over the
forecasted duration. One of the prime factors contributing to this market’s
growth is the enhanced use of these solutions by players in the e-commerce
industry. The rising internet penetration in the APAC has led to an e-commerce
boom. Domestic players, such as Rakuten, Alibaba, and several others, have also
established themselves and are on a growth path. Marketing automation software
largely helps these businesses to streamline their efforts. The growing
adoption of MAS by these companies is helping the Asia-Pacific market to grow.
New Zealand is
embracing the development in technology. It has a diverse ICT sector, which
encompasses wireless infrastructure, digital content, healthcare IT, geospatial,
telecommunications, payments, agricultural technology, and a lot more. Such
development initiatives in the field of ICT are expected to foster the use of
marketing automation software in Australia & New Zealand over the projected
period.
Whereas, in South
Korea, several companies are opting for a wide variety of cloud computing
services. Cloud technology is being adopted across various sectors, such as
finance, ICT, and healthcare. This technology is particularly being adopted widely
in the online gaming industry. This, along with the availability of enhanced
connectivity, well-developed infrastructure, and the rising importance of cyber
security, are driving the growth of the marketing automation software market in
South Korea.
The growth in the
number of communication channels is one of the key reasons for the growth of
campaign management applications. The rising number of active users on multiple
networking channels, such as Facebook, Twitter, WhatsApp, Skype, LinkedIn, Instagram,
etc., helps marketing organizations across different verticals to generate campaigns
and raise awareness about their products or services with the help of websites,
blogs, video channels, and other mediums.
The
studied report assesses the market’s growth based on deployment, vertical, application,
and end-users. Here, the application segment comprises
campaign management, lead scoring and lead nurturing, inbound marketing, email
marketing, mobile application, social media marketing, reporting and analytics,
and other applications.
Established
companies operating in the marketing automation software market include Cognizant
Technology Inc, Greenrope, SAP SE, SAS Institute Inc, Etrigue Corp, Hubspot
Inc, and BenchmarkOne.
SAS Institute Inc is a company
providing business analytics solutions and software. Its solutions portfolio
includes Analytics Pro, data management, Customer Intelligence 360, Grid
Manager, visual analytics & statistics, Enterprise Miner, foundation tools,
curriculum pathways, and software trials. The company also provides business
intelligence and analytics, advanced analytics, cloud analytics, AI solutions,
IoT solutions, fraud & security intelligence, risk management, personal
data protection, and supply chain intelligence. SAS Institute has business
operations in the Asia-Pacific, among other regions.
Key deliverables of the report:
·
Market
CAGR during the forecasting years 2022-2028
·
Detailed
data highlighting key insights, industry components, and market strategies
· Comprehensive
information and estimation of the marketing automation software market revenue
growth in Asia-Pacific and its influence on the parent market
·
In-depth
study of forthcoming trends in consumer behavioral patterns
·
A
meticulous analysis of the competitive landscape, vendor scorecard, and
Porter’s Five Forces
· A
wide-ranging study of factors that will challenge the APAC marketing automation
software market’s growth during the upcoming years
Want
to get specific insights? Our team of analysts can customize this report based
on your preferences. Connect with us here.
Market by Security Testing Typ ..
VIEW REPORT1. ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET - SUMMARY
2. INDUSTRY
OUTLOOK
2.1. IMPACT
OF COVID-19 ON THE MARKETING AUTOMATION SOFTWARE MARKET
2.2. EVOLUTION
& TRANSITION OF MARKETING AUTOMATION SOFTWARE
2.3. KEY
INSIGHTS
2.3.1. HIGHER
ADOPTION OF DIGITAL TRANSFORMATION PRACTICES - ONGOING MOVE TOWARD AN
INTEGRATED CRM SPACE
2.3.2. GROWING
USE OF LOCATION-BASED MARKETING
2.3.3. GROWTH
IN CLOUD-BASED TECHNOLOGY ADOPTION
2.4. PORTER’S
FIVE FORCES ANALYSIS
2.4.1. THREAT
OF NEW ENTRANTS
2.4.2. THREAT
OF SUBSTITUTE S
2.4.3. BARGAINING
POWER OF BUYERS
2.4.4. BARGAINING
POWER OF SUPPLIERS
2.4.5. THREAT
OF COMPETITIVE RIVALRY
2.5. MARKET
ATTRACTIVENESS INDEX
2.6. VENDOR
SCORECARD
2.7. INDUSTRY
COMPONENTS
2.8. KEY
MARKET STRATEGIES
2.8.1. ACQUISITIONS
2.8.2. PRODUCT
DEVELOPMENTS
2.8.3. AGREEMENTS
2.8.4. BUSINESS
EXPANSIONS
2.9. MARKET
DRIVERS
2.9.1. RAPID
EXPANSION OF DIGITAL MARKETING
2.9.2. INCREASING
DEMAND FOR LEAD NURTURING
2.9.3. IMPORTANCE
OF CUSTOMER EXPERIENCE
2.10. MARKET
CHALLENGES
2.10.1. INTEROPERABILITY
ISSUES
2.10.2. DATA-RELATED
CONCERNS
2.11. MARKET
OPPORTUNITIES
2.11.1. NEED
TO INTEGRATE MARKETING EFFORTS
2.11.2. ORGANIZATIONS
AIMING FOR HIGHER ROI
3. ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY DEPLOYMENT
