GLOBAL KOMBUCHA MARKET 2019-2028

Consumer Goods & Services | Food & Beverages

GLOBAL KOMBUCHA MARKET 2019-2028

Market by Kombucha Type, Distributors, and Geography | Forecast 2019-2028

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Triton Market Research calculates that the global market for kombucha, which was valued at $1.26 billion in 2019, is predicted to reach $7.68 billion by 2028, growing at a CAGR of 22.21% during the estimated period.


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Kombucha consumption is mainly associated with health and wellness, including the health benefits offered by probiotics. The potential for kombucha remains substantial, with the category having adequate scope for further development.

Triton’s research report on kombucha provides an in-depth insight into the market. The comprehensive analysis of the market includes the key insights, timeline of kombucha, Porter’s five forces analysis, market attractiveness index, vendor scorecard, industry components, key impact analysis, and impact of COVID-19 on the kombucha market.



The trend of health drinks and healthy hydration, along with demand for flavored kombucha drinks, is mainly driving the kombucha market’s progress. The growth of kombucha can be attributed to its supposed health benefits, with suggestive evidence that the probiotics included in kombucha are beneficial for gut health. Although, widespread research on the health benefits of the drink has not been undertaken. Nevertheless, some kombucha supporters promote it to explain its benefits to detoxify the liver, prevent arthritis, boost energy, and even reduce hair loss. On the other hand, mainstream brands back away from such claims to concentrate on a narrower set of better-documented health benefits.

Furthermore, the increased consumption of functional beverages and growing R&D innovations to develop a product portfolio, are projected to generate affluent opportunities for the studied market. For instance, Starbucks has launched its kombucha under the private labeled brand to satisfy the surging demand, while achieving their market position in the thriving kombucha market.

However, the market has been negatively impacted, owing to the availability of multiple alternatives for consumers. It faces intense competition from RTD tea and coffee, along with other traditional beverages. The functional beverage market recently observed a rise in the consumption of drinkable vinegar that is beneficial for gut health and is packed with vitamin C.

Key geographies covered in the global kombucha market are:

•         North America: United States and Canada

•         Europe: United Kingdom, France, Germany, Spain, Italy, Russia, and Rest of Europe

•         Asia-Pacific: China, Japan, India, Australia, South Korea, ASEAN Countries, and Rest of Asia-Pacific

•         Latin America: Brazil, Mexico, and Rest of Latin America

•         Middle East and Africa: Saudi Arabia, Turkey, United Arab Emirates, South Africa, and Rest of Middle East & Africa

The segmentation analysis of the kombucha market entails:

•         Market by Kombucha Type:

          o         Original/Regular Kombucha

          o         Flavored Kombucha

                      •         Citrus

                      •         Apple, Coconut, and Mango

                      •         Herbs and Spices

                      •         Flower

                      •         Berries

                      •         Other Flavors

•         Market by Distributors:

          o         Supermarkets & Hypermarkets

          o         Health Stores

          o         E-commerce

          o         Other Distributors

The key companies involved in the kombucha market consists of Live Soda LLC, Brew Dr Kombucha, NessAlla Kombucha, Health-Ade Kombucha, Wonder Drink Kombucha, Suja Life LLC, The Hain Celestial Group Inc, GTs Living Foods, Makana Beverages Inc, New Age Beverages Corporation, Humm Kombucha LLC, Kosmic Kombucha, Revive Kombucha, PepsiCo Inc, and Go Kombucha.   

