GLOBAL TEQUILA MARKET 2021-2028

Consumer Goods & Services | Food & Beverages

GLOBAL TEQUILA MARKET 2021-2028

Market by Product, Distributors, and Geography | Forecast 2021-2028

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According to Triton Market Research, the global tequila market is anticipated to grow at a CAGR of 4.71% during the forecast period 2021-2028. The market acquired revenue worth $7755.22 million in 2020 and is estimated to reap $18118.38 million by 2028. Tequila is a distilled spirit that is manufactured from the agave plant. Moreover, it has emerged as one of the most popular spirits worldwide, with a few places in Mexico permitted to produce the beverage.


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Triton’s report on the tequila market provides an in-depth insight into the market. The detailed analysis of the market includes key insights, Porter’s five forces analysis, market attractiveness index, vendor scorecard, key strategies, and impact of COVID-19 on the market.

The market is supported by various factors, such as the rising preference for premium tequila, the introduction of new experimental flavors, and changing perception of tequila due to health benefits. In recent years, several innovative and unique flavors have become popular. As a result, tequila companies are expanding their product line with additional flavors. For instance, LIQS Cocktail Shorts debuted in Japan in December 2019. In addition, the company introduced Tequila Cinnamon Orange and other cocktails. Likewise, in 2021, the sparkling tequila brand Onda introduced Watermelon and Blood Orange flavors in tequila.

Furthermore, tequila is evolving into a luxury sipping beverage. Additionally, over the years, it has emerged as the second fastest-growing drink in the spirits category. Other than this, numerous celebrities are launching tequila brands. For example, Kendell Jenner introduced 818 Tequila, introducing Reposado tequila, Blanco tequila, and Añejo tequila.

However, the market has observed setbacks due to rising raw material costs. The cost of Agave, a primary raw material for tequila production, has increased tremendously globally. As a result, the supply of tequila has not met the growing demand, posing a threat to the market vendors.



Key geographies covered in the global tequila market are:

•           North America: United States and Canada

•           Europe: United Kingdom, France, Germany, Spain, Italy, Russia, and Rest of Europe

•           Asia-Pacific: China, Japan, India, Australia & New Zealand, South Korea, ASEAN Countries, and Rest of Asia-Pacific

•           Latin America: Brazil, Mexico, and Rest of Latin America

•           Middle East and Africa: Saudi Arabia, Turkey, United Arab Emirates, South Africa, and Rest of Middle East & Africa

The segmentation analysis of the tequila market includes:

•           Market by Product:

           o          Value

           o          Premium

           o          Super Premium

           o          High-End Premium

•           Market by Distributors:

           o          Supermarkets & Hypermarkets

           o          Liquor Specialist Stores

           o          Online Retailing

           o          Other Distributors

The major companies in the tequila market include Asahi Group Holdings Ltd, Brown Forman Corporation, Constellation Brands, Pernod Ricard SA, Beam Suntory Inc, Sazerac Company Inc, Diageo Plc, Luxco Inc, Tequila Centinela, Bacardi and Co Ltd, Jose Cuervo, Anheuser Busch Inbev, La Martiniquaise, and E and J Gallo Winery Inc. 

