Market by Product, Distributors, and Geography | Forecast 2021-2028
According to Triton Market Research, the global tequila market is anticipated to grow at a CAGR of 4.71% during the forecast period 2021-2028. The market acquired revenue worth $7755.22 million in 2020 and is estimated to reap $18118.38 million by 2028. Tequila is a distilled spirit that is manufactured from the agave plant. Moreover, it has emerged as one of the most popular spirits worldwide, with a few places in Mexico permitted to produce the beverage.
Triton’s
report on the tequila market provides an in-depth insight into the market. The
detailed analysis of the market includes key insights, Porter’s five forces
analysis, market attractiveness index, vendor scorecard, key strategies, and
impact of COVID-19 on the market.
The
market is supported by various factors, such as the rising preference for
premium tequila, the introduction of new experimental flavors, and changing
perception of tequila due to health benefits. In recent years, several
innovative and unique flavors have become popular. As a result, tequila
companies are expanding their product line with additional flavors. For
instance, LIQS Cocktail Shorts debuted in Japan in December 2019. In addition,
the company introduced Tequila Cinnamon Orange and other cocktails. Likewise,
in 2021, the sparkling tequila brand Onda introduced Watermelon and Blood
Orange flavors in tequila.
Furthermore,
tequila is evolving into a luxury sipping beverage. Additionally, over the
years, it has emerged as the second fastest-growing drink in the spirits
category. Other than this, numerous celebrities are launching tequila brands.
For example, Kendell Jenner introduced 818 Tequila, introducing Reposado
tequila, Blanco tequila, and Añejo tequila.
However,
the market has observed setbacks due to rising raw material costs. The cost of
Agave, a primary raw material for tequila production, has increased
tremendously globally. As a result, the supply of tequila has not met the
growing demand, posing a threat to the market vendors.
Key geographies covered in the global tequila
market are:
• North America: United States and
Canada
• Europe: United Kingdom, France,
Germany, Spain, Italy, Russia, and Rest of Europe
• Asia-Pacific: China, Japan, India,
Australia & New Zealand, South Korea, ASEAN Countries, and Rest of
Asia-Pacific
• Latin America: Brazil, Mexico, and
Rest of Latin America
• Middle East and Africa: Saudi Arabia,
Turkey, United Arab Emirates, South Africa, and Rest of Middle East &
Africa
The segmentation analysis of the tequila market
includes:
• Market by Product:
o Value
o Premium
o Super
Premium
o High-End
Premium
• Market by Distributors:
o Supermarkets
& Hypermarkets
o Liquor
Specialist Stores
o Online
Retailing
o Other
Distributors
The
major companies in the tequila market include Asahi Group Holdings Ltd, Brown
Forman Corporation, Constellation Brands, Pernod Ricard SA, Beam Suntory Inc,
Sazerac Company Inc, Diageo Plc, Luxco Inc, Tequila Centinela, Bacardi and Co Ltd, Jose Cuervo, Anheuser Busch
Inbev, La Martiniquaise, and E and J Gallo Winery Inc.
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VIEW REPORT1. GLOBAL
TEQUILA MARKET - SUMMARY
2. INDUSTRY
OUTLOOK
2.1. IMPACT
OF COVID-19 ON TEQUILA MARKET
2.2. KEY
INSIGHTS
2.2.1. TEQUILA
BRANDS SUPPORTING WOMEN EMPOWERMENT
2.2.2. TEQUILA’S
EVOLUTION AS A DRINK
2.3. PORTER’S
FIVE FORCES ANALYSIS