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Table of Content

1.     GLOBAL KOMBUCHA MARKET - SUMMARY

2.     INDUSTRY OUTLOOK

2.1. MARKET DEFINITION

2.2. TIMELINE OF KOMBUCHA

2.3. KEY INSIGHTS

2.3.1. EXEMPTION FROM ALCOHOL TAX AND REGULATORY CODE

2.3.2. PACKAGING INNOVATIONS

2.3.3. HIGH DEMAND FOR FORTIFIED FOOD AND BEVERAGE PRODUCTS

2.4. IMPACT OF COVID-19 ON KOMBUCHA MARKET

2.5. PORTER’S FIVE FORCES ANALYSIS

2.5.1. THREAT OF NEW ENTRANTS

2.5.2. THREAT OF SUBSTITUTE

2.5.3. BARGAINING POWER OF BUYERS

2.5.4. BARGAINING POWER OF SUPPLIERS

2.5.5. THREAT OF COMPETITIVE RIVALRY

2.6. KEY IMPACT ANALYSIS

2.6.1. PRICE

2.6.2. KOMBUCHA FLAVORS

2.6.3. LABELLING

2.7. MARKET ATTRACTIVENESS INDEX

2.8. INDUSTRY COMPONENTS

2.8.1. RESEARCH & DEVELOPMENT

2.8.2. MANUFACTURERS

2.8.3. DISTRIBUTORS

2.8.4. RETAILERS & END-USERS

2.9. MARKET DRIVERS

2.9.1. TREND OF HEALTH DRINKS AND HEALTHY HYDRATION

2.9.2. DEMAND FOR FLAVORED KOMBUCHA DRINKS

2.10.   MARKET RESTRAINTS

2.10.1. AVAILABILITY OF VARIOUS ALTERNATIVES FOR CONSUMERS

2.11.   MARKET OPPORTUNITIES

2.11.1. HEALTH CONCERNS RESULT IN INCREASED CONSUMPTION OF FUNCTIONAL BEVERAGES

2.11.2. INCREASING R&D AND INNOVATIONS TO EXPAND PRODUCT PORTFOLIO

2.12.    MARKET CHALLENGES

2.12.1. REGULATORY ISSUES ASSOCIATED WITH MARKETING OF KOMBUCHA

3.     GLOBAL KOMBUCHA MARKET OUTLOOK - BY KOMBUCHA TYPE

3.1. ORIGINAL/REGULAR KOMBUCHA

3.2. FLAVORED KOMBUCHA

3.2.1. CITRUS

3.2.2. APPLE, COCONUT, AND MANGO

3.2.3. HERBS AND SPICES

3.2.4. FLOWER

3.2.5. BERRIES

3.2.6. OTHER FLAVORS

4.     GLOBAL KOMBUCHA MARKET OUTLOOK - BY DISTRIBUTORS

4.1. SUPERMARKETS & HYPERMARKETS

4.2. HEALTH STORES

4.3. E-COMMERCE

4.4. OTHER DISTRIBUTORS

5.     GLOBAL KOMBUCHA MARKET - REGIONAL OUTLOOK

5.1. NORTH AMERICA

5.1.1. MARKET BY KOMBUCHA TYPE

5.1.2. MARKET BY FLAVORED KOMBUCHA

5.1.3. MARKET BY DISTRIBUTORS

5.1.4. COUNTRY ANALYSIS

5.1.4.1.        UNITED STATES

5.1.4.2.        CANADA

5.2. EUROPE

5.2.1. MARKET BY KOMBUCHA TYPE

5.2.2. MARKET BY FLAVORED KOMBUCHA

5.2.3. MARKET BY DISTRIBUTORS

5.2.4. COUNTRY ANALYSIS

5.2.4.1.   UNITED KINGDOM

5.2.4.2.   GERMANY

5.2.4.3.    FRANCE

5.2.4.4.   SPAIN

5.2.4.5.    TALY

5.2.4.6.    RUSSIA

5.2.4.7.     REST OF EUROPE

5.3. ASIA-PACIFIC

5.3.1. MARKET BY KOMBUCHA TYPE

5.3.2. MARKET BY FLAVORED KOMBUCHA

5.3.3. MARKET BY DISTRIBUTORS

5.3.4. COUNTRY ANALYSIS

5.3.4.1.        CHINA

5.3.4.2.        JAPAN

5.3.4.3.        INDIA

5.3.4.4.        SOUTH KOREA

5.3.4.5.        ASEAN COUNTRIES

5.3.4.6.        AUSTRALIA & NEW ZEALAND

5.3.4.7.        REST OF ASIA-PACIFIC

5.4. LATIN AMERICA

5.4.1. MARKET BY KOMBUCHA TYPE

5.4.2. MARKET BY FLAVORED KOMBUCHA

5.4.3. MARKET BY DISTRIBUTORS

5.4.4. COUNTRY ANALYSIS

5.4.4.1.        BRAZIL

5.4.4.2.        MEXICO

5.4.4.3.        REST OF LATIN AMERICA

5.5. MIDDLE EAST AND AFRICA

5.5.1. MARKET BY KOMBUCHA TYPE

5.5.2. MARKET BY FLAVORED KOMBUCHA

5.5.3. MARKET BY DISTRIBUTORS

5.5.4. COUNTRY ANALYSIS

5.5.4.1.        UNITED ARAB EMIRATES

5.5.4.2.        SAUDI ARABIA

5.5.4.3.        TURKEY

