GLOBAL MARKETING AUTOMATION SOFTWARE MARKET 2019-2027

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GLOBAL MARKETING AUTOMATION SOFTWARE MARKET 2019-2027

Market By Application, Verticals, Deployment, End-users And Geography | Forecast 2019-2027

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After a detailed analysis, Triton Market Research has concluded that the global marketing automation software market is set to display an upward trend and rise at a CAGR of 9.16% in terms of revenue in the years 2019-2027. The market was assessed to be worth $4368 million in the year 2018 and is predicted to generate a revenue of approximately $9616 million by the year 2027.

Marketing automation is the suite of software that has been taking over the marketing divisions of most of the businesses, irrespective of their size. This software help simplify various tasks, such as segmenting contacts, scheduling emails, integrating customer data (CDI), managing campaigns, automating social media postings, managing the content and tracking the lifecycle of customers in the marketing channel. Processes that would have otherwise been performed manually are made even more efficient & feasible with the application of marketing automation tools. MAS is an essential element of customer relationship management (CRM).

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A marketing automation platform enables marketers to simplify and automate client communication by managing complex multi-channel marketing strategies with the help of a single tool. The automation process greatly helps in areas like lead generation, lead scoring, segmentation, relationship marketing, cross-sell & upsell, retention and marketing ROI measurement. Marketing automation eases the process of sending personalized and individually-targeted messages. Simply put, marketing automation makes the communication process better. When one automates his/her marketing process, it becomes possible to focus more intensely on the quality of the campaigns and messaging. Marketing automation enables one’s team to add more personal touches to the campaign; this could be done by collecting data on a prospective customer’s interests and goals. In this way, one can customize future offers in order to make them more relevant.

Marketing automation is one of the most customer-friendly marketing channels present in the market. It customizes the personalized user experience and does not bombard the audiences with irrelevant advertising messages. Marketing automation is considered as the facilitator for small to medium businesses. It provides low-cost solutions that can exhibit leverage, ROI and brand reliance.

In this report, market definition and the key insights regarding the industry have been discussed. Also, the market attractiveness matrix, vendor scorecard and Porter’s five force analysis have been provided. 

Market drivers like the growing demand from the retail industry, increased need for integrating marketing efforts and the increasing demand for digital marketing have been analyzed. The industry is facing certain restraints like data policy concerns and low adoption among SMEs, which are obstructing the market growth.

Key opportunities like growth in the adoption of cloud-based technology can be leveraged by the industry to reach the projected growth. Content-related challenges faced by B2B marketers, incorporation with existing marketing and lack of knowledge and skilled employees are hindering the market growth for the global marketing automation software market. 

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Geographies that have been included in the global marketing automation software market are:

•    North America: United States and Canada

•    Europe: United Kingdom, Germany, France, Italy, Spain, Russia and rest of Europe

•    Asia-Pacific: China, Japan, India, South Korea, ASEAN countries, Australia & New Zealand and rest of Asia-Pacific

•    Latin America: Brazil, Mexico and rest of Latin America

•    The Middle East & Africa: United Arab Emirates, Turkey, Saudi Arabia, South Africa and rest of the Middle East & Africa

The marketing automation software market is has been segmented as follows:

O    By application:

•    Campaign management

•    E-mail marketing

•    Mobile application

•    Inbound marketing

•    Lead nurturing and lead scoring

•    Reporting and analytics

•    Social media marketing

•    Other applications

 O    By verticals:

•    Academic & education

•    Advertising

•    Banking Financial Services and Insurance (BFSI)

•    Healthcare

•    Manufacturing and distribution

•    Media and entertainment

•    Retail

•    Other verticals

O    By deployment model:

•    Cloud 

•    On-premises

O    By end-users: 

•    Small and Medium Businesses (SMBs)

•    Large Enterprises

Prominent market players in the automation software market are International Business Machines Corporation, Oracle Corporation, SalesForce, SAP SE, Adobe Systems, SAS Institute, Act-On Software, Cognizant Technology Solutions, eTrigue Corporation, Greenrope, Hatchbuck, Hubspot Inc., Insidesales.Com Inc. (Holding Company of Inboundio) and Infusionsoft (Keap).    

The strategic analysis for each of these companies is covered in detail. Also, the company market share helps to dive into the information about the key market players in this industry and how much hold they have on the market.    