2.3.1. THREAT
OF NEW ENTRANTS
2.3.2. THREAT
OF SUBSTITUTES
2.3.3. BARGAINING
POWER OF BUYERS
2.3.4. BARGAINING
POWER OF SUPPLIERS
2.3.5. THREAT
OF COMPETITIVE RIVALRY
2.4. MARKET
ATTRACTIVENESS INDEX
2.5. VENDOR
SCORECARD
2.6. KEY
MARKET STRATEGIES
2.6.1. ACQUISITIONS
2.6.2. PRODUCT
LAUNCHES
2.6.3. CONTRACTS
& AGREEMENTS
2.6.4. INVESTMENTS
& EXPANSIONS
2.7. MARKET
DRIVERS
2.7.1. GROWING
PREFERENCE FOR PREMIUM TEQUILA
2.7.2. INTRODUCTION
OF NEW EXPERIMENTAL FLAVORS
2.7.3. CHANGING
PERCEPTION OF TEQUILA DUE TO HEALTH BENEFITS
2.8. MARKET
CHALLENGES
2.8.1. OVER-RELIANCE
ON THE US AND MEXICO DUE TO CONCENTRATED PRODUCTION
2.8.2. RISING
RAW MATERIAL COSTS
2.8.3. ANTI-ALCOHOL
CAMPAIGNS
2.9. MARKET
OPPORTUNITIES
2.9.1. RISING
NUMBER OF TEQUILA STARTUPS
2.9.2. INFLUENCE
OF CRISTALINO TEQUILA
3. GLOBAL
TEQUILA MARKET OUTLOOK - BY PRODUCT
3.1. VALUE
3.2. PREMIUM
3.3. SUPER
PREMIUM
3.4. HIGH-END
PREMIUM
4. GLOBAL
TEQUILA MARKET OUTLOOK - BY DISTRIBUTORS
4.1. SUPERMARKETS
& HYPERMARKETS
4.2. LIQUOR
SPECIALIST STORES
4.3. ONLINE
RETAILING
4.4. OTHER
DISTRIBUTORS
5. GLOBAL
TEQUILA MARKET – REGIONAL OUTLOOK
5.1. NORTH
AMERICA
5.1.1. MARKET
BY PRODUCT
5.1.2. MARKET
BY DISTRIBUTORS
5.1.3. COUNTRY
ANALYSIS
5.1.3.1. UNITED
STATES
5.1.3.2. CANADA
5.2. EUROPE
5.2.1. MARKET
BY PRODUCT
5.2.2. MARKET
BY DISTRIBUTORS
5.2.3. COUNTRY
ANALYSIS
5.2.3.1. UNITED
KINGDOM
5.2.3.2. GERMANY
5.2.3.3. FRANCE
5.2.3.4. SPAIN
5.2.3.5. ITALY
5.2.3.6. RUSSIA
5.2.3.7. REST
OF EUROPE
5.3. ASIA-PACIFIC
5.3.1. MARKET
BY PRODUCT
5.3.2. MARKET
BY DISTRIBUTORS
5.3.3. COUNTRY
ANALYSIS
5.3.3.1. CHINA
5.3.3.2. JAPAN
5.3.3.3. INDIA
5.3.3.4. SOUTH
KOREA
5.3.3.5. ASEAN
COUNTRIES
5.3.3.6. AUSTRALIA
& NEW ZEALAND
5.3.3.7. REST
OF ASIA-PACIFIC
5.4. LATIN
AMERICA
5.4.1. MARKET
BY PRODUCT
5.4.2. MARKET
BY DISTRIBUTORS
5.4.3. COUNTRY
ANALYSIS
5.4.3.1. BRAZIL
5.4.3.2. MEXICO
5.4.3.3. REST
OF LATIN AMERICA
5.5. MIDDLE
EAST AND AFRICA
5.5.1. MARKET
BY PRODUCT
5.5.2. MARKET
BY DISTRIBUTORS
5.5.3. COUNTRY
ANALYSIS
5.5.3.1. UNITED
ARAB EMIRATES
5.5.3.2. SAUDI
ARABIA
5.5.3.3. TURKEY
5.5.3.4. SOUTH
AFRICA
5.5.3.5. REST
OF MIDDLE EAST & AFRICA
6. COMPETITIVE
LANDSCAPE
6.1. ANHEUSER
BUSCH INBEV
6.2. ASAHI
GROUP HOLDINGS LTD
6.3. BACARDI
AND CO LTD
6.4. BEAM
SUNTORY INC
6.5. BROWN FORMAN
CORPORATION
6.6. CONSTELLATION
BRANDS
6.7. DIAGEO
PLC
6.8. E AND J GALLO WINERY INC
6.9. JOSE
CUERVO
6.10. LA
MARTINIQUAISE
6.11. LUXCO
INC
6.12. PERNOD
RICARD SA
6.13. SAZERAC
COMPANY INC
6.14. TEQUILA
CENTINELA
7. RESEARCH
METHODOLOGY & SCOPE
7.1. RESEARCH
SCOPE & DELIVERABLES
7.2. SOURCES
OF DATA
7.3. RESEARCH
METHODOLOGY
TABLE 1: GLOBAL TEQUILA
MARKET, BY GEOGRAPHY, 2021-2028 (IN $ MILLION)
TABLE 2: VENDOR SCORECARD
TABLE 3: TEQUILA EXPORT
COUNTRIES IN 2020 (LITERS IN MILLIONS)
TABLE 4: GLOBAL TEQUILA
MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)
TABLE 5: GLOBAL TEQUILA
MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)
TABLE 6: GLOBAL TEQUILA
MARKET, BY GEOGRAPHY, 2021-2028 (IN $ MILLION)
TABLE 7: NORTH AMERICA TEQUILA
MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)
TABLE 8: NORTH AMERICA TEQUILA
MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)
TABLE 9: NORTH AMERICA TEQUILA
MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)
TABLE 10: EUROPE TEQUILA
MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)
TABLE 11: EUROPE TEQUILA
MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)
TABLE 12: EUROPE TEQUILA MARKET,
BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)
TABLE 13: TOP TEQUILA BUYERS
IN BELGIUM
TABLE 14: ASIA-PACIFIC TEQUILA
MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)
TABLE 15: ASIA-PACIFIC TEQUILA
MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)
TABLE 16: ASIA-PACIFIC TEQUILA
MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)
TABLE 17: LATIN AMERICA
TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)
TABLE 18: LATIN AMERICA
TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)
TABLE 19: LATIN AMERICA
TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)
TABLE 20: MEXICO’S EXPORTS OF
TEQUILA FROM 2016-2020 (IN MILLION LITERS)
TABLE 21: MIDDLE EAST AND
AFRICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)
TABLE 22: MIDDLE EAST AND
AFRICA TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)
TABLE 23: MIDDLE EAST AND
AFRICA TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)
FIGURE 1: MARKET
ATTRACTIVENESS INDEX
FIGURE 2: GLOBAL TEQUILA
MARKET, BY PRODUCT, 2020 & 2028 (IN %)
FIGURE 3: GLOBAL TEQUILA
MARKET, BY VALUE, 2021-2028 (IN $ MILLION)
FIGURE 4: GLOBAL TEQUILA
MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 5: GLOBAL TEQUILA
MARKET, BY SUPER PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 6: GLOBAL TEQUILA
MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 7: GLOBAL TEQUILA
MARKET, BY DISTRIBUTORS, 2020 & 2028 (IN %)
FIGURE 8: GLOBAL TEQUILA
MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)
FIGURE 9: GLOBAL TEQUILA
MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)
FIGURE 10: GLOBAL TEQUILA
MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)
FIGURE 11: GLOBAL TEQUILA
MARKET, BY OTHER DISTRIBUTORS, 2021-2028 (IN $ MILLION)
FIGURE 12: GLOBAL TEQUILA
MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)
FIGURE 13: UNITED STATES
TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 14: CANADA TEQUILA
MARKET 2021-2028 (IN $ MILLION)
FIGURE 15: UNITED KINGDOM
TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 16: GERMANY TEQUILA
MARKET 2021-2028 (IN $ MILLION)
FIGURE 17: FRANCE TEQUILA
MARKET 2021-2028 (IN $ MILLION)
FIGURE 18: SPAIN TEQUILA
MARKET 2021-2028 (IN $ MILLION)
FIGURE 19: ITALY TEQUILA
MARKET 2021-2028 (IN $ MILLION)
FIGURE 20: RUSSIA TEQUILA
MARKET 2021-2028 (IN $ MILLION)
FIGURE 21: REST OF EUROPE
TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 22: CHINA TEQUILA
MARKET 2021-2028 (IN $ MILLION)
FIGURE 23: JAPAN TEQUILA
MARKET 2021-2028 (IN $ MILLION)
FIGURE 24: INDIA TEQUILA
MARKET 2021-2028 (IN $ MILLION)
FIGURE 25: SOUTH KOREA TEQUILA
MARKET 2021-2028 (IN $ MILLION)
FIGURE 26: ASEAN COUNTRIES
TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 27: AUSTRALIA & NEW
ZEALAND TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 28: REST OF
ASIA-PACIFIC TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 29: BRAZIL TEQUILA
MARKET 2021-2028 (IN $ MILLION)
FIGURE 30: MEXICO TEQUILA
MARKET 2021-2028 (IN $ MILLION)
FIGURE 31: REST OF LATIN
AMERICA TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 32: UNITED ARAB
EMIRATES TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 33: SAUDI ARABIA
TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 34: TURKEY TEQUILA
MARKET 2021-2028 (IN $ MILLION)
FIGURE 35: SOUTH AFRICA
TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 36: REST OF MIDDLE EAST
& AFRICA TEQUILA MARKET 2021-2028 (IN $ MILLION)