EUROPE MARKETING AUTOMATION SOFTWARE MARKET 2022-2028

ICT | Media Software & Services

EUROPE MARKETING AUTOMATION SOFTWARE MARKET 2022-2028

Market by Deployment, End-users, Vertical, Application, and Country Outlook | Forecast 2022-2028

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A study by Triton Market Research on Europe’s marketing automation software market shows that the market will develop with a CAGR of 10.10% over the forecasting duration 2022-2028.


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The countries studied in this market include:

         Spain

         The Netherlands

         Germany

         France

         Nordics

         Italy

         The United Kingdom

         Rest of Europe

The presence of technologically advanced nations such as Germany and the United Kingdom is driving the market in this region. These nations are lucrative investment destinations for market players. Manufacturing & distribution, BFSI, and advertising & design are among the promising verticals in the region. Businesses in these fields are widely using marketing automation software across various channels to deeply understand the needs of their customers to deliver the right solutions at the right time. This is expected to upscale the European market in the coming years.

The growing number of internet users, growth in cloud technology, and the enhanced adoption of cloud services by industries are the prime factors driving the market in the Netherlands. The nation’s IT sector is poised to grow further in the coming years, with the growing investments in cloud computing, big data analytics, and the Internet of Things. These elements will prove beneficial for the growth of the studied market in the Netherlands. 

In Italy, every year since 2014, an average of 1.7 million new users have been joining the existing internet network. This has majorly boosted the data production across various sectors, and is thus expected to propel the demand for cloud computing services. Besides, large IT companies are investing in the development of cloud technology. All these factors are anticipated to foster the adoption of MAS across the country, and drive the growth of its market in the forthcoming years.

The retail industry is one of the biggest end-users of marketing automation software. This is because it provides them with solutions to assist in lead generation, brand building, and increasing sales. MAS also helps analyze customers’ behavior and tracks them throughout their purchase journey. The increasing digitalization and the growth of e-commerce are some of the key factors driving the development of the marketing automation software market in the retail industry. The studied report assesses the market’s growth based on vertical, end-users, application, and deployment. Here, the vertical segment comprises advertising and design, telecommunication and information technology, healthcare, manufacturing and distribution, BFSI, retail, and others.

Some of the top brands operating in the marketing automation software market include Act On Software Inc, Etrigue Corp, Oracle Corporation, Cognizant Technology Inc, Salesforce.com Inc, SAP SE, and Inside Sales Inc.

SAP SE is a leading enterprise software solutions provider. The company provides analytics, database, applications, mobile, and cloud & technology operations. SAP’s Marketing Cloud is an advanced automation system used widely by businesses for managing marketing activities and customer relations. It caters to numerous industries, including financial services, consumer, manufacturing, public services, natural resources, and energy. The Germany-based company is headquartered in Walldorf, Baden-Wurttemberg.

 

Key deliverables of the report: 

·        Market CAGR during the forecasting years 2022-2028

·        Detailed data highlighting key insights, industry components, and market strategies

·    Comprehensive information and estimation of the marketing automation software market revenue growth in Europe and its influence on the parent market 

·        In-depth study of forthcoming trends in consumer behavioral patterns 

·        A meticulous analysis of the competitive landscape, vendor scorecard, and Porter’s Five Forces

·    A wide-ranging study of factors that will challenge the Europe marketing automation software market’s growth during the upcoming years

Want to get specific insights? Our team of analysts can customize this report based on your preferences. Connect with us here