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Table of Content

1.    MARKETING AUTOMATION SOFTWARE MARKET - SUMMARY                                

2.    INDUSTRY OUTLOOK                                                

2.1. MARKET DEFINITION                                                      

2.2. KEY INSIGHTS                                                      

2.2.1.   LEAD NURTURING & LEAD SCORING IS THE FASTEST GROWING APPLICATION IN MARKETING AUTOMATION SOFTWARE MARKET

2.2.2.   CLOUD IS THE DOMINANT DEPLOYMENT MODEL IN MARKETING AUTOMATION SOFTWARE MARKET                                                          

2.3. PORTER’S FIVE FORCE ANALYSIS                                                   

2.3.1.   THREAT OF NEW ENTRANTS                                                   

2.3.2.   THREAT OF SUBSTITUTE                                                           

2.3.3.   BARGAINING POWER OF SUPPLIERS                                               

2.3.4.   BARGAINING POWER OF BUYERS                                                     

2.3.5.   THREAT OF COMPETITIVE RIVALRY                                                  

2.4. MARKET ATTRACTIVENESS INDEX                                                   

2.5. VENDOR SCORECARD                                                 

2.6. MARKET DRIVERS                                                          

2.6.1.   RISE IN THE DEMAND FOR DIGITAL MARKETING                                      

2.6.2.   GROWTH IN THE DEMAND TO INTEGRATE MARKETING EFFORTS     

2.6.3.   INCREASING IMPORTANCE TO CUSTOMER EXPERIENCE                    

2.6.4.   NEED FOR HIGHER ROI                                                  

2.7. MARKET RESTRAINTS                                                   

2.7.1.   CONCERNS RELATED TO DATA                                                          

2.7.2.   INTEROPERABILITY ISSUES                                                     

2.8. MARKET OPPORTUNITIES                                                        

2.8.1.   RISING ADOPTION OF CLOUD-BASED TECHNOLOGY                             

2.8.2.   INCREASE IN THE USE OF LOCATION-BASED MARKETING                   

2.9. MARKET CHALLENGES                                                 

2.9.1.   AMALGAMATION WITH EXISTING MARKETING SYSTEM                         

2.9.2.   SHORTAGE OF KNOWLEDGE AND SKILLED EMPLOYEES                      

3.    MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY APPLICATION                 

3.1. CAMPAIGN MANAGEMENT                                                       

3.2. E-MAIL MARKETING                                                        

3.3. MOBILE APPLICATION                                                   

3.4. INBOUND MARKETING                                                   

3.5. LEAD NURTURING & LEAD SCORING                                               

3.6. REPORTING & ANALYTICS                                                       

3.7. SOCIAL MEDIA MARKETING                                                     

3.8. OTHER APPLICATION                                                    

4.    MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY VERTICAL     

4.1. ACADEMIC & EDUCATION                                                        

4.2. ADVERTISING & DESIGN                                                          

4.3. BFSI                                                 

4.4. HEALTHCARE                                                      

4.5. MANUFACTURING & DISTRIBUTION                                                  

4.6. MEDIA & ENTERTAINMENT                                                      

4.7. RETAIL                                                        

4.8. OTHER VERTICALS                                                        

5.    MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY DEPLOYMENT               

5.1. ON-PREMISES                                                      

5.2. CLOUD                                                        

6.    MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY END-USER    

6.1. SMALL & MEDIUM BUSINESSES (SMBs)                                          

6.2. LARGE ENTERPRISES                                                  

7.    MARKETING AUTOMATION SOFTWARE MARKET - REGIONAL OUTLOOK           

7.1. NORTH AMERICA                                                

7.1.1.   MARKET BY APPLICATION                                                        

7.1.2.   MARKET BY VERTICALS                                                

7.1.3.   MARKET BY DEPLOYMENT MODEL                                                    

7.1.4.   MARKET BY END-USER                                                 

7.1.5.   COUNTRY ANALYSIS                                                      

7.1.5.1.      UNITED STATES                                                    

7.1.5.2.      CANADA                                                      

7.2. EUROPE                                                     

7.2.1.   MARKET BY APPLICATION                                                        

7.2.2.   MARKET BY VERTICALS                                                

7.2.3.   MARKET BY DEPLOYMENT MODEL                                                    

7.2.4.   MARKET BY END-USER                                                 

7.2.5.   COUNTRY ANALYSIS                                                      

7.2.5.1.      UNITED KINGDOM                                                

7.2.5.2.      GERMANY                                                   

7.2.5.3.      FRANCE                                                      

7.2.5.4.      ITALY                                                

7.2.5.5.      SPAIN                                                           

7.2.5.6.      RUSSIA                                                        

7.2.5.7.      REST OF EUROPE                                               

7.3. ASIA-PACIFIC                                                       

7.3.1.   MARKET BY APPLICATION                                                        

7.3.2.   MARKET BY VERTICAL                                                   

7.3.3.   MARKET BY DEPLOYMENT MODEL                                                    

7.3.4.   MARKET BY END-USER                                                 

7.3.5.   COUNTRY ANALYSIS                                                      

