GLOBAL SANITARY WARE MARKET 2022-2028

Consumer Goods & Services | Personal Care Products

GLOBAL SANITARY WARE MARKET 2022-2028

Market by Application, Sales Channels, Type, Material, and Geography | Forecast 2022-2028

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Triton Market Research has evaluated the global sanitary ware market in terms of value ($ billion) as well as volume (million pieces) for the forecast period 2022-2028. In terms of revenue, the market was valued at $48.00 billion in 2021, and is expected to grow with a CAGR of 4.01% to reach $63.22 billion by 2028. In terms of volume, the market is anticipated to reach 262.63 million pieces by 2028, from 205.40 million pieces in 2020, with a CAGR of 3.57%.


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Triton’s report on the sanitary ware market provides an in-depth insight into the market. The detailed analysis of the market includes key insights, Porter’s five forces analysis, market attractiveness index, vendor scorecard, and the impact of the COVID-19 pandemic on the sanitary ware industry.

Consistent demand from the construction industry is the key growth enabler for the market. The construction industry in developing regions such as the Asia-Pacific, the Middle East, and Africa, has a significant role in shaping the demand for sanitary ware. As many governments are pushing for the development of the construction, infrastructure, and housing sectors, it is expected that the demand for sanitary ware will also increase significantly.

Moreover, the rising personal disposable income (PDI) will change the perception of the middle and upper class on bathrooms, and this will dramatically shift the focus on bigger and better bathrooms as a sign of luxury. This, in turn, will provide growth opportunities to the sanitary ware market.

However, raw materials, such as clays, silica, sand, grog, or feldspar, have observed unpredictability in their prices, which consequently can affect the pricing for sanitary ware products. The instability in the raw material prices, in turn, distresses and raises the pressure on profit margins of sanitary ware manufacturers.



Key geographies covered in the global sanitary ware market are:

•         North America: United States and Canada

•         Europe: United Kingdom, France, Germany, Spain, Italy, Russia, and Rest of Europe

•         Asia-Pacific: China, Japan, India, Australia & New Zealand, South Korea, ASEAN countries, and Rest of Asia-Pacific

•         Latin America: Brazil, Mexico, and Rest of Latin America

•         Middle East and Africa: Saudi Arabia, Turkey, United Arab Emirates, South Africa, and Rest of Middle East & Africa

The segmentation analysis of the sanitary ware market includes:

•         Application is segmented into:

o        Residential

o        Commercial

•         Sales Channels is segmented into:

o        Retail

o        Wholesale

•         Type is segmented into:

o        Toilets

o        Washbasins

o        Urinals

o        Cisterns

o        Other Products

•         Material is segmented into:

o        Ceramics

o        Pressed Metal

o        Acrylic Plastics & Perspex

o        Other Materials

The key players profiled in the sanitary ware market report include Grohe AG, Ideal Standard International, HSIL Limited, Kohler Co, Fortune Brands Home & Security Inc, Lixil Group Corporation, Elkay Manufacturing Company, Villeroy & Boch AG, Rak Ceramics, Lecico Egypt, Masco Corporation, Jaquar Group, Duravit AG, Laufen Bathrooms AG, Toto Ltd, Cera Sanitaryware Limited, Corona, Duratex, Roca Sanitario SA, and Geberit AG.

