ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET 2019-2027

ICT | Media Software & Services

ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET 2019-2027

Market By Application, Verticals, Deployment Model, End-users And Geography | Forecast 2019-2027

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Research conducted by Triton Market Research shows that the Asia-Pacific marketing automation software market is expected to progress at a compound annual growth rate of 10.37% in terms of revenue over the forecast period of 2019-2027. The Asia-Pacific region is the fastest growing market globally and is expected to exhibit the highest CAGR by the end of the forecast period.

Countries that have been covered in the Asia-Pacific marketing automation software market are:

•           China

•           Japan

•           India

•           South Korea

•           ASEAN countries

•           Australia & New Zealand 

•           Rest of Asia-Pacific

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The marketing automation software market report has been segmented into four major fragments such as applications, verticals, deployment models and end users. China is a pivotal country, dominating the MAS market in the Asia-Pacific region. The country leads the marketing automation software market due to low-cost computing and policy changes.

The marketing automation software market report from Triton Market Research provides detailed information about the market definition, key insights regarding the industry, market attractiveness matrix, vendor scorecard and Porter’s five force analysis.

The increased usage of marketing automation software in retail companies and the growing demand for digital marketing in the Asian markets has boosted the MAS market in the Asia-Pacific. Factors which are obstructing the market growth involve the scarcity of skilled professionals and incorporation of these software with existing marketing systems.

