GLOBAL ATV AND UTV MARKET 2022-2028

Automotive & Transportation | Automotive Systems

GLOBAL ATV AND UTV MARKET 2022-2028

Market by Vehicle Type, Displacement, Fuel Type, End-user, and Geography | Forecast 2022-2028

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Based on Triton Market Research’s estimates, the global market for ATV and UTV is set to garner revenue worth $11.71 billion by 2028, growing at a CAGR of 6.65% over the forecast period 2022-2028. In 2021, the market attained $7.36 billion.


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Triton’s report on ATV and UTV provides an in-depth insight into the market. The detailed analysis of the market includes key market insights, Porter’s five forces analysis, key impact analysis, and market attractiveness index.

The rising popularity of adventure sports, surging ATV and UTV usage in the military, government regulations supporting ATVs and UTVs are key factors that are anticipated to foster the studied market’s growth during the forecast period. Over the past few years, there has been an increasing demand for off-road vehicles for military activities, including driving on rugged terrain and transporting troops. Along with this, flexibility, high maneuverability, and superior navigation have highlighted the need for such vehicles, augmenting the ATV and UTV market’s growth. 

Furthermore, the production of safer ATVs and UTVs are expected to offer several opportunities to the market. These vehicles are majorly used for nature exploration, camping, and other activities; however, they are considered risky. In recent years, there has been a rise in the accident rates related to these bikes. As a result, numerous market players have launched safer quad bikes integrated with advanced features like GPS.

In contrast, ATVs and UTVs are prone to part failure, breakage, and overheating. Manufacturers offer a one-year warranty that does not cover the replacement of broken parts, making the maintenance expenses. Hence, maintenance expenses, in addition to the driving ban in wildlife areas, impede the overall growth of the ATV and UTV market.



Major geographies covered in the global ATV and UTV market are:

•         North America: United States and Canada

•         Europe: United Kingdom, France, Germany, Spain, Italy, Russia, and Rest of Europe

•         Asia-Pacific: China, Japan, India, Australia, South Korea, ASEAN Countries, and Rest of Asia-Pacific

•         Latin America: Brazil, Mexico, and Rest of Latin America

•        Middle East and Africa: Saudi Arabia, Turkey, United Arab Emirates, South Africa, and Rest of Middle East & Africa

The segmentation analysis of the ATV and UTV Market includes:

•         Market by Vehicle Type:

           o        ATV

           o        UTV

•         Market by Displacement:

           o        ? 400 (CC)

           o        400-800 (CC)

           o        ? 800 (CC)

•         Market by Fuel Type:

           o        Gasoline-Powered

           o        Diesel-Powered

           o        Electric-Powered

           o        Solar-Powered

•         Market by End-user:

           o        Recreational

           o        Sports

           o        Agriculture & Utility

           o        Military & Defense

           o        Other End-Users    

The prominent firms profiled in the ATV and UTV market are Kwang Yang Motor Co Ltd, BRP Inc, Deere and Company, Polaris Industries Inc, Kawasaki Heavy Industries, Yamaha Motor Co Ltd, Textron Inc, Suzuki Motors Corporation, Hisun, CFmoto, Honda Motor Company, and Kubota Corporation.       

