Market by Deployment, End-users, Vertical, Application, and Country Outlook | Forecast 2022-2028
Triton Market
Research’s analysis has concluded that the market for marketing automation
software in North America is likely to expand with a CAGR of 10.50% in the estimated years from 2022 to 2028.
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The countries scrutinized in this region include:
• The United States
• Canada
The growing number of
internet & smartphone users, the surge in the adoption of cloud computing, enhanced
demand for data integration & SaaS cloud services, and the growth of digital
marketing are the main factors fueling the growth during the forecast years in
North America. The development of advanced technologies like artificial
intelligence has influenced numerous businesses, and marketing automation is a prime
technique used to promote such businesses in the mainstream. The growth of social
media and email marketing are additional factors contributing to the growth of the
marketing automation software in the region.
There have been growing
efforts by the United States’ government to push the growth of the MAS market
in the region. Also, the use of analytics solutions for repetitive tasks like
email marketing as well as marketing technologies like MAS, which enable
efficient use and collected data analysis during bulk email marketing
campaigns, has become vital for marketers. Moreover, personalization services
have also become a vital driver for the studied market as they are likely to
provide more RoI. According to Instapage, which provides personalized landing
pages, close to 88% of marketers in the country have reported significant improvements
due to personalization.
Canada is one of the
high-revenue markets globally, and is driven largely by the use of software
service solutions. The majority of ICT innovations in the nation are in line
with those in the US market. In January 2021, PayIt, which provides digital
payment solutions, announced hiring Toronto-based Marketing Automation Canada
(MAC), to implement marketing automation across its platform. These
developments have influenced the adoption of marketing automation solutions,
and are expected to boost the market in the forthcoming years.
Email marketing is a
reliable strategy used by businesses for advertising, generating brand
awareness, and increasing sales by sending commercial emails to leads. The
growing digitalization and the rise in the number of internet users have made
it imperative to use this technique to stay ahead of the competition. Marketing
automation software largely assists in managing and streamlining email
marketing processes. Thus, the growing use of email marketing is aiding the
growth of the MAS market.
The
studied report assesses the market’s growth based on end-users, deployment, vertical,
and application. Here, the application segment comprises email marketing, lead nurturing and lead scoring,
campaign management, social media marketing, inbound marketing, mobile
application, reporting and analytics, and other applications.
Leading
players functioning in the marketing automation software market are Cognizant
Technology Inc, SAS Institute Inc, Hubspot Inc, Greenrope, BenchmarkOne, Adobe
Inc, and Inside Sales Inc.
Greenrope is a renowned
company providing complete marketing automation and CRM solutions aimed at
maximizing ROI. The company provides its end-users with an integrated, custom
platform for an effective and hassle-free way to manage their business.
GreenRope’s MAS solution helps them collect & store important data, manage various
campaigns, and successfully segment contacts for improved personalization. Founded
in 2001, Greenrope has its headquarters in California, the United States.
Key deliverables of the report:
·
Market
CAGR during the forecasting years 2022-2028
·
Detailed
data highlighting key insights, industry components, and market strategies
· Comprehensive
information and estimation of the marketing automation software market revenue
growth in North America and its influence on the parent market
·
In-depth
study of forthcoming trends in consumer behavioral patterns
·
A
meticulous analysis of the competitive landscape, vendor scorecard, and
Porter’s Five Forces
· A
wide-ranging study of factors that will challenge the North America marketing
automation software market’s growth during the upcoming years
Want
to get specific insights? Our team of analysts can customize this report based
on your preferences. Connect with us here.
Market by Technology (Data ana ..