5.5.4.4.        SOUTH AFRICA

5.5.4.5.        REST OF MIDDLE EAST & AFRICA

6.     COMPETITIVE LANDSCAPE

6.1. GTs LIVING FOODS

6.2. PEPSICO INC (KEVITA KOMBUCHA)

6.3. HEALTH-ADE KOMBUCHA

6.4. REVIVE KOMBUCHA

6.5. THE HAIN CELESTIAL GROUP INC

6.6. BREW DR KOMBUCHA

6.7. HUMM KOMBUCHA LLC

6.8. WONDER DRINK KOMBUCHA

6.9. MAKANA BEVERAGES INC (THEBU KOMBUCHA)

6.10. NESSALLA KOMBUCHA

6.11.LIVE SODA LLC

6.12.GO KOMBUCHA

6.13.   KOSMIC KOMBUCHA

6.14.   NEW AGE BEVERAGES CORPORATION (BUCHA KOMBUCHA)

6.15.SUJA LIFE LLC

7.     RESEARCH METHODOLOGY & SCOPE

7.1. RESEARCH SCOPE & DELIVERABLES

7.2. SOURCES OF DATA

7.3. RESEARCH METHODOLOGY

List of Tables

TABLE 1: GLOBAL KOMBUCHA MARKET, BY GEOGRAPHY, 2019-2028 (IN $ MILLION)      

TABLE 2: GLOBAL KOMBUCHA MARKET, BY KOMBUCHA TYPE, 2019-2028 (IN $ MILLION)        

TABLE 3: GLOBAL KOMBUCHA MARKET, BY FLAVORED KOMBUCHA, 2019-2028 (IN $ MILLION)

TABLE 4: GLOBAL KOMBUCHA MARKET, BY DISTRIBUTORS, 2019-2028 (IN $ MILLION)      

TABLE 5: GLOBAL KOMBUCHA MARKET, BY GEOGRAPHY, 2019-2028 (IN $ MILLION)      

TABLE 6: NORTH AMERICA KOMBUCHA MARKET, BY COUNTRY, 2019-2028 (IN $ MILLION)        

TABLE 7: NORTH AMERICA KOMBUCHA MARKET, BY KOMBUCHA TYPE, 2019-2028 (IN $ MILLION)

TABLE 8: NORTH AMERICA KOMBUCHA MARKET, BY FLAVORED KOMBUCHA, 2019-2028 (IN $ MILLION)        

TABLE 9: NORTH AMERICA KOMBUCHA MARKET, BY DISTRIBUTORS, 2019-2028 (IN $ MILLION)

TABLE 10: EUROPE KOMBUCHA MARKET, BY COUNTRY, 2019-2028 (IN $ MILLION)  

TABLE 11: EUROPE KOMBUCHA MARKET, BY KOMBUCHA TYPE, 2019-2028 (IN $ MILLION)        

TABLE 12: EUROPE KOMBUCHA MARKET, BY FLAVORED KOMBUCHA, 2019-2028 (IN $ MILLION)

TABLE 13: EUROPE KOMBUCHA MARKET, BY DISTRIBUTORS, 2019-2028 (IN $ MILLION)        

TABLE 14: ASIA-PACIFIC KOMBUCHA MARKET, BY COUNTRY, 2019-2028 (IN $ MILLION)        

TABLE 15: ASIA-PACIFIC KOMBUCHA MARKET, BY KOMBUCHA TYPE, 2019-2028 (IN $ MILLION)

TABLE 16: ASIA-PACIFIC KOMBUCHA MARKET, BY FLAVORED KOMBUCHA, 2019-2028 (IN $ MILLION)        

TABLE 17: ASIA-PACIFIC KOMBUCHA MARKET, BY DISTRIBUTORS, 2019-2028 (IN $ MILLION)

TABLE 18: LATIN AMERICA KOMBUCHA MARKET, BY COUNTRY, 2019-2028 (IN $ MILLION)        

TABLE 19: LATIN AMERICA KOMBUCHA MARKET, BY KOMBUCHA TYPE, 2019-2028 (IN $ MILLION)

TABLE 20: LATIN AMERICA KOMBUCHA MARKET, BY FLAVORED KOMBUCHA, 2019-2028 (IN $ MILLION)        

TABLE 21: LATIN AMERICA KOMBUCHA MARKET, BY DISTRIBUTORS, 2019-2028 (IN $ MILLION)

TABLE 22: MIDDLE EAST AND AFRICA KOMBUCHA MARKET, BY COUNTRY, 2019-2028 (IN $ MILLION) 

TABLE 23: MIDDLE EAST AND AFRICA KOMBUCHA MARKET, BY KOMBUCHA TYPE, 2019-2028 (IN $ MILLION)         

TABLE 24: MIDDLE EAST AND AFRICA KOMBUCHA MARKET, BY FLAVORED KOMBUCHA, 2019-2028 (IN $ MILLION)

TABLE 25: MIDDLE EAST AND AFRICA KOMBUCHA MARKET, BY DISTRIBUTORS, 2019-2028 (IN $ MILLION)              

List of Figures

FIGURE 1: TIMELINE OF KOMBUCHA 

FIGURE 2: KEY BUYING IMPACT ANALYSIS 

FIGURE 3: MARKET ATTRACTIVENESS INDEX      

FIGURE 4: INDUSTRY COMPONENTS

FIGURE 5: GLOBAL KOMBUCHA MARKET, BY ORIGINAL/REGULAR KOMBUCHA, 2019-2028 (IN $ MILLION)        