3.1. ON-PREMISE
3.2. CLOUD
4. ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY END-USERS
4.1. SMES
4.2. LARGE
ENTERPRISES
5. ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY VERTICAL
5.1. TELECOMMUNICATION
AND INFORMATION TECHNOLOGY
5.2. ADVERTISING
AND DESIGN
5.3. BFSI
5.4. HEALTHCARE
5.5. MANUFACTURING
AND DISTRIBUTION
5.6. RETAIL
5.7. OTHERS
6. ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY APPLICATION
6.1. LEAD
SCORING AND LEAD NURTURING
6.2. CAMPAIGN
MANAGEMENT
6.3. INBOUND
MARKETING
6.4. REPORTING
AND ANALYTICS
6.5. EMAIL
MARKETING
6.6. SOCIAL
MEDIA MARKETING
6.7. MOBILE
APPLICATION
6.8. OTHER
APPLICATIONS
7. ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET – COUNTRY OUTLOOK
7.1. CHINA
7.2. JAPAN
7.3. INDIA
7.4. AUSTRALIA
& NEW ZEALAND
7.5. SOUTH
KOREA
7.6. ASEAN
COUNTRIES
7.7. REST
OF ASIA-PACIFIC
8. COMPETITIVE
LANDSCAPE
8.1. IBM
8.2. ORACLE
CORPORATION
8.3. SALESFORCE.COM
INC
8.4. SAP
SE
8.5. ADOBE
INC
8.6. ACT
ON SOFTWARE INC
8.7. COGNIZANT
TECHNOLOGY INC
8.8. ETRIGUE
CORP
8.9. GREENROPE
8.10. SAS
INSTITUTE INC
8.11. BENCHMARKONE
8.12. HUBSPOT
INC
8.13. INSIDE
SALES INC
9. RESEARCH
METHODOLOGY & SCOPE
9.1. RESEARCH
SCOPE & DELIVERABLES
9.2. SOURCES
OF DATA
9.3. RESEARCH
METHODOLOGY
TABLE 1: ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2022-2028 (IN $ MILLION)
TABLE 2: VENDOR
SCORECARD
TABLE 3: LIST OF
ACQUISITIONS
TABLE 4: LIST OF
PRODUCT DEVELOPMENTS
TABLE 5: LIST OF
AGREEMENTS
TABLE 6: LIST OF
BUSINESS EXPANSIONS
TABLE 7: ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, 2022-2028 (IN $ MILLION)
TABLE 8: ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET, BY END-USERS, 2022-2028 (IN $ MILLION)
TABLE 9: ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICAL, 2022-2028 (IN $ MILLION)
TABLE 10: ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2022-2028 (IN $ MILLION)
TABLE 11: ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2022-2028 (IN $ MILLION)
FIGURE 1: MARKET
ATTRACTIVENESS INDEX
FIGURE 2: INDUSTRY
COMPONENTS
FIGURE 3: ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET, DEPLOYMENT OUTLOOK, 2021 & 2028 (IN
%)
FIGURE 4: ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET, BY ON-PREMISE, 2022-2028 (IN $ MILLION)
FIGURE 5: ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD, 2022-2028 (IN $ MILLION)
FIGURE 6: ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET, END-USERS OUTLOOK, 2021 & 2028 (IN %)
FIGURE 7: ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET, BY SMES, 2022-2028 (IN $ MILLION)
FIGURE 8: ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET, BY LARGE ENTERPRISES, 2022-2028 (IN $
MILLION)
FIGURE 9: ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET, VERTICAL OUTLOOK, 2021 & 2028 (IN %)
FIGURE 10: ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET, BY TELECOMMUNICATION, 2022-2028 (IN $
MILLION)
FIGURE 11: ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET, BY ADVERTISING AND DESIGN, 2022-2028 (IN
$ MILLION)
FIGURE 12: ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET, BY BFSI, 2022-2028 (IN $ MILLION)
FIGURE 13: ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET, BY HEALTHCARE, 2022-2028 (IN $ MILLION)
FIGURE 14: ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET, BY MANUFACTURING AND DISTRIBUTION,
2022-2028 (IN $ MILLION)
FIGURE 15: ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL, 2022-2028 (IN $ MILLION)
FIGURE 16: ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET, BY OTHERS, 2022-2028 (IN $ MILLION)
FIGURE 17: ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET, APPLICATION OUTLOOK, 2021 & 2028 (IN
%)
FIGURE 18: ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD SCORING AND LEAD NURTURING,
2022-2028 (IN $ MILLION)
FIGURE 19: ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT, 2022-2028 (IN $
MILLION)
FIGURE 20: ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING, 2022-2028 (IN $
MILLION)
FIGURE 21: ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING AND ANALYTICS, 2022-2028 (IN
$ MILLION)
FIGURE 22: ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET, BY EMAIL MARKETING, 2022-2028 (IN $
MILLION)
FIGURE 23: ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING, 2022-2028 (IN
$ MILLION)
FIGURE 24: ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION, 2022-2028 (IN $
MILLION)
FIGURE 25: ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS, 2022-2028 (IN $
MILLION)
FIGURE 26: ASIA-PACIFIC
MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2021 & 2028 (IN %)
FIGURE 27: CHINA MARKETING
AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)
FIGURE 28: JAPAN MARKETING
AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)
FIGURE 29: INDIA MARKETING
AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)
FIGURE 30: AUSTRALIA
& NEW ZEALAND MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)
FIGURE 31: SOUTH KOREA
MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)
FIGURE 32: ASEAN
COUNTRIES MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)
FIGURE 33: REST OF
ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)