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Table of Content

1. GLOBAL ATV AND UTV MARKET - SUMMARY    

2. INDUSTRY OUTLOOK 

2.1. KEY INSIGHTS    

2.1.1. GROWING USE OF ATVS ON UNEVEN ROADS       

2.1.2. INCREASE IN ATV EXPERIENCE ZONES      

2.1.3. GROWING PENETRATION OF CVTS IN ATVS

2.2. IMPACT OF COVID-19 ON ATV AND UTV MARKET

2.3. PORTER’S FIVE FORCES ANALYSIS 

2.3.1. THREAT OF NEW ENTRANTS    

2.3.2. THREAT OF SUBSTITUTES       

2.3.3. BARGAINING POWER OF SUPPLIERS

2.3.4. BARGAINING POWER OF BUYERS     

2.3.5. THREAT OF COMPETITIVE RIVALRY  

2.4. KEY BUYING IMPACT ANALYSIS       

2.4.1. GOVERNMENT REGULATIONS 

2.4.2. PRICE

2.4.3. APPLICATION        

2.5. MARKET ATTRACTIVENESS MATRIX

2.6. VENDOR SCORECARD  

2.7. KEY MARKET STRATEGIES    

2.7.1. CONTRACTS & PARTNERSHIPS          

2.7.2. BUSINESS EXPANSIONS & DIVESTITURES  

2.7.3. NEW PRODUCT LAUNCHES      

2.8. MARKET DRIVERS        

2.8.1. GROWING POPULARITY OF ADVENTURE SPORTS

2.8.2. INCREASING ATV AND UTV USE IN MILITARY        

2.8.3. GOVERNMENT RULES SUPPORTING ATVS AND UTVS    

2.9. MARKET CHALLENGES 

2.9.1. DRIVING BAN IN WILDLIFE AREAS      

2.9.2. HIGH MAINTENANCE COST      

2.10. MARKET OPPORTUNITIES    

2.10.1. PRODUCTION OF SAFER ATVS AND UTVS 

3. GLOBAL ATV AND UTV MARKET – BY VEHICLE TYPE 

3.1. ATV 

3.2. UTV 

4. GLOBAL ATV AND UTV MARKET - BY DISPLACEMENT

4.1. ? 400 (CC) 

4.2. 400-800(CC)        

4.3. ? 800 (CC) 

