EUROPE MARKETING AUTOMATION SOFTWARE MARKET 2019-2027

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EUROPE MARKETING AUTOMATION SOFTWARE MARKET 2019-2027

Market By Application, Verticals, Deployment, End-users And Geography | Forecast 2019-2027

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The Europe marketing automation software market is projected to display an upward trend in terms of revenue and is estimated to rise at a CAGR of 8.49% during the forecast years of 2019-2027, according to a research by Triton.

Countries that have been analyzed in the Europe marketing automation software market are:

•           The United Kingdom

•           Germany

•           France

•           Italy

•           Spain

•           Russia

•           Rest of Europe

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Marketing automation software handles different types of marketing assignments and mechanizes the procedures which require human action. Spain, Germany, the United Kingdom, France and Italy are the primary countries driving the marketing automation software market in the European region. The United Kingdom is leading the marketing automation software market in Europe due to the increasing demand for digital marketing. The marketing automation software market is segmented based on the applications, verticals, deployment models and end-users.

Within this report, Triton Market Research has discussed the market definition, key insights regarding the industry, market attractiveness matrix, vendor scorecard and Porter’s five force analysis.

The growing acceptance of SaaS, combined with the usage of cloud benefits by European small and medium enterprises (SMEs), is boosting the development of the marketing automation software market in the European region. The lack of comprehensive integration strategy and certain interoperability issues are the key restraints hindering the European marketing automation software market growth.

Top companies in the automation software market are Cognizant Technology Solution, Greenrope, SalesForce, Adobe Systems, Oracle Corporation, SAP SE, Act-On Software, Hatchbuck, eTrigue Corporation, SAS Institute, Insidesales.com, Inc. (holding company of Inboundio), International Business Machines (IBM) Corporation, Infusionsoft (Keap) and Hubspot, Inc.      