FIGURE 6: GLOBAL KOMBUCHA MARKET, BY FLAVORED KOMBUCHA, 2019-2028 (IN $ MILLION)

FIGURE 7: GLOBAL KOMBUCHA MARKET, BY CITRUS, 2019-2028 (IN $ MILLION)    

FIGURE 8: GLOBAL KOMBUCHA MARKET, BY APPLE, COCONUT, AND MANGO, 2019-2028 (IN $ MILLION)     

FIGURE 9: GLOBAL KOMBUCHA MARKET, BY HERBS AND SPICES, 2019-2028 (IN $ MILLION)

FIGURE 10: GLOBAL KOMBUCHA MARKET, BY FLOWER, 2019-2028 (IN $ MILLION)    

FIGURE 11: GLOBAL KOMBUCHA MARKET, BY BERRIES, 2019-2028 (IN $ MILLION)    

FIGURE 12: GLOBAL KOMBUCHA MARKET, BY OTHER FLAVORS, 2019-2028 (IN $ MILLION)        

FIGURE 13: GLOBAL KOMBUCHA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2019-2028 (IN $ MILLION)

FIGURE 14: GLOBAL KOMBUCHA MARKET, BY HEALTH STORES, 2019-2028 (IN $ MILLION)        

FIGURE 15: GLOBAL KOMBUCHA MARKET, BY E-COMMERCE, 2019-2028 (IN $ MILLION)        

FIGURE 16: GLOBAL KOMBUCHA MARKET, BY OTHER DISTRIBUTORS, 2019-2028 (IN $ MILLION)

FIGURE 17: GLOBAL KOMBUCHA MARKET, REGIONAL OUTLOOK, 2019 AND 2028 (IN %)   

FIGURE 18: UNITED STATES KOMBUCHA MARKET 2019-2028 (IN $ MILLION)    

FIGURE 19: CANADA KOMBUCHA MARKET 2019-2028 (IN $ MILLION)

FIGURE 20: UNITED KINGDOM KOMBUCHA MARKET 2019-2028 (IN $ MILLION)    

FIGURE 21: GERMANY KOMBUCHA MARKET 2019-2028 (IN $ MILLION)         

FIGURE 22: FRANCE KOMBUCHA MARKET 2019-2028 (IN $ MILLION) 

FIGURE 23: SPAIN KOMBUCHA MARKET 2019-2028 (IN $ MILLION)    

FIGURE 24: ITALY KOMBUCHA MARKET 2019-2028 (IN $ MILLION)     

FIGURE 25: RUSSIA KOMBUCHA MARKET 2019-2028 (IN $ MILLION)  

FIGURE 26: REST OF EUROPE KOMBUCHA MARKET 2019-2028 (IN $ MILLION)    

FIGURE 27: CHINA KOMBUCHA MARKET 2019-2028 (IN $ MILLION)    

FIGURE 28: JAPAN KOMBUCHA MARKET 2019-2028 (IN $ MILLION)    

FIGURE 29: INDIA KOMBUCHA MARKET 2019-2028 (IN $ MILLION)     

FIGURE 30: SOUTH KOREA KOMBUCHA MARKET 2019-2028 (IN $ MILLION)    

FIGURE 31: ASEAN COUNTRIES KOMBUCHA MARKET 2019-2028 (IN $ MILLION)    

FIGURE 32: AUSTRALIA & NEW ZEALAND KOMBUCHA MARKET 2019-2028 (IN $ MILLION)        

FIGURE 33: REST OF ASIA-PACIFIC KOMBUCHA MARKET 2019-2028 (IN $ MILLION)  

FIGURE 34: BRAZIL KOMBUCHA MARKET 2019-2028 (IN $ MILLION)   

FIGURE 35: MEXICO KOMBUCHA MARKET 2019-2028 (IN $ MILLION) 

FIGURE 36: REST OF LATIN AMERICA KOMBUCHA MARKET 2019-2028 (IN $ MILLION)      

FIGURE 37: UNITED ARAB EMIRATES KOMBUCHA MARKET 2019-2028 (IN $ MILLION)      

FIGURE 38: SAUDI ARABIA KOMBUCHA MARKET 2019-2028 (IN $ MILLION)    

FIGURE 39: TURKEY KOMBUCHA MARKET 2019-2028 (IN $ MILLION) 

FIGURE 40: SOUTH AFRICA KOMBUCHA MARKET 2019-2028 (IN $ MILLION)    

FIGURE 41: REST OF MIDDLE EAST & AFRICA KOMBUCHA MARKET 2019-2028 (IN $ MILLION)

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