NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET 2022-2028

ICT | Media Software & Services

NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET 2022-2028

Market by Deployment, End-users, Vertical, Application, and Country Outlook | Forecast 2022-2028

Request For Customization

Request Custom Report

Request Custom Report

Enquire before buying

Enquire Before Buying

Triton Market Research’s analysis has concluded that the market for marketing automation software in North America is likely to expand with a CAGR of 10.50% in the estimated years from 2022 to 2028.


 Report scope can be customized per your requirements. Request For Customization

The countries scrutinized in this region include:

•         The United States

•         Canada

The growing number of internet & smartphone users, the surge in the adoption of cloud computing, enhanced demand for data integration & SaaS cloud services, and the growth of digital marketing are the main factors fueling the growth during the forecast years in North America. The development of advanced technologies like artificial intelligence has influenced numerous businesses, and marketing automation is a prime technique used to promote such businesses in the mainstream. The growth of social media and email marketing are additional factors contributing to the growth of the marketing automation software in the region.

There have been growing efforts by the United States’ government to push the growth of the MAS market in the region. Also, the use of analytics solutions for repetitive tasks like email marketing as well as marketing technologies like MAS, which enable efficient use and collected data analysis during bulk email marketing campaigns, has become vital for marketers. Moreover, personalization services have also become a vital driver for the studied market as they are likely to provide more RoI. According to Instapage, which provides personalized landing pages, close to 88% of marketers in the country have reported significant improvements due to personalization.

Canada is one of the high-revenue markets globally, and is driven largely by the use of software service solutions. The majority of ICT innovations in the nation are in line with those in the US market. In January 2021, PayIt, which provides digital payment solutions, announced hiring Toronto-based Marketing Automation Canada (MAC), to implement marketing automation across its platform. These developments have influenced the adoption of marketing automation solutions, and are expected to boost the market in the forthcoming years.

Email marketing is a reliable strategy used by businesses for advertising, generating brand awareness, and increasing sales by sending commercial emails to leads. The growing digitalization and the rise in the number of internet users have made it imperative to use this technique to stay ahead of the competition. Marketing automation software largely assists in managing and streamlining email marketing processes. Thus, the growing use of email marketing is aiding the growth of the MAS market.

The studied report assesses the market’s growth based on end-users, deployment, vertical, and application. Here, the application segment comprises email marketing, lead nurturing and lead scoring, campaign management, social media marketing, inbound marketing, mobile application, reporting and analytics, and other applications.

Leading players functioning in the marketing automation software market are Cognizant Technology Inc, SAS Institute Inc, Hubspot Inc, Greenrope, BenchmarkOne, Adobe Inc, and Inside Sales Inc.

Greenrope is a renowned company providing complete marketing automation and CRM solutions aimed at maximizing ROI. The company provides its end-users with an integrated, custom platform for an effective and hassle-free way to manage their business. GreenRope’s MAS solution helps them collect & store important data, manage various campaigns, and successfully segment contacts for improved personalization. Founded in 2001, Greenrope has its headquarters in California, the United States.

 

Key deliverables of the report:

·       Market CAGR during the forecasting years 2022-2028

·       Detailed data highlighting key insights, industry components, and market strategies

·   Comprehensive information and estimation of the marketing automation software market revenue growth in North America and its influence on the parent market

·       In-depth study of forthcoming trends in consumer behavioral patterns

·       A meticulous analysis of the competitive landscape, vendor scorecard, and Porter’s Five Forces

·     A wide-ranging study of factors that will challenge the North America marketing automation software market’s growth during the upcoming years

Want to get specific insights? Our team of analysts can customize this report based on your preferences. Connect with us here

Related Reports

AFRICA MOBILE PAYMENT MARKET 2019-2027
ICT

AFRICA MOBILE PAYMENT MARKET 2019-2027

Market By Medium, Type, Applic ..

VIEW REPORT
ASIA PACIFIC BIOMETRICS MARKET 2019-2027
ICT

ASIA PACIFIC BIOMETRICS MARKET 2019-2027

Market By Type, End-users, Tec ..

VIEW REPORT
ASIA-PACIFIC 3D PRINTING MARKET 2019-2027
ICT

ASIA-PACIFIC 3D PRINTING MARKET 2019-2027

Market By Component, Technolog ..