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Table of Content

1. EUROPE MARKETING AUTOMATION SOFTWARE MARKET - SUMMARY    

2. INDUSTRY OUTLOOK 

2.1. IMPACT OF COVID-19 ON THE MARKETING AUTOMATION SOFTWARE MARKET     

2.2. EVOLUTION & TRANSITION OF MARKETING AUTOMATION SOFTWARE

2.3. KEY INSIGHTS    

2.3.1. HIGHER ADOPTION OF DIGITAL TRANSFORMATION PRACTICES - ONGOING MOVE TOWARD AN INTEGRATED CRM SPACE   

2.3.2. GROWING USE OF LOCATION-BASED MARKETING         

2.3.3. GROWTH IN CLOUD-BASED TECHNOLOGY ADOPTION   

2.4. PORTER’S FIVE FORCES ANALYSIS 

2.4.1. THREAT OF NEW ENTRANTS    

2.4.2. THREAT OF SUBSTITUTES       

2.4.3. BARGAINING POWER OF BUYERS     

2.4.4. BARGAINING POWER OF SUPPLIERS

2.4.5. THREAT OF COMPETITIVE RIVALRY  

2.5. MARKET ATTRACTIVENESS INDEX  

2.6. VENDOR SCORECARD  

2.7. INDUSTRY COMPONENTS      

2.8. KEY MARKET STRATEGIES    

2.8.1. ACQUISITIONS      

2.8.2. PRODUCT DEVELOPMENTS     

2.8.3. AGREEMENTS       

2.8.4. BUSINESS EXPANSIONS 

2.9. MARKET DRIVERS        

2.9.1. RAPID EXPANSION OF DIGITAL MARKETING         

2.9.2. INCREASING DEMAND FOR LEAD NURTURING     

2.9.3. SURGE IN IMPORTANCE OF CUSTOMER EXPERIENCE

2.10. MARKET CHALLENGES

2.10.1. INTEROPERABILITY ISSUES   

2.10.2. DATA-RELATED CONCERNS   

2.11. MARKET OPPORTUNITIES

2.11.1. NEED TO INTEGRATE MARKETING EFFORTS

2.11.2. ORGANIZATIONS AIMING FOR HIGHER ROI         

3. EUROPE MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY DEPLOYMENT      

3.1. ON-PREMISE       

3.2. CLOUD      

4. EUROPE MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY END-USERS

4.1. SMES        

4.2. LARGE ENTERPRISES  

5. EUROPE MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY VERTICAL   

5.1. TELECOMMUNICATION AND INFORMATION TECHNOLOGY    

5.2. ADVERTISING AND DESIGN   

5.3. BFSI

5.4. HEALTHCARE      

5.5. MANUFACTURING AND DISTRIBUTION      

5.6. RETAIL      

5.7. OTHERS    

6. EUROPE MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY APPLICATION       

6.1. LEAD SCORING AND LEAD NURTURING    

6.2. CAMPAIGN MANAGEMENT     

6.3. INBOUND MARKETING  

6.4. REPORTING AND ANALYTICS 

6.5. EMAIL MARKETING       

6.6. SOCIAL MEDIA MARKETING   

6.7. MOBILE APPLICATION  

6.8. OTHER APPLICATIONS 

7. EUROPE MARKETING AUTOMATION SOFTWARE MARKET – COUNTRY OUTLOOK                  

7.1. GERMANY 

7.2. FRANCE    

7.3. UNITED KINGDOM        

7.4. ITALY        

7.5. SPAIN        

7.6. NETHERLANDS   

7.7. NORDICS  

7.8. REST OF EUROPE                  

8. COMPETITIVE LANDSCAPE  

8.1. IBM            

8.2. ORACLE CORPORATION                  

8.3. SALESFORCE.COM INC          

8.4. SAP SE                

8.5. ADOBE INC         

8.6. ACT ON SOFTWARE INC                   

8.7. COGNIZANT TECHNOLOGY INC                 

8.8. ETRIGUE CORP  

8.9. GREENROPE                 

8.10. SAS INSTITUTE INC

8.11. BENCHMARKONE        

8.12. HUBSPOT INC   

8.13. INSIDE SALES INC

9. RESEARCH METHODOLOGY & SCOPE    

9.1. RESEARCH SCOPE & DELIVERABLES                  

9.2. SOURCES OF DATA                

9.3. RESEARCH METHODOLOGY             

List of Tables

TABLE 1: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2022-2028 (IN $ MILLION)

TABLE 2: VENDOR SCORECARD

TABLE 3: LIST OF ACQUISITIONS

TABLE 4: LIST OF PRODUCT DEVELOPMENTS

TABLE 5: LIST OF AGREEMENTS

TABLE 6: LIST OF BUSINESS EXPANSIONS

TABLE 7: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, 2022-2028 (IN $ MILLION)

TABLE 8: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY END-USERS, 2022-2028 (IN $ MILLION)

TABLE 9: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICAL, 2022-2028 (IN $ MILLION)

TABLE 10: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2022-2028 (IN $ MILLION)

TABLE 11: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2022-2028 (IN $ MILLION)

List of Figures

FIGURE 1: MARKET ATTRACTIVENESS INDEX

FIGURE 2: INDUSTRY COMPONENTS

FIGURE 3: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, DEPLOYMENT OUTLOOK, 2021 & 2028 (IN %)

FIGURE 4: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY ON-PREMISE, 2022-2028 (IN $ MILLION)

FIGURE 5: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD, 2022-2028 (IN $ MILLION)

FIGURE 6: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, END-USERS OUTLOOK, 2021 & 2028 (IN %)

FIGURE 7: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY SMES, 2022-2028 (IN $ MILLION)

FIGURE 8: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY LARGE ENTERPRISES, 2022-2028 (IN $ MILLION)

FIGURE 9: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, VERTICAL OUTLOOK, 2021 & 2028 (IN %)

FIGURE 10: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY TELECOMMUNICATION, 2022-2028 (IN $ MILLION)

FIGURE 11: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY ADVERTISING AND DESIGN, 2022-2028 (IN $ MILLION)

FIGURE 12: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY BFSI, 2022-2028 (IN $ MILLION)

FIGURE 13: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY HEALTHCARE, 2022-2028 (IN $ MILLION)

FIGURE 14: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY MANUFACTURING AND DISTRIBUTION, 2022-2028 (IN $ MILLION)

FIGURE 15: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL, 2022-2028 (IN $ MILLION)

FIGURE 16: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY OTHERS, 2022-2028 (IN $ MILLION)

FIGURE 17: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, APPLICATION OUTLOOK, 2021 & 2028 (IN %)

FIGURE 18: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD SCORING AND LEAD NURTURING, 2022-2028 (IN $ MILLION)

FIGURE 19: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT, 2022-2028 (IN $ MILLION)

FIGURE 20: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING, 2022-2028 (IN $ MILLION)

FIGURE 21: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING AND ANALYTICS, 2022-2028 (IN $ MILLION)

FIGURE 22: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY EMAIL MARKETING, 2022-2028 (IN $ MILLION)

FIGURE 23: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING, 2022-2028 (IN $ MILLION)

FIGURE 24: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION, 2022-2028 (IN $ MILLION)

FIGURE 25: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS, 2022-2028 (IN $ MILLION)

FIGURE 26: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2021 & 2028 (IN %)

FIGURE 27: GERMANY MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 28: FRANCE MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 29: UNITED KINGDOM MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 30: ITALY MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 31: SPAIN MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 32: THE NETHERLANDS MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 33: NORDICS MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 34: REST OF EUROPE MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

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