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Table of Content

1.    ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET - SUMMARY

2.    INDUSTRY OUTLOOK

2.1. MARKET DEFINITION

2.2. KEY INSIGHTS

2.2.1.   LEAD NURTURING & LEAD SCORING IS THE FASTEST GROWING APPLICATION IN MARKETING AUTOMATION SOFTWARE MARKET

2.2.2.   CLOUD IS THE DOMINANT DEPLOYMENT MODEL IN MARKETING AUTOMATION SOFTWARE MARKET

2.3. PORTER'S FIVE FORCE ANALYSIS

2.3.1.   THREAT OF NEW ENTRANTS

2.3.2.   THREAT OF SUBSTITUTE           

2.3.3.   BARGAINING POWER OF SUPPLIERS

2.3.4.   BARGAINING POWER OF BUYERS     

2.3.5.   THREAT OF COMPETITIVE RIVALRY

2.4. MARKET ATTRACTIVENESS MATRIX

2.5. VENDOR SCORECARD

2.6. MARKET DRIVERS

2.6.1.   RISE IN THE DEMAND FOR DIGITAL MARKETING

2.6.2.   GROWTH IN THE DEMAND TO INTEGRATE MARKETING EFFORTS 

2.6.3.   INCREASING IMPORTANCE TO CUSTOMER EXPERIENCE

2.6.4.   NEED FOR HIGHER ROI

2.7. MARKET RESTRAINTS

2.7.1.   CONCERNS RELATED TO DATA

2.7.2.   INTEROPERABILITY ISSUES 

2.8. MARKET OPPORTUNITIES

2.8.1.   RISING ADOPTION OF CLOUD-BASED TECHNOLOGY

2.8.2.   INCREASE IN THE USE OF LOCATION-BASED MARKETING

2.9. MARKET CHALLENGES

2.9.1.   AMALGAMATION WITH EXISTING MARKETING SYSTEM 

2.9.2.   SHORTAGE OF KNOWLEDGE AND SKILLED EMPLOYEES

3.    MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY APPLICATION

3.1. CAMPAIGN MANAGEMENT

3.2. E-MAIL MARKETING

3.3. MOBILE APPLICATION

3.4. INBOUND MARKETING

3.5. LEAD NURTURING & LEAD SCORING

3.6. REPORTING & ANALYTICS

3.7. SOCIAL MEDIA MARKETING

3.8. OTHER APPLICATIONS

4.    MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY VERTICALS

4.1. ACADEMIC & EDUCATION

4.2. ADVERTISING

4.3. BANKING FINANCIAL SERVICES & INSURANCE (BFSI)

4.4. HEALTHCARE

4.5. MANUFACTURING & DISTRIBUTION

4.6. MEDIA & ENTERTAINMENT

4.7. RETAIL

4.8. OTHER VERTICALS

5.    MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY DEPLOYMENT MODEL

5.1. CLOUD

5.2. ON-PREMISES

6.    MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY END-USERS

6.1. SMALL & MEDIUM BUSINESSES (SMBs)

6.2. LARGE ENTERPRISES

7.    MARKETING AUTOMATION SOFTWARE MARKET - ASIA-PACIFIC

7.1. CHINA

7.2. JAPAN

7.3. INDIA

7.4. SOUTH KOREA

7.5. ASEAN COUNTRIES

7.6. AUSTRALIA & NEW ZEALAND

7.7. REST OF ASIA-PACIFIC

8.    COMPETITIVE LANDSCAPE

8.1. INTERNATIONAL BUSINESS MACHINES (IBM) CORPORATION

8.2. ORACLE

8.3. SALESFORCE

8.4. SAP SE

8.5. ADOBE SYSTEMS

8.6. SAS INSTITUTE

8.7. COGNIZANT TECHNOLOGY SOLUTIONS

8.8. ETRIGUE

8.9. SYNCHRONOUS TECHNOLOGIES, INC

8.10.            INSIDESALES.COM, INC. (HOLDING COMPANY OF INBOUNDIO)

8.11.            INFUSIONSOFT

8.12.            VISTA EQUITY PARTNER

9.    METHODOLOGY & SCOPE

9.1. RESEARCH SCOPE

9.2. SOURCES OF DATA

9.3. RESEARCH METHODOLOGY

List of Tables

TABLE 1. MARKET ATTRACTIVENESS MATRIX FOR MARKETING AUTOMATION SOFTWARE MARKET

TABLE 2. VENDOR SCORECARD OF MARKETING AUTOMATION SOFTWARE MARKET    

TABLE 3. KEY STRATEGIC DEVELOPMENTS IN MARKETING AUTOMATION SOFTWARE MARKET

TABLE 4. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, COUNTRY OUTLOOK, 2019-2027 (IN $ MILLION)

TABLE 5. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2019-2027 (IN $ MILLION)

TABLE 6. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICALS, 2019-2027 (IN $ MILLION)

TABLE 7. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2019-2027 (IN $ MILLION)        

TABLE 8. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY END-USERS, 2019-2027 (IN $ MILLION)

List of Figures

FIGURE 1. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)      

FIGURE 2. PORTER’S FIVE FORCE ANALYSIS OF MARKETING AUTOMATION SOFTWARE MARKET

FIGURE 3. KEY IMPACT ANALYSIS

FIGURE 4. KEY PLAYER POSITIONING IN 2018 (%)

FIGURE 5. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT 2019-2027 ($ MILLION)

FIGURE 6. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY E-MAIL MARKETING 2019-2027 ($ MILLION)

FIGURE 7. WORLDWIDE EMAIL ACCOUNT FROM 2015-2019 ($ MILLION)

FIGURE 8. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION 2019-2027 ($ MILLION)

FIGURE 9. ASIA-PACIFIC SMARTPHONE & TABLET USERS, FROM 2014-2020 ($ BILLION)

FIGURE 10. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING 2019-2027 ($ MILLION)

FIGURE 11. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD NURTURING & LEAD SCORING 2019-2027 ($ MILLION)

FIGURE 12. ASIA-PACIFIC DIGITAL BUYERS, FROM 2014-2019(BILLION)

FIGURE 13. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING & ANALYTICS 2019-2027 ($ MILLION)

FIGURE 14. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING 2019-2027 ($ MILLION)

FIGURE 15. ASIA-PACIFIC SOCIAL MEDIA USERS FROM 2015-2020 ($ BILLION)

FIGURE 16. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS 2019-2027 ($ MILLION)

FIGURE 17. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY ACADEMIC & EDUCATION MARKET 2019-2027 ($ MILLION)

FIGURE 18. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY ADVERTISING MARKET 2019-2027 ($ MILLION)

FIGURE 19. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY BANKING FINANCIAL SERVICES & INSURANCE 2019-2027 ($ MILLION)

FIGURE 20. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY HEALTHCARE MARKET 2019-2027 ($ MILLION)

FIGURE 21. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY MANUFACTURING & DISTRIBUTION 2019-2027 ($ MILLION)

FIGURE 22. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY MEDIA & ENTERTAINMENT MARKET 2019-2027 ($ MILLION)

FIGURE 23. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL 2019-2027 ($ MILLION)

FIGURE 24. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY OTHER MARKET 2019-2027 ($ MILLION)

FIGURE 25. ASIA-PACIFIC USAGE OF PUBLIC & PRIVATE CLOUD IN ENTERPRISES

FIGURE 26. ASIA-PACIFIC PAAS MARKET FORECAST IN MILLION (2011-2016)

FIGURE 27. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD DEPLOYMENT 2019-2027 ($MILLION)

FIGURE 28. ASIA-PACIFIC SAAS SOFTWARE SUBSCRIPTION REVENUE PERCENTAGE CHANGES FROM PRIOR YEARS (2012-2016)

FIGURE 29. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY ON-PREMISES 2019-2027 ($MILLION)

FIGURE 30. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY SMALL & MEDIUM BUSINESSES (SMBs) 2019-2027 ($MILLION)

FIGURE 31. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY LARGE ENTERPRISES 2019-2027 ($MILLION)

FIGURE 32. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)  

FIGURE 33. CHINA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)      

FIGURE 34. JAPAN MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)      

FIGURE 35. INDIA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)      

FIGURE 36. SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)   

FIGURE 37. ASEAN COUNTRIES MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)        

FIGURE 38. AUSTRALIA & NEW ZEALAND MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)

FIGURE 39. REST OF ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)

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