VIEW REPORT
ASIA-PACIFIC 4D PRINTING MARKET 2019-2028
ICT

ASIA-PACIFIC 4D PRINTING MARKET 2019-2028

Market By Material, Industry V ..

VIEW REPORT

Table of Content

1. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET - SUMMARY       

2. INDUSTRY OUTLOOK 

2.1. IMPACT OF COVID-19 ON THE MARKETING AUTOMATION SOFTWARE MARKET     

2.2. EVOLUTION & TRANSITION OF MARKETING AUTOMATION SOFTWARE

2.3. KEY INSIGHTS    

2.3.1. HIGHER ADOPTION OF DIGITAL TRANSFORMATION PRACTICES - ONGOING MOVE TOWARD AN INTEGRATED CRM SPACE   

2.3.2. GROWING USE OF LOCATION-BASED MARKETING         

2.3.3. GROWTH IN CLOUD-BASED TECHNOLOGY ADOPTION   

2.4. PORTER’S FIVE FORCES ANALYSIS 

2.4.1. THREAT OF NEW ENTRANTS    

2.4.2. THREAT OF SUBSTITUTE S

2.4.3. BARGAINING POWER OF BUYERS     

2.4.4. BARGAINING POWER OF SUPPLIERS

2.4.5. THREAT OF COMPETITIVE RIVALRY  

2.5. MARKET ATTRACTIVENESS INDEX  

2.6. VENDOR SCORECARD  

2.7. INDUSTRY COMPONENTS      

2.8. KEY MARKET STRATEGIES    

2.8.1. ACQUISITIONS      

2.8.2. PRODUCT DEVELOPMENTS     

2.8.3. AGREEMENTS       

2.8.4. BUSINESS EXPANSIONS 

2.9. MARKET DRIVERS        

2.9.1. RAPID EXPANSION OF DIGITAL MARKETING         

2.9.2. INCREASING DEMAND FOR LEAD NURTURING     

2.9.3. SURGE IN IMPORTANCE OF CUSTOMER EXPERIENCE

2.10. MARKET CHALLENGES

2.10.1. INTEROPERABILITY ISSUES   

2.10.2. DATA-RELATED CONCERNS   

2.11. MARKET OPPORTUNITIES

2.11.1. NEED TO INTEGRATE MARKETING EFFORTS

2.11.2. ORGANIZATIONS AIMING FOR HIGHER ROI         

3. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY DEPLOYMENT       

3.1. ON-PREMISE       

3.2. CLOUD      

4. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY END-USERS

4.1. SMES        

4.2. LARGE ENTERPRISES  

5. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY VERTICAL   

5.1. TELECOMMUNICATION AND INFORMATION TECHNOLOGY    

5.2. ADVERTISING AND DESIGN   

5.3. BFSI

5.4. HEALTHCARE      

5.5. MANUFACTURING AND DISTRIBUTION      

5.6. RETAIL      

5.7. OTHERS    

6. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY APPLICATION        

6.1. LEAD SCORING AND LEAD NURTURING    

6.2. CAMPAIGN MANAGEMENT     

6.3. INBOUND MARKETING  

6.4. REPORTING AND ANALYTICS 

6.5. EMAIL MARKETING       

6.6. SOCIAL MEDIA MARKETING   

6.7. MOBILE APPLICATION  

6.8. OTHER APPLICATIONS 

7. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET – COUNTRY OUTLOOK          

7.1. UNITED STATES  

7.2. CANADA              

8. COMPETITIVE LANDSCAPE  

8.1. IBM            

8.2. ORACLE CORPORATION                  

8.3. SALESFORCE.COM INC          

8.4. SAP SE                

8.5. ADOBE INC

8.6. ACT ON SOFTWARE INC                   

8.7. COGNIZANT TECHNOLOGY INC                 

8.8. ETRIGUE CORP

8.9. GREENROPE                 

8.10. SAS INSTITUTE INC    

8.11. BENCHMARKONE        

8.12. HUBSPOT INC

8.13. INSIDE SALES INC      

9. RESEARCH METHODOLOGY & SCOPE    

9.1. RESEARCH SCOPE & DELIVERABLES                  

9.2. SOURCES OF DATA                

9.3. RESEARCH METHODOLOGY             

List of Tables

TABLE 1: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2022-2028 (IN $ MILLION)

