ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET 2022-2028

ICT | Media Software & Services

ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET 2022-2028

Market by Deployment, End-users, Vertical, Application, and Country Outlook | Forecast 2022-2028

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As per Triton’s report, the marketing automation software market in the Asia-Pacific is anticipated to grow with a CAGR of 10.60% over the forecasting years 2022-2028.


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The countries analyzed in this region include:

•         South Korea

•         India

•         China

•         Japan

•         Australia & New Zealand

•         ASEAN Countries

•         Rest of Asia-Pacific

The market in the Asia-Pacific is estimated to evolve at the fastest rate, globally, over the forecasted duration. One of the prime factors contributing to this market’s growth is the enhanced use of these solutions by players in the e-commerce industry. The rising internet penetration in the APAC has led to an e-commerce boom. Domestic players, such as Rakuten, Alibaba, and several others, have also established themselves and are on a growth path. Marketing automation software largely helps these businesses to streamline their efforts. The growing adoption of MAS by these companies is helping the Asia-Pacific market to grow.

New Zealand is embracing the development in technology. It has a diverse ICT sector, which encompasses wireless infrastructure, digital content, healthcare IT, geospatial, telecommunications, payments, agricultural technology, and a lot more. Such development initiatives in the field of ICT are expected to foster the use of marketing automation software in Australia & New Zealand over the projected period.

Whereas, in South Korea, several companies are opting for a wide variety of cloud computing services. Cloud technology is being adopted across various sectors, such as finance, ICT, and healthcare. This technology is particularly being adopted widely in the online gaming industry. This, along with the availability of enhanced connectivity, well-developed infrastructure, and the rising importance of cyber security, are driving the growth of the marketing automation software market in South Korea.

The growth in the number of communication channels is one of the key reasons for the growth of campaign management applications. The rising number of active users on multiple networking channels, such as Facebook, Twitter, WhatsApp, Skype, LinkedIn, Instagram, etc., helps marketing organizations across different verticals to generate campaigns and raise awareness about their products or services with the help of websites, blogs, video channels, and other mediums.

The studied report assesses the market’s growth based on deployment, vertical, application, and end-users. Here, the application segment comprises campaign management, lead scoring and lead nurturing, inbound marketing, email marketing, mobile application, social media marketing, reporting and analytics, and other applications.

Established companies operating in the marketing automation software market include Cognizant Technology Inc, Greenrope, SAP SE, SAS Institute Inc, Etrigue Corp, Hubspot Inc, and BenchmarkOne.

SAS Institute Inc is a company providing business analytics solutions and software. Its solutions portfolio includes Analytics Pro, data management, Customer Intelligence 360, Grid Manager, visual analytics & statistics, Enterprise Miner, foundation tools, curriculum pathways, and software trials. The company also provides business intelligence and analytics, advanced analytics, cloud analytics, AI solutions, IoT solutions, fraud & security intelligence, risk management, personal data protection, and supply chain intelligence. SAS Institute has business operations in the Asia-Pacific, among other regions.

 

Key deliverables of the report:

·       Market CAGR during the forecasting years 2022-2028

·       Detailed data highlighting key insights, industry components, and market strategies

·     Comprehensive information and estimation of the marketing automation software market revenue growth in Asia-Pacific and its influence on the parent market

·       In-depth study of forthcoming trends in consumer behavioral patterns

·       A meticulous analysis of the competitive landscape, vendor scorecard, and Porter’s Five Forces

·     A wide-ranging study of factors that will challenge the APAC marketing automation software market’s growth during the upcoming years

Want to get specific insights? Our team of analysts can customize this report based on your preferences. Connect with us here