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Table of Content

1. GLOBAL TEQUILA MARKET - SUMMARY

2. INDUSTRY OUTLOOK

2.1. IMPACT OF COVID-19 ON TEQUILA MARKET

2.2. KEY INSIGHTS

2.2.1. TEQUILA BRANDS SUPPORTING WOMEN EMPOWERMENT

2.2.2. TEQUILA’S EVOLUTION AS A DRINK

2.3. PORTER’S FIVE FORCES ANALYSIS

2.3.1. THREAT OF NEW ENTRANTS

2.3.2. THREAT OF SUBSTITUTES

2.3.3. BARGAINING POWER OF BUYERS

2.3.4. BARGAINING POWER OF SUPPLIERS

2.3.5. THREAT OF COMPETITIVE RIVALRY

2.4. MARKET ATTRACTIVENESS INDEX

2.5. VENDOR SCORECARD

2.6. KEY MARKET STRATEGIES

2.6.1. ACQUISITIONS

2.6.2. PRODUCT LAUNCHES

2.6.3. CONTRACTS & AGREEMENTS

2.6.4. INVESTMENTS & EXPANSIONS

2.7. MARKET DRIVERS

2.7.1. GROWING PREFERENCE FOR PREMIUM TEQUILA

2.7.2. INTRODUCTION OF NEW EXPERIMENTAL FLAVORS

2.7.3. CHANGING PERCEPTION OF TEQUILA DUE TO HEALTH BENEFITS

2.8. MARKET CHALLENGES

2.8.1. OVER-RELIANCE ON THE US AND MEXICO DUE TO CONCENTRATED PRODUCTION

2.8.2. RISING RAW MATERIAL COSTS

2.8.3. ANTI-ALCOHOL CAMPAIGNS

2.9. MARKET OPPORTUNITIES

2.9.1. RISING NUMBER OF TEQUILA STARTUPS

2.9.2. INFLUENCE OF CRISTALINO TEQUILA

3. GLOBAL TEQUILA MARKET OUTLOOK - BY PRODUCT

3.1. VALUE

3.2. PREMIUM

3.3. SUPER PREMIUM

3.4. HIGH-END PREMIUM

4. GLOBAL TEQUILA MARKET OUTLOOK - BY DISTRIBUTORS

4.1. SUPERMARKETS & HYPERMARKETS

4.2. LIQUOR SPECIALIST STORES

4.3. ONLINE RETAILING

4.4. OTHER DISTRIBUTORS

5. GLOBAL TEQUILA MARKET – REGIONAL OUTLOOK

5.1. NORTH AMERICA

5.1.1. MARKET BY PRODUCT

5.1.2. MARKET BY DISTRIBUTORS

5.1.3. COUNTRY ANALYSIS

5.1.3.1. UNITED STATES

5.1.3.2. CANADA

5.2. EUROPE

5.2.1. MARKET BY PRODUCT

5.2.2. MARKET BY DISTRIBUTORS

5.2.3. COUNTRY ANALYSIS

5.2.3.1. UNITED KINGDOM

5.2.3.2. GERMANY

5.2.3.3. FRANCE

5.2.3.4. SPAIN

5.2.3.5. ITALY

5.2.3.6. RUSSIA

5.2.3.7. REST OF EUROPE

5.3. ASIA-PACIFIC

5.3.1. MARKET BY PRODUCT

5.3.2. MARKET BY DISTRIBUTORS

5.3.3. COUNTRY ANALYSIS

5.3.3.1. CHINA

5.3.3.2. JAPAN

5.3.3.3. INDIA

5.3.3.4. SOUTH KOREA

5.3.3.5. ASEAN COUNTRIES

5.3.3.6. AUSTRALIA & NEW ZEALAND

5.3.3.7. REST OF ASIA-PACIFIC

5.4. LATIN AMERICA

5.4.1. MARKET BY PRODUCT

5.4.2. MARKET BY DISTRIBUTORS

5.4.3. COUNTRY ANALYSIS

5.4.3.1. BRAZIL

5.4.3.2. MEXICO

5.4.3.3. REST OF LATIN AMERICA

5.5. MIDDLE EAST AND AFRICA

5.5.1. MARKET BY PRODUCT

5.5.2. MARKET BY DISTRIBUTORS

5.5.3. COUNTRY ANALYSIS

5.5.3.1. UNITED ARAB EMIRATES

5.5.3.2. SAUDI ARABIA

5.5.3.3. TURKEY

5.5.3.4. SOUTH AFRICA

5.5.3.5. REST OF MIDDLE EAST & AFRICA

6. COMPETITIVE LANDSCAPE

6.1. ANHEUSER BUSCH INBEV

6.2. ASAHI GROUP HOLDINGS LTD

6.3. BACARDI AND CO LTD

6.4. BEAM SUNTORY INC

6.5. BROWN FORMAN CORPORATION

6.6. CONSTELLATION BRANDS

6.7. DIAGEO PLC

6.8. E AND J GALLO WINERY INC

6.9. JOSE CUERVO

6.10. LA MARTINIQUAISE

6.11. LUXCO INC

6.12. PERNOD RICARD SA

6.13. SAZERAC COMPANY INC

6.14. TEQUILA CENTINELA

7. RESEARCH METHODOLOGY & SCOPE

7.1. RESEARCH SCOPE & DELIVERABLES

7.2. SOURCES OF DATA

7.3. RESEARCH METHODOLOGY

List of Tables

TABLE 1: GLOBAL TEQUILA MARKET, BY GEOGRAPHY, 2021-2028 (IN $ MILLION)

TABLE 2: VENDOR SCORECARD

TABLE 3: TEQUILA EXPORT COUNTRIES IN 2020 (LITERS IN MILLIONS)

TABLE 4: GLOBAL TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)

TABLE 5: GLOBAL TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)

TABLE 6: GLOBAL TEQUILA MARKET, BY GEOGRAPHY, 2021-2028 (IN $ MILLION)

TABLE 7: NORTH AMERICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)

TABLE 8: NORTH AMERICA TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)

TABLE 9: NORTH AMERICA TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)