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Table of Content

1. GLOBAL SANITARY WARE MARKET – SUMMARY

2. INDUSTRY OUTLOOK

2.1. IMPACT OF COVID-19 ON THE SANITARY WARE INDUSTRY

2.2. KEY INSIGHTS

2.2.1. AVAILABILITY OF ABUNDANT RAW MATERIALS

2.2.2. EMERGENCE OF CONCEPT BATHROOMS

2.3. PORTER’S FIVE FORCES ANALYSIS

2.3.1. THREAT OF NEW ENTRANTS

2.3.2. THREAT OF SUBSTITUTE

2.3.3. BARGAINING POWER OF BUYERS

2.3.4. BARGAINING POWER OF SUPPLIERS

2.3.5. THREAT OF COMPETITIVE RIVALRY

2.4. MARKET ATTRACTIVENESS INDEX

2.5. VENDOR SCORECARD

2.6. KEY MARKET STRATEGIES 

2.6.1. PRODUCT LAUNCHES

2.6.2. CONTRACTS & AGREEMENTS

2.6.3. INVESTMENTS & EXPANSIONS

2.7. MARKET DRIVERS

2.7.1. RISE IN INFRASTRUCTURE PROJECTS

2.7.2. GROWING PREFERENCE FOR CERAMIC SANITARY WARE

2.8. MARKET CHALLENGES

2.8.1. STRINGENT REGULATIONS

2.8.2. VOLATILE PRICES OF RAW MATERIALS

2.9. MARKET OPPORTUNITIES

2.9.1. OPPORTUNITIES TO EXPAND BUSINESS ON ONLINE PLATFORMS

2.9.2. CONSTRUCTION ACTIVITIES IN DEVELOPING COUNTRIES

3. GLOBAL SANITARY WARE MARKET OUTLOOK – BY APPLICATION

3.1. RESIDENTIAL

3.2. COMMERCIAL

4. GLOBAL SANITARY WARE MARKET OUTLOOK – BY SALES CHANNELS

4.1. RETAIL

4.2. WHOLESALE

5. GLOBAL SANITARY WARE MARKET OUTLOOK – BY TYPE

5.1. TOILETS

5.2. WASHBASINS

5.3. URINALS

5.4. CISTERNS

5.5. OTHER TYPES

6. GLOBAL SANITARY WARE MARKET OUTLOOK – BY MATERIAL

6.1. CERAMICS

6.2. PRESSED METAL

6.3. ACRYLIC PLASTICS & PERSPEX

6.4. OTHER MATERIALS

7. GLOBAL SANITARY WARE MARKET – REGIONAL OUTLOOK

7.1. NORTH AMERICA

7.1.1. MARKET BY APPLICATION

7.1.2. MARKET BY SALES CHANNELS

7.1.3. MARKET BY TYPE

7.1.4. MARKET BY MATERIAL

7.1.5. COUNTRY ANALYSIS

7.1.5.1. UNITED STATES

7.1.5.2. CANADA

7.2. EUROPE

7.2.1. MARKET BY APPLICATION

7.2.2. MARKET BY SALES CHANNELS

7.2.3. MARKET BY TYPE

7.2.4. MARKET BY MATERIAL

7.2.5. COUNTRY ANALYSIS

7.2.5.1. UNITED KINGDOM

7.2.5.2. GERMANY

7.2.5.3. FRANCE

7.2.5.4. ITALY

7.2.5.5. SPAIN

7.2.5.6. RUSSIA

7.2.5.7. REST OF EUROPE

7.3. ASIA-PACIFIC

7.3.1. MARKET BY APPLICATION

7.3.2. MARKET BY SALES CHANNELS

7.3.3. MARKET BY TYPE

7.3.4. MARKET BY MATERIAL

7.3.5. COUNTRY ANALYSIS

7.3.5.1. CHINA

7.3.5.2. JAPAN

7.3.5.3. INDIA

7.3.5.4. SOUTH KOREA

7.3.5.5. ASEAN COUNTRIES

7.3.5.6. AUSTRALIA & NEW ZEALAND

7.3.5.7. REST OF ASIA-PACIFIC

7.4. LATIN AMERICA

7.4.1. MARKET BY APPLICATION

7.4.2. MARKET BY SALES CHANNELS

7.4.3. MARKET BY TYPE

7.4.4. MARKET BY MATERIAL

7.4.5. COUNTRY ANALYSIS

7.4.5.1. BRAZIL

7.4.5.2. MEXICO

7.4.5.3. REST OF LATIN AMERICA