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Table of Content

1. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET - SUMMARY       

2. INDUSTRY OUTLOOK 

2.1. IMPACT OF COVID-19 ON THE MARKETING AUTOMATION SOFTWARE MARKET     

2.2. EVOLUTION & TRANSITION OF MARKETING AUTOMATION SOFTWARE

2.3. KEY INSIGHTS    

2.3.1. HIGHER ADOPTION OF DIGITAL TRANSFORMATION PRACTICES - ONGOING MOVE TOWARD AN INTEGRATED CRM SPACE   

2.3.2. GROWING USE OF LOCATION-BASED MARKETING         

2.3.3. GROWTH IN CLOUD-BASED TECHNOLOGY ADOPTION   

2.4. PORTER’S FIVE FORCES ANALYSIS 

2.4.1. THREAT OF NEW ENTRANTS    

2.4.2. THREAT OF SUBSTITUTE S

2.4.3. BARGAINING POWER OF BUYERS     

2.4.4. BARGAINING POWER OF SUPPLIERS

2.4.5. THREAT OF COMPETITIVE RIVALRY  

2.5. MARKET ATTRACTIVENESS INDEX  

2.6. VENDOR SCORECARD  

2.7. INDUSTRY COMPONENTS      

2.8. KEY MARKET STRATEGIES    

2.8.1. ACQUISITIONS      

2.8.2. PRODUCT DEVELOPMENTS     

2.8.3. AGREEMENTS       

2.8.4. BUSINESS EXPANSIONS 

2.9. MARKET DRIVERS        

2.9.1. RAPID EXPANSION OF DIGITAL MARKETING         

2.9.2. INCREASING DEMAND FOR LEAD NURTURING     

2.9.3. IMPORTANCE OF CUSTOMER EXPERIENCE

2.10. MARKET CHALLENGES

2.10.1. INTEROPERABILITY ISSUES   

2.10.2. DATA-RELATED CONCERNS   

2.11. MARKET OPPORTUNITIES

2.11.1. NEED TO INTEGRATE MARKETING EFFORTS

2.11.2. ORGANIZATIONS AIMING FOR HIGHER ROI         

3. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY DEPLOYMENT       

3.1. ON-PREMISE       

3.2. CLOUD      

4. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY END-USERS

4.1. SMES        

4.2. LARGE ENTERPRISES  

5. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY VERTICAL   

5.1. TELECOMMUNICATION AND INFORMATION TECHNOLOGY    

5.2. ADVERTISING AND DESIGN   

5.3. BFSI

5.4. HEALTHCARE      

5.5. MANUFACTURING AND DISTRIBUTION      

5.6. RETAIL      

5.7. OTHERS    

6. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY APPLICATION        

6.1. LEAD SCORING AND LEAD NURTURING    

6.2. CAMPAIGN MANAGEMENT     

6.3. INBOUND MARKETING  

6.4. REPORTING AND ANALYTICS 

6.5. EMAIL MARKETING       

6.6. SOCIAL MEDIA MARKETING   

6.7. MOBILE APPLICATION  

6.8. OTHER APPLICATIONS 

7. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET – COUNTRY OUTLOOK          

7.1. CHINA       

7.2. JAPAN       

7.3. INDIA         

7.4. AUSTRALIA & NEW ZEALAND 

7.5. SOUTH KOREA   

7.6. ASEAN COUNTRIES      

7.7. REST OF ASIA-PACIFIC           

8. COMPETITIVE LANDSCAPE  

8.1. IBM            

8.2. ORACLE CORPORATION                  

8.3. SALESFORCE.COM INC          

8.4. SAP SE                

8.5. ADOBE INC         

8.6. ACT ON SOFTWARE INC                   

8.7. COGNIZANT TECHNOLOGY INC                 

8.8. ETRIGUE CORP  

8.9. GREENROPE                 

8.10. SAS INSTITUTE INC    

8.11. BENCHMARKONE        

8.12. HUBSPOT INC   

8.13. INSIDE SALES INC      

9. RESEARCH METHODOLOGY & SCOPE    

9.1. RESEARCH SCOPE & DELIVERABLES                  

9.2. SOURCES OF DATA                

9.3. RESEARCH METHODOLOGY             

List of Tables

TABLE 1: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2022-2028 (IN $ MILLION)

TABLE 2: VENDOR SCORECARD

TABLE 3: LIST OF ACQUISITIONS

TABLE 4: LIST OF PRODUCT DEVELOPMENTS

TABLE 5: LIST OF AGREEMENTS

TABLE 6: LIST OF BUSINESS EXPANSIONS

TABLE 7: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, 2022-2028 (IN $ MILLION)

TABLE 8: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY END-USERS, 2022-2028 (IN $ MILLION)

TABLE 9: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICAL, 2022-2028 (IN $ MILLION)

TABLE 10: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2022-2028 (IN $ MILLION)

TABLE 11: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2022-2028 (IN $ MILLION)

List of Figures

FIGURE 1: MARKET ATTRACTIVENESS INDEX

FIGURE 2: INDUSTRY COMPONENTS

FIGURE 3: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, DEPLOYMENT OUTLOOK, 2021 & 2028 (IN %)

FIGURE 4: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY ON-PREMISE, 2022-2028 (IN $ MILLION)

FIGURE 5: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD, 2022-2028 (IN $ MILLION)

FIGURE 6: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, END-USERS OUTLOOK, 2021 & 2028 (IN %)

FIGURE 7: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY SMES, 2022-2028 (IN $ MILLION)

FIGURE 8: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY LARGE ENTERPRISES, 2022-2028 (IN $ MILLION)

FIGURE 9: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, VERTICAL OUTLOOK, 2021 & 2028 (IN %)

FIGURE 10: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY TELECOMMUNICATION, 2022-2028 (IN $ MILLION)

FIGURE 11: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY ADVERTISING AND DESIGN, 2022-2028 (IN $ MILLION)

FIGURE 12: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY BFSI, 2022-2028 (IN $ MILLION)

FIGURE 13: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY HEALTHCARE, 2022-2028 (IN $ MILLION)

FIGURE 14: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY MANUFACTURING AND DISTRIBUTION, 2022-2028 (IN $ MILLION)

FIGURE 15: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL, 2022-2028 (IN $ MILLION)

FIGURE 16: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY OTHERS, 2022-2028 (IN $ MILLION)

FIGURE 17: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, APPLICATION OUTLOOK, 2021 & 2028 (IN %)

FIGURE 18: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD SCORING AND LEAD NURTURING, 2022-2028 (IN $ MILLION)

FIGURE 19: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT, 2022-2028 (IN $ MILLION)

FIGURE 20: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING, 2022-2028 (IN $ MILLION)

FIGURE 21: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING AND ANALYTICS, 2022-2028 (IN $ MILLION)

FIGURE 22: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY EMAIL MARKETING, 2022-2028 (IN $ MILLION)

FIGURE 23: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING, 2022-2028 (IN $ MILLION)

FIGURE 24: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION, 2022-2028 (IN $ MILLION)

FIGURE 25: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS, 2022-2028 (IN $ MILLION)

FIGURE 26: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2021 & 2028 (IN %)

FIGURE 27: CHINA MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 28: JAPAN MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 29: INDIA MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 30: AUSTRALIA & NEW ZEALAND MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 31: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 32: ASEAN COUNTRIES MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 33: REST OF ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

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