NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET 2019-2027

ICT | Media Software & Services

NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET 2019-2027

Market By Application, Verticals, Deployment, End-users And Geography | Forecast 2019-2027

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The North America marketing automation software market is expected to display an upward trend in terms of revenue and is estimated to develop at a CAGR of 8.62% during the forecast years of 2019 to 2027, according to Triton Market Research.

Countries that have been studied in the North American marketing automation software market are:

•           The United States

•           Canada

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Marketing automation refers to the software that exists with the objective of robotizing advertising activities. Various advertising divisions need to automate dreary assignments, for example, messages, emails, online networking and other site activities. The innovation of marketing automation makes these assignments easier. The marketing automation software market report is segmented based on applications, verticals, deployment models, and end users. The United States is anticipated to lead the North America marketing automation software market, due to the presence of a substantial number of business players in the U.S., because of whom, the locale enjoys innovative superiority.

The report from Triton on the North America marketing automation software market includes the market definition, key industry insights, market attractiveness matrix, vendor scorecard and Porter’s five force analysis.

The growth of North America MAS market is driven by the expansion of interest, selection of digital marketing and the growing demand from the retail industry. Growth in the adoption of cloud-based technology is the key opportunity for expansion in the North American region.


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Table of Content

1.    NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET - SUMMARY

2.    INDUSTRY OUTLOOK

2.1. MARKET DEFINITION      

2.2. KEY INSIGHTS      

2.2.1.   LEAD NURTURING & LEAD SCORING IS THE FASTEST GROWING APPLICATION IN MARKETING AUTOMATION SOFTWARE MARKET

2.2.2.   CLOUD IS THE DOMINANT DEPLOYMENT MODEL IN MARKETING AUTOMATION SOFTWARE MARKET          

2.3. PORTER’S FIVE FORCE ANALYSIS   

2.3.1.   THREAT OF NEW ENTRANTS

2.3.2.   THREAT OF SUBSTITUTE           

2.3.3.   BARGAINING POWER OF SUPPLIERS

2.3.4.   BARGAINING POWER OF BUYERS     

2.3.5.   THREAT OF COMPETITIVE RIVALRY  

2.4. MARKET ATTRACTIVENESS INDEX   

2.5. VENDOR SCORECARD 

2.6. MARKET DRIVERS          

2.6.1.   RISE IN THE DEMAND FOR DIGITAL MARKETING  

2.6.2.   GROWTH IN THE DEMAND TO INTEGRATE MARKETING EFFORTS     

2.6.3.   INCREASING IMPORTANCE TO CUSTOMER EXPERIENCE        

2.6.4.   NEED FOR HIGHER ROI  

2.7. MARKET RESTRAINTS   

2.7.1.   CONCERNS RELATED TO DATA          

2.7.2.   INTEROPERABILITY ISSUES     

2.8. MARKET OPPORTUNITIES        

2.8.1.   RISING ADOPTION OF CLOUD-BASED TECHNOLOGY     

2.8.2.   INCREASE IN THE USE OF LOCATION-BASED MARKETING       

2.9. MARKET CHALLENGES 

2.9.1.   AMALGAMATION WITH EXISTING MARKETING SYSTEM 

2.9.2.   SHORTAGE OF KNOWLEDGE AND SKILLED EMPLOYEES          

3.    MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY APPLICATION           

3.1. CAMPAIGN MANAGEMENT       

3.2. E-MAIL MARKETING        

3.3. MOBILE APPLICATION   

3.4. INBOUND MARKETING   

3.5. LEAD NURTURING & LEAD SCORING

3.6. REPORTING & ANALYTICS       

3.7. SOCIAL MEDIA MARKETING     

3.8. OTHER APPLICATION    

4.    MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY VERTICAL     

4.1. ACADEMIC & EDUCATION        

4.2. ADVERTISING & DESIGN          

4.3. BFSI 

4.4. HEALTHCARE      

4.5. MANUFACTURING & DISTRIBUTION  

4.6. MEDIA & ENTERTAINMENT      

4.7. RETAIL        

4.8. OTHER VERTICALS        

5.    MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY DEPLOYMENT         

5.1. ON-PREMISES      

5.2. CLOUD        

6.    MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY END-USER    

6.1. SMALL & MEDIUM BUSINESSES (SMBs)      

6.2. LARGE ENTERPRISES  

7.    MARKETING AUTOMATION SOFTWARE MARKET - NORTH AMERICA       

7.1. UNITED STATES

7.2. CANADA                 

8.    COMPETITIVE LANDSCAPE