7.5. MIDDLE EAST AND AFRICA

7.5.1. MARKET BY APPLICATION

7.5.2. MARKET BY SALES CHANNELS

7.5.3. MARKET BY TYPE

7.5.4. MARKET BY MATERIAL

7.5.5. COUNTRY ANALYSIS

7.5.5.1. UNITED ARAB EMIRATES

7.5.5.2. SAUDI ARABIA

7.5.5.3. SOUTH AFRICA

7.5.5.4. TURKEY

7.5.5.5. REST OF MIDDLE EAST & AFRICA

8. COMPANY PROFILES

8.1. CERA SANITARYWARE LIMITED

8.2. CORONA

8.3. GEBERIT AG

8.4. HSIL LIMITED

8.5. JAQUAR GROUP

8.6. KOHLER CO

8.7. LIXIL GROUP CORPORATION

8.8. LAUFEN BATHROOMS AG

8.9. LECICO EGYPT

8.10. ROCA SANITARIO SA

8.11. TOTO LTD

8.12. ELKAY MANUFACTURING COMPANY

8.13. MASCO CORPORATION

8.14. FORTUNE BRANDS HOME & SECURITY INC

8.15. DURAVIT AG

8.16. VILLEROY & BOCH AG

8.17. IDEAL STANDARD INTERNATIONAL

8.18. RAK CERAMICS

8.19. GROHE AG

8.20. DURATEX

9. RESEARCH METHODOLOGY & SCOPE

9.1. RESEARCH SCOPE & DELIVERABLES

9.2. SOURCES OF DATA

9.3. RESEARCH METHODOLOGY

List of Tables

TABLE 1: GLOBAL SANITARY WARE MARKET, BY GEOGRAPHY, 2022-2028 (IN MILLION PIECES)        

TABLE 2: GLOBAL SANITARY WARE MARKET, BY GEOGRAPHY, 2022-2028 (IN $ MILLION)        

TABLE 3: GLOBAL SANITARY WARE MARKET, BY APPLICATION, 2022-2028 (IN MILLION PIECES)        

TABLE 4: GLOBAL SANITARY WARE MARKET, BY APPLICATION, 2022-2028 (IN $ MILLION)        

TABLE 5: GLOBAL SANITARY WARE MARKET, BY SALES CHANNELS, 2022-2028 (IN MILLION PIECES)

TABLE 6: GLOBAL SANITARY WARE MARKET, BY SALES CHANNELS, 2022-2028 (IN $ MILLION)

TABLE 7: GLOBAL SANITARY WARE MARKET, BY TYPE, 2022-2028 (IN MILLION PIECES)  

TABLE 8: GLOBAL SANITARY WARE MARKET, BY TYPE, 2022-2028 (IN $ MILLION)    

TABLE 9: GLOBAL SANITARY WARE MARKET, BY MATERIALS, 2022-2028 (IN $ MILLION)        

TABLE 10: GLOBAL SANITARY WARE MARKET, BY GEOGRAPHY, 2022-2028 (IN MILLION PIECES)        

TABLE 11: GLOBAL SANITARY WARE MARKET, BY GEOGRAPHY, 2022-2028 (IN $ MILLION)        

TABLE 12: LIST OF PRODUCT LAUNCHES   

TABLE 13: LIST OF CONTRACTS & AGREEMENTS 

TABLE 14: LIST OF INVESTMENTS & EXPANSIONS         

TABLE 15: NORTH AMERICA SANITARY WARE MARKET, BY COUNTRY, 2022-2028 (IN MILLION PIECES)

TABLE 16: NORTH AMERICA SANITARY WARE MARKET, BY COUNTRY, 2022-2028 (IN $ MILLION)

TABLE 17: NORTH AMERICA SANITARY WARE MARKET, BY APPLICATION, 2022-2028 (IN MILLION PIECES)     

TABLE 18: NORTH AMERICA SANITARY WARE MARKET, BY APPLICATION, 2022-2028 (IN $ MILLION)

TABLE 19: NORTH AMERICA SANITARY WARE MARKET, BY SALES CHANNELS, 2022-2028 (IN MILLION PIECES)

TABLE 20: NORTH AMERICA SANITARY WARE MARKET, BY SALES CHANNELS, 2022-2028 (IN $ MILLION)