VIEW REPORT1. NORTH
AMERICA MARKETING AUTOMATION SOFTWARE MARKET - SUMMARY
2. INDUSTRY
OUTLOOK
2.1. IMPACT
OF COVID-19 ON THE MARKETING AUTOMATION SOFTWARE MARKET
2.2. EVOLUTION
& TRANSITION OF MARKETING AUTOMATION SOFTWARE
2.3. KEY
INSIGHTS
2.3.1. HIGHER
ADOPTION OF DIGITAL TRANSFORMATION PRACTICES - ONGOING MOVE TOWARD AN
INTEGRATED CRM SPACE
2.3.2. GROWING
USE OF LOCATION-BASED MARKETING
2.3.3. GROWTH
IN CLOUD-BASED TECHNOLOGY ADOPTION
2.4. PORTER’S
FIVE FORCES ANALYSIS
2.4.1. THREAT
OF NEW ENTRANTS
2.4.2. THREAT
OF SUBSTITUTE S
2.4.3. BARGAINING
POWER OF BUYERS
2.4.4. BARGAINING
POWER OF SUPPLIERS
2.4.5. THREAT
OF COMPETITIVE RIVALRY
2.5. MARKET
ATTRACTIVENESS INDEX
2.6. VENDOR
SCORECARD
2.7. INDUSTRY
COMPONENTS
2.8. KEY
MARKET STRATEGIES
2.8.1. ACQUISITIONS
2.8.2. PRODUCT
DEVELOPMENTS
2.8.3. AGREEMENTS
2.8.4. BUSINESS
EXPANSIONS
2.9. MARKET
DRIVERS
2.9.1. RAPID
EXPANSION OF DIGITAL MARKETING
2.9.2. INCREASING
DEMAND FOR LEAD NURTURING
2.9.3. SURGE
IN IMPORTANCE OF CUSTOMER EXPERIENCE
2.10. MARKET
CHALLENGES
2.10.1. INTEROPERABILITY
ISSUES
2.10.2. DATA-RELATED
CONCERNS
2.11. MARKET
OPPORTUNITIES
2.11.1. NEED
TO INTEGRATE MARKETING EFFORTS
2.11.2. ORGANIZATIONS
AIMING FOR HIGHER ROI
3. NORTH
AMERICA MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY DEPLOYMENT
3.1. ON-PREMISE
3.2. CLOUD
4. NORTH
AMERICA MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY END-USERS
4.1. SMES
4.2. LARGE
ENTERPRISES
5. NORTH
AMERICA MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY VERTICAL
5.1. TELECOMMUNICATION
AND INFORMATION TECHNOLOGY
5.2. ADVERTISING
AND DESIGN
5.3. BFSI
5.4. HEALTHCARE
5.5. MANUFACTURING
AND DISTRIBUTION
5.6. RETAIL
5.7. OTHERS
6. NORTH
AMERICA MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY APPLICATION
6.1. LEAD
SCORING AND LEAD NURTURING
6.2. CAMPAIGN
MANAGEMENT
6.3. INBOUND
MARKETING
6.4. REPORTING
AND ANALYTICS
6.5. EMAIL
MARKETING
6.6. SOCIAL
MEDIA MARKETING
6.7. MOBILE
APPLICATION
6.8. OTHER
APPLICATIONS
7. NORTH
AMERICA MARKETING AUTOMATION SOFTWARE MARKET – COUNTRY OUTLOOK
7.1. UNITED
STATES
7.2. CANADA
8. COMPETITIVE
LANDSCAPE
8.1. IBM
8.2. ORACLE
CORPORATION
8.3. SALESFORCE.COM
INC
8.4. SAP
SE
8.5. ADOBE
INC
8.6. ACT
ON SOFTWARE INC
8.7. COGNIZANT
TECHNOLOGY INC
8.8. ETRIGUE
CORP
8.9. GREENROPE
8.10. SAS
INSTITUTE INC
8.11. BENCHMARKONE
8.12. HUBSPOT
INC
8.13. INSIDE
SALES INC
9. RESEARCH
METHODOLOGY & SCOPE
9.1. RESEARCH
SCOPE & DELIVERABLES
9.2. SOURCES
OF DATA
9.3. RESEARCH
METHODOLOGY
TABLE 1: NORTH AMERICA
MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2022-2028 (IN $ MILLION)
TABLE 2: VENDOR
SCORECARD
TABLE 3: LIST OF
ACQUISITIONS
TABLE 4: LIST OF
PRODUCT DEVELOPMENTS
TABLE 5: LIST OF
AGREEMENTS
TABLE 6: LIST OF
BUSINESS EXPANSIONS
TABLE 7: NORTH AMERICA
MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, 2022-2028 (IN $ MILLION)
TABLE 8: NORTH AMERICA
MARKETING AUTOMATION SOFTWARE MARKET, BY END-USERS, 2022-2028 (IN $ MILLION)
TABLE 9: NORTH AMERICA
MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICAL, 2022-2028 (IN $ MILLION)