5. GLOBAL ATV AND UTV MARKET - BY FUEL TYPE        

5.1. GASOLINE-POWERED  

5.2. DIESEL-POWERED        

5.3. ELECTRIC-POWERED   

5.4. SOLAR-POWERED                  

6. GLOBAL ATV AND UTV MARKET - BY END-USER         

6.1. RECREATIONAL

6.2. SPORTS

6.3. AGRICULTURE & UTILITY

6.4. MILITARY & DEFENSE

6.5. OTHER END-USERS      

7. GLOBAL ATV AND UTV MARKET – REGIONAL OUTLOOK      

7.1. NORTH AMERICA

7.1.1. MARKET BY VEHICLE TYPE      

7.1.2. MARKET BY DISPLACEMENT    

7.1.3. MARKET BY FUEL TYPE            

7.1.4. MARKET BY END-USER   

7.1.5. COUNTRY ANALYSIS      

7.1.5.1. UNITED STATES      

7.1.5.2. CANADA        

7.2. EUROPE    

7.2.1. MARKET BY VEHICLE TYPE      

7.2.2. MARKET BY DISPLACEMENT    

7.2.3. MARKET BY FUEL TYPE            

7.2.4. MARKET BY END-USER   

7.2.5. COUNTRY ANALYSIS      

7.2.5.1. UNITED KINGDOM   

7.2.5.2. GERMANY     

7.2.5.3. FRANCE         

7.2.5.4. SPAIN  

7.2.5.5. ITALY   

7.2.5.6. RUSSIA

7.2.5.7. REST OF EUROPE   

7.3. ASIA-PACIFIC      

7.3.1. MARKET BY VEHICLE TYPE      

7.3.2. MARKET BY DISPLACEMENT    

7.3.3. MARKET BY FUEL TYPE            

7.3.4. MARKET BY END-USER   

7.3.5. COUNTRY ANALYSIS      

7.3.5.1. CHINA  

7.3.5.2. JAPAN 

7.3.5.3. INDIA   

7.3.5.4. SOUTH KOREA        

7.3.5.5. ASEAN COUNTRIES

7.3.5.6. AUSTRALIA & NEW ZEALAND      

7.3.5.7. REST OF ASIA-PACIFIC     

7.4. LATIN AMERICA  

7.4.1. MARKET BY VEHICLE TYPE      

7.4.2. MARKET BY DISPLACEMENT    

7.4.3. MARKET BY FUEL TYPE            

7.4.4. MARKET BY END-USER   

7.4.5. COUNTRY ANALYSIS      

7.4.5.1. BRAZIL

7.4.5.2. MEXICO         

7.4.5.3. REST OF LATIN AMERICA 

7.5. MIDDLE EAST AND AFRICA    

7.5.1. MARKET BY VEHICLE TYPE      

7.5.2. MARKET BY DISPLACEMENT    

7.5.3. MARKET BY FUEL TYPE            

7.5.4. MARKET BY END-USER   

7.5.5. COUNTRY ANALYSIS      

7.5.5.1. UNITED ARAB EMIRATES  

7.5.5.2. TURKEY         

7.5.5.3. SAUDI ARABIA         

7.5.5.4. SOUTH AFRICA       

7.5.5.5. REST OF MIDDLE EAST & AFRICA        

8. COMPETITIVE LANDSCAPE  

8.1. BRP INC    

8.2. CFMOTO   

8.3. DEERE AND COMPANY 

8.4. HISUN       

8.5. HONDA MOTOR COMPANY     

8.6. KAWASAKI HEAVY INDUSTRIES       

8.7. KUBOTA CORPORATION        

8.8. KWANG YANG MOTOR CO LTD        

8.9. POLARIS INDUSTRIES INC     

8.10. SUZUKI MOTORS CORPORATION  

8.11. TEXTRON INC

8.12. YAMAHA MOTOR CO LTD     

9. METHODOLOGY & SCOPE    

9.1. RESEARCH SCOPE & DELIVERABLES        

9.2. SOURCES OF DATA      

9.3. RESEARCH METHODOLOGY   

List of Tables

TABLE 1: GLOBAL ATV AND UTV MARKET, BY REGIONAL OUTLOOK, 2022-2028 (IN $ MILLION)

TABLE 2: MARKET ATTRACTIVENESS MATRIX

TABLE 3: VENDOR SCORECARD

TABLE 4: LIST OF CONTRACTS & PARTNERSHIPS

TABLE 5: LIST OF BUSINESS EXPANSIONS & DIVESTITURES

TABLE 6: LIST OF NEW PRODUCT LAUNCHES

TABLE 7: GLOBAL ATV AND UTV MARKET, BY VEHICLE TYPE, 2022-2028 (IN $ MILLION)

TABLE 8: GLOBAL ATV AND UTV MARKET, BY DISPLACEMENT, 2022-2028 (IN $ MILLION)

TABLE 9: GLOBAL ATV AND UTV MARKET, BY FUEL TYPE, 2022-2028 (IN $ MILLION)

TABLE 10: GLOBAL ATV AND UTV MARKET, BY END-USER, 2022-2028 (IN $ MILLION)

TABLE 11: GLOBAL ATV AND UTV MARKET, BY REGIONAL OUTLOOK, 2022-2028 (IN $ MILLION)

TABLE 12: NORTH AMERICA ATV AND UTV MARKET, BY COUNTRY OUTLOOK, 2022-2028 (IN $ MILLION)

TABLE 13: NORTH AMERICA ATV AND UTV MARKET, BY VEHICLE TYPE, 2022-2028 (IN $ MILLION)

TABLE 14: NORTH AMERICA ATV AND UTV MARKET, BY DISPLACEMENT, 2022-2028 (IN $ MILLION)

TABLE 15: NORTH AMERICA ATV AND UTV MARKET, BY FUEL TYPE, 2022-2028 (IN $ MILLION)

TABLE 16: NORTH AMERICA ATV AND UTV MARKET, BY END-USER, 2022-2028 (IN $ MILLION)

TABLE 17: EUROPE ATV AND UTV MARKET, BY COUNTRY OUTLOOK, 2022-2028 (IN $ MILLION)

TABLE 18: EUROPE ATV AND UTV MARKET, BY VEHICLE TYPE, 2022-2028 (IN $ MILLION)

TABLE 19: EUROPE ATV AND UTV MARKET, BY DISPLACEMENT, 2022-2028 (IN $ MILLION)

TABLE 20: EUROPE ATV AND UTV MARKET, BY FUEL TYPE, 2022-2028 (IN $ MILLION)