TABLE 2: VENDOR SCORECARD

TABLE 3: LIST OF ACQUISITIONS

TABLE 4: LIST OF PRODUCT DEVELOPMENTS

TABLE 5: LIST OF AGREEMENTS

TABLE 6: LIST OF BUSINESS EXPANSIONS

TABLE 7: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, 2022-2028 (IN $ MILLION)

TABLE 8: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY END-USERS, 2022-2028 (IN $ MILLION)

TABLE 9: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICAL, 2022-2028 (IN $ MILLION)

TABLE 10: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2022-2028 (IN $ MILLION)

TABLE 11: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2022-2028 (IN $ MILLION)

List of Figures

FIGURE 1: MARKET ATTRACTIVENESS INDEX

FIGURE 2: INDUSTRY COMPONENTS

FIGURE 3: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, DEPLOYMENT OUTLOOK, 2021 & 2028 (IN %)

FIGURE 4: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY ON-PREMISE, 2022-2028 (IN $ MILLION)

FIGURE 5: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD, 2022-2028 (IN $ MILLION)

FIGURE 6: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, END-USERS OUTLOOK, 2021 & 2028 (IN %)

FIGURE 7: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY SMES, 2022-2028 (IN $ MILLION)

FIGURE 8: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY LARGE ENTERPRISES, 2022-2028 (IN $ MILLION)

FIGURE 9: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, VERTICAL OUTLOOK, 2021 & 2028 (IN %)

FIGURE 10: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY TELECOMMUNICATION, 2022-2028 (IN $ MILLION)

FIGURE 11: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY ADVERTISING AND DESIGN, 2022-2028 (IN $ MILLION)

FIGURE 12: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY BFSI, 2022-2028 (IN $ MILLION)

FIGURE 13: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY HEALTHCARE, 2022-2028 (IN $ MILLION)

FIGURE 14: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY MANUFACTURING AND DISTRIBUTION, 2022-2028 (IN $ MILLION)

FIGURE 15: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL, 2022-2028 (IN $ MILLION)

FIGURE 16: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY OTHERS, 2022-2028 (IN $ MILLION)

FIGURE 17: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, APPLICATION OUTLOOK, 2021 & 2028 (IN %)

FIGURE 18: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD SCORING AND LEAD NURTURING, 2022-2028 (IN $ MILLION)

FIGURE 19: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT, 2022-2028 (IN $ MILLION)

FIGURE 20: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING, 2022-2028 (IN $ MILLION)

FIGURE 21: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING AND ANALYTICS, 2022-2028 (IN $ MILLION)

FIGURE 22: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY EMAIL MARKETING, 2022-2028 (IN $ MILLION)

FIGURE 23: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING, 2022-2028 (IN $ MILLION)

FIGURE 24: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION, 2022-2028 (IN $ MILLION)

FIGURE 25: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS, 2022-2028 (IN $ MILLION)

FIGURE 26: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2021 & 2028 (IN %)

FIGURE 27: UNITED STATES MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 28: CANADA MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

Purchase Options

  • Licence Type
  • Price
  • User/Sharing
  • Printing
  • Delivery Formats
  • Free customization (Pre-sale)
  • Analyst hour support (Post Sale)
  • Customized notification for newly published report
  • Free report on update (within 180 days)

Single User PDF

$1,500.00

  • User/Sharing
  • Restricted to one authorized user
  • Printing
  • Not printable
  • Delivery Formats
  • Pdf
  • Free customization (Pre-sale)
  • 10% Free customization
  • Analyst hour support (Post Sale)
  • 3 hours
  • Customized notification (newly published)
  • Free report on update (within 180 days)

Enterprise Online/PDF

$2,200.00

  • User/Sharing
  • Unlimited
  • Printing
  • Unlimited
  • Delivery Formats
  • Pdf and market estimation excel
  • Free customization (Pre-sale)
  • 20% Free customization
  • Analyst hour support (Post Sale)
  • 8 hour
  • Customized notification (newly published)
  • Free report on update (within 180 days)

Request free Sample

Request Custom Report

Request Custom Report

Enquire before buying

Enquire Before Buying