TABLE 21: NORTH AMERICA SANITARY WARE MARKET, BY TYPE, 2022-2028 (IN MILLION PIECES)        

TABLE 22: NORTH AMERICA SANITARY WARE MARKET, BY TYPE, 2022-2028 (IN $ MILLION)        

TABLE 23: NORTH AMERICA SANITARY WARE MARKET, BY MATERIALS, 2022-2028 (IN $ MILLION)

TABLE 24: EUROPE SANITARY WARE MARKET, BY COUNTRY, 2022-2028 (IN MILLION PIECES)        

TABLE 25: EUROPE SANITARY WARE MARKET, BY COUNTRY, 2022-2028 (IN $ MILLION)        

TABLE 26: EUROPE SANITARY WARE MARKET, BY APPLICATION, 2022-2028 (IN MILLION PIECES)        

TABLE 27: EUROPE SANITARY WARE MARKET, BY APPLICATION, 2022-2028 (IN $ MILLION)        

TABLE 28: EUROPE SANITARY WARE MARKET, BY SALES CHANNELS, 2022-2028 (IN MILLION PIECES)

TABLE 29: EUROPE SANITARY WARE MARKET, BY SALES CHANNELS, 2022-2028 (IN $ MILLION)

TABLE 30: EUROPE SANITARY WARE MARKET, BY TYPE, 2022-2028 (IN MILLION PIECES)  

TABLE 31: EUROPE SANITARY WARE MARKET, BY TYPE, 2022-2028 (IN $ MILLION)  

TABLE 32: EUROPE SANITARY WARE MARKET, BY MATERIALS, 2022-2028 (IN $ MILLION)        

TABLE 33: ASIA-PACIFIC SANITARY WARE MARKET, BY COUNTRY, 2022-2028 (IN MILLION PIECES)

TABLE 34: ASIA-PACIFIC SANITARY WARE MARKET, BY COUNTRY, 2022-2028 (IN $ MILLION)

TABLE 35: ASIA-PACIFIC SANITARY WARE MARKET, BY APPLICATION, 2022-2028 (IN MILLION PIECES)

TABLE 36: ASIA-PACIFIC SANITARY WARE MARKET, BY APPLICATION, 2022-2028 (IN $ MILLION)

TABLE 37: ASIA-PACIFIC SANITARY WARE MARKET, BY SALES CHANNELS, 2022-2028 (IN MILLION PIECES)

TABLE 38: ASIA-PACIFIC SANITARY WARE MARKET, BY SALES CHANNELS, 2022-2028 (IN $ MILLION)

TABLE 39: ASIA-PACIFIC SANITARY WARE MARKET, BY TYPE, 2022-2028 (IN MILLION PIECES)        

TABLE 40: ASIA-PACIFIC SANITARY WARE MARKET, BY TYPE, 2022-2028 (IN $ MILLION)        

TABLE 41: ASIA-PACIFIC SANITARY WARE MARKET, BY MATERIALS, 2022-2028 (IN $ MILLION)

TABLE 42: LATIN AMERICA SANITARY WARE MARKET, BY COUNTRY, 2022-2028 (IN MILLION PIECES)

TABLE 43: LATIN AMERICA SANITARY WARE MARKET, BY COUNTRY, 2022-2028 (IN $ MILLION)

TABLE 44: LATIN AMERICA SANITARY WARE MARKET, BY APPLICATION, 2022-2028 (IN MILLION PIECES)     

TABLE 45: LATIN AMERICA SANITARY WARE MARKET, BY APPLICATION, 2022-2028 (IN $ MILLION)

TABLE 46: LATIN AMERICA SANITARY WARE MARKET, BY SALES CHANNELS, 2022-2028 (IN MILLION PIECES)

TABLE 47: LATIN AMERICA SANITARY WARE MARKET, BY SALES CHANNELS, 2022-2028 (IN $ MILLION)

TABLE 48: LATIN AMERICA SANITARY WARE MARKET, BY TYPE, 2022-2028 (IN MILLION PIECES)        