8.1.1.   INTERNATIONAL BUSINESS MACHINES CORPORATION

8.1.2.   ORACLE CORPORATION

8.1.3.   SALESFORCE        

8.1.4.   SAP SE         

8.1.5.   ADOBE SYSTEMS 

8.1.6.   SAS INSTITUTE      

8.1.7.   ACT-ON SOFTWARE        

8.1.8.   COGNIZANT TECHNOLOGY SOLUTIONS      

8.1.9.   ETRIGUE CORPORATION          

8.1.10.                GREENROPE         

8.1.11.                HATCHBUCK          

8.1.12.                HUBSPOT, INC.      

8.1.13.                INSIDESALES.COM INC (HOLDING COMPANY OF INBOUNDIO) 

8.1.14.                INFUSIONSOFT (KEAP)   

9.    METHODOLOGY & SCOPE  

9.1. RESEARCH SCOPE        

9.2. SOURCES OF DATA        

9.3. RESEARCH METHODOLOGY     

List of Tables

TABLE 1: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

TABLE 2: MARKET ATTRACTIVENESS INDEX          

TABLE 3: VENDOR SCORECARD        

TABLE 4: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2019-2027, (IN $ MILLION)      

TABLE 5: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICAL, 2019-2027, (IN $ MILLION)           

TABLE 6: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, 2019-2027, (IN $ MILLION)     

TABLE 7: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY END-USER, 2019-2027, (IN $ MILLION)                       

TABLE 8: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

List of Figures

FIGURE 1. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)   

FIGURE 2. PORTER’S FIVE FORCE ANALYSIS OF MARKETING AUTOMATION SOFTWARE MARKET

FIGURE 3. KEY IMPACT ANALYSIS

FIGURE 4. KEY PLAYER POSITIONING IN 2018 (%)

FIGURE 5. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT 2019-2027 ($ MILLION)

FIGURE 6. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY E-MAIL MARKETING 2019-2027 ($ MILLION)

FIGURE 7. WORLDWIDE E-MAIL ACCOUNT FROM 2015-2019 ($ MILLION)

FIGURE 8. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION 2019-2027 ($ MILLION)

FIGURE 9. NORTH AMERICA SMARTPHONE & TABLET USERS FROM 2014-2020 ($ BILLION)

FIGURE 10. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING 2019-2027 ($ MILLION)

FIGURE 11. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD NURTURING & LEAD SCORING 2019-2027 ($ MILLION)

FIGURE 12. NORTH AMERICA DIGITAL BUYERS FROM 2014-2019 ($ BILLION)

FIGURE 13. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING & ANALYTICS 2019-2027 ($ MILLION)

FIGURE 14. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING 2019-2027 ($ MILLION)

FIGURE 15. NORTH AMERICA SOCIAL MEDIA USERS FROM 2015-2020 ($ BILLION)

FIGURE 16. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS 2019-2027 ($ MILLION)

FIGURE 17. NORTH AMERICA MARKETING AUTOMATION SOFTWARE, BY ACADEMIC & EDUCATION MARKET 2019-2027 ($ MILLION)

FIGURE 18. NORTH AMERICA MARKETING AUTOMATION SOFTWARE, BY ADVERTISING MARKET 2019-2027 ($ MILLION)

FIGURE 19. NORTH AMERICA MARKETING AUTOMATION SOFTWARE, BY BANKING FINANCIAL SERVICES & INSURANCE 2019-2027 ($ MILLION)

FIGURE 20. NORTH AMERICA MARKETING AUTOMATION SOFTWARE, BY HEALTHCARE MARKET 2019-2027 ($ MILLION)

FIGURE 21. NORTH AMERICA MARKETING AUTOMATION SOFTWARE, BY MANUFACTURING & DISTRIBUTION 2019-2027 ($ MILLION)

FIGURE 22. NORTH AMERICA MARKETING AUTOMATION SOFTWARE, BY MEDIA & ENTERTAINMENT MARKET 2019-2027 ($ MILLION)

FIGURE 23. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL 2019-2027 ($ MILLION)

FIGURE 24. NORTH AMERICA MARKETING AUTOMATION SOFTWARE, BY OTHER MARKET 2019-2027 ($ MILLION)

FIGURE 25. NORTH AMERICA USAGE OF PUBLIC AND PRIVATE CLOUD IN ENTERPRISES

FIGURE 26. NORTH AMERICA PAAS MARKET FORECAST IN MILLION (2011-2016)

FIGURE 27. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD DEPLOYMENT 2019-2027 ($MILLION)

FIGURE 28. NORTH AMERICA SAAS SOFTWARE SUBSCRIPTION REVENUE PERCENTAGE CHANGES FROM PRIOR YEARS (2012-2016)

FIGURE 29. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY ON-PREMISES 2019-2027 ($MILLION)

FIGURE 30. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY SMALL & MEDIUM BUSINESSES (SMBs) 2019-2027 ($ MILLION)

FIGURE 31. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY LARGE ENTERPRISES 2019-2027 ($ MILLION)

FIGURE 32. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)  

FIGURE 33. UNITED STATES MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)   

FIGURE 34. CANADA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)

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