TABLE 10: NORTH AMERICA
MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2022-2028 (IN $ MILLION)
TABLE 11: NORTH AMERICA
MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2022-2028 (IN $ MILLION)
FIGURE 1: MARKET
ATTRACTIVENESS INDEX
FIGURE 2: INDUSTRY
COMPONENTS
FIGURE 3: NORTH AMERICA
MARKETING AUTOMATION SOFTWARE MARKET, DEPLOYMENT OUTLOOK, 2021 & 2028 (IN
%)
FIGURE 4: NORTH AMERICA
MARKETING AUTOMATION SOFTWARE MARKET, BY ON-PREMISE, 2022-2028 (IN $ MILLION)
FIGURE 5: NORTH AMERICA
MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD, 2022-2028 (IN $ MILLION)
FIGURE 6: NORTH AMERICA
MARKETING AUTOMATION SOFTWARE MARKET, END-USERS OUTLOOK, 2021 & 2028 (IN %)
FIGURE 7: NORTH AMERICA
MARKETING AUTOMATION SOFTWARE MARKET, BY SMES, 2022-2028 (IN $ MILLION)
FIGURE 8: NORTH AMERICA
MARKETING AUTOMATION SOFTWARE MARKET, BY LARGE ENTERPRISES, 2022-2028 (IN $
MILLION)
FIGURE 9: NORTH AMERICA
MARKETING AUTOMATION SOFTWARE MARKET, VERTICAL OUTLOOK, 2021 & 2028 (IN %)
FIGURE 10: NORTH
AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY TELECOMMUNICATION, 2022-2028
(IN $ MILLION)
FIGURE 11: NORTH
AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY ADVERTISING AND DESIGN,
2022-2028 (IN $ MILLION)
FIGURE 12: NORTH AMERICA
MARKETING AUTOMATION SOFTWARE MARKET, BY BFSI, 2022-2028 (IN $ MILLION)
FIGURE 13: NORTH
AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY HEALTHCARE, 2022-2028 (IN $
MILLION)
FIGURE 14: NORTH
AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY MANUFACTURING AND
DISTRIBUTION, 2022-2028 (IN $ MILLION)
FIGURE 15: NORTH
AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL, 2022-2028 (IN $
MILLION)
FIGURE 16: NORTH
AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY OTHERS, 2022-2028 (IN $
MILLION)
FIGURE 17: NORTH
AMERICA MARKETING AUTOMATION SOFTWARE MARKET, APPLICATION OUTLOOK, 2021 &
2028 (IN %)
FIGURE 18: NORTH
AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD SCORING AND LEAD
NURTURING, 2022-2028 (IN $ MILLION)
FIGURE 19: NORTH
AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT, 2022-2028
(IN $ MILLION)
FIGURE 20: NORTH
AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING, 2022-2028
(IN $ MILLION)
FIGURE 21: NORTH
AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING AND ANALYTICS,
2022-2028 (IN $ MILLION)
FIGURE 22: NORTH
AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY EMAIL MARKETING, 2022-2028 (IN
$ MILLION)
FIGURE 23: NORTH
AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING,
2022-2028 (IN $ MILLION)
FIGURE 24: NORTH
AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION, 2022-2028
(IN $ MILLION)
FIGURE 25: NORTH
AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS, 2022-2028
(IN $ MILLION)
FIGURE 26: NORTH AMERICA
MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2021 & 2028 (IN %)
FIGURE 27: UNITED
STATES MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)
FIGURE 28: CANADA MARKETING
AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)