TABLE 49: LATIN AMERICA SANITARY WARE MARKET, BY TYPE, 2022-2028 (IN $ MILLION)        

TABLE 50: LATIN AMERICA SANITARY WARE MARKET, BY MATERIALS, 2022-2028 (IN $ MILLION)

TABLE 51: MIDDLE EAST AND AFRICA SANITARY WARE MARKET, BY COUNTRY, 2022-2028 (IN MILLION PIECES)

TABLE 52: MIDDLE EAST AND AFRICA SANITARY WARE MARKET, BY COUNTRY, 2022-2028 (IN $ MILLION) 

TABLE 53: MIDDLE EAST AND AFRICA SANITARY WARE MARKET, BY APPLICATION, 2022-2028 (IN MILLION PIECES)     

TABLE 54: MIDDLE EAST AND AFRICA SANITARY WARE MARKET, BY APPLICATION, 2022-2028 (IN $ MILLION)

TABLE 55: MIDDLE EAST AND AFRICA SANITARY WARE MARKET, BY SALES CHANNELS, 2022-2028 (IN MILLION PIECES)        

TABLE 56: MIDDLE EAST AND AFRICA SANITARY WARE MARKET, BY SALES CHANNELS, 2022-2028 (IN $ MILLION)

TABLE 57: MIDDLE EAST AND AFRICA SANITARY WARE MARKET, BY TYPE, 2022-2028 (IN MILLION PIECES)         

TABLE 58: MIDDLE EAST AND AFRICA SANITARY WARE MARKET, BY TYPE, 2022-2028 (IN $ MILLION)

TABLE 59: MIDDLE EAST AND AFRICA SANITARY WARE MARKET, BY MATERIALS, 2022-2028 (IN $ MILLION)     

List of Figures

FIGURE 1: PORTER’S FIVE FORCES ANALYSIS     

FIGURE 2: MATRIX ATTRACTIVENESS INDEX        

FIGURE 3: VENDOR SCORECARD      

FIGURE 4: GLOBAL SANITARY WARE MARKET, BY APPLICATION, 2021 & 2028 (IN %)        

FIGURE 5: GLOBAL SANITARY WARE MARKET, BY RESIDENTIAL, 2022-2028 (IN $ MILLION)        

FIGURE 6: GLOBAL SANITARY WARE MARKET, BY COMMERCIAL, 2022-2028 (IN $ MILLION)        

FIGURE 7: GLOBAL SANITARY WARE MARKET, BY SALES CHANNELS, 2021 & 2028 (IN %)

FIGURE 8: GLOBAL SANITARY WARE MARKET, BY RETAIL, 2022-2028 (IN $ MILLION)      

FIGURE 9: GLOBAL SANITARY WARE MARKET, BY WHOLESALE, 2022-2028 (IN $ MILLION)        

FIGURE 10: GLOBAL SANITARY WARE MARKET, BY TYPE, 2021 & 2028 (IN %)

FIGURE 11: GLOBAL SANITARY WARE MARKET, BY TOILETS, 2022-2028 (IN $ MILLION)      

FIGURE 12: GLOBAL SANITARY WARE MARKET, BY WASHBASINS, 2022-2028 (IN $ MILLION)

FIGURE 13: GLOBAL SANITARY WARE MARKET, BY URINALS, 2022-2028 (IN $ MILLION)      

FIGURE 14: GLOBAL SANITARY WARE MARKET, BY CISTERNS, 2022-2028 (IN $ MILLION)        

FIGURE 15: GLOBAL SANITARY WARE MARKET, BY OTHER TYPES, 2022-2028 (IN $ MILLION)

FIGURE 16: GLOBAL SANITARY WARE MARKET, BY MATERIAL CONSUMED IN 2021 & 2028 (IN %)     

FIGURE 17: GLOBAL SANITARY WARE MARKET, BY MATERIAL, 2021 & 2028 (IN %) 

FIGURE 18: GLOBAL SANITARY WARE MARKET, BY CERAMICS, 2022-2028 (IN $ MILLION)        