7.3.5.1.      CHINA                                                          

7.3.5.2.      JAPAN                                                          

7.3.5.3.      INDIA                                                

7.3.5.4.      SOUTH KOREA                                                      

7.3.5.5.      ASEAN COUNTRIES                                                         

7.3.5.6.      AUSTRALIA & NEW ZEALAND                                                   

7.3.5.7.      REST OF ASIA-PACIFIC                                                  

7.4. LATIN AMERICA                                                   

7.4.1.   MARKET BY APPLICATION                                                        

7.4.2.   MARKET BY VERTICALS                                                

7.4.3.   MARKET BY DEPLOYMENT MODEL                                                    

7.4.4.   MARKET BY END-USER                                                 

7.4.5.   COUNTRY ANALYSIS                                                      

7.4.5.1.      BRAZIL                                                         

7.4.5.2.      MEXICO                                                       

7.4.5.3.      REST OF LATIN AMERICA                                                          

7.5. MIDDLE EAST                                                       

7.5.1.   MARKET BY APPLICATION                                                        

7.5.2.   MARKET BY VERTICAL                                                   

7.5.3.   MARKET BY DEPLOYMENT MODEL                                                    

7.5.4.   MARKET BY DEPLOYMENT MODEL                                                    

7.5.5.   COUNTRY ANALYSIS                                                      

7.5.5.1.      UNITED ARAB EMIRATES                                                           

7.5.5.2.      TURKEY                                                       

7.5.5.3.      SAUDI ARABIA                                                       

7.5.5.4.      SOUTH AFRICA                                                     

7.5.5.5.      REST OF MIDDLE EAST & AFRICA                                                      

8.    COMPETITIVE LANDSCAPE                                                

8.1.1.   INTERNATIONAL BUSINESS MACHINES CORPORATION                        

8.1.2.   ORACLE CORPORATION                                                

8.1.3.   SALESFORCE                                                        

8.1.4.   SAP SE                                                         

8.1.5.   ADOBE SYSTEMS                                                 

8.1.6.   SAS INSTITUTE                                                      

8.1.7.   ACT-ON SOFTWARE                                                        

8.1.8.   COGNIZANT TECHNOLOGY SOLUTIONS                                                      

8.1.9.   ETRIGUE CORPORATION                                                          

8.1.10.  GREENROPE                                                         

8.1.11.   HATCHBUCK                                                          

8.1.12.  HUBSPOT, INC.                                                      

8.1.13.  INSIDESALES.COM, INC. (HOLDING COMPANY OF INBOUNDIO)          

8.1.14.  INFUSIONSOFT (KEAP)                                                   

9.    METHODOLOGY & SCOPE                                                  

9.1. RESEARCH SCOPE                                                        

9.2. SOURCES OF DATA

9.3. RESEARCH METHODOLOGY

List of Tables

TABLE 1: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY GEOGRAPHY, 2019-2027 (IN $ MILLION)          

TABLE 2: MARKET ATTRACTIVENESS INDEX          

TABLE 3: VENDOR SCORECARD        

TABLE 4: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2019-2027, (IN $ MILLION)         

TABLE 5: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICAL, 2019-2027, (IN $ MILLION)         

TABLE 6: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, 2019-2027, (IN $ MILLION)           

TABLE 7: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY END-USER, 2019-2027, (IN $ MILLION)         

TABLE 8: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY GEOGRAPHY, 2019-2027, (IN $ MILLION)         

TABLE 9: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

TABLE 10: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2019-2027 (IN $ MILLION)       

TABLE 11: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICALS, 2019-2027 (IN $ MILLION)

TABLE 12: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2019-2027 (IN $ MILLION)   

TABLE 13: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY END-USER, 2019-2027 (IN $ MILLION)           

TABLE 14: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)          

TABLE 15: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2019-2027 (IN $ MILLION)

TABLE 16: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICALS, 2019-2027 (IN $ MILLION)          

TABLE 17: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2019-2027 (IN $ MILLION)        

TABLE 18: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY END-USER, 2019-2027 (IN $ MILLION)          

TABLE 19: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

TABLE 20: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2019-2027 (IN $ MILLION)       

TABLE 21: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICAL, 2019-2027 (IN $ MILLION)

TABLE 22: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2019-2027 (IN $ MILLION)   

TABLE 23: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY END-USER, 2019-2027 (IN $ MILLION)

TABLE 24: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)      

TABLE 25: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2019-2027 (IN $ MILLION)       

TABLE 26: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICALS, 2019-2027 (IN $ MILLION)

TABLE 27: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT MOIDEL, 2019-2027 (IN $ MILLION)  

TABLE 28: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY END-USER, 2019-2027 (IN $ MILLION)

TABLE 29: MIDDLE EAST MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)

TABLE 30: MIDDLE EAST MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2019-2027 (IN $ MILLION)       

TABLE 31: MIDDLE EAST MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICAL, 2019-2027 (IN $ MILLION)

TABLE 32: MIDDLE EAST MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2019-2027 (IN $ MILLION)   