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Table of Content

1.    EUROPE MARKETING AUTOMATION SOFTWARE MARKET - SUMMARY  

2.    INDUSTRY OUTLOOK

2.1. MARKET DEFINITION      

2.2. KEY INSIGHTS      

2.2.1.   LEAD NURTURING & LEAD SCORING IS THE FASTEST GROWING APPLICATION IN MARKETING AUTOMATION SOFTWARE MARKET

2.2.2.   CLOUD IS THE DOMINANT DEPLOYMENT MODEL IN MARKETING AUTOMATION SOFTWARE MARKET          

2.3. PORTER’S FIVE FORCE ANALYSIS   

2.3.1.   THREAT OF NEW ENTRANTS

2.3.2.   THREAT OF SUBSTITUTE           

2.3.3.   BARGAINING POWER OF SUPPLIERS

2.3.4.   BARGAINING POWER OF BUYERS     

2.3.5.   THREAT OF COMPETITIVE RIVALRY  

2.4. MARKET ATTRACTIVENESS INDEX   

2.5. VENDOR SCORECARD 

2.6. MARKET DRIVERS          

2.6.1.   RISE IN THE DEMAND FOR DIGITAL MARKETING  

2.6.2.   GROWTH IN THE DEMAND TO INTEGRATE MARKETING EFFORTS

2.6.3.   INCREASING IMPORTANCE TO CUSTOMER EXPERIENCE        

2.6.4.   NEED FOR HIGHER ROI  

2.7. MARKET RESTRAINTS   

2.7.1.   CONCERNS RELATED TO DATA          

2.7.2.   INTEROPERABILITY ISSUES     

2.8. MARKET OPPORTUNITIES        

2.8.1.   RISING ADOPTION OF CLOUD-BASED TECHNOLOGY     

2.8.2.   INCREASE IN THE USE OF LOCATION-BASED MARKETING       

2.9. MARKET CHALLENGES 

2.9.1.   AMALGAMATION WITH EXISTING MARKETING SYSTEM 

2.9.2.   SHORTAGE OF KNOWLEDGE AND SKILLED EMPLOYEES          

3.    MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY APPLICATION           

3.1. CAMPAIGN MANAGEMENT       

3.2. E-MAIL MARKETING        

3.3. MOBILE APPLICATION   

3.4. INBOUND MARKETING   

3.5. LEAD NURTURING & LEAD SCORING

3.6. REPORTING & ANALYTICS       

3.7. SOCIAL MEDIA MARKETING     

3.8. OTHER APPLICATION    

4.    MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY VERTICAL

4.1. ACADEMIC & EDUCATION        

4.2. ADVERTISING & DESIGN          

4.3. BFSI 

4.4. HEALTHCARE      

4.5. MANUFACTURING & DISTRIBUTION  

4.6. MEDIA & ENTERTAINMENT      

4.7. RETAIL        

4.8. OTHER VERTICALS        

5.    MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY DEPLOYMENT         

5.1. ON-PREMISES      

5.2. CLOUD        

6.    MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY END-USER    

6.1. SMALL & MEDIUM BUSINESSES (SMBs)      

6.2. LARGE ENTERPRISES  

7.    MARKETING AUTOMATION SOFTWARE MARKET - EUROPE

7.1. UNITED KINGDOM

7.2. GERMANY

7.3. FRANCE

7.4. ITALY

7.5. SPAIN

7.6. RUSSIA

7.7. REST OF EUROPE          

8.    COMPETITIVE LANDSCAPE

8.1.1.   INTERNATIONAL BUSINESS MACHINES CORPORATION

8.1.2.   ORACLE CORPORATION

8.1.3.   SALESFORCE        

8.1.4.   SAP SE         

8.1.5.   ADOBE SYSTEMS 

8.1.6.   SAS INSTITUTE      

8.1.7.   ACT-ON SOFTWARE        

8.1.8.   COGNIZANT TECHNOLOGY SOLUTIONS      

8.1.9.   ETRIGUE CORPORATION          

8.1.10.                GREENROPE         

8.1.11.                HATCHBUCK          

8.1.12.                HUBSPOT, INC.      

8.1.13.                INSIDESALES.COM, INC. (HOLDING COMPANY OF INBOUNDIO)          

8.1.14.                INFUSIONSOFT (KEAP)   

9.    METHODOLOGY & SCOPE  

9.1. RESEARCH SCOPE        

9.2. SOURCES OF DATA        

9.3. RESEARCH METHODOLOGY

List of Tables

TABLE 1: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)          

TABLE 2: MARKET ATTRACTIVENESS INDEX          

TABLE 3: VENDOR SCORECARD        

TABLE 4: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2019-2027, (IN $ MILLION)           

TABLE 5: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICAL, 2019-2027, (IN $ MILLION)         

TABLE 6: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, 2019-2027, (IN $ MILLION)           

TABLE 7: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY END-USER, 2019-2027, (IN $ MILLION)                     

TABLE 8: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)           

List of Figures

FIGURE 1. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)      

FIGURE 2. PORTER’S FIVE FORCE ANALYSIS OF MARKETING AUTOMATION SOFTWARE MARKET

FIGURE 3. KEY IMPACT ANALYSIS

FIGURE 4. KEY PLAYER POSITIONING IN 2018 (%)

FIGURE 5. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT 2019-2027 ($ MILLION)

FIGURE 6. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY E-MAIL MARKETING 2019-2027 ($ MILLION)

FIGURE 7. WORLDWIDE EMAIL ACCOUNT FROM 2015-2019 ($ MILLION)

FIGURE 8. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION 2019-2027 ($ MILLION)

FIGURE 9. EUROPE SMARTPHONE & TABLET USERS FROM 2014-2020 ($ BILLION)

FIGURE 10. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING 2019-2027 ($ MILLION)

FIGURE 11. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD NURTURING & LEAD SCORING 2019-2027 ($ MILLION)

FIGURE 12. EUROPE DIGITAL BUYERS FROM 2014-2019($ BILLION)

FIGURE 13. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING & ANALYTICS 2019-2027 ($ MILLION)

FIGURE 14. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING 2019-2027 ($ MILLION)

FIGURE 15. EUROPE SOCIAL MEDIA USERS FROM 2015-2020 ($ BILLION)

FIGURE 16. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS 2019-2027 ($ MILLION)

FIGURE 17. EUROPE MARKETING AUTOMATION SOFTWARE, BY ACADEMIC & EDUCATION MARKET 2019-2027 ($ MILLION)

FIGURE 18. EUROPE MARKETING AUTOMATION SOFTWARE, BY ADVERTISING MARKET 2019-2027 ($ MILLION)

FIGURE 19. EUROPE MARKETING AUTOMATION SOFTWARE, BY BANKING FINANCIAL SERVICES & INSURANCE 2019-2027 ($ MILLION)

FIGURE 20. EUROPE MARKETING AUTOMATION SOFTWARE, BY HEALTHCARE MARKET 2019-2027 ($ MILLION)

FIGURE 21. EUROPE MARKETING AUTOMATION SOFTWARE, BY MANUFACTURING & DISTRIBUTION 2019-2027 ($ MILLION)

FIGURE 22. EUROPE MARKETING AUTOMATION SOFTWARE, BY MEDIA & ENTERTAINMENT MARKET 2019-2027 ($ MILLION)

FIGURE 23. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL 2019-2027 ($ MILLION)

FIGURE 24. EUROPE MARKETING AUTOMATION SOFTWARE, BY OTHER MARKET 2019-2027 ($ MILLION)

FIGURE 25. EUROPE USAGE OF PUBLIC AND PRIVATE CLOUD IN ENTERPRISES

FIGURE 26. EUROPE PAAS MARKET FORECAST IN MILLION (2011-2016)

FIGURE 27. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD DEPLOYMENT 2019-2027 ($ MILLION)

FIGURE 28. EUROPE SAAS SOFTWARE SUBSCRIPTION REVENUE PERCENTAGE CHANGES FROM PRIOR YEARS (2012-2016)

FIGURE 29. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY ON-PREMISES 2019-2027 ($ MILLION)

FIGURE 30. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY SMALL & MEDIUM BUSINESSES (SMBs) 2019-2027 ($ MILLION)

FIGURE 31. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY LARGE ENTERPRISES 2019-2027 ($ MILLION)

FIGURE 32. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)              

FIGURE 33. UNITED KINGDOM MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)        

FIGURE 34. GERMANY MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)      

FIGURE 35. FRANCE MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)      

FIGURE 36. ITALY MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)      

FIGURE 37. SPAIN MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)      

FIGURE 38. RUSSIA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)      

FIGURE 39. REST OF EUROPE MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)

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