FIGURE 19: GLOBAL SANITARY WARE MARKET, BY PRESSED METAL, 2022-2028 (IN $ MILLION)

FIGURE 20: GLOBAL SANITARY WARE MARKET, BY ACRYLIC PLASTICS & PERSPEX, 2022-2028 (IN $ MILLION)         

FIGURE 21: GLOBAL SANITARY WARE MARKET, BY OTHER MATERIALS, 2022-2028 (IN $ MILLION)

FIGURE 22: NORTH AMERICA SANITARY WARE MARKET, REGIONAL OUTLOOK, 2021 & 2028 (IN %) 

FIGURE 23: UNITED STATES SANITARY WARE MARKET, 2022-2028 (IN $ MILLION)    

FIGURE 24: CANADA SANITARY WARE MARKET, 2022-2028 (IN $ MILLION)    

FIGURE 25: EUROPE SANITARY WARE MARKET, REGIONAL OUTLOOK, 2021 & 2028 (IN %)

FIGURE 26: UNITED KINGDOM SANITARY WARE MARKET 2022-2028 (IN $ MILLION)  

FIGURE 27: GERMANY SANITARY WARE MARKET 2022-2028 (IN $ MILLION)    

FIGURE 28: FRANCE SANITARY WARE MARKET 2022-2028 (IN $ MILLION)    

FIGURE 29: ITALY SANITARY WARE MARKET 2022-2028 (IN $ MILLION)         

FIGURE 30: SPAIN SANITARY WARE MARKET 2022-2028 (IN $ MILLION)         

FIGURE 31: RUSSIA SANITARY WARE MARKET 2022-2028 (IN $ MILLION)         

FIGURE 32: REST OF EUROPE SANITARY WARE MARKET 2022-2028 (IN $ MILLION)  

FIGURE 33: ASIA-PACIFIC SANITARY WARE MARKET, REGIONAL OUTLOOK, 2021 & 2028 (IN %) 

FIGURE 34: CHINA SANITARY WARE MARKET 2022-2028 (IN $ MILLION)         

FIGURE 35: JAPAN SANITARY WARE MARKET 2022-2028 (IN $ MILLION)         

FIGURE 36: INDIA SANITARY WARE MARKET 2022-2028 (IN $ MILLION)         

FIGURE 37: SOUTH KOREA SANITARY WARE MARKET 2022-2028 (IN $ MILLION)    

FIGURE 38: ASEAN COUNTRIES SANITARY WARE MARKET 2022-2028 (IN $ MILLION)      

FIGURE 39: AUSTRALIA & NEW ZEALAND SANITARY WARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 40: REST OF ASIA-PACIFIC SANITARY WARE MARKET 2022-2028 (IN $ MILLION)        

FIGURE 41: LATIN AMERICA SANITARY WARE MARKET, REGIONAL OUTLOOK, 2021 & 2028 (IN %) 

FIGURE 42: BRAZIL SANITARY WARE MARKET 2022-2028 (IN $ MILLION)         

FIGURE 43: MEXICO SANITARY WARE MARKET 2022-2028 (IN $ MILLION)    

FIGURE 44: REST OF LATIN AMERICA SANITARY WARE MARKET 2022-2028 (IN $ MILLION)        

FIGURE 45: MIDDLE EAST AND AFRICA SANITARY WARE MARKET, REGIONAL OUTLOOK, 2021 & 2028 (IN %)   

FIGURE 46: UNITED ARAB EMIRATES SANITARY WARE MARKET 2022-2028 (IN $ MILLION)        

FIGURE 47: SAUDI ARABIA SANITARY WARE MARKET 2022-2028 (IN $ MILLION)    

FIGURE 48: SOUTH AFRICA SANITARY WARE MARKET 2022-2028 (IN $ MILLION)    

FIGURE 49: TURKEY SANITARY WARE MARKET 2022-2028 (IN $ MILLION)    

FIGURE 50:  REST OF MIDDLE EAST & AFRICA SANITARY WARE MARKET 2022-2028 (IN $ MILLION)     

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