TABLE 10: EUROPE TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)

TABLE 11: EUROPE TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)

TABLE 12: EUROPE TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)

TABLE 13: TOP TEQUILA BUYERS IN BELGIUM

TABLE 14: ASIA-PACIFIC TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)

TABLE 15: ASIA-PACIFIC TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)

TABLE 16: ASIA-PACIFIC TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)

TABLE 17: LATIN AMERICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)

TABLE 18: LATIN AMERICA TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)

TABLE 19: LATIN AMERICA TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)

TABLE 20: MEXICO’S EXPORTS OF TEQUILA FROM 2016-2020 (IN MILLION LITERS)

TABLE 21: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)

TABLE 22: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)

TABLE 23: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)

List of Figures

FIGURE 1: MARKET ATTRACTIVENESS INDEX

FIGURE 2: GLOBAL TEQUILA MARKET, BY PRODUCT, 2020 & 2028 (IN %)

FIGURE 3: GLOBAL TEQUILA MARKET, BY VALUE, 2021-2028 (IN $ MILLION)

FIGURE 4: GLOBAL TEQUILA MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)

FIGURE 5: GLOBAL TEQUILA MARKET, BY SUPER PREMIUM, 2021-2028 (IN $ MILLION)

FIGURE 6: GLOBAL TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)

FIGURE 7: GLOBAL TEQUILA MARKET, BY DISTRIBUTORS, 2020 & 2028 (IN %)

FIGURE 8: GLOBAL TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)

FIGURE 9: GLOBAL TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)

FIGURE 10: GLOBAL TEQUILA MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)

FIGURE 11: GLOBAL TEQUILA MARKET, BY OTHER DISTRIBUTORS, 2021-2028 (IN $ MILLION)

FIGURE 12: GLOBAL TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)

FIGURE 13: UNITED STATES TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 14: CANADA TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 15: UNITED KINGDOM TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 16: GERMANY TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 17: FRANCE TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 18: SPAIN TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 19: ITALY TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 20: RUSSIA TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 21: REST OF EUROPE TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 22: CHINA TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 23: JAPAN TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 24: INDIA TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 25: SOUTH KOREA TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 26: ASEAN COUNTRIES TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 27: AUSTRALIA & NEW ZEALAND TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 28: REST OF ASIA-PACIFIC TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 29: BRAZIL TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 30: MEXICO TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 31: REST OF LATIN AMERICA TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 32: UNITED ARAB EMIRATES TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 33: SAUDI ARABIA TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 34: TURKEY TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 35: SOUTH AFRICA TEQUILA MARKET 2021-2028 (IN $ MILLION)

FIGURE 36: REST OF MIDDLE EAST & AFRICA TEQUILA MARKET 2021-2028 (IN $ MILLION)

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