TABLE 33: MIDDLE EAST MARKETING AUTOMATION SOFTWARE MARKET, BY END-USER, 2019-2027 (IN $ MILLION)

List of Figures

FIGURE 1. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)      

FIGURE 2. PORTER’S FIVE FORCE ANALYSIS OF MARKETING AUTOMATION SOFTWARE MARKET

FIGURE 3. KEY IMPACT ANALYSIS

FIGURE 4. KEY PLAYER POSITIONING IN 2018 (%)

FIGURE 5. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT 2019-2027 ($ MILLION)

FIGURE 6. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY E-MAIL MARKETING 2019-2027 ($ MILLION)

FIGURE 7. WORLDWIDE E-MAIL ACCOUNT FROM 2015-2019 ($ MILLION)

FIGURE 8. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY MOBILE APPLICATION 2019-2027 ($ MILLION)

FIGURE 9. GLOBAL SMARTPHONE & TABLET USERS FROM 2014-2020 ($ BILLION)

FIGURE 10. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING 2019-2027 ($ MILLION)

FIGURE 11. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD NURTURING & LEAD SCORING 2019-2027 ($ MILLION)

FIGURE 12. GLOBAL DIGITAL BUYERS FROM 2014-2019 ($ BILLION)

FIGURE 13. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING & ANALYTICS 2019-2027 ($ MILLION)

FIGURE 14. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING 2019-2027 ($ MILLION)

FIGURE 15. GLOBAL SOCIAL MEDIA USERS FROM 2015-2020 ($ BILLION)

FIGURE 16. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS 2019-2027 ($ MILLION)

FIGURE 17. GLOBAL MARKETING AUTOMATION SOFTWARE BY ACADEMIC & EDUCATION MARKET 2019-2027 ($ MILLION)

FIGURE 18. GLOBAL MARKETING AUTOMATION SOFTWARE, BY ADVERTISING MARKET 2019-2027 ($ MILLION)

FIGURE 19. GLOBAL MARKETING AUTOMATION SOFTWARE, BY BANKING FINANCIAL SERVICES & INSURANCE 2019-2027 ($ MILLION)

FIGURE 20. GLOBAL MARKETING AUTOMATION SOFTWARE, BY HEALTHCARE MARKET 2019-2027 ($ MILLION)

FIGURE 21. GLOBAL MARKETING AUTOMATION SOFTWARE, BY MANUFACTURING & DISTRIBUTION 2019-2027 ($ MILLION)

FIGURE 22. GLOBAL MARKETING AUTOMATION SOFTWARE, BY MEDIA & ENTERTAINMENT MARKET 2019-2027 ($ MILLION)

FIGURE 23. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL 2019-2027 ($ MILLION)

FIGURE 24. GLOBAL MARKETING AUTOMATION SOFTWARE, BY OTHER MARKET 2019-2027 ($ MILLION)

FIGURE 25. GLOBAL USAGE OF PUBLIC AND PRIVATE CLOUD IN ENTERPRISES

FIGURE 26. GLOBAL PAAS MARKET FORECAST IN MILLION (2011-2016)

FIGURE 27. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD DEPLOYMENT 2019-2027 ($ MILLION)

FIGURE 28. GLOBAL SAAS SOFTWARE SUBSCRIPTION REVENUE PERCENTAGE CHANGES FROM PRIOR YEARS (2012-2016)

FIGURE 29. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY ON-PREMISES 2019-2027 ($ MILLION)

FIGURE 30. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY SMALL & MEDIUM BUSINESSES (SMBs) 2019-2027 ($ MILLION)

FIGURE 31. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY LARGE ENTERPRISES 2019-2027 ($ MILLION)

FIGURE 32. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)  

FIGURE 33. UNITED STATES MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)   

FIGURE 34. CANADA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)      

FIGURE 35. UNITED KINGDOM MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)        

FIGURE 36. GERMANY MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)

FIGURE 37. FRANCE MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)      

FIGURE 38. ITALY MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)      

FIGURE 39. SPAIN MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)      

FIGURE 40. RUSSIA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)      

FIGURE 41. REST OF EUROPE MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)        

FIGURE 42. CHINA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)      

FIGURE 43. JAPAN MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)      

FIGURE 44. INDIA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)      

FIGURE 45. SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)   

FIGURE 46. ASEAN COUNTRIES MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)        

FIGURE 47. AUSTRALIA & NEW ZEALAND MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)

FIGURE 48. REST OF ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)          

FIGURE 49. BRAZIL MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)      

FIGURE 50. MEXICO MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)      

FIGURE 51. REST OF LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)

FIGURE 52. UNITED ARAB EMIRATES MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)

FIGURE 53. SAUDI ARABIA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)      

FIGURE 54. TURKEY MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)      

FIGURE 55. SOUTH AFRICA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)   

FIGURE 56. REST OF MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)

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