TABLE 21: EUROPE ATV AND UTV MARKET, BY END-USER, 2022-2028 (IN $ MILLION)

TABLE 22: ASIA-PACIFIC ATV AND UTV MARKET, BY COUNTRY OUTLOOK, 2022-2028 (IN $ MILLION)

TABLE 23: ASIA-PACIFIC ATV AND UTV MARKET, BY VEHICLE TYPE, 2022-2028 (IN $ MILLION)

TABLE 24: ASIA-PACIFIC ATV AND UTV MARKET, BY DISPLACEMENT, 2022-2028 (IN $ MILLION)

TABLE 25: ASIA-PACIFIC ATV AND UTV MARKET, BY FUEL TYPE, 2022-2028 (IN $ MILLION)

TABLE 26: ASIA-PACIFIC ATV AND UTV MARKET, BY END-USER, 2022-2028 (IN $ MILLION)

TABLE 27: LATIN AMERICA ATV AND UTV MARKET, BY COUNTRY OUTLOOK, 2022-2028 (IN $ MILLION)

TABLE 28: LATIN AMERICA ATV AND UTV MARKET, BY VEHICLE TYPE, 2022-2028 (IN $ MILLION)

TABLE 29: LATIN AMERICA ATV AND UTV MARKET, BY DISPLACEMENT, 2022-2028 (IN $ MILLION)

TABLE 30: LATIN AMERICA ATV AND UTV MARKET, BY FUEL TYPE, 2022-2028 (IN $ MILLION)

TABLE 31: LATIN AMERICA ATV AND UTV MARKET, BY APPLICATION, 2022-2028 (IN $ MILLION)

TABLE 32: MIDDLE EAST AND AFRICA ATV AND UTV MARKET, BY COUNTRY OUTLOOK, 2022-2028 (IN $ MILLION)

TABLE 33: MIDDLE EAST AND AFRICA ATV AND UTV MARKET, BY VEHICLE TYPE, 2022-2028 (IN $ MILLION)

TABLE 34: MIDDLE EAST AND AFRICA ATV AND UTV MARKET, BY DISPLACEMENT, 2022-2028 (IN $ MILLION)

TABLE 35: MIDDLE EAST AND AFRICA ATV AND UTV MARKET, BY FUEL TYPE, 2022-2028 (IN $ MILLION)

TABLE 36: MIDDLE EAST AND AFRICA ATV AND UTV MARKET, BY END-USER, 2022-2028 (IN $ MILLION)

List of Figures

FIGURE 1: PORTER’S FIVE FORCES ANALYSIS

FIGURE 2: KEY BUYING IMPACT ANALYSIS

FIGURE 3: GLOBAL ATV AND UTV MARKET, BY VEHICLE TYPE, 2021 & 2028 (IN %)

FIGURE 4: GLOBAL ATV AND UTV MARKET, BY ATV, 2022-2028 (IN $ MILLION)

FIGURE 5: GLOBAL ATV AND UTV MARKET, BY UTV, 2022-2028 (IN $ MILLION)

FIGURE 6: GLOBAL ATV AND UTV MARKET, BY DISPLACEMENT, 2021 & 2028 (IN %)

FIGURE 7: GLOBAL ATV AND UTV MARKET, BY ? 400 (CC), 2022-2028 (IN $ MILLION)

FIGURE 8: GLOBAL ATV AND UTV MARKET, BY 400-800(CC), 2022-2028 (IN $ MILLION)

FIGURE 9: GLOBAL ATV AND UTV MARKET, BY ? 800 (CC), 2022-2028 (IN $ MILLION)

FIGURE 10: GLOBAL ATV AND UTV MARKET, BY FUEL TYPE, 2021 & 2028 (IN %)

FIGURE 11: GLOBAL ATV AND UTV MARKET, BY GASOLINE-POWERED, 2022-2028 (IN $ MILLION)

FIGURE 12: GLOBAL ATV AND UTV MARKET, BY DIESEL-POWERED, 2022-2028 (IN $ MILLION)

FIGURE 13: GLOBAL ATV AND UTV MARKET, BY ELECTRIC-POWERED, 2022-2028 (IN $ MILLION)

FIGURE 14: GLOBAL ATV AND UTV MARKET, BY SOLAR-POWERED, 2022-2028 (IN $ MILLION)

FIGURE 15: GLOBAL ATV AND UTV MARKET, BY END-USER, 2021 & 2028 (IN %)

FIGURE 16: GLOBAL ATV AND UTV MARKET, BY RECREATIONAL, 2022-2028 (IN $ MILLION)

FIGURE 17: GLOBAL ATV AND UTV MARKET, BY SPORTS, 2022-2028 (IN $ MILLION)

FIGURE 18: GLOBAL ATV AND UTV MARKET, BY AGRICULTURE & UTILITY, 2022-2028 (IN $ MILLION)

FIGURE 19: GLOBAL ATV AND UTV MARKET, BY MILITARY & DEFENSE, 2022-2028 (IN $ MILLION)

FIGURE 20: GLOBAL ATV AND UTV MARKET, BY OTHER END-USERS, 2022-2028 (IN $ MILLION)

FIGURE 21: GLOBAL ATV AND UTV MARKET, REGIONAL OUTLOOK, 2021 & 2028 (IN %)

FIGURE 22: UNITED STATES ATV AND UTV MARKET 2022-2028 (IN $ MILLION)

FIGURE 23: CANADA ATV AND UTV MARKET 2022-2028 (IN $ MILLION)

FIGURE 24: UNITED KINGDOM ATV AND UTV MARKET 2022-2028 (IN $ MILLION)

FIGURE 25: GERMANY ATV AND UTV MARKET 2022-2028 (IN $ MILLION)

FIGURE 26: FRANCE ATV AND UTV MARKET 2022-2028 (IN $ MILLION)

FIGURE 27: SPAIN ATV AND UTV MARKET 2022-2028 (IN $ MILLION)

FIGURE 28: ITALY ATV AND UTV MARKET 2022-2028 (IN $ MILLION)

FIGURE 29: RUSSIA ATV AND UTV MARKET 2022-2028 (IN $ MILLION)

FIGURE 30: REST OF EUROPE ATV AND UTV MARKET 2022-2028 (IN $ MILLION)

FIGURE 31: CHINA ATV AND UTV MARKET 2022-2028 (IN $ MILLION)

FIGURE 32: JAPAN ATV AND UTV MARKET 2022-2028 (IN $ MILLION)

FIGURE 33: INDIA ATV AND UTV MARKET 2022-2028 (IN $ MILLION)

FIGURE 34: SOUTH KOREA ATV AND UTV MARKET 2022-2028 (IN $ MILLION)

FIGURE 35: ASEAN COUNTRIES ATV AND UTV MARKET 2022-2028 (IN $ MILLION)

FIGURE 36: AUSTRALIA & NEW ZEALAND ATV AND UTV MARKET 2022-2028 (IN $ MILLION)

FIGURE 37: REST OF ASIA-PACIFIC ATV AND UTV MARKET 2022-2028 (IN $ MILLION)

FIGURE 38: BRAZIL ATV AND UTV MARKET 2022-2028 (IN $ MILLION)

FIGURE 39: MEXICO ATV AND UTV MARKET 2022-2028 (IN $ MILLION)

FIGURE 40: REST OF LATIN AMERICA ATV AND UTV MARKET 2022-2028 (IN $ MILLION)

FIGURE 41: UNITED ARAB EMIRATES ATV AND UTV MARKET 2022-2028 (IN $ MILLION)

FIGURE 42: TURKEY ATV AND UTV MARKET 2022-2028 (IN $ MILLION)

FIGURE 43: SAUDI ARABIA ATV AND UTV MARKET 2022-2028 (IN $ MILLION)

FIGURE 44: SOUTH AFRICA ATV AND UTV MARKET 2022-2028 (IN $ MILLION)

FIGURE 45: REST OF MIDDLE EAST & AFRICA ATV AND UTV MARKET 2022-2028 (IN $ MILLION)

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